Outreach

FEBRUARY 26, 2019

Business-to-business (B2B) describes a relationship, situation, or marketplace between one business entity and another. A B2B company is one whose target customers are other businesses. market research) + companies that use such services to support their business goals. What is B2B Sales?

Top of Funnel 71

Top of Funnel B2B Sales Process B2B 71

Tony Zambito

MARCH 6, 2016

In my years since launching Buyer Persona Research , the most successful companies utilizing buyer personas have made it about the latter – not the former. That is, making their buyer personas about customer research and not confirming existing buyer profiling assumptions.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B B2B Sales 100

6sense

DECEMBER 8, 2021

Even with the availability of new communication tools, I find that email remains the predominant channel for business-to-business (B2B) sales and marketing. Do you have success in the company’s industry, with companies of similar size or with the technology stack the company uses? PHOTO GETTY.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing AI Account Based Marketing ABM 62

Tony Zambito

MAY 31, 2017

Not understanding the where, when, what, why, and how of reinvention required to fit into newly forming ecosystems, fueled by digital transformation, will set any ABM strategy or a company for that matter – years back. This is certainly occurring based on buyer insight interviews I have conducted recently.

Account Based Marketing 211

Account Based Marketing ABM Digital Transformation Paid Search Agency 211

Webbiquity

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Image credit: DataReportal Here are three more reasons for B2B companies to invest in Instagram ads: Stand out from the crowd. Increase B2B sales.

Paid Search Agency 187

Paid Search Agency VALS Ads Practices 187

Conversica

JULY 27, 2022

Business text is full of acronyms, abbreviations, and quite honestly, jargon. Business-to-business (B2B) companies sell their products and services to other companies rather than individual customers. Under this economic model, B2B sales are the transactions between two businesses. What Is B2B Sales?

B2B Sales 52

B2B Sales Top of Funnel Enterprise Management Marketing Attribution 52

LeanData

JULY 13, 2020

Especially during times of economic uncertainly, it’s critically important to understand how your customers and prospects are engaging with your company,” said Hendrick Lee, senior vice president of product, LeanData. In order to deliver an end-to-end customer experience, B2B organizations need a comprehensive view of activity and engagement.

Marketing Attribution 52

Marketing Attribution Analytics Account Based Marketing ABM 52

Martech Advisor

JANUARY 21, 2020

Over the past decade as consumer expectations rose, it became clear that the idea of scoring actions and steering the consumer along the buyer journey was only a dream. What works in Business to Consumer (B2C) now works in Business to Business (B2B). In reality, there was a lot of guesswork and arbitrary decisions.

Top of Funnel 105

Top of Funnel Digital Marketing Funnels Marketing Automation Services Funnel Advertising 105

Tony Zambito

OCTOBER 14, 2018

Mapping such a journey is very helpful and can reveal what steps and processes the buyer is going through. Is The Buyer’s Journey The Right Perspective For 2020? Redefining The Buyer’s Journey. First-hand interviews are revealing that the buyer’s mindset varies from a perceived journey perspective.

Marketing AI 174

Marketing AI Buyer Personas Top of Funnel Digital Marketing Funnels 174

Exo B2B

MAY 15, 2020

What is important to you and your business in these times of confinement and gradual return to business? And new business-to-business relationships are more distanced and virtual… The corporate watchdog McKinsey talks about “The rise of the contact-free economy.” Or just to wait for the return to normal?

Digital Transformation 52

Digital Transformation Marketing AI Work Management B2B 52

Tony Zambito

NOVEMBER 2, 2016

The digitization of the global economy is resulting in a tidal wave of new business and operating models throughout the world. Digital disruption can affect both consumer and business markets simultaneously. GPS companies such as Garmin and Tom Tom began to shrink considerably. Company Readiness In Market Strategy.

Organization 100

Organization Enterprise Management Marketing Strategy Marketing & Strategy 100

ANNUITAS

MARCH 20, 2014

RT @bkardon What happens to >1000 marketing software companies? Marketing has more software available today than any other business function in the history of computing @chiefmartec #marketingopssummit. Great buyer journey sample @jonmiller 1) be a better marketer 2) why MAS? It’s OK to delegate the tactical.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Hubspot

MARCH 26, 2020

Providing a great user experience will allow you to more easily deliver your message and meet your business goals. One B2C company that sets the standard for this is the clothing company Everlane. Mobile usage rates continue to rise, including a huge shift in business-to-business in just the past year or two.

Hubspot 81

Hubspot Marketing Websites Marketing & Strategy Mobile Marketing 81

Tony Zambito

JANUARY 29, 2017

Whereby, rethinking buyer persona development and insight gathering in a digital-centric world becomes a necessity. The introduction of new digital technologies and new business models is having a breathtaking impact on how customers determine what goals are important to them, what they want, and how they decide.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Marketing Insider Group

NOVEMBER 4, 2010

And along with this price tag, comes a more curious yet cautious buyer. The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

And along with this price tag, comes a more curious yet cautious buyer. The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Launch Marketing

AUGUST 28, 2019

When you think of “B2B” marketing, you naturally think “Business to Business,” not “Business to Customer.” But insufficient focus on the customer experience or customer marketing is a crucial mistake that many B2B companies inadvertently make. You don’t want to just think about them at the top of your funnel.

B2B Marketing 68

B2B Marketing Top of Funnel Paid Search Agency B2B 68

Tony Zambito

NOVEMBER 22, 2015

Companies today will need to develop an integrated view of customer research. Organizations should strive to develop buyer personas , user personas, and customer personas. Each having distinct types of goals and goal-directed behaviors companies must address as they relate to innovation, marketing, sales, and customer experience.

Buyer Personas 100

Buyer Personas Lead Ranking Buy Research 100

Tony Zambito

NOVEMBER 8, 2015

Creating distinctive and engaging experiences, as part of how people and businesses go about making purchases, is getting more attention today than ever. In order to learn how to create distinctive buying experiences, businesses are embracing new means and approaches. And nobody does because the big check has already been cashed!”.

Buy 100

Buy Buyer Personas Acquisitions Correlation 100

ClearVoice

NOVEMBER 2, 2018

The conference also includes an awards ceremony: “The Killer Content Awards” (aka, The Finnys) for outstanding business-to-business marketers and campaigns. Five thousand marketers join the conference each year to learn business-building strategies in 120+ social media marketing and creator training sessions.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Tony Zambito

OCTOBER 26, 2015

An important aspect essential to this transformation is how people and businesses interact. Ethnographic research uses techniques, which allows businesses to have conversations with and observe people in their cultural, as well as, natural environments. And, to see how other businesses are adopting new digital technologies.

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Biznology

DECEMBER 23, 2016

That’s because the seemingly harmless act of ignoring your profile can cost you, especially in the area of new business opportunities. Barry says he’s a partner at Company A, but LinkedIn says he works at Company B. Meanwhile, Austin is GC at a pharmaceutical company. An inaccurate profile. It just doesn’t seem important.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Tony Zambito

JANUARY 25, 2012

In the business-to-business world, the quest to connect with decision-makers has been and most likely will continue to be the main challenge confronting B2B leaders. Meeting this challenge successfully is the essential lifeblood of survival for many B2B companies. B2B Buying Process Today © All rights reserved by Kenny Madden.

Buyer Personas 100

Buyer Personas B2B Allocation Peer-to-peer 100

Tony Zambito

NOVEMBER 1, 2015

10 Essentials Of Becoming Customer-Centric With Buyer Personas. In companies that have historically been a sales-driven culture, communicating the need to attain a deeper understanding of buyers via buyer persona development can be an arduous task. Related articles.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B Marketing Paid Search Agency 100

Tony Zambito

APRIL 17, 2016

Invariably in business, there seems to be a tendency to gravitate towards the knee-jerk response of technology fixing a problem. Many mislabeled buyer persona approaches are not grounded in this essential concept. We have been down this road before. Basically, offering a profiling exercise at best.

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

Marketing Insider Group

MAY 31, 2012

The event gathered together more than 1,000 sales and marketing professionals from companies of every shape, size and location. They also explained that content strategy is “hard” but must be followed in order to deliver offers buyers actually want. And yet, more than half of companies have more than 100 separate social media accounts.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

Tony Zambito

OCTOBER 18, 2015

Segmentation has been a staple of business marketing and sales for several decades. The concept of breaking down a potential market or industry into smaller target segments is a standard technique taught in business schools and used by many organizations. It is time for businesses to move beyond buyer profiling.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Valasys

OCTOBER 31, 2019

Over the years B2B marketing strategies have changing, in part because of the superfluous volumes of data being generated & employed by the business in their decision-making process & in part because of the evolution in the researching habits of the prospects.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Tony Zambito

DECEMBER 13, 2015

Including the accepted notion recently found in a study by the Forbes Knowledge Group, which found 67% or greater of business executives relied primarily on intuition and subjective elements when making decisions. How buyers “frame” their goals and problems, according to research dating back to the 1950’s, will influence their decisions.

Buyer Personas 100

Buyer Personas Lead Ranking B2B Sales Research 100

Tony Zambito

JULY 17, 2016

Oftentimes, these exercises lay out the tasks and activities buyers may take along a journey. However, what is missing are the intent and the goals driving a person or a team to embark on such a journey. One company focused on transformation successfully has been GE. Yes, we used the help of a third-party firm.

Intent 100

Intent Buyer Personas CMO Work Management 100

Tony Zambito

MARCH 30, 2012

Nor, should we be of the mind that buyers are now just empowered – as if sellers gave them the empowerment. Buyers today – with SMB buyers a significant part of this picture – are creating new ways of working and conducting business. A key focus for inbound efforts is that of enriching the buyer experience.

SMB 100

SMB Advertising Channels Enterprise Management Work Management 100

Tony Zambito

SEPTEMBER 19, 2016

One area CMOs need to be on guard for is the latest hype of connecting the buyer’s journey to content marketing campaigns. Resulting in an ever increasing avalanche of content overflowing the cups of potential buyers. This is especially true for companies organized by product lines with overlapping customer segments.

Buyer Personas 0

Buyer Personas Planning Paid Search Agency Content 0

Tony Zambito

FEBRUARY 28, 2016

And, let’s not forget that B2B companies believe they may have 3-4 unique buyer personas. Thus, such companies can wind up with devoting resources towards developing over 500 content creations! Some analyst firms propagate this view, calling it adaptable or aligned content to the buyer’s journey.

Buyer Personas 100

Buyer Personas B2B Content B2B Sales 100

Tony Zambito

MARCH 18, 2012

500 listed companies across the globe. With revenue growth opportunities shrinking among their large accounts, senior leaders in these organizations are turning a focused eye towards the highly sought after small and mid-size business segment. Challenging Dell and its’ low cost entry strategy for small to mid-size businesses.

SMB 100

SMB Enterprise Management SME Work Management 100

Tony Zambito

FEBRUARY 5, 2017

In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content. In my previous article entitled Rethinking Buyer Personas In An Era Of Digital Transformation , I noted that digital interaction will matter more than content. Illustration by Hea Poh Lin.

Digital Transformation 50

Digital Transformation Buyer Personas Broadcasting Leads 50

Tony Zambito

APRIL 29, 2012

Depending on which reports you may read when it comes to lead nurturing, approximately 60% or more of B2B businesses do not have a formalized lead nurturing program. Which begs the question: why are companies slow to adopt to lead nurturing? I recently introduced the idea of how predictive buyer modeling will change B2B as we know it.

Lead Nurturing 100

Lead Nurturing Lead Ranking Leads Lead 100

Tony Zambito

OCTOBER 4, 2010

  Buyer Experience Innovation pays particular attention to the customer acquisition aspects of the B2B buyer experience cycles and how companies can embrace design thinking to create innovative buyer experiences.  .  There are no definitive maps to get you there per se’. 

Buyer Personas 100

Buyer Personas Marketing Automation Services Buying Cycle Lead Ranking 100