Tony Zambito

MARCH 12, 2017

B2B companies are faced with the most transformative era in business history. On a greater scale than that of the first Industrial Revolution over a century ago, we are witnessing a technological and digital revolution that will disrupt business-to-business profoundly in the next 10 years.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

NetLine

JULY 5, 2023

Do you want to know why some companies are up to 59% more likely to get their customers engaged? To put it simply: customer intent is important because it allows businesses to cater their sales and marketing strategy to meet prospects and customers where they are currently. I will give you a hint: it’s not about the price.

Intent 98

Intent Work Management Marketing Management Business 98

Tony Zambito

MARCH 6, 2017

The digitization of the global business economy has been taking place at an unprecedented rate. A new era of business will develop in the next 10 years that will fundamentally change how organizations work, conduct business transactions, and establish relationships. Buyer Insights That Matter For The Future.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253

Only B2B

SEPTEMBER 27, 2022

Because of this, it’s crucial for business-to-business (B2B) marketers to concentrate on creating high-quality leads. The majority of businesses rate leads by giving them labels like “hot,” “warm,” and “cold.” Develop Buyer Personas Using Sophisticated Segmentation.

Sales Qualified Leads 62

Sales Qualified Leads Lead Scoring Lead Ranking Webinar Metrics 62

SnapApp

FEBRUARY 23, 2015

We might think of B2B as selling “business to business,” but as we love to say around here, it’s all just human-to-human (do I sound like a broken record yet?). If you’ve started developing buyer personas , you’re well on your way to matching your marketing up with your audience’s specific needs and interests.

Buyer Personas 48

Buyer Personas Tactics Top of Funnel Funnel Advertising 48

Inbox Insight

NOVEMBER 15, 2021

Market intelligence customized specifically to your business plays a pivotal role for B2B marketers looking to unlock specialist B2B insights around their audience and understand real-time demand of their target personas. Business to business market research is very much the same. If it’s not – here’s why it should be….

Ideal Customer Profiles 98

Ideal Customer Profiles Planning Demand Generation Marketing Plans 98

Tony Zambito

JULY 1, 2016

The stunning outcome of Britain’s decisive vote to exit the European Union has caught the political, economic, and business world by surprise. One area of concern for businesses is how to approach and conduct global business marketing. Some have been busy preparing for such a day. They have been busy on two fronts.

Buyer Personas 101

Buyer Personas Planning Business Paid Search Agency 101

Tony Zambito

MAY 6, 2020

Where does this leave our understanding of how the COVID-19 pandemic will affect human behavior in the context of business commerce, consumerism, and cultural participation? Businesses will need to understand the “Pandemic Persona” in the context of business and commerce. 3 Areas Of Focused Insights for Pandemic Persona.

Contingency Planning 173

Contingency Planning Buyer Personas Consulting Buy 173

SalesIntel

JANUARY 27, 2022

A business-to-business (B2B) Search Engine Optimization (SEO) plan is a valuable marketing method that any B2B company should employ to attract targeted, high-value customers. With that said, below is a how-to guide on developing the best SEO strategy for your B2B business. . Start With a Buyer Persona.

SEO 52

SEO Buyer Personas Webinar Metrics Ideal Customer Profiles 52

Tony Zambito

OCTOBER 14, 2018

Mapping such a journey is very helpful and can reveal what steps and processes the buyer is going through. Is The Buyer’s Journey The Right Perspective For 2020? The notion of the “journey” came into the conscious stream of business around the time when the concept of “customer experience” was introduced in the late 1990’s.

Marketing AI 174

Marketing AI Buyer Personas Top of Funnel Digital Marketing Funnels 174

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. B2B marketing targets buying groups within businesses.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Tony Zambito

MAY 23, 2017

In the past ten plus years, we have seen a tumultuous upheaval in both the world of buyers and how marketing is adapting. As business leaders and marketing leaders look ahead to the future, the ever-expanding global digital economy will undoubtedly cause further disruption. 3 Forces Business And Marketing Leaders Will Need To Address.

B2B Marketing 227

B2B Marketing Planning Buyer Personas B2B 227

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. Create buyer personas. What is B2B SEO?

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

Tony Zambito

JANUARY 29, 2017

In my article Rethinking Buyer Personas In An Era Of Digital Transformation , I presented four trends impacting the state of buyer persona development. Whereby, rethinking buyer persona development and insight gathering in a digital-centric world becomes a necessity. And, why it necessitates a rethinking.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

SalesIntel

JULY 21, 2023

Business-to-business search engine optimization, or B2B SEO, is an online marketing strategy with two closely connected goals. The basic objective is to improve your rankings in the search engine results and boost your SEO to make it easier for businesses that are interested in your products or services to find your website.

B2B Sales 52

B2B Sales SEO Buyer Personas Marketing & Strategy 52

Launch Marketing

NOVEMBER 1, 2023

In a B2B (business-to-business) organization, the lead of your marketing department plays a critical role in shaping and executing the marketing strategy. Start by evaluating your overall business objectives. What does your company want to achieve in the short- and long-term?

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

Tony Zambito

MAY 31, 2017

People/Team Insights – recently, I came across articles regarding defining buyer personas for ABM. Yes, this basic intelligence is always important but should not be confused with deep buyer insights. This is certainly occurring based on buyer insight interviews I have conducted recently.

Account Based Marketing 211

Account Based Marketing ABM Digital Transformation Paid Search Agency 211

Tony Zambito

JULY 17, 2016

Primarily, it helps with making sense of the tasks and activities buyers perform. This is also an important principle behind buyer insights research and buyer persona development. The many articles, books, and promotional material written about buyer personas, in general, are missing this key point.

Intent 100

Intent Buyer Personas CMO Work Management 100

Lake One

OCTOBER 26, 2023

So, where does business-to-business (B2B) advertising fit into this strategy? For the duration of this post we’re going to use a fictitious company to help illustrate along the way. They have 1000 companies using River Software, and 5,000 key contacts at those companies they want to engage.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

Tony Zambito

SEPTEMBER 28, 2016

In business-to-business and consumer industries, the influence of goal-directed behaviors can be significant determinants of how choices and buying decisions are made. Buyer’s Journey Is A Pursuit. Oftentimes, marketers are given or creating buyer personas in which the emphasis is on factual data.

Buyer Personas 100

Buyer Personas Buyer's Journey Case Studies Buy 100

Tony Zambito

OCTOBER 18, 2015

Segmentation has been a staple of business marketing and sales for several decades. The concept of breaking down a potential market or industry into smaller target segments is a standard technique taught in business schools and used by many organizations. by Evan Shuster.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Tony Zambito

MARCH 6, 2016

In my years since launching Buyer Persona Research , the most successful companies utilizing buyer personas have made it about the latter – not the former. That is, making their buyer personas about customer research and not confirming existing buyer profiling assumptions.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B B2B Sales 100

Cintell

APRIL 21, 2015

In user experience design, made famous by Alan Cooper’s The Inmates Are Running the Asylum (1999), personas are fictitious characters based in research used to help solve design questions. Thanks to the proliferation of content marketing and a rise in marketing blogs, personas are synonymous with “buyer personas.”.

Work Management 100

Work Management Buyer Personas Marketing Management Cross-Selling 100

Tony Zambito

DECEMBER 13, 2015

Including the accepted notion recently found in a study by the Forbes Knowledge Group, which found 67% or greater of business executives relied primarily on intuition and subjective elements when making decisions. How buyers “frame” their goals and problems, according to research dating back to the 1950’s, will influence their decisions.

Buyer Personas 100

Buyer Personas Lead Ranking B2B Sales Research 100

The Lead Agency

APRIL 2, 2024

Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. The goal is to attract and engage potential business clients by demonstrating thought leadership, relevance, and the unique value your business offers.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Hubspot

NOVEMBER 29, 2021

Businesses exist to make money. Every company has its eyes on its bottom line and, in turn, is mindful of its profit margin — the most definitive metric of how successful your sales efforts are, relative to your expenses. Another avenue you can take here is finding ways to automate certain tasks your business consistently carries out.

Work Management 72

Work Management Marketing Management Marketing & Strategy Business 72

Tony Zambito

NOVEMBER 8, 2015

Creating distinctive and engaging experiences, as part of how people and businesses go about making purchases, is getting more attention today than ever. In order to learn how to create distinctive buying experiences, businesses are embracing new means and approaches.

Buy 100

Buy Buyer Personas Acquisitions Correlation 100

Tony Zambito

SEPTEMBER 19, 2016

One area CMOs need to be on guard for is the latest hype of connecting the buyer’s journey to content marketing campaigns. Resulting in an ever increasing avalanche of content overflowing the cups of potential buyers. This is especially true for companies organized by product lines with overlapping customer segments.

Buyer Personas 0

Buyer Personas Planning Paid Search Agency Content 0

Tony Zambito

FEBRUARY 28, 2016

And, let’s not forget that B2B companies believe they may have 3-4 unique buyer personas. Thus, such companies can wind up with devoting resources towards developing over 500 content creations! Some analyst firms propagate this view, calling it adaptable or aligned content to the buyer’s journey.

Buyer Personas 100

Buyer Personas B2B Content B2B Sales 100

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. One of the main objectives of customer marketing is to build and solidify trust.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

The Marketing Blender

MAY 17, 2022

However, B2B companies often have a tendency to skip this component of marketing. . According to a new LinkedIn study, 83% of a typical B2B purchasing decision happens before a buyer engages with a provider. Fortunately, there are proven ways to help you properly engage in business-to-business content marketing.

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Content Marketing 52

SalesIntel

JULY 13, 2021

Your overarching growth marketing strategy needs to speak to your sales goals and objectives as a business. A B2B marketing strategy focuses on business-to-business sales. You need to gear the content you create at other businesses or organizations rather than individual consumers. Create buyer personas.

Sales Management 98

Sales Management B2B Marketing Personalization Planning 98

Tony Zambito

JANUARY 25, 2012

In the business-to-business world, the quest to connect with decision-makers has been and most likely will continue to be the main challenge confronting B2B leaders. Meeting this challenge successfully is the essential lifeblood of survival for many B2B companies. B2B Buying Process Today © All rights reserved by Kenny Madden.

Buyer Personas 100

Buyer Personas B2B Allocation Peer-to-peer 100

Tony Zambito

NOVEMBER 22, 2015

Companies today will need to develop an integrated view of customer research. Utilizing the first critical element of research and insights for persona creation, personas can help guide the organization towards a common shared focus on helping customers to achieve their goals. 3 – Customer Ecosystem.

Buyer Personas 100

Buyer Personas Lead Ranking Buy Research 100

Litmus

AUGUST 16, 2022

B2B email strategies need to carefully consider factors like business initiatives and challenges subscribers are facing that are promoting more interest. While marketing to businesses requires a different approach than marketing to consumers, many of the same strategy tactics can still be applied. What is a B2B email campaign?

Email Campaigns 110

Email Campaigns Campaigns Ideal Customer Profiles B2B 110

Vision6

APRIL 4, 2023

Did you know that B2B email marketing can be a highly effective way to connect with other businesses? B2B (business-to-business) email marketing refers to one company promoting their products or service via email to another business or organisation. So buckle up and get ready to elevate your B2B marketing game!

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

RDIGS

JUNE 13, 2023

Today content marketing has become an essential instrument for b2b companies to communicate with their audience and gain exposure in this extra-competitive environment. Your content should make people feel like they owe you something so they want to do business with you instead of your competitors. What is Content Marketing?

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52