Hubspot

JUNE 25, 2012

Do you consider your business to be "niche?" If so, inbound marketing was made for you! Think about it: if you're in a niche industry, any large-scale outbound marketing initiatives (TV ads, billboards, newspaper ads) will reach an audience that is 99% irrelevant to your business. Can you foresee a promising ROI?

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

Webbiquity

NOVEMBER 17, 2015

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. And thanks as always for reading the Webbiquity blog.

SEM 100

SEM Advertising Agencies Paid Search Agency Inbound Marketing 100

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Webbiquity

AUGUST 17, 2011

For example, included in the July 25 th edition on Social Media Informer are these posts (among others): • How Small Businesses Can Use LinkedIn to Grow. • Fifteen Incredible Mobile Statistics. • Web Presence Optimization, Reloaded. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging.

Social Media 100

Social Media Paid Search Agency Features Social Marketing 100

Hubspot

OCTOBER 19, 2010

Inbound marketing takes time, but most marketers only have a few hours in the schedule that they can carve out for inbound marketing, which can make prioritizing activites extremely difficult. If you only have a few hours to dedicate to inbound marketing per week, how should you allocate your time?

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Hubspot

SEPTEMBER 28, 2010

It is, however, critical that business owners and marketers ‘ blog for business.’ If you’re hesitant to put your voice out there for fear of being critiqued, start small. Go to blogs in your industry and start reading. Blogging doesn’t have to be technical.

Business Blogging 28

Business Blogging Godaddy Business Domain 28

Single Grain

DECEMBER 29, 2020

Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. Book My Free SaaS Marketing Consultation. The “Wall Street Journal” Marketing Problem. Neil Patel. Hiten Shah.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers? ” ( Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Brandpoint

DECEMBER 27, 2018

While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. Content marketing isn’t just a brand awareness play. It has the power to grow a business.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Hubspot

MAY 10, 2010

Our top pick of inbound marketing articles to kickstart your week gives you a great overview of the concept of geo-marketing, focusing on why it should be important for small and medium-sized businesses. New technologies now give you the opportunity to reach specific audiences based on their geography.

Inbound Marketing 28

Inbound Marketing Work Management Spyware Marketing Management 28

Webbiquity

MARCH 15, 2016

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? 9 Business Blogging Stats and Facts. 7 Other Marketing Stats and Facts.

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Industrial Marketing Today

DECEMBER 22, 2011

If there is one important takeaway from this exercise, it is that blog posts live forever and continue to attract traffic long after they have been posted. That’s the power of inbound marketing with content. 3 Business Blogs with Proven ROI from Industrial Companies.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Hubspot

JUNE 22, 2011

How can you use content marketing to grow your business? Social Media Examiner founder Mike Stelzner joins HubSpot CMO Mike Volpe in a discussion on building a loyal following leading to business growth. Nothing remains still in the world of business.". Attract masses to your business. The Strategy.

Social Media 28

Social Media Inbound Marketing Social Marketing Media 28

Hubspot

JUNE 21, 2010

Does your business blog have a unique, recognizable voice? If it doesn't, you could be in trouble, since voice is one of the most important elements of a successful blog , according to our top inbound marketing of the past week. So what is voice, and how can you express it through your blog?

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Blogger Lead Scoring 28

Industrial Marketing Today

JUNE 11, 2011

By now, most industrial marketers are aware of the power of inbound marketing for lead generation. A blog is considered the cornerstone of an effective inbound marketing strategy. What if you could combine the best of both these marketing tactics?

Marketing Websites 60

Marketing Websites Ad Building Long Tail Marketing Cross-Selling 60

Go Beyond SEO

AUGUST 3, 2017

Directories, like Google My Business, Bing Places for Business, Yelp, AVVO, and literally thousands of others, are an SEO tactic your law firm needs to start implementing. Plus, we know you’re busy. Lawyer Blogs. If you deal with tax law for business LinkedIn is probably best.

Ideal Customer Profiles 94

Ideal Customer Profiles SEO Social Media Lead Scoring 94

Hubspot

MARCH 31, 2011

For the full transcript of the show and the audio, head over here: How to use content marketing and curation for your business. This is a critical piece of inbound marketing success and we cannot stress that enough. CC blogs regularly over on CC-chapman.com and you can tweet him @cc_chapman. Content Curation.

Curation 28

Curation Business Content Inbound Marketing 28

Leadspace

SEPTEMBER 14, 2019

Whereas outbound marketing focuses on cold calling and making outbound interactions to bring in potential customers, inbound marketing is quite the opposite. Instead of outreach to actively generate awareness of your business, you go about it more passively. Create SMART inbound marketing goals.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. He has outlined what is wrong with the theory of mass marketing.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

JUNE 24, 2010

Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. In 2010, almost 50% of small businesses will include “follow us” links in their e-mails, and about 44% will include share options in their messages.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Without passion and expertise, you will have a hard time sustaining your business blog over the long haul.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Go Beyond SEO

DECEMBER 20, 2018

Why are your competitors getting more business than you are? One of the most effective ways to build your practice is to have the right digital marketing strategy. After all, 85% of people hit the internet when they’re looking for local businesses, so a strong online presence goes a long way. You need them to find you.

Planning 79

Planning Social Media Marketing & Strategy SEO 79

Hubspot

MARCH 22, 2012

Calling all inbound marketers: it'll probably make your stomachs turn a bit, too. In a nutshell, the campaign is a push to encourage small businesses to send more direct mail (AKA junk mail), in an attempt to boost the suffering U.S. The program, which has been around since April 2011, charges small businesses 14.5

Cost per Lead 28

Cost per Lead Service Inbound Marketing Television marketing 28

Industrial Marketing Today

APRIL 21, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Hubspot

DECEMBER 1, 2014

With over 332K followers, 175K Facebook fans, and (predictably) incredible search authority, the Moz.com blog has long been heralded as an industry guidepost for how business blogging (and SEO) is done. That turned out to have lots of positive, serendipitous, but unintended effects, including launching our business!

Internet Marketing 28

Internet Marketing Planning Inbound Marketing SEO 28

Go Beyond SEO

DECEMBER 20, 2018

Why are your competitors getting more business than you are? One of the most effective ways to build your practice is to have the right digital marketing strategy. After all, 85% of people hit the internet when they’re looking for local businesses, so a strong online presence goes a long way. You need them to find you.

Planning 68

Planning Social Media Marketing & Strategy SEO 68

Industrial Marketing Today

SEPTEMBER 13, 2010

One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. This is where marketing automation software can be a big help. There are many of them out there to suit every type of marketer, from small industrial companies to large enterprises. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Go Beyond SEO

JULY 27, 2018

You could be losing business when potential clients come to your website simply by misrepresenting yourselves or not having accessible information. 57 percent of users say they won’t recommend a business with a poorly designed mobile site. To learn more about SEO and why you need it, you can read our last blog.

Budget Programs 84

Budget Programs Work Management Planning Marketing Management 84

Industrial Marketing Today

AUGUST 1, 2011

However, have we gone too soft with content marketing when it comes to selling industrial products and services? And that is… content marketing must deliver a real business value. Let’s not kid ourselves; business is war, especially in today’s hyper-competitive global marketplace. It is as simple as that. I thought so.

Sales Qualified Leads 60

Sales Qualified Leads Content Marketing Planning Paid Search Agency 60

Hubspot

NOVEMBER 15, 2010

” In the early days of the medium, a blog was the only available outlet for people or companies that wanted to establish a feedback loop with their target audiences. However, this will be a double-edged sword, as social venues can also inhibit blogging by providing users with powerful platforms of self-expression.

Blogger 28

Blogger Aggregators Opinions Small Business Marketing 28

Industrial Marketing Today

AUGUST 24, 2009

. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Hubspot

NOVEMBER 15, 2010

Only occasionally do I have the opportunity to step outside the world of business writing and when I do, it is uncomfortable. I found " I Love to Write Day " while researching some blog topic ideas for this month. Marketing Takeaways: 1. Consider doing something a little outside the norm for your standard business writing.

Small Business Marketing 28

Small Business Marketing Webinar Metrics Inbound Marketing Paper 28