Industrial Marketing Today

JULY 22, 2014

The post To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking by Achinta Mitra appeared first on Industrial Marketing Today. Business Blogs Industrial Blogs Industrial blogging Industrial blogs Industrial content creation Industrial content marketing'

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Industrial Marketing Today

DECEMBER 23, 2013

Business Blogs Industrial Blogs Blogging Blogs Industrial Marketing' Look at these charts from two different surveys to illustrate my point. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

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Industrial Marketing Today

JUNE 17, 2013

Thought leader is a term first coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine, Strategy & Business and used to designate interview subjects for that [.]. Business Blogs Content Marketing Industrial Marketing Thought leadership' This is only a content summary.

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Industrial Marketing Today

OCTOBER 14, 2013

Business Blogs Content Marketing Industrial Marketing mind of the engineer Tacit know-how' I recently read the survey, 2012 Mind of the Engineer that was released by UBM Electronics, the global leader in media and marketing solutions for design engineering and the electronics [.]. This is only a content summary.

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Industrial Marketing Today

FEBRUARY 12, 2011

For a while now, marketing consultants have been preaching the benefits of making B2B blogging the cornerstone of inbound marketing. It is difficult nowadays to find a marketing company or an independent expert not using a business blog to attract and engage with its target audience.

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Industrial Marketing Today

MARCH 17, 2011

The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focussed too much on you, your products or your company. More power to you if you already have a horde of avid readers who visit your blog every time you post new content. Add a link…you know the drill!

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Industrial Marketing Today

NOVEMBER 1, 2010

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Click here to view the embedded video.

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Industrial Marketing Today

DECEMBER 22, 2010

Three Business Blogs with Proven ROI from Industrial Companies. Manufacturing marketers do understand the value of a business blog for thought leadership, search engine optimization (SEO), lead generation and community building but proving its ROI has been a challenge. Thank you for being a regular reader of this blog.

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Industrial Marketing Today

APRIL 21, 2011

Read my earlier post 3 Business Blogs with Proven ROI from Industrial Companies to learn how these companies have convinced engineers to actively participate and contribute to their content marketing programs. My company offers a blog content creation service that is perfect for busy industrial marketers.

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Industrial Marketing Today

NOVEMBER 3, 2011

However, a blog site with a fully integrated blog has many advantages over the retrofit option. For a full list of benefits, refer to my earlier post, “Build Industrial Websites as Dynamic Blog Sites.”. Some companies need help setting up their business blogs but for most, the biggest obstacle is creating content.

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Industrial Marketing Today

SEPTEMBER 6, 2011

If you are still not convinced about the power of industrial blogs and inbound marketing, let me highlight some of the facts and findings that I have written about in the past. B2B marketers with blogs generate 67% more leads according to a study done by HubSpot (See Why Your Sales Funnel May Run Dry Without a Business Blog ).

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Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Without passion and expertise, you will have a hard time sustaining your business blog over the long haul.

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Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO?

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Industrial Marketing Today

AUGUST 17, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This guide will walk you through each step involved in creating a roadmap for a successful business Website. If not, then you need to rethink your strategy to get the most out of optimizing your marketing content.

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Industrial Marketing Today

APRIL 22, 2010

Thomas , PhD Assistant Professor of International Business, University of Akron and the Editor-in-Chief, Journal of Transportation Security. For decades, business and management gurus have preached that manufacturers should focus on core competencies and innovate to remain competitive in a global market.

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Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

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Industrial Marketing Today

SEPTEMBER 13, 2010

Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

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Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

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Industrial Marketing Today

FEBRUARY 17, 2011

How to feed your sales funnel with a business blog. What inbound marketing with content will do for you. Web design for attracting more engineers and industrial professionals. Lead nurturing for better lead generation. Integrating social media into industrial marketing. Key benefits of marketing automation.

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Industrial Marketing Today

MAY 7, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This guide will walk you through each step involved in creating a roadmap for a successful business Website. He is the Founder & President of Tiecas, Inc. – Get Engineers Can Sell white paper now.

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Industrial Marketing Today

JUNE 12, 2010

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). This is not a new problem; business marketers have been debating the pros and cons of publishing prices on their websites for several years now.

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Industrial Marketing Today

DECEMBER 22, 2011

3 Business Blogs with Proven ROI from Industrial Companies. Thought Leadership: Marketing Engineering Services with Technical Articles. B2B Lead Generation without Lead Nurturing is Doomed to Fail. Deconstructing the Four Stages of the Industrial Buy Cycle. Manufacturer’s Marketing Video Becomes a YouTube Sensation.

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Industrial Marketing Today

MAY 11, 2010

Because of longer sales cycles, more promising opportunities are being lost since business conditions change at the other end and projects are put on hold indefinitely or being eliminated. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Get Engineers Can Sell white paper now.

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Industrial Marketing Today

AUGUST 1, 2011

And that is… content marketing must deliver a real business value. Let’s not kid ourselves; business is war, especially in today’s hyper-competitive global marketplace. However, have we gone too soft with content marketing when it comes to selling industrial products and services? A touch of Sun Tzu’s “The Art of War” couldn’t hurt.

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Industrial Marketing Today

APRIL 28, 2010

Tagged as: b2b blogs About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation. He is the Founder & President of Tiecas, Inc. –

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Industrial Marketing Today

MAY 5, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This guide will walk you through each step involved in creating a roadmap for a successful business Website. He is the Founder & President of Tiecas, Inc. – Get Engineers Can Sell white paper now.

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Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JULY 29, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This guide will walk you through each step involved in creating a roadmap for a successful business Website. He is the Founder & President of Tiecas, Inc. – Get Engineers Can Sell white paper now.

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Industrial Marketing Today

APRIL 21, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This guide will walk you through each step involved in creating a roadmap for a successful business Website. He is the Founder & President of Tiecas, Inc. – Get Engineers Can Sell white paper now.

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Industrial Marketing Today

MAY 18, 2010

I know I have been guilty on more than one occasion of using popular clichés in my business marketing communications. I have added two of my own: cutting edge technology holistic approach You can read the complete list at The Encyclopedia of Business Clichés. The use of buzzwords or clichés in B2B marketing content is not a new trend.

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Industrial Marketing Today

APRIL 30, 2010

This gives the rep a business reason for the call (to offer the content) which is much better than, “Are you ready to buy yet?&# She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities.

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Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. It doesn’t matter whether you work for a corporate marketing department or the owner of a small business website. If so, you know the frustration.

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Industrial Marketing Today

JULY 9, 2010

You need to rethink your business model first and fast. The first is a diagnostic tool and the second one measures the health of the business. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Learn to differentiate between metrics and key performance indicators (KPI).

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Industrial Marketing Today

JUNE 24, 2010

Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. In 2010, almost 50% of small businesses will include “follow us” links in their e-mails, and about 44% will include share options in their messages.

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Industrial Marketing Today

JUNE 19, 2010

Here’s a chart from Enquiro’s white paper, “Building Business Online: Your Digital Persuasion Portfolio” that shows how specific content from your website plays a role at different stages. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Get Engineers Can Sell white paper now.

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Industrial Marketing Today

JUNE 15, 2010

However, I think it is a new and permanent reality of the current economy and have learned to adjust my business model accordingly. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. – Get Engineers Can Sell white paper now.

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Industrial Marketing Today

APRIL 26, 2010

Your business will grow.&# (See Content Marketing – The Ultimate Cheat Sheet ). an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Don’t sell.

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Industrial Marketing Today

MAY 26, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This guide will walk you through each step involved in creating a roadmap for a successful business Website. He is the Founder & President of Tiecas, Inc. – Get Engineers Can Sell white paper now.

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