How Trade Publications Can Capitalize on Content Marketing and Social Media
NOVEMBER 18, 2009
Mind you, I've never worked for a trade publisher and am not telling them how to run their businesses, these are just observations based on nearly 20 years of media buying and 25 years of business experience.
4 Ways to be a Better B2B Twitterer
JULY 21, 2009
In the data analytics / business intelligence world, most of the innovations over the past couple of decades have been incremental, with a few discountinuous innovations like illuminate. It doesn't have to be about business all the time.
The ROI of Website Redesigns per Forrester
AUGUST 21, 2007
Forrester's key findings from their website redesign research: By Forrester's standards, 97% of business websites fail to earn a passing grade for usability. Content is king; visitors will be attracted to your site, and ultimately to doing business with you, based on quality and relevance of your site content. Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required).
7 Reasons Every Business Needs to Twitter
JANUARY 11, 2010
Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don't "get" Twitter.
Best of 2009 (So Far): Blogging for Business, Part 1
OCTOBER 13, 2009
Discover the answers to these questions and others here in the first set of the best posts about business blogging so far this year. Using it to build your business, though as Ian notes, "It's not easy. Tags: Blogging for Business How can you attract more traffic to your blog?
Best of 2008: Blogging for Business, Part 1
APRIL 27, 2009
Learn all of that in more in some of the best posts from the last year on blogging for business. Tags: Blogging for Business What are some of the most effective ways to attract more readers to your blog? Acknowledge other bloggers you admire? Find ideas for helpful blog posts?
Best of 2008 (So Far) - Blogging for Business, Part 2
NOVEMBER 20, 2008
Find the answers to these questions and more in this list of some of the best posts of 2008 so far on blogging for business. How do you come up with a great blog name? What's needed-beyond unique and useful content-to really make a blog successful?
Best of 2008 (So Far) - Blogging for Business, Part 1
SEPTEMBER 8, 2008
Learn all of this and more in the articles and posts highlighted below, some of this year's best so far on business blogging. Which blogging platform is best for your needs? How can you get the most out of your RSS feed(s)? How can you more effectively convert blog readership into revenue?
The Four P's of Effective Business Blogging
FEBRUARY 15, 2008
I was recently invited to give a presentation on the "do's and don'ts" of creating a successful business blog. What about being positive â€”isn't that an important attribute for a successful business blog?
Wii Don't Want Your Business
DECEMBER 14, 2007
If you're a parent of a child anywhere from five to 17 years old (and quite possibly even if you're not), you know that THE hottest gift this Christmas is the Wii game system.
And Now for Something Completely Different - Business Intelligence Widgets
SEPTEMBER 2, 2008
There are widgets (seemingly everywhere) and there are business intelligence tools , but web-based BI tools vendor LogiXML recently introduced the first BI widget, Widge nie. Your boss (or client) wants to see what kind of results you've been getting from that latest search marketing program.
7 Essential Tools for Business Blogs
APRIL 22, 2007
There are several ways your business can benefit from blogging short of starting your own blog, from simply identifying and monitoring the most influential blogs in your industry, to asking bloggers to write about interesting developments at your company, to guest-blogging.
The 5 Best Social Media Sites for Small Businesses
APRIL 15, 2008
Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites.
SEO - Why a Small Business Needs a Blog
MAY 12, 2008
The most difficult websites to search optimize are those of small or new companies, in a market with larger and more established players, focused on a highly competitive set of keywords.
Which Social Networking Sites Really Drive Business Traffic?
MARCH 31, 2008
Harry Hoover at the THINKing blog recently asked his readers this question and posted some of the responses. While clearly not a statistical sampling, LinkedIn and Facebook were mentioned prominently by nearly all respondents. StumbleUpon and del.icio.us were common second choices.
How to Use Twitter for Business
MAY 6, 2009
I sat in last week on an excellent webcast presented by Chris Abraham of social PR firm Abraham Harrison and Anamitra Banerji , product manager at Twitter, on using Twitter for business. A Practical Guide to Twittering for Business View more presentations from chrisabraham. The primary business use of Twitter is for listening to and carefully communicating with customers and prospects.
New Hub Site Focuses on B2B Marketing Intelligence
JULY 1, 2009
Tags: Blogging for Business Need to Know
Best of 2009 (So Far): SEO Guidance, Part 4
DECEMBER 29, 2009
For example, one website shows up at #2 on Google for "business services management," but at #23 for business service management. Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords?
Best of 2009 (So Far): Twitter Tips and Tactics, Part 2
DECEMBER 28, 2009
How important is Twitter for business? What are the four stages of Twitter enlightenment? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers?
Six Ways to Produce Online Video on a Budget
JANUARY 5, 2010
Business-friendly video sites like Vimeo , Viddler and Blip.tv But small businesses who want to take advantage of online video can be caught in a quandary. Online video is hot. Yeah, and people gamble in casinos, I know; what a profound observation of the blatantly obvious.)
Best of 2009 (So Far): Social Media Marketing, Part 4
DECEMBER 31, 2009
With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement?
SEO Tool Review: SEMRush
DECEMBER 21, 2009
So, if you have one particular key phrase that is central to your website, business service management in this case, SEMRush will supply data on similar terms to prioritize for targeting.
Best of 2009 (So Far): SEO Guidance, Part 3
DECEMBER 17, 2009
How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project? What are the key signals of SEO quality on a website? How does the increasing use of social media affect SEO efforts?
Best of 2009 (So Far): Social Media Marketing, Part 3
DECEMBER 9, 2009
As the release notes, "Despite the fact that 77 percent of business technology decision-makers engage with social media on the job, most B2B marketers are not effectively using social technologies to influence the purchasing decisions of their customers."
Best of 2008: WordPress Tools and Tips
MARCH 19, 2009
Tags: Blogging for Business
How to Suck at Twitter (And Still Look Successful)
DECEMBER 14, 2009
Many more-socially-active small businesses haven't hit that threshold yet. There are a lot of great b2b marketers and social media contributors worth following on Twitter, like Ardath Albee , Mark Schaefer , Eric Fletcher , Jennifer Kane and Rob Rose to name just a few.
Best of 2009 (So Far): Search Engine Marketing
DECEMBER 3, 2009
What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren't overlooking any important opportunities for optimization?
Best of 2009 (So Far): Social Media Marketing, Part 2
NOVEMBER 5, 2009
How can you maximize the business value of tools like LinkedIn and Twitter? He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that " their company blogs were 'useful,' 'important,' or 'critical' to their business."
Best of 2009 (So Far): Cool Web Tools, Part 2
NOVEMBER 23, 2009
Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence? Create a cool Twiiter background even if you're not the artistic type? Generate word-of-word referrals? Use social media more effectively for research?
Best of 2009 (So Far): SEO Guidance, Part 2
NOVEMBER 16, 2009
Great tips for SEOs who know their craft but may struggle with business development. What two simple words answer almost every SEO question? What common SEO mistakes should you watch out for? How do you create a 301 redirect? Better yet, how can you avoid having to create one?
Best of 2009 (So Far): AdWords Tips and Tactics, Part 2
NOVEMBER 10, 2009
AdWords Management : How ROI, Costs, and Services Measure Up for Your Business by Pure Visibility Steve Loszewski explains how to use the AdWords Traffic Estimator tool to calculate the potential value of AdWords for your business, and gives tips for maximizing that value.
Will Content Marketing Kill Trade Publications?
NOVEMBER 9, 2009
Perhaps "kill" is too strong a word, but the changing content landscape and plethora of publishing options certainly present significant challenges for trade publications and are forcing changes to their business model. Content marketing is all the rage.
Best of 2009 (So Far): Twitter Tips and Tactics, Part 1
OCTOBER 26, 2009
Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content.
Best of 2009 (So Far): SEO Guidance, Part 1
OCTOBER 19, 2009
How do you determine who your competitors really are for top search engine position? How can you get new pages indexed by Google more quickly? What key aspects of SEO should you consider when doing a site redesign? Which SEO tactics should you avoid?
How to Use Social Media to Leverage the Power of Google
OCTOBER 12, 2009
To succeed on Google, webmasters and business owners now need to embrace social media and other internet communities or risk losing valuable rankings on Google. ** technorati tags: Google algorithm backlinks social media SEO natural links articles brand-building internet communities del.icio.us
Best of 2009 (So Far): Cool Web Tools, Part 1
OCTOBER 21, 2009
Looking for a slick tool to easily build branded widgets? How about a social media browser that integrates social search and sharing across multiple sites? Maybe a cool application for online project management? A sophisticated yet free analytical tool for optimizing your CRM implementation?
A Unique Approach to Integrated Advertising Campaigns: Nabbit
OCTOBER 20, 2009
JF: Any business can benefit from Nabbit Ads. In March of last year, I highlighted Nabbit as a cool online tool for tagging songs on the radio using your cell phone. It still is, though there are now competing technologies available.
Best of 2009 (So Far): Social Media Marketing, Part 1
OCTOBER 1, 2009
fear of rejection, loss of privacy, time commitment) rather than the social media ostrich type fears that prevent businesses from taking advantage of it. Welcome to the first best-of-2009 (so far) compilation.
Best of 2008: Social Media Optimization, Part 6
SEPTEMBER 22, 2009
More customers = More business. How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing?
Looking Back at 400: Top 10 Posts
SEPTEMBER 24, 2009
As I recently passed 400 posts on this blog, here is a look back at the 10 most popular items here of all time. The list has changed considerably since the last look back after 300 posts. #10: