WebMarketCentral

APRIL 22, 2007

There are several ways your business can benefit from blogging short of starting your own blog, from simply identifying and monitoring the most influential blogs in your industry, to asking bloggers to write about interesting developments at your company, to guest-blogging. —to help promote your business blog and make it successful.

Business Blogging 20

Business Blogging Web 2.0 Digg Tools 20

WebMarketCentral

SEPTEMBER 29, 2005

Recently added to WebMarketCentral.com , the Web marketing portal, are three new pages providing Internet marketers with everything they need to know (for now) about creating and maintaining an effective business-related blog. It is a place to demonstrate the collected knowledge and expertise of your company (that is, your people).

Business 20

Business Sample Internet Marketing Newsletter 20

WebMarketCentral

SEPTEMBER 2, 2008

There are widgets (seemingly everywhere) and there are business intelligence tools , but web-based BI tools vendor LogiXML recently introduced the first BI widget, Widge nie. Once the kinks are worked out, Widgenie will give non-technical users a much more interesting way to display and share business intelligence data.

Salesforce.com 20

Salesforce.com Business Vendors Tagging 20

WebMarketCentral

MAY 6, 2006

George Dixon of the Minneapolis-based virtual marketing agency KC Associates recently put together a concise but helpful summary of the pros and cons of business blogging titled To Blog, or Not to Blog. Blogs can be a productive supplement to other marketing activities, but are not a replacement for PR, newsletters, and other communications.

Business 20

Business RSS Trade Show PR 20

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Small businesses have neither the time nor the manpower to cover every major site.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

WebMarketCentral

DECEMBER 14, 2007

If you're a parent of a child anywhere from five to 17 years old (and quite possibly even if you're not), you know that THE hottest gift this Christmas is the Wii game system. You also know that these overpriced, screamingly popular yet appallingly underproduced gadgets are as elusive as Vikings Superbowl victories.

Allocation 20

Allocation Business Tagging Pricing 20

WebMarketCentral

NOVEMBER 30, 2006

Blogs are not particularly strong at direct response; they rarely excel at marketing functions like selling or generating leads directly.

PR 20

PR Business Blogging Tools Planning 20

WebMarketCentral

FEBRUARY 20, 2006

Mike Schultz of RainToday.com interviewed 200 authors of business books to find out how they did it and how it impacted their ability to do business. RainToday offers articles, case studies, and research designed to help service business rainmakers and marketers work more effectively. Go ahead, unleash your inner author.

Generation 20

Generation Business RSS Case Studies 20

WebMarketCentral

MAY 12, 2008

The most difficult websites to search optimize are those of small or new companies, in a market with larger and more established players, focused on a highly competitive set of keywords.

Small Business Marketing 20

Small Business Marketing Digg SEO RSS 20

WebMarketCentral

JUNE 24, 2006

Mike Schultz , a principal at the Wellesley Hills Group , and his team of professional services marketing experts at RainToday.com have released a follow-up report to The Business Impact of Writing a Book , published earlier this year. Their new report, The Ultimate Guide to Publishing and Marketing a Business Book , lives up its name.

RSS 20

RSS Business Marketing Proposals Generation 20

WebMarketCentral

NOVEMBER 10, 2006

Curious about what podcasting can do for your business? Joined by Mike Keliher of Provident Partners and John Havens of About.com , Albert provides an excellent guide to the possibilities, and risks, of business blogging. ** Terms: Provident Partners, St. Check this out.

Advertising Agencies 20

Advertising Agencies Video Marketing Paid Search Agency Media 20

WebMarketCentral

DECEMBER 7, 2009

In case you missed it (as I did), Anita Campbell a few months ago published 137 Twitter Tips: How Small Businesses Get the Most from Twitter , based on input from the readers of Small Business Trends. The tips are categorized into six sections.

Small Business Marketing 20

Small Business Marketing Twitter Tips Web 2.0 20

WebMarketCentral

APRIL 10, 2008

Following up on my recent post on The 4 Ps of Effective Business Blogging , here are six more Ps to keep in mind for business blogging success. An occasional off-topic rant or musing is fine, but the "meat" of any successful business blog is information that your readers can use.

Blogger 20

Blogger RSS Tagging Work Management 20

WebMarketCentral

NOVEMBER 6, 2007

EvanCarmichael.com describes itself as "the Internet's #1 resource for small business motivation and strategies. EvanCarmichael.com just published its list of the Top 50 Marketing Blogs to Watch in 2008.

Buzz 20

Buzz Tagging Small Business Marketing Marketing & Strategy 20

WebMarketCentral

NOVEMBER 20, 2008

Find the answers to these questions and more in this list of some of the best posts of 2008 so far on blogging for business. What can you learn from the world's most successful blogs? Hello, My Name Is.

Blogspot 20

Blogspot Blogger Best Practices Business 20

WebMarketCentral

MAY 6, 2009

I sat in last week on an excellent webcast presented by Chris Abraham of social PR firm Abraham Harrison and Anamitra Banerji , product manager at Twitter, on using Twitter for business. A Practical Guide to Twittering for Business View more presentations from chrisabraham. 3) Follow the people who the top influencers follow.

Twitter 20

Twitter Web 2.0 Business Tagging 20

WebMarketCentral

APRIL 29, 2008

The flipside of the ten P's of blogging previously covered here are the attributes or characteristics that should be avoided in creating a successful business blog. Another example is Guy Kawasaki, a former Apple Fellow, founding partner of Garage Technology Ventures, and author of eight best-selling business books.

Blogger 20

Blogger RSS Ethics Tagging 20

WebMarketCentral

JUNE 22, 2009

And these sites are not working to bring in new business. Well, let's see, what are some of the business uses for social media? Approaching social media for business haphazardly is as useful as swinging that hammer wildly. But with planning, social media can unquestionably produce results for business. Isn't that clever?

Social Networks 20

Social Networks Web 2.0 Thought Leadership Tagging 20

WebMarketCentral

FEBRUARY 27, 2009

Sponsored by Minnesota’s only professional organization dedicated exclusively to the needs of business-to-business marketing professionals, the event will be held at the Metropolitan located at 5418 Wayzata Blvd, Minneapolis. The session will be held on March 11, 2009 at the Metropolitan Ballroom & Clubroom in St. Louis Park, Minn.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

JULY 20, 2009

Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name?

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

MAY 1, 2006

Charlene Li at Forrester Research has put together a nice report on how businesses can effectively utilize blogging (free, but registration is required for non-clients), titled "Blogging: Bubble or Big Deal? "

Forrester 20

Forrester RSS Blogger Guidelines 20

WebMarketCentral

JUNE 4, 2009

It happens—check out this clip of a woman removing her bra while on a business conference call (don't worry, it's safe for the office): While I've never personally seen anything quite like this, I was on a video conference call once where a guy was reading and forwarding email jokes while the call was in progress.

Video Marketing 20

Video Marketing Tips Privacy Conference 20

WebMarketCentral

DECEMBER 28, 2009

How important is Twitter for business? What are the four stages of Twitter enlightenment? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers? What’s a Retweet?

Twitter 20

Twitter Tactics Web 2.0 Tips 20

WebMarketCentral

JUNE 3, 2009

What are the real reasons many seemingly-promising business ideas fail? The 6 Untold Reasons Why Businesses Fail by Growthink Dave Lavinsky elaborates on six common but often unrecognized causes of business failure, such as confusing ego with a business opportunity, trusting "white lie" feedback and failing to make a 100% commitment.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

NOVEMBER 5, 2009

How can you maximize the business value of tools like LinkedIn and Twitter? He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that " their company blogs were 'useful,' 'important,' or 'critical' to their business." But which social media tool do marketers find most valuable?

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

AUGUST 29, 2007

The glossary of business service management terms from ITIL service catalog software provider Kinetic Data. I cited three specific examples of promoting client thought-leadership content through Web 2.0 social media tagging: Customer stories from telephony migration, voicemail list management and unified messaging software vendor Unimax.

Web 2.0 20

Web 2.0 Marketing Management B2B Thought Leadership Bandwidth 20

WebMarketCentral

APRIL 10, 2009

Search optimizing your website has become an essential part of doing business. Smart business people know that SEO is increasingly critical to the success of their businesses. But most such people aren't SEO experts; they're experts at pizza or plumbing or building gadgets or selling insurance or whatever their business is.

Paid Content 20

Paid Content SEO Paid Search Agency Work Management 20

WebMarketCentral

JULY 15, 2009

Tags: Blogging for Business Need to Know.

B2B Marketing 20

B2B Marketing Planning Blogger B2B 20

WebMarketCentral

APRIL 30, 2009

Given the enormous interest in using social media for business purposes, I've been astounded to hear comments like these at recent conferences: "That's all really interesting, but I can't access any of the websites you just talked about. I advised one woman to buy a copy of The Cluetrain Manifesto: The End of Business as Usual for her boss.

Social Media 20

Social Media Media Web 2.0 Tagging 20

WebMarketCentral

OCTOBER 18, 2007

Premeau recommends commenting on popular (and relevant to your business, obviously) blogs as a way of getting exposure and demonstrating your own thought leadership in your field without making the commitment to your own blog.

Blogger 20

Blogger Emarketing Outreach Paid Search Agency 20

WebMarketCentral

AUGUST 24, 2009

Top 21 Signs You Need a Break From SEO (2008 version) by Small Business Search Marketing The prolific Matt McGee offers his annual list of signs you may be spending too much time in the SEO world, such as "While telling your son about your favorite childhood books, you wax poetic about the 'Wikipedia Brown' series. tags: Web 2.0 tags: Web 2.0

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

MARCH 16, 2009

To succeed in marketing through social media, businesses of all types have to become publishers. Another report, The Social Technographics® Of Business Buyers recently announced by Forrester , provides insights specifically into using social media for B2B PR and marketing. 55% of B2B buyers have created profiles on social networks.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

MAY 18, 2009

Of the hundreds of Facebook applications available, which ones are best for business? Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

APRIL 6, 2009

5 More Business Social Media Sites You May Not Know About by The Caffeinated Blog In this follow-up to her original post on 5 Business Social Media Sites You May Not Know About , Kari Rippetoe reviews five more business-oriented social media sites including wiki site Smallbusiness.com and local business site Briz.

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

APRIL 11, 2008

There are also corporate bloggers, analysts, journalists, and people who just enjoy writing as a creative outlet. The vast majority of bloggers do so on a part-time basis, but a few people—a tiny fraction of a fraction of the 100 million-plus bloggers—do it for a living.

Blogger 20

Blogger Paid Search Agency PR Tagging 20

WebMarketCentral

NOVEMBER 26, 2007

Overall, it's a great list and enough to keep anyone interested in social media and social networking busy for quite awhile. ** technorati tags: VirtualHosting blog, Top 100 Social Media and Social Networking Blogs for 2007, Web 2.0, JD Lasica, Social Media Club, Mashable, The Web 2.0 JD Lasica, Social Media Club, Mashable, The Web 2.0

Social Media 20

Social Media Web 2.0 Emarketing Media 20

WebMarketCentral

NOVEMBER 18, 2009

Mind you, I've never worked for a trade publisher and am not telling them how to run their businesses, these are just observations based on nearly 20 years of media buying and 25 years of business experience. Conversation Aggregation. Not possible. Bloggers could do this independently, but few have the resources to do a thorough job.

Social Media 20

Social Media Aggregators Thought Leadership Media 20