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Does every business need content marketing? A reality check.

grow - Practical Marketing Solutions

Does every business need content marketing? He recently became president of a company whose primary line of business is producing highly-engineered rolls for the steel manufacturing process. Business is hard. Does every business need content marketing? By Mark Schaefer.

The business case for unbranded content

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Let’s take a deeper look at the business case for unbranded content through three interesting case studies. The post The business case for unbranded content appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

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Deleting Your Social Media Business Page? Read This First.

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Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Are there are benefits to deleting your business pages on social media?

Case study: Small business content marketing success

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After six years in business, Pet Sitters Ireland is Ireland’s largest Pet Sitting and Dog Walking company, with thousands of visits competed every month to hundreds of pet owners across Ireland. When we started the business, we thought traditional marketing methods would bring in customers.

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., or very strong indirect) correlation with tangible business outcomes their. B2B Marketing.

The one social media rule ALL businesses should follow

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There isn’t a one-size-fits-all approach for businesses when it comes to which social media platforms you should have a presence on or what times you should post, and many other areas that marketers will try to stuff down your throat (ugh, blanket statements!). BUSINESS. BUSINESS.

Rules 103

Four online business rules that don’t exist any more

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I had a chance to talk to online entrepreneurs from all over the world and listened to their unique business stories. It reminded me how much the online world had changed the rules of business … which a lot of people still haven’t realized.

Rules 92

The Business Case for Blab: Trust Acceleration

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The business case for Blab. The post The Business Case for Blab: Trust Acceleration appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The business case for Blab. The new streaming video platform Blab is all the rage. Is it really this good?

Trust 107

What are the best social media platforms for your business?

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One of the most common business dilemmas is figuring our where to start with social media marketing. Today I would like to introduce a few high level ideas to help you decide where to put your time for the best results for your business. This is important for a business to consider.

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., or very strong indirect) correlation with tangible business outcomes their. B2B Marketing.

7 Ways a small business can use social media resources wisely

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So how should a small business with limited resources realistically approach social media marketing?”. If you’re a small business and have very few resources, how do you make this transition? The big difference is, as a small business owner, you have less room for error.

From newbie to expert, here are the best social media tools for your business

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The post From newbie to expert, here are the best social media tools for your business appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kiki Schirr, {grow} Contributing Columinst.

Tools 120

Learn to say no and focus on your three critical business drivers

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I once worked with a business leader who would constantly ask, “What are your critical three?” As a busy entrepreneur or company leader, you must also maintain a laser-focus on your critical three activities, the priorities that drive your business. By Mark Schaefer.

Three New Year Business Resolutions You Should Steal

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I’ve watched a volley of Youtube videos about making New Year’s business resolutions and realized they’re…. What business resolutions are in store for you in the coming year? By Mars Dorian, {grow} Contributing Columnist.

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., or very strong indirect) correlation with tangible business outcomes their. B2B Marketing.

The Secret to Getting Exactly What You Want (In Business)

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Getting exactly what you want in life or in business seems next to impossible these days. Patience (In Business). As much as I want to celebrate that, I’m busy picking it apart so we can do the same or better this year. Data (In Business). Tenacity (In Business).

Is there a place for social media in a boring business?

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Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? Are you a conversational business? An entire generation is finding businesses and services through Facebook search. Are you a conversational business?

In case you missed it, the best marketing posts of 2016

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Maybe you connect with me on Medium , or The Harvard Business Review ? Does every business need content marketing? Well, when an industry leader declares that content marketing works for every business every time, somebody has to just say no. By Mark Schaefer.

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3 Important relationship lessons I’ve learned from offline businesses

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In this post, I want to reveal the top three relationship lessons I’ve learned from my three favorite local businesses. The interactions have changed the way I conduct my online business, and I hope they inspire you to do the same. I know their business models, their needs, and desires.

What it’s like to be hugged by a brand. Literally.

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He is an acclaimed keynote speaker , college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer.

P2P 94

Return on Optimism: Business as an act of positive thinking

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I’ve had the privilege to work with a team at Xerox over the last few months on a marketing program that has included a look at the benefits of optimism in business. Business is an act of optimism. Imagine, for the moment, a pessimist trying to start a business.

Crossing the influence line: When does sponsorship destroy your reputation?

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How do I get the word out quickly in a business niche? He is an acclaimed keynote speaker , college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. By Mark Schaefer.

Social media and the forgotten business opportunity

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And here is what most people have forgotten — Business has always been built on relationships, not people yelling at you. You’d lose a lot of business right? What makes people think this is any way to build a relationship that leads to business benefits?

Can anybody become known? Let’s ask the janitor.

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People began seeking my advice on how to network and connect with business leaders. I started a side business, Connect With Faith, which has helped startups connect with investors, aspiring actors connect with major film studios, and cyber-security experts get covered on CNN in London.

Building a personal brand? Here’s why you need to ignore SEO

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He is an acclaimed keynote speaker , college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Here’s why you need to ignore SEO appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Should your content generate leads or relationships?

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His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. But is that the most effective way for everyone to build a business?

Stop creating Random Acts of Content

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I recently wrote a post about the importance of focus on our critical business drivers and saying no to the quick and easy opportunities that come our way. If your content is not focused on your business goals, stop. By Mark Schaefer.

Four profound marketing megatrends for 2016 and beyond

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It’s also something I love to do and I have had a pretty good track record with prognostications in the past, so here we go with five marketing megatrends that will affect many businesses in coming months. Will businesses use robo-content? Why is this important to business?

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The business benefit of setting your knowledge free

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This is the story of how I became a “web missionary” and learned how setting your knowledge free is the key for building online businesses. This made me ponder the larger online business world. Making new web believers can increase your business.

4 Non-Marketing Skills You Need to Become a Better Marketer

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True confession time: finance was one of my worst subjects in business school. But it really is necessary for marketers to understand some finance and refer to some of the same business metrics the finance team does. By Kerry Gorgone, {grow} Contributing Columnist.

The political company? How business strategy is being re-invented by social media

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One of his recent posts inspired today’s topic … and it’s a juicy one: How social media is upending traditional marketing strategy … perhaps business strategy. ” The implications for branding and business strategy. By Mark Schaefer.

Finding the right “authenticity level” for your brand

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My business temporarily melted from the Pee Wee Heat. Her personal brand has now become her full-time business. He is an acclaimed keynote speaker , college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world.

A stunningly simple path to creative business presentations

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Out of the box, Slideshare’s new Haiku Deck alliance shows a lot of promise to help you with creative business presentations even if you are seriously design challenged! 2) The guided slides might actually help defeat lousy business presentations out there!

The Twitter strategy shift and what it means to you and your business

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Let’s look at a recent revelation about a possible Twitter strategy shift and what it could mean to you and your business. If you love Twitter and use it for your business, this decision would be profound. For me, the depressing part of this change would stretch beyond business.

The greatest content marketing case study in history

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I guarantee you those business leaders will never forget that evening on Times Square as long as they live. He is an acclaimed keynote speaker , college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world.

Why content is your enemy and experiences are your friend

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I’m in the personal services business. I used to work in the packaging business and I was on a team challenged by Coca-Cola to create an aluminum can that was shaped like a Coke bottle. He is an acclaimed keynote speaker , college educator, and business consultant.

The essential guide to building your business through Twitter search

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. Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created. There are limitless possibilities to the ways you can combine these advanced search operators to help your business.

Three ways to turn client email into new business value

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Today, I want to reveal my top three tips that will help you turn client email into new business value. So why wouldn’t I talk differently to a comic-geek than to a business lawyer even though they both request my artistic services? By Mars Dorian, {grow} Contributing Columnist.

Understanding Generational Social Media Preferences

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The post Understanding Generational Social Media Preferences appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Brooke B. Sellas, {grow} Contributing Columnist.