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There is no glory in “old school” marketing

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“I’ve spent my career in the print business,” she said. He is an acclaimed keynote speaker , college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. business strategy careers mark schaefer

Does every business need content marketing? A reality check.

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Does every business need content marketing? He recently became president of a company whose primary line of business is producing highly-engineered rolls for the steel manufacturing process. Business is hard. Does every business need content marketing? By Mark Schaefer.

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The business case for unbranded content

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Let’s take a deeper look at the business case for unbranded content through three interesting case studies. The post The business case for unbranded content appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

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Deleting Your Social Media Business Page? Read This First.

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Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Are there are benefits to deleting your business pages on social media?

Case study: Small business content marketing success

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After six years in business, Pet Sitters Ireland is Ireland’s largest Pet Sitting and Dog Walking company, with thousands of visits competed every month to hundreds of pet owners across Ireland. When we started the business, we thought traditional marketing methods would bring in customers.

The Business Case for Blab: Trust Acceleration

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The business case for Blab. The post The Business Case for Blab: Trust Acceleration appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The business case for Blab. The new streaming video platform Blab is all the rage. Is it really this good?

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Four online business rules that don’t exist any more

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I had a chance to talk to online entrepreneurs from all over the world and listened to their unique business stories. It reminded me how much the online world had changed the rules of business … which a lot of people still haven’t realized.

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3 Important relationship lessons I’ve learned from offline businesses

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In this post, I want to reveal the top three relationship lessons I’ve learned from my three favorite local businesses. The interactions have changed the way I conduct my online business, and I hope they inspire you to do the same. I know their business models, their needs, and desires.

What are the best social media platforms for your business?

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One of the most common business dilemmas is figuring our where to start with social media marketing. Today I would like to introduce a few high level ideas to help you decide where to put your time for the best results for your business. This is important for a business to consider.

7 Ways a small business can use social media resources wisely

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So how should a small business with limited resources realistically approach social media marketing?”. If you’re a small business and have very few resources, how do you make this transition? The big difference is, as a small business owner, you have less room for error.

Social media engagement is a lousy metric

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My business has increased steadily for a decade, entirely built on content marketing. I believe one of the greatest opportunities with social media marketing is to build an emotional connection with people that leads to business benefits over time. By Mark Schaefer.

The three biggest social media problems are NOT social media problems

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In fact, there’s nothing I like better than a good business problem to tackle. If you’re the business that caused the flood of content, you’re in good shape. I am skeptical of engagement as a metric of true, long-term business value. By Mark Schaefer.

The 30 possible ways you can create customer value

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There was a very fine article in Harvard Business Review by Eric Almquist, John Senior, and Nicolas Bloch of Bain Consulting. He is an acclaimed keynote speaker , college educator, and business consultant. Value chart reproduced with permission from Harvard Business Review.

From newbie to expert, here are the best social media tools for your business

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The post From newbie to expert, here are the best social media tools for your business appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kiki Schirr, {grow} Contributing Columinst.

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Stop blogging until you do these five things

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He is an acclaimed keynote speaker , college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. By Mark Schaefer. I just found this awesome blog on social media measurement.

Three ways to turn client email into new business value

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Today, I want to reveal my top three tips that will help you turn client email into new business value. So why wouldn’t I talk differently to a comic-geek than to a business lawyer even though they both request my artistic services? By Mars Dorian, {grow} Contributing Columnist.

Is there a place for social media in a boring business?

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Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? Are you a conversational business? An entire generation is finding businesses and services through Facebook search. Are you a conversational business?

Learn to say no and focus on your three critical business drivers

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I once worked with a business leader who would constantly ask, “What are your critical three?” As a busy entrepreneur or company leader, you must also maintain a laser-focus on your critical three activities, the priorities that drive your business. By Mark Schaefer.

Why great customer service doesn’t matter like it used to

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” I believe this is true for most business categories. To be in business, you need to be great because if you have terrible service, you’re going to get Yelped out of the market in a month. To be clear, I don’t think most businesses can ignore service and quality.

Return on Optimism: Business as an act of positive thinking

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I’ve had the privilege to work with a team at Xerox over the last few months on a marketing program that has included a look at the benefits of optimism in business. Business is an act of optimism. Imagine, for the moment, a pessimist trying to start a business.

Social media and the forgotten business opportunity

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And here is what most people have forgotten — Business has always been built on relationships, not people yelling at you. You’d lose a lot of business right? What makes people think this is any way to build a relationship that leads to business benefits?

Does corporate storytelling work? Some mega-brands say no.

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Here is the definition of publisher: “ a person or company whose business is the publishing of books, periodicals, engravings, computer software, etc. ” Unless you really are a publisher, your business isn’t about publishing content. It’s about your business.

Three New Year Business Resolutions You Should Steal

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I’ve watched a volley of Youtube videos about making New Year’s business resolutions and realized they’re…. What business resolutions are in store for you in the coming year? By Mars Dorian, {grow} Contributing Columnist.

The Secret to Getting Exactly What You Want (In Business)

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Getting exactly what you want in life or in business seems next to impossible these days. Patience (In Business). As much as I want to celebrate that, I’m busy picking it apart so we can do the same or better this year. Data (In Business). Tenacity (In Business).

Four profound marketing megatrends for 2016 and beyond

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It’s also something I love to do and I have had a pretty good track record with prognostications in the past, so here we go with five marketing megatrends that will affect many businesses in coming months. Will businesses use robo-content? Why is this important to business?

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Should your content generate leads or relationships?

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His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. But is that the most effective way for everyone to build a business?

The Twitter strategy shift and what it means to you and your business

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Let’s look at a recent revelation about a possible Twitter strategy shift and what it could mean to you and your business. If you love Twitter and use it for your business, this decision would be profound. For me, the depressing part of this change would stretch beyond business.

The business benefit of setting your knowledge free

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This is the story of how I became a “web missionary” and learned how setting your knowledge free is the key for building online businesses. This made me ponder the larger online business world. Making new web believers can increase your business.

A stunningly simple path to creative business presentations

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Out of the box, Slideshare’s new Haiku Deck alliance shows a lot of promise to help you with creative business presentations even if you are seriously design challenged! 2) The guided slides might actually help defeat lousy business presentations out there!

In case you missed it, the best marketing posts of 2016

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Maybe you connect with me on Medium , or The Harvard Business Review ? Does every business need content marketing? Well, when an industry leader declares that content marketing works for every business every time, somebody has to just say no. By Mark Schaefer.

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The essential guide to building your business through Twitter search

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. Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created. There are limitless possibilities to the ways you can combine these advanced search operators to help your business.

What it’s like to be hugged by a brand. Literally.

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He is an acclaimed keynote speaker , college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer.

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3 Little-Known Ways to Use Content Marketing for Client Education

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The post 3 Little-Known Ways to Use Content Marketing for Client Education appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. best practices business relationships business strategy Content Marketing Brooke B. By Brooke B.

Social selling, social business, social employees and other hype

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I am saying that a lot of the buzz is being generated by over-simplified guru-speak that is out of step with business reality. On paper, the idea of integrating social business into every aspect of the enterprise is intoxicating, especially for people chasing consulting dollars.

Building a personal brand? Here’s why you need to ignore SEO

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He is an acclaimed keynote speaker , college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Here’s why you need to ignore SEO appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

What is the ideal blogging frequency for your business?

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First, let’s start at a very high level and set the stage about blogging as a business imperative in general. I think that most businesses need to have a source of rich content to fuel their social media presence. Why is that right for my business?

5 Ways to keep up with the avalanche of online customer feedback

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You are also gleaning insights to make your business better, and differentiating your business from competitors who don‘t respond publicly. Still, interacting with many of your customers multiple times across different channels is an expensive recipe for business improvement.

The best advice I ever received for my business, and my blog

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In fact, there was one lesson I learned from one man that has had a profound impact on my approach to life, my business, and my blog. We would be assigned to read a long, detailed, real-life business case and then dissect it in class to discover the true nature of how business worked.

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A solution to the content marketing measurement puzzle

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Still, there is a place for social media and content marketing in most businesses so let’s tackle this question in a new and meaningful way. Most important, the focus is on building a content-creating culture, a business oriented toward publishing and responding.

3 Business tips to make the second half of your 2016 count

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It’s the middle of the year and I’ve done a little check-up review of my web business situation. Remember the business you’re REALLY in. In the offline world, I see many people going out of business because they have associated their careers with the tools of the trade.