Content Marketing for BI

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Visualize Social Media Data

Content Marketing for BI

Now it’s easy to hook up with like-minded people, building our community of friends, expanding our possibilities for finding a life partner, or furthering our business or career. If you know me, you know I’m a very visual person.

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Who Says Geeks Aren’t Social?

Content Marketing for BI

B2B marketers need to incorporate them into the overall strategy including the editorial calendar, yet be flexible enough to know when to change direction when business or technical trends shift. Who Says Geeks Aren’t Social? Think you won’t reach IT decision makers with social media?

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The Content Marketing Sweet Spot

Content Marketing for BI

E-newsletters – Publish monthly and include product and company news, customer success stories, technical “how-to’s”, and business ideas. Do your topic justice by demonstrating a business problem and how it can be solved.

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Social Media Share Buttons Cause Link Overload

Content Marketing for BI

I recently read an article on Fortune magazine titled, Oversharing: The Business of Share Buttons. Even so, the sharing service business continues to grow.

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B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., or very strong indirect) correlation with tangible business outcomes their. B2B Marketing.

How to Write a White Paper from Scratch: Part Three—The Design

Content Marketing for BI

In part two , you got down to business, starting with the outline and then putting the meat on the bones. Decision makers today are very busy and now have a much shorter attention span. We’re now half way through the white paper creation process.

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How to Bake a White Paper from Scratch: Part One—the Recipe

Content Marketing for BI

You might be a product manager who needs supporting collateral for sales, a marketing team member who’s been given the assignment, or perhaps you have a small or mid-size business, without the luxury of a marketing team, writing it yourself. Choose just one business or technical problem!

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Who Am I? Regularly Revisiting Your Brand

Content Marketing for BI

It’s important to understand this from a business perspective. The business climate is in perpetual motion. How do they like to do business? What motivates them in their business or career? Describe their line of business.

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The New MDM-It’s Not What You Think!

Content Marketing for BI

In doing that work, and some work for one of my other clients, Verizon Business, I’ve been able to learn a lot about energy, including the new “smart grid.” As many of you know, I have a keen interest in the environment. Don’t even get me started on the whole global warming (weirding) topic!)

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B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., or very strong indirect) correlation with tangible business outcomes their. B2B Marketing.

BI’s Place in Sustainability Reporting

Content Marketing for BI

As some of you already know, I’m quite interested in the linkage between corporate sustainability, also known as corporate social responsibility or CSR, and business intelligence.

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Futuristic BI: Are We Smart Enough?

Content Marketing for BI

Tags: BI Business Intelligence data data visualization TED

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Seeing through your customer’s eyes

Content Marketing for BI

Your customers live in a world with competing priorities, differing opinions, and tight budgets, yet are being asked to find answers to real business problems. Can you repeat the business problems your customers are dealing with – in their own words? You have a great idea.

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Embracing Socialytics

Content Marketing for BI

Tags: BI social media Business Intelligence facebook LinkedIn social media analytics socialytics Twitter

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B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., or very strong indirect) correlation with tangible business outcomes their. B2B Marketing.

Does Your Company Have Energy Intelligence?

Content Marketing for BI

So how do businesses get energy intelligence? Businesses are being asked not only to cut costs, but to do so especially in the area of energy usage, demonstrating they are doing their part to reduce their carbon footprint and take advantage of PR benefits of being “green.”

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BI Solutions for Sustainability Exist-But Can You Find Them?

Content Marketing for BI

I’m very pleased to see another business intelligence software company has added an offering for corporate sustainability reporting. On December 15, 2009, SAP/Business Objects announced their comprehensive sustainability solution, joining both Actuate and SAS.

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BI Solutions for Sustainability Exist-But Can You Find Them?

Content Marketing for BI

I’m very pleased to see another business intelligence software company has added an offering for corporate sustainability reporting. On December 15, 2009, SAP/Business Objects announced their comprehensive sustainability solution, joining both Actuate and SAS.

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Is Twitter Dying?

Content Marketing for BI

My daily tweet count is down this year but I attributed that to my suddenly being insanely busy. Busy is good but I do miss the pint-sized social interaction, even if it’s limited to 140 characters. I thought it was just me.

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Be Green but Not a Green Washer

Content Marketing for BI

According to Greenwashing Index , “Green washing is when a company or organization spends more time and money claiming to be “green” through advertising and marketing than actually implementing business practices that minimize environmental impact.”.

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Will Social Media Replace Traditional Marketing?

Content Marketing for BI

Personally, I expect to see even more of this marketing shift as 2010 sees a lift out of the recession and business returns to a (new) normal. Social media is on the tip of most every B2B marketer’s tongue these days. They’re wondering which activities they should be participating in.

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White Paper Format: Fact or Fiction?

Content Marketing for BI

Spend the most time on describing the problem (business or technical) that you will be addressing. Busy executives have less time to read through a longer paper. White papers are still one of the most popular marketing tools for BI and high tech companies, among others.

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Social Networking Starts the Relationship, Face to Face Clinches It

Content Marketing for BI

I skipped last week’s post since I was at the TDWI conference for business intelligence last week. We’ve retweeted links to great information and tweeted a mix of personal and business thoughts.

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Networking Your Social Media

Content Marketing for BI

LinkedIn – First create a company page for your business. Social media is still fairly new and understanding how to connect the various social media tools is not easy. Yet, that’s where the power lies, especially when it comes to dynamic content like blog posts.

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A Decade of BI: Technology Advances Faster Than Adoption

Content Marketing for BI

Looking back on my entry into the BI world, I still remember business analyst experts pulling data out of mainframe computers with “green screens,” green bar paper reports, teletype machines, and no data integration whatsoever. Can you believe another decade has gone by?

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A Decade of BI: Technology Advances Faster Than Adoption

Content Marketing for BI

Looking back on my entry into the BI world, I still remember business analyst experts pulling data out of mainframe computers with “green screens,” green bar paper reports, teletype machines, and no data integration whatsoever. Can you believe another decade has gone by?

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Growth is Not Always Optional

Content Marketing for BI

Optional Growth : Last summer I decided that in order to grow, my business needed to change. I decided to narrow my “high-tech” niche to that of just business intelligence. Growth and Your Business : Growth is often optional – to a point. How has your business changed and grown?

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Growth is Not Always Optional

Content Marketing for BI

Optional Growth : Last summer I decided that in order to grow, my business needed to change. I decided to narrow my “high-tech” niche to that of just business intelligence. Growth and Your Business : Growth is often optional – to a point. How has your business changed and grown?

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An Example of Creating Customer Passion

Content Marketing for BI

Tableau is a business intelligence company which is my niche and they specialize in visual analysis and data visualization. This week I had the opportunity to attend the 2009 Tableau Customer Conference.

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An Example of Creating Customer Passion

Content Marketing for BI

Tableau is a business intelligence company which is my niche and they specialize in visual analysis and data visualization. This week I had the opportunity to attend the 2009 Tableau Customer Conference.

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Product Selling is Dead

Content Marketing for BI

People do business with those they know, like, and trust. Read a great post by IDC’s Michael Gerard about solution selling. I was fortunate to experience that for the first time several years ago by a very successful vendor rep who has since become a good friend.

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Product Selling is Dead

Content Marketing for BI

People do business with those they know, like, and trust. Read a great post by IDC’s Michael Gerard about solution selling. I was fortunate to experience that for the first time several years ago by a very successful vendor rep who has since become a good friend.

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If We Can't Laugh at Ourselves…

Content Marketing for BI

I’ve seen people (not just marketers) do what they could to look both smart and busy. Marketers today are spending a lot of energy trying to do more with less.

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If We Can't Laugh at Ourselves…

Content Marketing for BI

I’ve seen people (not just marketers) do what they could to look both smart and busy. Marketers today are spending a lot of energy trying to do more with less.

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Communicating CSR: Are you ready?

Content Marketing for BI

Business Link says it best: “A successfully implemented corporate sustainability strategy positively impacts a company’s reputation and brand image by demonstrating that the company is taking responsibility for its actions and embracing change for the greater good.

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The Buzz about Social Media Marketing

Content Marketing for BI

Technology or business magazines – 66%. From that, he says a story in eWeek about this research states, “ …while business buyers may be using social networks and other tools in their enterprise and personal lives, Web 2.0 People do business with those they know, like, and trust.

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TDWI Vendor Panel on the Future of BI – part Two

Content Marketing for BI

It was a great chance to hear what was on the mind of the business executive audience and hear what vendors have to say. There seems to always be a need for virtualization, but the real need should be identified in the business requirements. Be sure to use BI to communicate the value that the business process change will provide. It’s critical to understand your business needs on timing for getting data through the “ecosystem.”

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TDWI Vendor Panel on the Future of BI – part One

Content Marketing for BI

Cloud BI must be a solution to a business need, not a shiny new trend to be embraced. Last week I had to opportunity to attend the TDWI conference on BI in Las Vegas. While TDWI actually holds four conferences every year, this first one of the year is always the largest. This year, things seemed to be hopping with over 750 attendees. During the conference, I spent some time in the TDWI Executive Summit.

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SAP Sets the Bar for BI CSR

Content Marketing for BI

By offering solutions that cover business process management along with metrics and reporting, SAP breaks down the barriers to entry on sustainability programs for their customers. SAP just released their 2009 Sustainability Report and I must say I am impressed. They have really raised the bar for corporate sustainability reporting (CSR).

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