Digital Transformation as an Expression of Business

Buzz Marketing for Technology

In addition, digital transformation is about the inclusion of all potentially interested parties (employees, partners, customers, influencers) in the creation and execution of new lines of business and innovation. Business users are defined by the “Power of NOW!”

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Why every business needs a social media business audit

Biznology

While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Too many brands and businesses try to “do more on social” before assessing where they are and where they want to go.

Trending Sources

Small Business Marketing Optimization Tips for 2016

Webbiquity

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? 9 Business Blogging Stats and Facts.

The Real Roadblock to Social Business Success

Webbiquity

Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence.

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. Small businesses therefore test, pivot, and analyze to recognize where their dollars would be best spent.

Deleting Your Social Media Business Page? Read This First.

grow - Practical Marketing Solutions

Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Are there are benefits to deleting your business pages on social media?

6 Business Challenges Every Small Business Struggles With (And How to Fix Them)

Hubspot

In the first few years of business, small companies come up against a lot of different challenges. Bureau of Labor Statistics , about 20% of small businesses fail by the end of their first year. 6 Small Business Problems & How to Fix Them. Business Daily

3 Important relationship lessons I’ve learned from offline businesses

grow - Practical Marketing Solutions

In this post, I want to reveal the top three relationship lessons I’ve learned from my three favorite local businesses. The interactions have changed the way I conduct my online business, and I hope they inspire you to do the same. I know their business models, their needs, and desires.

10 Ways to Generate More Leads from Your Business Blog

The Point

The post 10 Ways to Generate More Leads from Your Business Blog appeared first on The Point.

The Secret to Getting Exactly What You Want (In Business)

grow - Practical Marketing Solutions

Getting exactly what you want in life or in business seems next to impossible these days. Patience (In Business). As much as I want to celebrate that, I’m busy picking it apart so we can do the same or better this year. Data (In Business). Tenacity (In Business).

The business case for unbranded content

grow - Practical Marketing Solutions

Let’s take a deeper look at the business case for unbranded content through three interesting case studies. The post The business case for unbranded content appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

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The one social media rule ALL businesses should follow

grow - Practical Marketing Solutions

There isn’t a one-size-fits-all approach for businesses when it comes to which social media platforms you should have a presence on or what times you should post, and many other areas that marketers will try to stuff down your throat (ugh, blanket statements!). BUSINESS. BUSINESS.

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Case study: Small business content marketing success

grow - Practical Marketing Solutions

After six years in business, Pet Sitters Ireland is Ireland’s largest Pet Sitting and Dog Walking company, with thousands of visits competed every month to hundreds of pet owners across Ireland. When we started the business, we thought traditional marketing methods would bring in customers.

Social media and the forgotten business opportunity

grow - Practical Marketing Solutions

And here is what most people have forgotten — Business has always been built on relationships, not people yelling at you. You’d lose a lot of business right? What makes people think this is any way to build a relationship that leads to business benefits?

Better Business Blogs: Correct Those Broken Links

Writing on the Web

Are you keeping your business blog fresh? In a perfect world, we would always know exactly what the Big Search Engines want from us and our business blogs, always and without a doubt. Based in Illinois, Susan Boggs is a digital business and online marketing consultant.

19 Remarkable Guides on Business Strategy, Leadership and Motivation

Webbiquity

It’s a (sometimes forgotten) truism of business that no company can cut its way to growth. Entrepreneurs are forming new businesses at an increasing pace, hoping to take advantage of new opportunities in the recovering economy. ” What Does it Take to Lead a Social Business?

The Social Business Imperative

B2B Marketing Insider

What is the value of a social business? These are questions that are not just being asked by marketers but by CEOs, business leaders and entrepreneurs around the world. That we truly have a social business imperative. The Social Business Imperative.

The Business Case for Blab: Trust Acceleration

grow - Practical Marketing Solutions

The business case for Blab. The post The Business Case for Blab: Trust Acceleration appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The business case for Blab. The new streaming video platform Blab is all the rage. Is it really this good?

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Overcoming the Challenge of Marketing to Busy Engineers

Industrial Marketing Today

While engineers do use social media, they tend to be passive participants making it hard to engage with […] The post Overcoming the Challenge of Marketing to Busy Engineers by Achinta Mitra appeared first on Industrial Marketing Today.

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Socialize your videos for business development

Biznology

H ere are some ideas for creating videos for business development and sales that fits naturally into the way today’s buyers communicate. Video Content for Business Development is Just a Video. The post Socialize your videos for business development appeared first on Biznology.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

Webbiquity

As a result, his business flourishes. Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers. Case studies make up for excellent promotional material, for any small business. Guest post by Bill Achola. Ned J.

Marketing to Millennial business buyers

Biznology

The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. Much has been written about Millennial preferences as consumers, but how about them as business buyers?

6 Business Skills Every B2B Marketer Must Master

Type A Communications

B2B Marketing Business Change ManagementMay 3, 2016 We’re barely into the week and I’ve already heard the same tale of woe from four different companies. They need a different kind of marketer. Well, to. read more.

Using Data-Driven Marketing for Business Success

Modern Marketing

Here are some tips on how to use data-driven marketing for business success: Start with how to measure the ROI of your marketing efforts.

Three ways to turn client email into new business value

grow - Practical Marketing Solutions

Today, I want to reveal my top three tips that will help you turn client email into new business value. So why wouldn’t I talk differently to a comic-geek than to a business lawyer even though they both request my artistic services? By Mars Dorian, {grow} Contributing Columnist.

Good news for business — costs of B2B video production content is at an all time low!

Biznology

The majority of this video content is not business promotional video, but rather consumer-facing content like how-to videos, reality-style videos, gaming videos, and other episodic content that keeps people going back time and time again. How is your business dealing with video these days?

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Why Customer Experience Matters to Your Business

B2B Marketing Insider

The post Why Customer Experience Matters to Your Business appeared first on Marketing Insider Group. Recent developments in technology are empowering consumers like never before. This digital revolution is expanding consumer choice and giving users access to information around the world, anytime, anywhere. Customers can now make educated choices between competing brands, as information is literally at the tips of their fingers. As a result, customers have higher expectations of […].

Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

When it comes to a business newsletter, your brand is perceived in a blink of an eye. Your newsletter is a representation of you and your business. Ezines We Love Getting Read How to.Tips Attracting Clients Brand business newsletter e-newsletters personality

8 Timeless Business Lessons From Bill Belichick

Hubspot

As a student of business strategy, I find Belichick to be a fascinating character. 8 Timeless Business Lessons From Bill Belichick. What business lessons did we miss? Business Leadership Daily TacticalEditor's Note: This post was published in 2006.

25 Non-Financial Benefits of Business Blogging

grow - Practical Marketing Solutions

But there are many other tangible benefits of business blogging that might be more difficult to measure … but no less important. Here are 25 non-financial benefits of business blogging: Create a database of answers — Blog about customer questions.

The Beginner's Guide to Small Business Marketing Online

Hubspot

Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. Social Media for Local Businesses.

5 tips to help you make business decisions that get results

Biznology

Small business owners tend to do it all and wear all of the business hats when running their business. When it comes to the myriad of decisions to make, it can be stressful to feel the pressure of making the best decision to ensure your business has a profitable existence.

Top 10 Essential Features Every Small Business Website Must Have

B2B Marketing Insider

If you have a business of any size or type, you already know that you must have a website if you are going to be successful. In this age of information and the Internet, people expect to find businesses online. Marketing Strategy essential features small business website

LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

Now LinkedIn Is In The Content Business With 150 recognized and respected contributors, LinkedIn just launched their publishing business with an all-star cast. With their reputation as a site for reaching a business audience, they will command a premium CPM.

The 12 Best Special-Purpose Business Software Tools

Webbiquity

Most of the posts so far in this series on the best online business tools have addressed marketing functions. But there’s virtually no business process, no matter how narrow, that can’t be improved by technology—as demonstrated by the tools here. Business Operations.

7 Local Business Listing Sites You Should Claim Now

Vertical Response

Finding time to update or create your online business listings can sometimes be a challenge. But, once you claim your listing, you can control what information and images are shown on these sites about your business, which is certainly worth the effort. Business Name.

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28 (of the) Best Business Blogging Guides and Tips of 2013

Webbiquity

Find the answers to those questions and many others here in more than two dozen of the best business blogging guides of the past year. Best Business Blogging Guides and Tips. How to Optimize Your Blog Content for Social Media by Maximize Social Business.

Four actual, non-spammy strategies for Pokémon GO and local businesses

grow - Practical Marketing Solutions

But here’s the upshot for businesses: everyone’s playing Pokémon GO. In short, your customers are playing, and for brick and mortar businesses, this is a gold-plated opportunity for you to drive foot traffic to your business and, ideally, get people to come in and stay awhile.

How to Protect Your Business from Cyberattacks

Webbiquity

Cybersecurity is becoming more of a concern for individuals, businesses and even governments. Basically, if you have an online business, it’s a target for hackers. Cyberattacks on businesses are on the rise. Small businesses are not immune to cyberattacks.