Buzz Marketing for Technology

Digital Transformation as an Expression of Business

Buzz Marketing for Technology

In addition, digital transformation is about the inclusion of all potentially interested parties (employees, partners, customers, influencers) in the creation and execution of new lines of business and innovation. Business users are defined by the “Power of NOW!”

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Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing.

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Getting Towards a Mature Data Infrastructure

Buzz Marketing for Technology

Many business leaders understand this intuitively. As business-users in the organization are forced to make larger number of critical decisions with larger “payloads” on a more frequent basis, the idea that these decisions must be data-driven is at the fore.

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Agile Marketing in B2B

Buzz Marketing for Technology

And we booked business in the first week of the campaign. Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Buyer interest and trends can change in the blink of an eye, in particular as social and other media drive the news.

Getting Big Data to Actually Work

Buzz Marketing for Technology

So, while most marketers and most companies “talk” about big data they just go on with “business as usual” taking little or no action. Recently, my UK colleague, Richard Petley, director of PwC Risk and Assurance, conducted a survey of 1,800 senior business leaders in North America and Europe.

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Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online.

How Does Social Listening Change the Way You Do Business (and Create ROI)?

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)?

Interview with Simon Sinek – Start With Why

Buzz Marketing for Technology

I had a chance to catch up with fellow author, Simon Sinek to discuss his book called – Start With Why at the World Business Forum held in New York at Radio City Music Hall on October 7-8.

The State of Digital Marketing 2015

Buzz Marketing for Technology

So I’d like to offer you some statistics I found eye-opening from a recent report published by Smart Insights: One half (50%) of businesses surveyed do not have a defined digital plan or strategy, although they are active in digital marketing.

The Missing Link Between Media and Marketing

Buzz Marketing for Technology

This not only ensures that you get what you paid for from your media investment, it also allows you to more rapidly get down to the business of nurturing and developing customers. It’s apparent that there’s a missing vital component in the quest to modernize marketing.

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How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

LH: A serious game is a game that we play to solve a business problem as opposed to any other kind of game typically played for entertainment purposes. PD: Let’s go into some examples of how sales teams have solved potential business problems.

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices.

Social Data can Adds Years to a CMOs Tenure

Buzz Marketing for Technology

CMOs: Shedding light on marketing performance Businesses use enterprise data and metrics to manage business. Data Mining Social Business Intelligence Social Media chief marketing officer CMO Social Data

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3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter.

The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

In this new era, business models cannot be limited to what legacy IT is able to support. Instead, all business systems, including monetization platforms, must adapt to deliver the experiences customers want. Posted in Innovation Interactive Marketing Strategy.

Social Data Made Simple: Getting Started with a Strategy

Buzz Marketing for Technology

Big Data Data Analytics Innovation Social Business Intelligence Social Data Social Data StrategyLast week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy.

5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

There’s a reason why Amazon garners such incredible repeat business. Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization.

Why Sustainable Competitive Advantage is so 1990

Buzz Marketing for Technology

I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013).

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Now businesses across industries (retail, finance, etc.) Companies Get a Handle on Big Data - Most businesses have an abundance of useful data, however, very few are using this data to provide targeted individual experiences at the right time to respond to savvy consumers’ needs.

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

They “don’t talk sentiment” they are “applying social strategically to business objectives”. Networked Insights – they provide a dashboard called SocialSense (on a SaaS and API basis) as well as stand-alone reports based on business issues.

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

However, retailers, in tandem with their marketing vendors, must first identify what personalization really means—and what it means to their business and target customers. Posted in behavioral targeting Personalization. What does personalization really mean?

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media.

Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. Posted in Commerce eCommerce Strategy.

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data can be a unifying thread of information that supports decision-making at every stage of product development – discovering a new product idea, building a business case for it, developing the product, testing and validation, launch, and post-launch review.

There is NO Passive Marketing with Social!

Buzz Marketing for Technology

Advertising Business Intelligence Customer Data Mining Innovation Listening Social Business Intelligence Social Media Social Networking Hail Mary Hope Social Data Strategy TV buying

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

It requires CMOs and the entire business, for that matter, to combine their internal resources with technology that’s both powerful and agile enough to boost customer engagement and revenue long term.

More Traffic? Or More Conversions? No Contest.

Buzz Marketing for Technology

By focusing on the deep analytics and insights gained from testing with online customers, not just boosting traffic, not only improves the efficiency and effectiveness of their e-commerce site, but several other aspects of their businesses as well.

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Business and consumer brands have traditionally approached marketing from two totally different vantage points. B2B sites that don’t aim to play catch-up sooner rather than later will risk losing business, and budget.

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Seth's Blog: How to read a business book

Buzz Marketing for Technology

How to read a business book. A lot of people read business books in just the same way. and business books , though. The stakes are a lot higher when it comes to business. m passionate about writing business books precisely for this reason. Seths Blog.

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

Isn’t that what really matters to your business? Posted in eCommerce Optimization Personalization. According to Forrester Research , U.S. e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Posted in Customer Experience Mobile.

Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

Reporting success of your customer service program – be sure to frame your results in a way that is meaningful to the business and not just focused on how you won over a unhappy client.

Social Listening: Harness Marketing Insights from Consumer Conversations

Buzz Marketing for Technology

Business Intelligence Data Analytics Data Mining Listening Reputation Monitoring Social Business Intelligence Social Customer Service Social Media Consumer Insights Consumer Intelligence Social Data Social Insights Social Intelligence Social Listening

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Leading retailers have realized that the deep analytics and insights gained from testing with online customers is not only improving the efficiency and effectiveness of their e-commerce site, but several other aspects of their businesses as well. Posted in Conversion Conversion Optimization.

Making Marketing Agility Cool

Buzz Marketing for Technology

Meanwhile, there are already other departments within corporations that are continually refining their budgets and plans using the latest business intelligence data from enterprise resource systems.

Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

Whether online novices or experts, business leaders crave insight on how to accomplish this. Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. If the $42.3

Using Insights to Tame the Strategic Planning Beast

Buzz Marketing for Technology

With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches.

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Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

But this can be quite liberating, as you’ll have to become more comfortable with who you are as a brand and how you define success for your business—standing for what you believe in and developing content that’s consistent with the product and values that will attract others.

Is Sentiment Making Brands Stupid?

Buzz Marketing for Technology

Business Intelligence Data Mining Facebook Innovation Listening Monitoring Social Media Twitter Google Nick Carr Sentiment Social Media AnalysisI loved the article by Nick Carr a few years ago that asked the question – Is Google Making us Stupid?

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