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Why every business needs a social media business audit

Biznology

While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Too many brands and businesses try to “do more on social” before assessing where they are and where they want to go.

Socialize your videos for business development

Biznology

H ere are some ideas for creating videos for business development and sales that fits naturally into the way today’s buyers communicate. Video Content for Business Development is Just a Video. The post Socialize your videos for business development appeared first on Biznology.

5 tips to help you make business decisions that get results

Biznology

Small business owners tend to do it all and wear all of the business hats when running their business. When it comes to the myriad of decisions to make, it can be stressful to feel the pressure of making the best decision to ensure your business has a profitable existence.

What is business video content marketing and how to get started

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Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. That is the same approach to create a sound business video content marketing strategy.

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., or very strong indirect) correlation with tangible business outcomes their. B2B Marketing.

Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

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For more than 18 months, StraightNorth conducted an analysis of 373,000 business inquiries, consisting of more than 135,000 online form submissions and more than 237,000 phone calls (totaling more than 1 million minutes). All sales leads are not equal.

What am I supposed to do with all this data?

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How do you prioritize what’s most important to your marketing or overall business goals? Pick two to three key insights from each data source that help you answer important business questions. What business problems are they trying to solve? Are you a marketer?

A/B 100

10 essentials missing from your business website

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You want a business website that sells. There are two things a solid brand identity and your business website absolutely need to succeed. Almost any business website will benefit from a contact form that allows customers to instantly “reach out” online. Business Blog.

How long should your online business video production be?

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In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. But what is the optimal length of an online business video production ?

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., or very strong indirect) correlation with tangible business outcomes their. B2B Marketing.

Design thinking

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This allows us to completely change the way we create the new digital business model in order for an organisation to deliver value. To design and deliver new digital design-led, context-driven, human-centric, business models. Roger Martin , author of the Design of Business.

Marketing to Millennial business buyers

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The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. Much has been written about Millennial preferences as consumers, but how about them as business buyers?

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Twitter’s struggles haven’t abated, but what would it mean to PR if it went out of business? Frank Eliason , a partner at Brain+Trust Partners , is a renowned customer experience leader who introduces disruptive and transformative strategies to revolutionize businesses.

PR 71

The future of Twitter is as a protected essential public utility

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Social Media Marketing corporate Twitter Facebook instagram linkedin pinterest social media social media business Streaming media twitter YouTubeThis week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media.

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., or very strong indirect) correlation with tangible business outcomes their. B2B Marketing.

The state of B2B marketing in Asia—moving toward digital

Biznology

On the other hand, B2B in Asia operates within a strong tradition of family and government business relationships. But they still govern many markets and business interactions. While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.

RFP 100

Cost areas that make up a business video marketing communication

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If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria.

Cost 60

Search: The art and science of identifying your target audience

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Meaning, you’ll rarely see a keyword like “business strategy for HR professionals” have any significant search demand. However, “business strategy” will have a ton of demand.

The 10 most fascinating people in B2B marketing in 2016

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I still use Laura’s nifty “touchpoint analysis” tool in my business school classes. Look at his StiristaLINK, which adds consumer data to business records, giving B2B marketers rich insight and broader access to their targets.

Promotional products: making them effective branding tools for your business

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Research Shows the Positive Impact of Promotional Products for Businesses. 79% of promotional product recipients are likely to do business with that company. Choosing to use promotional products to advertise your business is a great way to promote your company.

10 Marketing trends to watch for 2017

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This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year.

Two reasons to invest in online business video production

Biznology

To get informed and educated quickly, the people who make decisions are watching more and more online business videos every single day for a reason. But if they ARE busy, they will prefer to watch.

New Year’s resolutions for digital marketers

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It’s simply the right thing to do, both for your customers and for your business. And, on the business side, “test and learn” is the right thing to do because it works.

Test 86

Gaining an edge over competitors with a knowledge base

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If you are looking for a way to stay ahead of your competition, implementing a knowledge base for your business is necessary. Because this system is completely scalable, it will follow your business growth easily and all for a reasonable price.

All social media sites should offer profit sharing and ad revenue

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YouTube offers it and SnapChat offers a version of it — but every single nanosecond that you and I spend on Facebook, Twitter, Instagram, Google+, is for love, God, country and, for us in the social media marketing business, brand.

Sites 79

Interactive video for sales just got a big boost from Apple

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In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience.

Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year

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Content Marketing Organic Search Search Engine Optimization 2015 Oxnard train derailment Big Data Business Insider Facebook GoogleWhy do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time?

The ugly side of digital transformation

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Is digital transformation destined to change business as we know it or will it wind up on the scrapheap with BPR? About the only time transformative change does occur is when a business confronts its own mortality.

The best automagical Twitter following tools for your business

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Here’s what I get for my spend, my $ 49/month ManageFlitter Business subscription : Unfollow people who are not following you back (Freebie plan limited to 200 daily unfollows). The post The best automagical Twitter following tools for your business appeared first on Biznology.

All your best content may now be considered fake news

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I won’t go so far as to call this censorship, but it surely is an aggressive business plan, a last-gasp push by so-called traditional and trustworthy fact-checkers. It’s time for you to really invest in your own personal or professional social platforms.

Cable 99

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

So, why aren’t business, sales, and marketing leaders focused on providing specific thought leadership content that’s relevant to extremely targeted, specific audience? Your business value shouldn’t be that you can curate content that would be relevant to them!

The simple truth about what’s driving digital next year

Biznology

This remains a critical question and one that I spend a huge amount of time thinking about for clients and my own business alike. For many businesses, Snapchat’s probably a terrible waste of time and energy.

How to reach your customers at work or at home

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Have you ever wished you knew more about the consumer side of your business customers? I have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record.

Work 78

Now is the time to fix your LinkedIn profile—here’s why

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That’s because the seemingly harmless act of ignoring your profile can cost you, especially in the area of new business opportunities. How much new business are you missing because of any of these? The LinkedIn profile has become an essential tool for getting new business.

Twitter Vine in Small Business Marketing

Biznology

With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app. So how can small business owners make the most of this trending social media app? Not sure how to translate this app into small business speak?

The business of reviews and search and for small hotels and restaurants

Biznology

If you run a small hotel, restaurant, cafe, or small business, you can win my business away from Marriott International by just being awesome and having all your guests gush about you online in authentic, open, persuasive, and passionate reviews and testimonials.

Are LinkedIn Groups experiencing a crisis?

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After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

If we aren’t constantly engaging, connecting, and interacting with our customers, they will take their business elsewhere. That means business cards, letterhead, your website, and signage should all stay consistent and on point. How’s your customer outreach?

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Influencer Marketing Ad filtering Adblock Plus American Action Network Andrew Bosworth Animation Austin Bathroom Business Consumer Consumer spending Dennis Schaal Dining room Facebook Online advertising Texas The Wall Street Journal twitter United StatesWaiting for class.