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Socialize your videos for business development

Biznology

H ere are some ideas for creating videos for business development and sales that fits naturally into the way today’s buyers communicate. Video Content for Business Development is Just a Video. The post Socialize your videos for business development appeared first on Biznology.

Why every business needs a social media business audit

Biznology

While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Too many brands and businesses try to “do more on social” before assessing where they are and where they want to go.

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4 leading edge business technologies every business needs to be successful

Biznology

Let’s start with the blatantly obvious: whether your business offers iPad repair services, consulting advice, the best all-natural herbal tea in the country (make that the world), or any other solution, you know that technology is going to play a central role in your success story.

Why animation works for technology business video

Biznology

For technology businesses, this was not a problem. The post Why animation works for technology business video appeared first on Biznology. Animation and technology explainers.

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30 Ways to Get Inside the Mind of Your Target Buyer

These 30 findings show the path from respect, to relationship, to business win Trust, support, and transparency: that's what your target buyer really wants.

5 tips to help you make business decisions that get results

Biznology

Small business owners tend to do it all and wear all of the business hats when running their business. When it comes to the myriad of decisions to make, it can be stressful to feel the pressure of making the best decision to ensure your business has a profitable existence.

How long should your online business video production be?

Biznology

In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. But what is the optimal length of an online business video production ?

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Good news for business — costs of B2B video production content is at an all time low!

Biznology

The majority of this video content is not business promotional video, but rather consumer-facing content like how-to videos, reality-style videos, gaming videos, and other episodic content that keeps people going back time and time again. How is your business dealing with video these days?

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Marketing to Millennial business buyers

Biznology

The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. Much has been written about Millennial preferences as consumers, but how about them as business buyers?

Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

For more than 18 months, StraightNorth conducted an analysis of 373,000 business inquiries, consisting of more than 135,000 online form submissions and more than 237,000 phone calls (totaling more than 1 million minutes). All sales leads are not equal.

11 inspiring case studies of digital transformation

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Digital transformation is profound change in business activities, processes, competencies, and models to fully leverage customers at every touchpoint in the customer experience. VALUE: Judge change by how digital transformation helps create the next business.

Read this article before you start a social media program

Biznology

Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? An untold number of business leaders paid enormous sums of money to have websites built without knowing exactly why.

Should businesses use LinkedIn groups or Slack for prospecting? Part 1

Biznology

Slack may go to market with one strategy: be less busy by helping teams cut down on email. The post Should businesses use LinkedIn groups or Slack for prospecting? If you’ve checked out your LinkedIn groups lately, you may notice that LinkedIn groups are not what they used to be.

In technology business videos, silence can be golden

Biznology

Most explainers and other types of technology business video feature narration, frequently backed by a music track. The post In technology business videos, silence can be golden appeared first on Biznology.

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What am I supposed to do with all this data?

Biznology

How do you prioritize what’s most important to your marketing or overall business goals? Pick two to three key insights from each data source that help you answer important business questions. What business problems are they trying to solve? Are you a marketer?

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What is business video content marketing and how to get started

Biznology

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. That is the same approach to create a sound business video content marketing strategy.

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Design thinking

Biznology

This allows us to completely change the way we create the new digital business model in order for an organisation to deliver value. To design and deliver new digital design-led, context-driven, human-centric, business models. Roger Martin , author of the Design of Business.

Promotional products: making them effective branding tools for your business

Biznology

Research Shows the Positive Impact of Promotional Products for Businesses. 79% of promotional product recipients are likely to do business with that company. Choosing to use promotional products to advertise your business is a great way to promote your company.

Two reasons to invest in online business video production

Biznology

To get informed and educated quickly, the people who make decisions are watching more and more online business videos every single day for a reason. But if they ARE busy, they will prefer to watch.

The state of B2B marketing in Asia—moving toward digital

Biznology

On the other hand, B2B in Asia operates within a strong tradition of family and government business relationships. But they still govern many markets and business interactions. While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.

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Tips for pulling off a successful business event

Biznology

Business events can be a really big deal for companies that rely on them to generate new customers and increase word-of-mouth endorsements. If this is your type of business, then you know all to well how important a successful business event is.

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Cost areas that make up a business video marketing communication

Biznology

If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria.

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How to turn your business blog into a publisher

Biznology

Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses. Why should businesses become publishers? What differentiates a business blog From a publisher? You might have a typical business blog now.

Twitter Vine in Small Business Marketing

Biznology

With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app. So how can small business owners make the most of this trending social media app? Not sure how to translate this app into small business speak?

9 things you can do today to improve your Google search results

Biznology

Because so many people presumably make so much money “doing SEO,” there’s a lot of confusion as to what Search Engine Optimization is and all the little things that you can do right now, today, to improve your the results on your SERP — search engine results page.

The best automagical Twitter following tools for your business

Biznology

Here’s what I get for my spend, my $ 49/month ManageFlitter Business subscription : Unfollow people who are not following you back (Freebie plan limited to 200 daily unfollows). The post The best automagical Twitter following tools for your business appeared first on Biznology.

The salesmanship of influencer marketing

Biznology

Influencer Marketing Advertising affiliate marketing Blog Business Insider cold calling Facebook Influencer marketing linkedin marketing Sales social media twitterIf you’re doing influencer marketing right, you’ll have a lifetime relationship with your influential.

Search: The art and science of identifying your target audience

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Meaning, you’ll rarely see a keyword like “business strategy for HR professionals” have any significant search demand. However, “business strategy” will have a ton of demand.

Six powerful B2B marketing tactics you may be missing

Biznology

I hereby offer a roundup of ideas that you may have overlooked: IP address identification, a customer-driven content marketing strategy, better lead qualification, a renewed focus on customer and prospect data, account-based marketing, and linking consumer data with your business records.

B2B marketing lessons from Michael Brenner

Biznology

He successfully pioneered a strategic web portal for SAP on the subject of business innovation that took the concept of thought leadership to the next level. If you offer information that helps your customers and prospects succeed in their businesses, you’re on the right track.

The future of Twitter is as a protected essential public utility

Biznology

Social Media Marketing corporate Twitter Facebook instagram linkedin pinterest social media social media business Streaming media twitter YouTubeThis week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media.

6 types of content your readers hate

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So, when creating content that has a business agenda, make sure you are transparent. While you don’t want to flood your prospects with content, neither do you want to lack an online presence for your business.

How to reach your customers at work or at home

Biznology

Have you ever wished you knew more about the consumer side of your business customers? I have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record.

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Gaining an edge over competitors with a knowledge base

Biznology

If you are looking for a way to stay ahead of your competition, implementing a knowledge base for your business is necessary. Because this system is completely scalable, it will follow your business growth easily and all for a reasonable price.

Interactive video for sales just got a big boost from Apple

Biznology

In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience.

The 10 most fascinating people in B2B marketing in 2016

Biznology

I still use Laura’s nifty “touchpoint analysis” tool in my business school classes. Look at his StiristaLINK, which adds consumer data to business records, giving B2B marketers rich insight and broader access to their targets.

10 Marketing trends to watch for 2017

Biznology

This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year.

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is.

The business of reviews and search and for small hotels and restaurants

Biznology

If you run a small hotel, restaurant, cafe, or small business, you can win my business away from Marriott International by just being awesome and having all your guests gush about you online in authentic, open, persuasive, and passionate reviews and testimonials.

How to triple your digital marketing results

Biznology

In fact, in B2B, the most powerful offer is authoritative, educational information, packaged up in a report, a case study, a chart, a video—something that answers a question or solves a business problem. What metrics do you use to define digital marketing success today? Clicks? Traffic?