Biznology

Read this article before you start a social media program

Biznology

Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? An untold number of business leaders paid enormous sums of money to have websites built without knowing exactly why.

Why every business needs a social media business audit

Biznology

While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Too many brands and businesses try to “do more on social” before assessing where they are and where they want to go.

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Good news for business — costs of B2B video production content is at an all time low!

Biznology

The majority of this video content is not business promotional video, but rather consumer-facing content like how-to videos, reality-style videos, gaming videos, and other episodic content that keeps people going back time and time again. How is your business dealing with video these days?

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Socialize your videos for business development

Biznology

H ere are some ideas for creating videos for business development and sales that fits naturally into the way today’s buyers communicate. Video Content for Business Development is Just a Video. The post Socialize your videos for business development appeared first on Biznology.

5 tips to help you make business decisions that get results

Biznology

Small business owners tend to do it all and wear all of the business hats when running their business. When it comes to the myriad of decisions to make, it can be stressful to feel the pressure of making the best decision to ensure your business has a profitable existence.

How long should your online business video production be?

Biznology

In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. But what is the optimal length of an online business video production ?

Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

For more than 18 months, StraightNorth conducted an analysis of 373,000 business inquiries, consisting of more than 135,000 online form submissions and more than 237,000 phone calls (totaling more than 1 million minutes). All sales leads are not equal.

What am I supposed to do with all this data?

Biznology

How do you prioritize what’s most important to your marketing or overall business goals? Pick two to three key insights from each data source that help you answer important business questions. What business problems are they trying to solve? Are you a marketer?

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is.

Marketing to Millennial business buyers

Biznology

The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. Much has been written about Millennial preferences as consumers, but how about them as business buyers?

The salesmanship of influencer marketing

Biznology

Influencer Marketing Advertising affiliate marketing Blog Business Insider cold calling Facebook Influencer marketing linkedin marketing Sales social media twitterIf you’re doing influencer marketing right, you’ll have a lifetime relationship with your influential.

Design thinking

Biznology

This allows us to completely change the way we create the new digital business model in order for an organisation to deliver value. To design and deliver new digital design-led, context-driven, human-centric, business models. Roger Martin , author of the Design of Business.

Tips for pulling off a successful business event

Biznology

Business events can be a really big deal for companies that rely on them to generate new customers and increase word-of-mouth endorsements. If this is your type of business, then you know all to well how important a successful business event is.

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The state of B2B marketing in Asia—moving toward digital

Biznology

On the other hand, B2B in Asia operates within a strong tradition of family and government business relationships. But they still govern many markets and business interactions. While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.

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Promotional products: making them effective branding tools for your business

Biznology

Research Shows the Positive Impact of Promotional Products for Businesses. 79% of promotional product recipients are likely to do business with that company. Choosing to use promotional products to advertise your business is a great way to promote your company.

Cost areas that make up a business video marketing communication

Biznology

If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria.

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The future of Twitter is as a protected essential public utility

Biznology

Social Media Marketing corporate Twitter Facebook instagram linkedin pinterest social media social media business Streaming media twitter YouTubeThis week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media.

The secret to Mastodon’s success is mastering the hyperlocal

Biznology

If Twitter hadn’t been adopted by everyone and their brother, I don’t know if Twitter would have become my jam and it might never have gotten off the ground (I mean, Facebook was already open for business and powerfully-popular in 2007, if I remember right).

Two reasons to invest in online business video production

Biznology

To get informed and educated quickly, the people who make decisions are watching more and more online business videos every single day for a reason. But if they ARE busy, they will prefer to watch.

Search: The art and science of identifying your target audience

Biznology

Meaning, you’ll rarely see a keyword like “business strategy for HR professionals” have any significant search demand. However, “business strategy” will have a ton of demand.

Why most B2B social media programs fail to generate real leads

Biznology

These brand maintenance programs assume viable new business prospects and influencers are so interested in what you’re doing they’ll actively look for your stuff among the jillions of status updates and blog article group postings they face every time they log onto LinkedIn.

Can content written for print position well in Google?

Biznology

There are a variety of training options that can fit any company’s budget–yes, even a small business! Larger businesses with more resources may benefit from customized training in SEO writing, which combines a site audit and consulting with hands-on training.

Five social media courses make one social media strategy meal

Biznology

When I was young and naïve pasta was called spaghetti, and it was the main course of dinner at home. Then I took my mom to Genoa on holiday and quickly discovered that pasta isn’t a main course, it’s simply the first course.

The 10 most fascinating people in B2B marketing in 2016

Biznology

I still use Laura’s nifty “touchpoint analysis” tool in my business school classes. Look at his StiristaLINK, which adds consumer data to business records, giving B2B marketers rich insight and broader access to their targets.

The best automagical Twitter following tools for your business

Biznology

Here’s what I get for my spend, my $ 49/month ManageFlitter Business subscription : Unfollow people who are not following you back (Freebie plan limited to 200 daily unfollows). The post The best automagical Twitter following tools for your business appeared first on Biznology.

10 Marketing trends to watch for 2017

Biznology

This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year.

6 types of content your readers hate

Biznology

So, when creating content that has a business agenda, make sure you are transparent. While you don’t want to flood your prospects with content, neither do you want to lack an online presence for your business.

Gaining an edge over competitors with a knowledge base

Biznology

If you are looking for a way to stay ahead of your competition, implementing a knowledge base for your business is necessary. Because this system is completely scalable, it will follow your business growth easily and all for a reasonable price.

Interactive video for sales just got a big boost from Apple

Biznology

In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience.

On the limited value of branded content

Biznology

E.g., “What is business intelligence?” ” or “How do I integrate intelligence into my business?” Getting them comfortable enough with your branded content to do business with you is one definition of winning.

Five habits of highly-effective entrepreneurs

Biznology

You may have to handle accounting, marketing, manufacturing, sales, and any other number of business processes. Working smarter, not harder requires delegating decisions, tasks, and other elements of your business operations to capable employees.

New Year’s resolutions for digital marketers

Biznology

It’s simply the right thing to do, both for your customers and for your business. And, on the business side, “test and learn” is the right thing to do because it works.

Twitter Vine in Small Business Marketing

Biznology

With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app. So how can small business owners make the most of this trending social media app? Not sure how to translate this app into small business speak?

How to use Instagram marketing to get new leads for your business

Biznology

The world has become increasingly busy leading to an explosion in demand for content that can be consumed quickly and efficiently. A study conducted a couple of years back found that just over a quarter of businesses used Instagram to generate leads.

The ugly side of digital transformation

Biznology

Is digital transformation destined to change business as we know it or will it wind up on the scrapheap with BPR? About the only time transformative change does occur is when a business confronts its own mortality.

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The simple truth about what’s driving digital next year

Biznology

This remains a critical question and one that I spend a huge amount of time thinking about for clients and my own business alike. For many businesses, Snapchat’s probably a terrible waste of time and energy.

what Tony Orlando & Dawn taught me about online marketing (or knock three times on the ceiling if you want me)

Biznology

However, the vast majority of people who don’t respond aren’t being passive-aggressive jerk-faces –they’re just too busy at the time, or they’re waiting on someone else’s feedback, or they had such good intentions…until they totally spaced out.

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Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year

Biznology

Content Marketing Organic Search Search Engine Optimization 2015 Oxnard train derailment Big Data Business Insider Facebook GoogleWhy do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time?

The art of narrative storytelling via social media marketing

Biznology

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is every day.

All your best content may now be considered fake news

Biznology

I won’t go so far as to call this censorship, but it surely is an aggressive business plan, a last-gasp push by so-called traditional and trustworthy fact-checkers. It’s time for you to really invest in your own personal or professional social platforms.

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