B2B Memes

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Adam Tinworth: Journalism in a Period of Continuous Change

B2B Memes

His insights there are based on a combination of his ongoing and enthusiastic experimentation with new-media platforms and his practical experience as an editor and blog evangelist for the UK branch of Reed Business Information (RBI). Business models is, sadly, the obvious one.

Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. As early as 1996, not long after the birth of the World Wide Web, he founded a business-to-business internet news service. Paul Conley.

Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

I taught business writing to college students last semester and my number one rule was ALWAYS remember who your audience is. Maureen Alley: Never tweet what you wouldn't say in person.

Editorial Quality Vs. Revenue: A False Dichotomy

B2B Memes

On its blog earlier this month, the American Society of Business Publication Editors published an anonymous and despairing note from one of its members. ” The trade magazine business of yore was built on inefficiencies, wherein it was difficult if not impossible for businesses to reach out to their customers on a large scale.

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., or very strong indirect) correlation with tangible business outcomes their. B2B Marketing.

Why Publishers Need Early Adopters, Annoying or Not

B2B Memes

But they might just save your business. Yesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. I’m not sure she means it. Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. If anything, the B2B industry needs to encourage early adopters, not bemoan them.

Curation: Add Value and Pass It Along

B2B Memes

I think most rational people would agree with him that many Huffington Post or Business Insider stories are really just rewrites. Ethics New-Media Models aggregation blogging Business Insider curation Huffington Post Rex HammockAmong all the topics that seem to rile journalists and publishers these days, perhaps the most contentious is curation. Is summarizing and linking to another person’s article an honorable act or a form of theft?

“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

Of course there are many uses and strategies for the social web, but at least with the businesses I work with, that is the biggest piece of advice I can give them. Journalism is my first love but I was increasingly interested in business. Mark W. Schaefer.

It’s Time to Embrace Editorial as a Profit Center

B2B Memes

Too many executives accept this distinction as the smart way to protect their business. It’s time for them to throw their reluctance aside and, as the key profit generators, get more involved in the business of publishing. Early this week, Steve Yelvington made a comment on Twitter that reminded me of something I’ve been mulling over for some time. Our newsrooms (or whatever we choose to call them) should be engines of success,” he said , “not cost centers.”.

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B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., or very strong indirect) correlation with tangible business outcomes their. B2B Marketing.

5 Things I Learned from Self-Publishing

B2B Memes

As Seth Godin says of non-fiction book publishing , it’s an organized hobby, not a business: “The return on equity and return on time for authors and for publishers is horrendous. If nothing else, self-publishing is a learning experience. You learn not just about the process, but yourself.

Jesse Noyes: Brand Journalist or Brand Reporter?

B2B Memes

But with a background at the Boston Herald and the Boston Business Journal , Noyes clearly is—or was—a journalist. Jesse Noyes. For the past week or so, in the wake of Paul Conley’s skeptical assessment , I’ve been mulling over the future of brand journalism, aka content marketing.

Breaking News: People Who Like Print, Like Print

B2B Memes

There’s been a minor buzz this week in B2B circles about recent survey results suggesting that paper magazines and newsletters remain extremely important to business professionals.

Are You Highly Digital? Try This Test

B2B Memes

In a Harvard Business Review blog post discussed last week by Mark Schaefer , authors Jeffrey Rayport and Tuck Rickards asserted that most big companies are too far behind the digital curve. It does business enabled by digital channels.

Test 21

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., or very strong indirect) correlation with tangible business outcomes their. B2B Marketing.

The Skeuomorphic Byline: How Journatic Screwed Up by Looking Backward

B2B Memes

Reading Mathew Ingram’s take today on the controversy over content provider Journatic’s use of fake bylines in its stories for newspapers, I realized that the problem is more complex than it seems.

A Boring But Mandatory Redesign Announcement

B2B Memes

Though its default design is overly busy for my taste, its many options allow CSS wizards to transform it dramatically. In my years as a magazine editor, one of the most irksome tasks was writing an editorial announcing a redesign of the publication.

Should Journalism Schools Rethink Magazines? (Or Even Journalism Itself?)

B2B Memes

The problem with magazine programs isn’t so much that magazine publishing is an increasingly bad business (though it is). In reflecting on the uproar over the potential for conflicts of interest involving Michael Arrington’s TechCrunch , blogger and journalism professor Jeff Jarvis recently concluded that “we need to question—not reject, but reconsider—every assumption: what journalism is, who does it, how they add value, how they build and maintain trust, their business models.

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What Killed Borders? A Loss of Passion

B2B Memes

What killed Borders wasn’t some irresistible economic or cultural force, but the loss of an essential resource businesses need to survive in times of change: passion. As long as people have the passion for books and the reading experience that I encountered in that Borders manager, the book business may evolve, but it will not fail.

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There Are Two Sides to Every Editorial Wall

B2B Memes

In an article today on MediaShift, Dorian Benkoil makes a good case for why reporters and editors should be more involved in the business side of publishing. And not only that—their refusal to sully their hands in the business side is contributing to the decline of the entire industry: “For too long, reporters and editors have been unaware, even hostile to the business sides of their organizations. It’s also to keep editorial out of the business side.

Six Tips for Effective Editorial Advisory Boards

B2B Memes

Even when editorial board members start out as enthusiastic participants, they may well start to lose interest or become too busy to offer meaningful help. Even the most objective board members will have blind spots, particularly when their business interests are involved. Board members will want to make sure your own business interests won’t compromise them. In an article published last Monday, Joe Pulizzi advocated the use of editorial advisory boards for content marketers.

Social Media and the Perils of Monetization

B2B Memes

For B2B professionals, mixing social media and business requires a delicate balance of giving and selling, sharing and monetizing. Too much giving and you’re out of business; too much selling and you’re out of friends. As Schaefer noted last year, the more the emphasis is on business, the harder it is to maintain the social nature of social media. Are profits and social media compatible? Does making money from a friendship make it less social?

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Can Content Save Publishers? Only If They Wake Up

B2B Memes

Though at first it might seem odd to say that businesses built on content don’t value it, she has a point. As she explains, pure content businesses like magazines are just one of three types of media options for advertisers. In an article on Min Online this week, Judy Franks of The Marketing Democracy suggests that traditional media companies are faltering because they don’t value content.

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What B2B Publishers Can Learn About Content from Circa

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I would add that these issues are particularly important for business-to-business journalism. In Sarah Lacy’s recent review of Circa , a new iPhone news app, she identifies and critiques three innovations in the way it presents news information.

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Digital First, Not Foremost

B2B Memes

Alan Mutter puts it plainly : “Publishers today are struggling to pivot to a new business model that they call ‘digital first’—whatever that means—while managing through the seemingly relentless decline of their existing one. John Paton: Misguided, or misunderstood?

Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

In his model, the publisher does not differentiate and ordain content, but simply hosts it without prejudice: For FORBES, everything we do cascades from a belief that there are five vital constituencies in the media business, each with a different agenda.

Writing, Photography, and the Art of Thinking Visually

B2B Memes

One of the reasons a photograph can seem so powerful is that it captures details of an event that many news or business writers might not think pertinent or appropriate—a facial expression, the relation of people to their surroundings, the sense of place.

A Lament for Borders Bookstores

B2B Memes

Back in the days when I covered the bookstore business for Publishers Weekly , Borders was perceived as an evil juggernaut that was going to destroy independent bookstores. Crown made its ultimately short-lived business out of heavy discounting best-sellers, hardly a cultural benefit.

Content Marketing & Journalism: Theory vs. Practice

B2B Memes

Companies whose main business is not publishing, he said, are simply unwilling to take on serious journalism. Paul Conley has written another one of his all-too-rare blog posts , and as usually happens, he has motivated me to get off my own long-dormant blogging butt. It only adds to my motivation that he mentions my year-old interview with him here on B2B Memes. Back then, he surprised me with a pessimistic assessment of the state of content marketing as a home for journalists.

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Commodity Content, Demand Media, and Quality

B2B Memes

The weirdly fascinating thing for me about Demand Media is how it wants to build a high-growth business on commodity content. Are commodity content and quality incompatible? That seems to be the underlying assumption of most discussions of Demand Media’s “frothy” IPO successfully concluded yesterday. Ominously, perhaps, that event was preceded by Google’s promise last week to clamp down on high-ranking content-farm sites with “shallow or low-quality content.”.

Digital First, Not Foremost

B2B Memes

Alan Mutter puts it plainly : “Publishers today are struggling to pivot to a new business model that they call ‘digital first’—whatever that means—while managing through the seemingly relentless decline of their existing one. John Paton: Misguided, or misunderstood?

Beats vs. Obsessions: More Lessons for B2B from Quartz

B2B Memes

Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. Gideon Lichfield.

Beats vs. Obsessions: More Lessons for B2B from Quartz

B2B Memes

Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. Gideon Lichfield.

Rethinking the Role of “Advertisers”

B2B Memes

Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. ” It should be required reading for every B2B journalist and publisher.

Rethinking the Role of “Advertisers”

B2B Memes

Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. ” It should be required reading for every B2B journalist and publisher.

Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

In his model, the publisher does not differentiate and ordain content, but simply hosts it without prejudice: For FORBES, everything we do cascades from a belief that there are five vital constituencies in the media business, each with a different agenda.

Improve Your Blog Posts with Nut Graphs

B2B Memes

Though the nut graph originates in journalism, it can benefit all business bloggers. Most business bloggers, I think, get that much. In a typical day, I read all or part of 25 to 30 blog posts on B2B communications and journalism.

Start-Up Briefing Media Ltd. Blends Old with New

B2B Memes

Traditional publishers generally have a wide range of revenue streams, business models, technology platforms and staff that were established in a very different era of media. Our whole philosophy is to run things as tightly as possible as we establish the business. Rory Brown.

Another Nail in the RSS Coffin

B2B Memes

The site does a reasonably good job of categorizing the Twittered recommendations into content-based buckets (technology, education, arts & entertainment, business) and types of media (video, stories). The default Paper.li view (click to enlarge).