Anything Goes Marketing

Rethink Your Approach to Customer Testimonials: Mobilize Your Advocates

Anything Goes Marketing

I’m too busy.” “I’m This was a post I originally created for Kapost''s Content Marketeer Blog. “I’m I’m travelling." “It’s It’s end of quarter.” “I I never got your email.” How many excuses like these have you seen when you’re asking your customers for a testimonial? How many letters, emails, calls, texts, tweets etc… do you normally have to send before you hear back from your customers? It’s been proven that

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Integrated marketing campaigns using YouTube!

Anything Goes Marketing

Why not consider doing a video that could be used as a TV ad, website video, posted on YouTube , added to your business blog, linked to from emails and advertised in magazines and print material. Tags: business blog integrated marketing anything goes marketing youtube

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HP Gets it Right With Their "Change Artists" Lead Generation Campaign

Anything Goes Marketing

How can businesses capture the excitement of blogs? Obviously they will indirectly discuss how HP helped solve their business challenges but what better way to do this then to tell a story via a video conversation with executives just like the target audience that they are going after.

Tips to Improve How You Segment Your Database

Anything Goes Marketing

This hopefully results in more sales opportunities and closed business for your company and that nice bonus that you deserve. Hi everyone. Between taking a nice vacation, recovering from the vacation and then work travel, the ‘old blog was collecting some dust.

How do I Generate More Leads from my Website?

Anything Goes Marketing

56% of users use business email addresses but 46% use non-business email addresses. Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? How can we further optimize our practices to increase the amount of leads we generate? A recent study by MarketingSherpa and KnowledgeStorm provides some additional insights that marketers should be aware of.

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5 Marketing Automation Email Tips

Anything Goes Marketing

Because the process is automated, with marketing automation, you just need to define your list criteria and business rules once and the program manages the rest for you.

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

A theme across many of these discussions was the need for marketing to demonstrate its impact to the rest of the business. Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco.

Does Your Business do Podcasts? It Should

Anything Goes Marketing

I Need Podcasts Like I Need a Hole in my Head" I hear the Mr. Busy Marketer saying "OK, we already have those goals and we are achieving them through our existing initiatives. If you go to a typical business website, you have a client testimonial section. B2B podcasting, business blogs.

Latest B2B Marketing Trends From SiriusDecisions Summit 09

Anything Goes Marketing

sds09 cahidalgo : # sds09 - Tony Jaros - lead nurturing business rules must be established by BOTH marketing and sales in order to be effective.

Looking for some helpful business blogs?

Anything Goes Marketing

Business Blog Consulting - This contains auuthors from some of the biggest and best out there. It's the end of the month so here is my monthly blog roll or blogtipping as Easton calls it.

Sharing Space: Marketing and Sales

Anything Goes Marketing

Over Me SiriusDecisions , a leading source for business-to-business sales and marketing best-practice research and data, recently indicated that while the sales team may be suffering, best in class companies are repositioning their marketing strategies and tactics to help them out.

How are business blogs making out?

Anything Goes Marketing

It's not surprising though that adoption for blogs is slow for businesses as indicated in a recent eMarketer article. Technorati tags: business blogs , GM , EmarketerWorking for a marketing software company that focuses on B2B, I find myself more and more talking about blogs.

Social Media Success Stories

Anything Goes Marketing

Imagine how you can use social media tools for your business Social media tools are interrelated. I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. How am I doing this? With real stories!

Twitter and Customer Service - Potential PR Nightmare

Anything Goes Marketing

I personally don't believe this to be the case and it depends on the size of the company and the nature of the business. Your company may have just started down the path of using Twitter as another communication channel. (If

Email and Video: Tactics you can use Today

Anything Goes Marketing

Tags: video email marketing business blog youtube

The Right Way to Generate More Leads on Your Site

Anything Goes Marketing

It's been a very busy month with lots of travel thrown in. Throughout my journeys much of the conversation comes back to generating a higher quantity of leads from the web that are of better quality.

Latest Trends in Email Marketing: RSS and Calendar Reminders

Anything Goes Marketing

For example, a white paper that outlines a ten step plan to turn around their business using your product or service. As we move into a new week there are some interesting trends and technology enhancements that will start to change the way that B2B companies use email.

Are Webisodes Just for B2C? Who Hired Bob?

Anything Goes Marketing

While I think the webisodes are funny and entertaining, will it bring Kraft the desired effect of getting businesses to use Tassimos in the workplace rather then just at home?

10 Business blog ideas

Anything Goes Marketing

If you're looking for some ideas on what to blog about on your business blog, check out Mike Sieger's post: 10 Post Ideas For Businesses That Blog. Technorati tags: simplenomics , business blogThis includes, case studies, reviews, interviews (I need to try that), how to's?, attacks, trends, research etc. Do you have any good ideas? I prefer presenting new information (at least that I think is new). Attacking is also fun. Chad H.

Anything Goes Marketing on the Globe and Mail

Anything Goes Marketing

Here I was minding my own business, taking in some caffeine while I scanned my web traffic. What did I find? I`ve been added to the blogroll on Canada`s largest national newspaper. The blog is called Hard Sell Blog by Keith McArthur who writes for the Globe and Mail.

How to Improve Your Email Newsletter

Anything Goes Marketing

If you were able to include these comments in the contact record of your CRM, your sales and customer support team can get a better sense of the contact, their business and any issues/opportunities that exist. Do you have an email newsletter?

Resources on Aligning Marketing and Sales for B2B Companies

Anything Goes Marketing

Marketing & Sales with a Single View: This post is a good one because it provides some immediate action items and brings everyone back to the reason you are in business: to serve the customer.

Web 2. Slowww - Low Adapatation by Corporations

Anything Goes Marketing

From the article Business Crawls onto Web 2.0 , the path to large corporations adopting to Web 2.0. business blog Web 2.0.The discussions around web 2.0.

Spoof: Classifying Business Bloggers Based on Industry

Anything Goes Marketing

Here are the ways that business bloggers can be classified should be called based on their industry. Tags: business blog blogging Where do you fit in? Fogger - weather and climate industry. Hogger - fast food and banking industry and possibly the government. Hoggers typically don't allow you to leave comments either.

Looking for Ideas to Generate More Leads?

Anything Goes Marketing

Forrester provides a great example how a medical research services company is nurturing leads and has resulted in closing business with over 80% of the people that sign up for their trial. If your company is generating enough leads already, please stop reading right there. Still here?

Easy Tip: Maximizing Your Whitepaper Downloads

Anything Goes Marketing

For example, if the white paper was focused on a specific industry or targeted a specific business group, your email content could reflect this. I'm going through my old emails and I found one of those rare MarketingSherpa studies that are "open to the public".

Drive Web Traffic or Drive Loyalty?

Anything Goes Marketing

It's these types of customers that helps a business grow. Does the company take the customers for granted and just focus on new business (or more web traffic in a blog's case)? Tags: business blog B2B website traffic loyalty

Combining Direct Mail with Your Online Marketing Efforts

Anything Goes Marketing

Automation of Direct Mail is the Key If you're a smaller business and you get minimal leads, this is typically a non-issue. If you're a bigger business and you're thinking about going this route, the one thing you don't want to do is create too much additional work for your team.

How to Start a Business Blog or Corporate Blog

Anything Goes Marketing

It provides authoritative tips for those that want to start a business blog (corporate blog). Tips to help start your business blog (corporate blog): Starting a Business Blog - BBB Quick Guides Starting a Corporate Blog? Blogging for Beginners and Business Blogging 101 by Darren Rowse at Problogger - highly recommended. Tags: business blog blogging

Driving More Web Traffic: The Community Effect

Anything Goes Marketing

The Know-How Exchange allows small to mid-size businesses to post marketing questions on a wide variety of topics and the community provides responses. Get the conversation started and use your team to answer these questions (perhaps the service component of your business).

Warning to Businesses: Blogs are a Means to Self-Promotion

Anything Goes Marketing

It permits you the opportunity to share a story, post an industry tip or promote your new business. If your a business out there looking for an avenue to outflank your competitor in, get blogging. You can't tell me that you don't need to promote your business as it's already too well known. See my post called: Mastercard priceless moment at Anything Goes Marketing Tags: business blogging , baby tooth. Tags: business blog blogging

Blogtipping for October on Anything Goes

Anything Goes Marketing

The Australian Small Business Blog - Another good blog to help small business owners in Australia. Tags: blogtipping business blog

Increase lead generation, improve your contact us form.

Anything Goes Marketing

Chad H Tags: lead generation , clickz , web design , business blogging. Tags: business blog web design Wow, ClickZ keeps up the great articles. Another great article on how to make it easier for people to get in touch with you via your Contact Us page.

Blog content tip - Don't let your content go to waste

Anything Goes Marketing

Tags: business blog lead generation blogging

How to destroy your e-marketing presence in 5 steps

Anything Goes Marketing

These days everyone has advice on how to improve your online presence for your business and generate leads through e-marketing strategies. The business blog to end all business blogs. Tags: email marketing business blog e-marketing search

Tips on commenting using coComment - Part 1

Anything Goes Marketing

However, popular blog authors, contributors and administrators are extremely busy these days and receive hundreds of comments weekly. Technorati tags: coComment , comments , business blogging. Tags: business blog comments cocomment

How do you allow prospects to get closer to your product?

Anything Goes Marketing

The idea around thought leadership is to draw people to your business but once they are there, then what? Have you ever been miffed when trying to test out a product from a website?

Viral Marketing in B2B - It Works!

Anything Goes Marketing

Just because you are targeting a business, does it need to be all about newsletters and white papers? The goal is to entertain while demonstrating their understanding of what their target audience goes through in their day to day business functions.

Even Your Father is on YouTube

Anything Goes Marketing

It's only when businesses deceive the public that things go terribly wrong. These are typically comments that don't really have much substance but they react negatively to businesses in general.

Should my business blog be part of my site or on a new domian?

Anything Goes Marketing

Mark White over at Better Business Blogging addresses the question: Business Blog: separate domain or on your website. Tags: business blog His answer is the same that I found - it depends. It seems that if you're looking at boosting the web traffic on your main site, your corporate blog should be an extension of your site (eg: www.cnn.com/blog). However, if you're looking to change the focus of your main site, you may want to consider a blog with its own domain.