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  • BIZNOLOGY  |  WEDNESDAY, JUNE 18, 2014
    [Business] Social Business and diversity
    The use of communication tools inspired by social media titans is often touted as the Holy Grail of collaboration: social business is supposed to destroy silos and create this brave new world where information flows freely from where it is created to where it is needed. The main indication of that happening to your social business platform is a steep power law distribution of contributors, where 1% of your user base posts 90% of all content. Social Business
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 11, 2015
    [Business] Digital Marketing for Manufacturers: Making a Business Case
    Uh […] The post Digital Marketing for Manufacturers: Making a Business Case by Achinta Mitra appeared first on Industrial Marketing Today. Imagine this all too common scenario if you are a manufacturer, distributor or an engineering company. Sales are slow; you need to do something right now to make the phones ring. The directive comes from the top – add more sales people, start working the phones and drop those prices just to book orders.
  • DIRECT RESPONSE COACH  |  TUESDAY, OCTOBER 21, 2014
    [Business] Small business SEO: What finally turned me on to SEO
    But in fact, small business SEO is very much a possibility. ————– Like many small business owners, I never took search engine optimization (SEO) very seriously. The post Small business SEO: What finally turned me on to SEO appeared first on McCarthy and King Marketing. You may have thought SEO was only achievable by the most sophisticated online marketers.
  • MARKETING INSIDER GROUP  |  FRIDAY, NOVEMBER 25, 2011
    [Business] How To Become A Social Business
    ” is the wrong question… The right questions are: How to become a social business ? Is there really a distinction between my business and personal social profile ? But the target audience is marketers in general and the goal is to help spur action toward becoming social businesses. How to Become a Social Business. I have been giving this presentation on “ Integrating Social Media Into Your Marketing Mix ” for over a year now.
  • MODERN MARKETING  |  MONDAY, AUGUST 11, 2014
    [Business] How Big Data is Driving Business Growth
    With millions of Petabytes of structured and unstructured data being created each year, the volume will only continue to grow exponentially leaving us as business leaders and consumers to figure out what potential lies herein. This is because the cost both human capital and in dollars is too great for most businesses to fully mine the entire data landscape when trying to make business decisions.
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 5, 2013
    [Business] Your Business Blog: Guest Blogging Etiquette
    Guest Blogging Etiquette" src="[link] width="240" height="217" title="Your Business Blog: Guest Blogging Etiquette" /> Last month, we contributed a post asking if guest blogging is really a necessary element to a good blog. Be flexible – most of the time, bloggers are busy people, just like everyone else in the world. She specializes on the topic of small business tips and resources. When Business Blogging Works Too Well… When Business Blogging Works Too Well….
  • HUBSPOT  |  THURSDAY, NOVEMBER 12, 2015
    [Business] 14 Free Tools That'll Make It Easier to Run Your Business
    Taking a great idea and turning it into a real, functioning, successful business requires quite a bit of work, sweat, and coffee. Sure, you could hire a bunch of extra hands, but if you're not in a financial position to onboard new talent right away, then that wouldn't make good business sense, now would it? That's why we've come up with a list of must-have tools for anyone running a business. 14 Free Tools to Help You Run Your Business.
  • ACT-ON  |  WEDNESDAY, AUGUST 16, 2017
    [Business] The Powerful Guide to SEO for Startups and Small Businesses
    Whether you’re a startup or established small business, learn how to maximize your SEO efforts through effective marketing with Act-On Software. AdWords SEO SEO for startups small business SEO startup SEO
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Business] Epic Business Blog Content: 2 Questions Every Blog Owner Must Ask
    If you’re in business and have a business blog, you’re frequently challenged by what to write. In my ebook Content Marketing with Blogs , I suggest business blog posts should be written with the 4 E’s as a guide: What you publish on your business blog should: Entertain. It’s full of examples from big businesses but all his advice is great for small businesses and individuals as well.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, APRIL 8, 2015
    [Business] How To Measure The Real Business Impact Of Content Marketing
    Acting on the content marketing industry’s growing need, and inability, to truly understand and measure the impact of their craft, the Altimeter Group has developed a new report entitled, “ Content Marketing Performance: A Framework to Measure Real Business Impact. The Business Value of Content Strategy Compass is a helpful starting point for content marketers looking to examine the real effects of their output. By NewsCred Contributor Anastasia Dyakovskaya.
  • BIZNOLOGY  |  MONDAY, DECEMBER 11, 2017
    [Business] Why animation works for technology business video
    For technology businesses, this was not a problem. The post Why animation works for technology business video appeared first on Biznology. Animation and technology explainers. The extensive use of animation in “explainer” videos can be explained by the fact that 2-Minute Explainers originated in 2004 as computer files authored in Flash , a vector-based program widely used for web animation and games. Not “real” video—small file size was important.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 10, 2012
    [Business] 5 Steps to Quality Business Blog Writing
    One of the most frequent question small business owners and coaches ask me is “What should I write about on my business blog ?” These five steps will help you master business blog writing with quality content that attracts readers every time. Most small business owners recognize that fresh content published on a blog is simply a required marketing tool. A blog is your platform for establishing your business as trustworthy.
  • HUBSPOT  |  THURSDAY, JULY 2, 2015
    [Business] 10 Businesses With Enviable Company Cultures
    10 Businesses With Enviable Company Cultures. The company's " values page " on its website serves as great inspiration for any business to model itself after. Free beer and foosball tables serve as a nice addition to any office, but do they really have an impact on employee engagement? Is that really what company culture is all about?
  • WEBBIQUITY  |  MONDAY, AUGUST 8, 2011
    [Business] 5 Questions Every Business Website Must Answer
    Everyone is busy, asked constantly to “do more with less,&# including most critically their time. To connect with buyers in this environment, your business website needs to provide them with the information they need—quickly and concisely. In order to make the short list, and ideally to win the business, your site needs to quickly answer five critical questions. No company, especially a small business, can be everything to everyone.
  • HUBSPOT  |  MONDAY, AUGUST 21, 2017
    [Business] 29 LinkedIn Tips for Professional Networking, Business & Marketing
    The social network is primarily centered around careers, and it enables users to connect and share content with other professionals, including colleagues as well as potential employers, business partners, and new employees. If you're a business on LinkedIn, it can also be a fantastic marketing tool. If you're a LinkedIn Business Solutions customer, you can learn how impactful your organic and paid LinkedIn content is with the Content Marketing Score and Trending Content resources.
  • REACHFORCE  |  MONDAY, MARCH 21, 2016
    [Business] A Beginner’s Guide to Business-to-Business Marketing Automation
    Business-to-business (B2B) marketing is largely an online endeavor, as businesses can easily connect with other businesses via digital channels. Since marketing automation can streamline digital marketing, it’s an ideal tool for B2B marketing. Here are some tips to optimize your B2B marketing strategy with marketing automation software. Reach More Channels Email marketing has served as […]. Marketing Automation marketing automation
  • ACT-ON  |  THURSDAY, AUGUST 10, 2017
    [Business] What GDPR Means for Your Business
    This post includes a transcript of the Rethink Podcast interview with David Fowler discussing what GDPR means for your business. Email Marketing EU/UK Data Protection GDPR General Data Protection Regulation
  • HUBSPOT  |  SATURDAY, APRIL 4, 2015
    [Business] The Business Case for Social Selling [Infographic]
    This post originally appeared on HubSpot''s Sales Blog. To read more content like this, subscribe to Sales. If you haven''t started incorporating social media into your sales process, you''re not alone. According to a survey from PeopleLinx , only 31% of sellers currently use social to sell. But a quick look at the data backing social selling indicates that the trend will only get stronger in the years to come.
  • MARKETING INSIDER GROUP  |  TUESDAY, NOVEMBER 12, 2013
    [Business] Content Is The Top Priority For The Social Business
    They recently updated their “State of Social Business Maturity” report for 2013. So this is further proof of the rise of content marketing as a topic for social business strategy. So while social business is evolving from the channel-focused social media ideas of the early part of this decade, it is clear that content truly is king for the social business of the future. It’s no secret that I’m a big fan of Slideshare.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 23, 2010
    [Business] Do Small Businesses Need Marketing Automation?
    Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. This helps business owners who need to generate revenue as efficiently as possible. Vendors like NetSuite do offer such products, but they’re not targeted at very small businesses. As a result, small businesses haven’t felt much pain from keeping them separate. This means that the small business vendors who feel my survey is too narrow are right.
  • MODERN MARKETING  |  MONDAY, JUNE 25, 2012
    [Business] Microsoft’s $1.2 Billion Ticket to “Social Business”
    It’s a lot of money to put on the table, but the acquisition immediately catapults Microsoft into the social business, sometimes referred to as “ social enterprise ,” space, where it was largely seen to be standing on the sidelines. Billion Ticket to “Social Business” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • HUBSPOT  |  THURSDAY, MAY 23, 2013
    [Business] What the Future Holds for Business Blogging
    And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. Content quality makes or breaks successful business blogs -- and credible businesses. Businesses realize the need to build in-house content teams.
  • HUBSPOT  |  SATURDAY, NOVEMBER 7, 2015
    [Business] 13 Habits of Incredibly Curious People (And Why It Matters In Business)
    We've explained 13 habits of curious people, and why they matter in business. And this is a huge advantage for anyone in any business setting, as unfamiliar moments are the rule, not the exception. In a business setting, empathy helps you connect with you audience in a real and authentic way. In business, they are the ones who experiment with new techniques and think of different ways to cater to their audience, often winning the attention of potential customers as a result.
  • MARKETING INSIDER GROUP  |  THURSDAY, OCTOBER 13, 2016
    [Business] Why Businesses Need Marketing Qualified Leads
    The post Why Businesses Need Marketing Qualified Leads appeared first on Marketing Insider Group. In marketing and sales, we’re always on the lookout for leads. However, not all leads are created equal. Leads that have the biggest impact on your bottom line are Marketing Qualified Leads (MQLs). But what exactly are they and what makes them so special? In this article, we’ll give you the low-down on what MQLs […].
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Business] A Handy Little Guide to International Business Etiquette
    Success in business comes down to building strong relationships with our associates. The ins and outs of international business etiquette can get confusing. The intricacies unique to each country''s business practices can be difficult to keep track of, but they can make or break your international business relationships. Business attire is fairly formal. The exchange of business cards is a very formal procedure. Business meetings are very social.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 24, 2017
    [Business] Overcoming the Challenge of Marketing to Busy Engineers
    While engineers do use social media, they tend to be passive participants making it hard to engage with […] The post Overcoming the Challenge of Marketing to Busy Engineers by Achinta Mitra appeared first on Industrial Marketing Today. Engineers from different fields probably make up a large part of your target audience if you are a manufacturer, distributor or an engineering company. As an industrial marketer, you know it is a challenge marketing to engineers.
  • WEBBIQUITY  |  MONDAY, AUGUST 1, 2011
    [Business] Business Lessons from the Woodtick Theater
    But as I thought about it later, this little theater definitely has some marketing and management lessons to teach any business. You’ve almost certainly never heard of the Woodtick Theater and are unlikely to see it written up in any business book, but consider: • The theater is in its 20th season. • It has raving fans and an extraordinary level of repeat business. • That’s an impressive set of performance metrics for any business.
  • BIZNOLOGY  |  FRIDAY, APRIL 14, 2017
    [Business] What is business video content marketing and how to get started
    Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. That is the same approach to create a sound business video content marketing strategy. If you wanted to get started in creating an effective business video content marketing strategy that aligns with your marketing and sales process, then start by looking at your existing marketing and sales process.
  • PAUL GILLIN  |  TUESDAY, APRIL 24, 2012
    [Business] IBM’s Beck: Social Business is About Enablement, Not Control
    Social business isn’t about tools and promises. IBM started with that simple premise when it tackled the task of convincing its sales and marketing people to adopt a new way of doing business. The challenge was to make social business a win for the people doing the selling. IBM has been a leading adopter of social business principles, which Beck defined as “the application of social tools and culture to business processes and outcomes.
  • HUBSPOT  |  TUESDAY, OCTOBER 23, 2012
    [Business] 12 Places Businesses Should Be Collecting Online Reviews
    We (and the internet for the past half a decade) have already spent some time convincing you of the importance of acquiring online reviews for your business. This blog post won't get into sites that are specific to one industry, but it will provide review sites that apply to businesses in almost any industry. Geared toward service-based businesses, Angie's List is a "higher end" review site, because users actually have to pay for membership. Better Business Bureau (BBB).
  • MARKETING INSIDER GROUP  |  FRIDAY, MARCH 10, 2017
    [Business] 6 Lessons Small Businesses Can Learn from March Madness
    But even if you’re not that into sports, there are some key business lessons you can learn from the March Madness tournament. The post 6 Lessons Small Businesses Can Learn from March Madness appeared first on Marketing Insider Group. March Madness is one of the most exciting times of the year for sports fans, and it’s right around the corner. Let’s take a look at them: 1. It’s okay to be the […].
  • HUBSPOT  |  THURSDAY, DECEMBER 10, 2015
    [Business] The Essential Packing Checklist: Hacks & Tips for Business Travelers [Infographic]
    Packing for business travel can be a bit of a struggle. For some key business traveling tips, check out the infographic below from Café Quill. Read this blog post for more business traveling hacks that'll save you time, stress, and money.). What other packing tips do you have for business trips? Business Leadership Productivity Pop Culture Daily IGSS
  • THE ROI GUY  |  FRIDAY, APRIL 21, 2017
    [Business] Three Value Perspectives: Business, Functional and Personal
    These top reps recognize that there are three different value perspectives each prospect may have, and expertly leverage each of these to influence the purchase decision: Business Value – What your solution means to the business top and bottom-line in its ability to drive incremental revenue, reduce business risk, improve operating efficiency and save / avoid costs.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 27, 2016
    [Business] Debunking myths around sales videos for business
    How to budget and plan for a business video content marketing strategy . Businesses that start using online video content marketing in their daily sales and marketing process stand to gain significant tangible benefits across their entire lead generation and sales cycle. But many businesses are still challenged with getting started because of the myths surrounding video production for business and have let these myths stop them from using this powerful sales asset.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Business] Why Blog? The Benefits of Blogging for Business and Marketing
    I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. If you're trying to explain one of the core tenets of inbound -- business blogging -- to your boss, a coworker, your mom at Thanksgiving, whomever, then send them this post. The Benefits of Business Blogs for Marketing. Secondary Benefits of Business Blogging.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 28, 2013
    [Business] Google Images: How to Add Great Images to Business Blogs
    Business blogs are better when they lead with a spectacular eye-catching image. But are you bored like I am with the standard business photos offered on free photo sites ? How many happy smiling people have you actually seen in a business meeting lately? So I wondered what images I could find for illustrating a blog post on how to write and post on a business blog. Give me a break and some more coffee. I’ve got a new toy: Google Images.
  • HUBSPOT  |  MONDAY, NOVEMBER 2, 2015
    [Business] A Simple Guide to SEO for Local Businesses [Infographic]
    When you find yourself in an unfamiliar area and you're looking for a restaurant, coffee shop, sports store, or some other local business. Most of us pull out our smartphone, open up a search engine, and search for a specific type of local business. That's called a local search, and it's for customers in a particular area who use online search engines to find a business in that area.
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Business] How to Use Facebook for Business: 13 Essential Tips [Infographic]
    Facebook is constantly making changes to the design of the profiles -- for businesses and individuals alike. They've made a few cool changes in the past few years, including adding call-to-action buttons to business Pages and letting you record company milestones, like product launches and events. To learn more about how to use Facebook for business, download our free guide here.
  • VIDYARD  |  THURSDAY, SEPTEMBER 28, 2017
    [Business] 3 Takeaways from INBOUND 2017 that Impact Video in Business
    INBOUND took over Boston this week uniting 20,000+ marketers, sales leaders, execs and entrepreneurs hungry for the latest insights on how to accelerate business growth. During INBOUND, HubSpot announced major updates to its Sales Hub solution as well as a brand new Customer Hub product line, making it clear they’re placing big bets on helping businesses create more value throughout the entire customer experience.
  • REACHFORCE  |  WEDNESDAY, FEBRUARY 3, 2016
    [Business] 7 Reasons Why Your Business Will Love Marketing Automation Software
    Talk of marketing automation software has been buzzing around the business world for a while now, but what is it about marketing automation that businesses love? Here are the top reasons so many businesses are turning to marketing automation to guide their […]. You’ve likely heard the news; marketing automation can dramatically improve your marketing campaign.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Business] The Do's and Don'ts of Using Facebook for Business [Infographic]
    You’ve heard all about the importance of using Facebook to grow your business. You know that it has a large user base. You realize that it can help you find new customers. But actually doing marketing on Facebook is a whole other story. Wouldn''t it be nice to have a little pocket guide to navigating Facebook? You''re in luck: the psychics at Verticalresponse have read your mind.
  • HUBSPOT  |  THURSDAY, OCTOBER 22, 2015
    [Business] How to Use LinkedIn for Business, Marketing, and Professional Networking [Free Kit]
    To help build out your LinkedIn strategy, HubSpot and LinkedIn created How to Use LinkedIn for Business, Marketing, and Professional Networking. In terms of resources, here's what you can expect to receive: Three comprehensive guides: How to Optimize your LinkedIn Profile, How to Use LinkedIn for Professional Networking, and How to Use LinkedIn for your Business. Download How to Use LinkedIn for Business, Marketing, and Professional Networking to find out.
  • BIZNOLOGY  |  FRIDAY, MARCH 29, 2013
    [Business] Social Media Listening Is Sound Business Practice
    Few if any champions in business or sports got there by doing the basics poorly. Real online listening impacts all of these areas and likely more depending on your business: Legal. Photo credit: highersights. How many times have you had something, whether it was in your personal or professional life, go wrong because of poor communication? If you are honest, there are likely more than you would like to admit.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 10, 2012
    [Business] The problem with your social business roadmap
    In the corporate world of business and technology, we are often asked to produce roadmaps for products and processes. However, in the case of social business roadmaps, there is a fundamental issue with that approach. Because of that uncertainty, social business roadmapping is essentially an options game, where you have to avoid placing yourself on a corner. Columbus – Photo by Aaron Kim.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 7, 2017
    [Business] Should businesses use LinkedIn groups or Slack for prospecting? Part 2
    If you are a business in the technology, social media, marketing, or sales space, Slack communities might be just the replacement for LinkedIn groups you are searching for. The post Should businesses use LinkedIn groups or Slack for prospecting? In my previous article, I introduced the up and coming Slack tool and how it serves as an alternative for LinkedIn , which is closing its groups. More about Slack here: SLACK COMMUNITIES I LOVE.
  • VIDYARD  |  TUESDAY, JANUARY 24, 2017
    [Business] First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video
    To help answer these questions and many more, Vidyard has released its 2017 Video in Business Benchmark Report offering unique insights and trend analysis data from across its global customer base. The new report analyzes live video marketing data from more than 500 B2B businesses, 60 million video streams and nearly 250,000 video assets offering a first-of-its-kind look at industry benchmarks for top performing video marketing programs. 2017 Video in Business Benchmark Report.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Business] Blogging Strategies for End-of-Year Business Blogs
    How are you doing on your business blogging strategies for 2015 ? I don’t believe in making New Year’s resolutions, but after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients. About Blogs Content Marketing Attracting Clients blog content blog formatting business blogs SEO
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Business] How to Deliver the Perfect Business Pitch: 8 Tips Inspired by 'Shark Tank'
    A great business pitch is among the first of many hurdles an entrepreneur must jump to get their company off the ground. While it's not necessarily an indicator of future success, it's a critical moment for any business. Business pitches take place in a wide variety of settings, from elevators, to offices, to cocktail parties. Image Credit: Business Insider. Image Credit: Business Insider. This story isn't about how to make up for not being business-savvy.
  • REACHFORCE  |  WEDNESDAY, FEBRUARY 1, 2017
    [Business] 5 Ways to Make Your Content Speak to a Business Audience
    You want your business-to-business (B2B) customers talking. You want your content to make an impression. You focus on recent market events, emerging industry trends and the latest news. You try to use influencer marketing principles by aligning your enterprise with your market’s biggest players. You’ve established a social media presence. You’re doing everything but your […]. Content Marketing content
  • I-SCOOP  |  SATURDAY, JANUARY 9, 2016
    [Business] The holistic challenge of information in business optimization
    Managing all the information in the enterprise is a core activity of business: both internally and in the interactions with the broader ecosystem including customers, partners, government institutions and other parties. Business and management Business optimization Featured Information management CRM customer experience customer onboarding digital transformation Document Management enterprise information management optimization
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Business] Boost Your Business with Live Chat
    Let’s discuss an underutilized tool called live chat and see how it can boost your business and give you a leg up on the competition. The cost to add live chat to your website varies from company to company, but here are some general pricing plans for all businesses ranging from startups to big enterprises. You can have as many or as few agents as you want depending on your business needs. Business
  • PAUL GILLIN  |  WEDNESDAY, OCTOBER 19, 2011
    [Business] Facebook Tips for Midsize Businesses
    With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. The series is underwritten by IBM Midsize Business , but the content is entirely my own. Match the offer to the business. Those ubiquitous iPad giveaways may not be doing much more than delivering business to Apple.
  • THE ROI GUY  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Business] More Stakeholders and Business Involvement Driving Longer IT Decision Cycles and Discounting
    The 2013 IT Decision Makers Study interviewed 228 IT decision makers, from small / medium businesses (SMBs) to enterprises across all key industry verticals. For SMBs, the typical decision now involves six stakeholders, significant considering the size of these organizations, but proportional to the risk aversion all businesses now have to making the wrong investment decisions. study indicated that 50% of IT budget decisions now require financial business case justification.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Business] Facebook Launches Call-to-Action Buttons on Business Pages
    Page admins can choose one CTA button from a group of seven pre-made options -- "Sign Up," "Shop Now," "Contact Us," "Book Now," "Use App," "Watch Video," and "Play Game" -- and link it to "any destination on or off Facebook that aligns with a business''s goals," according to the official announcement. The CTA will show up at a fixed location: the top of your business Page, to the left of the Like button.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [Business] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. To help establish some commonalities between successful LinkedIn Company Pages, I’ve compiled a list of B2B business examples getting some pretty impressive engagement on the platform. This makes it especially important that what you do share about your business is truly noteworthy.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 2, 2012
    [Business] Why Small Businesses Need Smart Marketing
    Small businesses need loans in order to take product and service ideas to the next level. Without the infusion of upfront cash, many small businesses flounder despite having an arsenal of legitimate business ideas. Since 2007, tighter business lending regulations have gone into effect and they make it especially difficult for small businesses to obtain traditional loans from banks and credit unions. Megan also writes business news.
  • MARKETING INSIDER GROUP  |  TUESDAY, SEPTEMBER 20, 2011
    [Business] The Most Important Question In Business…
    ” But when I asked about them , when I asked about their business challenges, fears or aspirations, they lit up like a Christmas tree. And that is how (through lots of trial and error in business and in dating) I found out that I needed to stop talking about myself and ask that most important question: “how are you doing?” ” How I roll… When it comes right down to it, people do business with people they know, like and trust.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 5, 2016
    [Business] 14 Content Marketing Tools to Help Your Business Grow
    Guest post by Joan Guilbert. Consumer and B2B marketers alike consistently identify “producing enough content” as one of their top content marketing challenges. Content engagement, budget, and variety are also commonly mentioned among those top challenges. While getting additional budget or headcount approved may be tough, there are other options to help create more content (other than just working more hours).
  • MARKETING INSIDER GROUP  |  MONDAY, JANUARY 16, 2017
    [Business] 8 Ways to Increase Traffic to Your Business Blog
    The post 8 Ways to Increase Traffic to Your Business Blog appeared first on Marketing Insider Group. Lots of bloggers get discouraged when they first start out, because no matter how much they tweet, they just can’t seem to increase their traffic. If you’re in this situation, it’s time to start thinking outside the box. With so much content on the internet, you’ll need tactics much more creative than social media to […].
  • PAUL GILLIN  |  THURSDAY, AUGUST 1, 2013
    [Business] How to Summarize Content for a Business Audience
    In my previous post about How to Read and Summarize a 20-Page Research Report in 20 Minutes , I showed how to skim through a complex document and gather essential information to use in summarizing the material for a business audience. That makes it a good technique to use in business writing. Other frequently mentioned goals include operational optimization, risk/fi­nancial management, employee collaboration and enabling new business models.
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Business] How to Create a Facebook Business Page That Doesn't Suck
    1) Don''t create a dummy personal account for your business'' Facebook Page. People do this to make sure that employees don''t abuse the ability to have a Page connected to a personal Facebook account or simply to ensure that people aren''t posting things on the business Page that should have been posted on their personal page. Creating dummy personal accounts goes against Facebook''s terms of service , which means that your Facebook business Page could get shutdown at any moment.
  • TYPE A COMMUNICATIONS  |  TUESDAY, MAY 24, 2016
    [Business] 5 Steps to Create a Business-Driven Content Marketing Strategy
    May 24, 2016 Most brands have grabbed hold of the idea of content marketing but many struggle with how to plan and execute it to see meaningful results. Without exception, read more. B2B Marketing Content Marketing Strategy Revenue Growth Andrew Davis Content Marketing Institute content marketing strategy MarketingProfs Measurement personas
  • TOMORROW PEOPLE  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Business] The Business with No Salespeople – How Inbound Marketing Works [SLIDESHARE]
    Nevertheless, without wishing to blow the official Tomorrow People trumpet, we're keeping busy. Click here to view the Slideshare - The Business with No Salespeople! You didn't read that wrong. Here at Tomorrow People , we have no need for a sales team. We don't even have a full-time salesperson; we just all do a bit of sales on the side. We don't cold call, mailshoot or advertise.
  • HUBSPOT  |  THURSDAY, DECEMBER 31, 2015
    [Business] How to Earn Free Press for Your Business When You Have No Connections
    We should start a business selling male leggings.". One week later my business partners and I stood freezing in London's Brick Lane Market with 22 pairs of female leggings "branded" with our male leggings brand. Still feeling unsure of how to get started with building free press for your business? Public Relations Business Daily Tactical"Is that guy wearing leggings?". "We That's all it took.
  • BIZNOLOGY  |  THURSDAY, AUGUST 9, 2012
    [Business] Olympics, Diversity and Social Business Platforms
    Social business platforms often fall in the same trap: instead of catering for a very diverse workforce, several of them seem to assume that the whole digital social world is like Facebook or Twitter. In the long term, social business platforms that understand that diversity of communication needs in the workplace will do much better. Think about your social business platform as being the hub, with multiple input and output channels. Photo credit: clevercupcakes.
  • BIZNOLOGY  |  TUESDAY, AUGUST 18, 2015
    [Business] The best automagical Twitter following tools for your business
    Here’s what I get for my spend, my $ 49/month ManageFlitter Business subscription : Unfollow people who are not following you back (Freebie plan limited to 200 daily unfollows). It’s impossible to start up a new business — or even personal — Twitter account without either making a huge spend over at Twitter Ads. The post The best automagical Twitter following tools for your business appeared first on Biznology.
  • WRITING ON THE WEB  |  THURSDAY, SEPTEMBER 8, 2011
    [Business] Starting a Business Blog? Read Me First
    I hear it all the time: smart professionals, who are great at what they do, don’t have enough time to blog , or even start a business blog. My Content for Coaches business: ContentforCoachesandConsultants.com . Blog Content: Are you personal… or all business? 3 Key Content Pieces for Starting an Online Business.
  • ACT-ON  |  FRIDAY, APRIL 7, 2017
    [Business] Email Marketing vs. MA Solutions: Which is Right for Your Business?
    It wasn’t long ago that many small-business marketers were deploying email marketing, but viewed marketing automation (MA) as a tool for mid-size and enterprise organizations only. It requires too many dedicated people to be a cost-effective solution for a business with less than 250 employees. For most small business marketers, email marketing serves as the core component of their outbound marketing strategy.
  • THE ROI GUY  |  FRIDAY, OCTOBER 27, 2017
    [Business] CSO Insights: The ROI / Business Value Justification Gap
    ROI / business value justification is not getting the emphasis it should, and remains a challenge for most organizations. According to the research, ROI / Business Value Justification Training and Enablement are in aggregate need of a major redesign and improvement for the majority of respondents (almost 60%). So what are you doing to close the ROI / Business Value Justification Gap in 2018?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 22, 2013
    [Business] Infusionsoft Gains $54 Million for Small Business Marketing Automation, Spends a Bunch on GroSocial
    The system makes it easy for small business to generate leads through social marketing campaigns and track results. The investment can be read as validation of Infusionsoft’s strategy of offering unified marketing automation, CRM, and ecommerce exclusively for very small businesses. infusionsoft marketing automation grosocial social marketing management small business softwareInfusionsoft today announced it has acquired social lead generation vendor GroSocial.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 31, 2013
    [Business] Business Blog Writing: Must You Write It Yourself?
    The point is, a business blog is de riguer on the Web. A business blog is still the best darned marketing tool on the planet ! About Blogs Buying Content Content Marketing How to.Tips Writing Great Blog Content Attracting Clients blog content blog writing business blogging content marketing with blogs Writing for the Web Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ?
  • ACT-ON  |  TUESDAY, AUGUST 16, 2016
    [Business] The Busy Marketer’s Guide to Promoting Your Content in 30 Minutes or Less
    Buffer just added the ability to post to Instagram, so I am now going to finally use Instagram in a business capacity. I tend to pick “business,” “entrepreneurship,” or “marketing”, as those are what I write about. Republish the post on Medium, LinkedIn, or Business to Community or any other republishing site. B2Bers will do well with LinkedIn or Business to Community. We content marketers just aren’t very good at promoting our content.
  • WEBBIQUITY  |  MONDAY, MAY 2, 2016
    [Business] Best Online Business Tools Series Kicks Off Today
    Welcome to the Best Online Business Tools series! Like other series done here in the past, such as the Winter Wonderland of Marketing Stats and the Blogging For Business Week series, this online tools series will be packed with facts and insights to help improve your digital marketing and business results. This was the introductory post for the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today.
  • HUBSPOT  |  WEDNESDAY, MARCH 11, 2015
    [Business] 7 Stats You Should Know About Business Blogging in 2015
    Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. Blogging is a great way to bring traffic to your site so you should take the time to include it in your business plan just like you would other marketing initiatives. A business blog is another integral part of branding your company.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 25, 2012
    [Business] Business tweeting is a life-sentence
    Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter , take a second to think this through. 10 Easy-To-Digest Small Business Social Media Tips (amsterdamprinting.com). My first question is: why have you waited until now? My second is: why now?
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MARCH 6, 2016
    [Business] ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)
    I spent part of last week at ICON16, Infusionsoft ’s annual combination of customer conference, revival meeting, and group therapy session for small business owners. This is based on Infusionsoft’s learning over the past ten years that the main barriers to success with its software are small businesses not knowing what to do with it and not seeing immediate value from the efforts. Nor are many of the tiniest businesses ever going to use a marketing agency.
  • MARKETING INSIDER GROUP  |  MONDAY, JUNE 19, 2017
    [Business] 8 Ways to Get Media Mentions for Your Small Business
    Growing a small business is tough. Once you’ve reached out to your immediate family and friends and encouraged them to share your new business with their networks, it’s common for new businesses to hit a wall. The post 8 Ways to Get Media Mentions for Your Small Business appeared first on Marketing Insider Group.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Business] 25 Jetsetters Share Tricks for Making Business Travel Less Painful
    These are their top tips for navigating travel -- whether for business or pleasure -- like a pro. 25 Travel Tips From the Busiest Business Travelers from. Jake Sorofman of Gartner recommends an offline-accessible folder of reading material that can keep you busy even when you’re without cellular data or in-flight wifi. Instead, Laura Nurzynski of IDC uses flight time to unwind by reading a business-related or personal-interest book or knitting. Business
  • HUBSPOT  |  TUESDAY, APRIL 23, 2013
    [Business] Facebook Launches New Mobile Design for Business Pages
    If you''re the proud owner of a Facebook business page , your page''s mobile presence is about to get a makeover. Easy Ways to Interact With the Page Overall: The new design features buttons for users to Like the page, check in, call the business, or click for more, which includes actions like sharing, sending a message, copying the page''s link, or reporting the page -- right below the page''s cover photo and thumbnail.
  • VIDYARD  |  WEDNESDAY, APRIL 12, 2017
    [Business] Why I Chose Vidyard: A Story of a CMO, The Video-Enabled Business, and Culture
    I was able to communicate both the complexity of a business problem and my company’s unique solution in a short video that left viewers energized and motivated. So this was the start of my “video for business” journey. Then came the rise of inside sales, business development reps, and account-based marketing. Virtually every B2B company relies on hard-working sales people to engage with prospects and close business.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 24, 2013
    [Business] When Should You Start a New Business Blog?
    When should you start a new business blog ? Let’s face it, publishing frequently on a business blog is time consuming. I usually advise my clients that a blog for your business should focus on communicating the solutions to the problems you solve. While a business may have many products and service offerings, and maybe several different buyer personas, it generally provides unique solutions to customers’ problems.
  • TONY ZAMBITO  |  SUNDAY, MARCH 18, 2012
    [Business] Your Top Priority Is Growing The SMB Revenue Base – Now What?
    With revenue growth opportunities shrinking among their large accounts, senior leaders in these organizations are turning a focused eye towards the highly sought after small and mid-size business segment. Challenging Dell and its’ low cost entry strategy for small to mid-size businesses. Because little knowledge may exist about SMB businesses and buyers, there are perhaps more assumptions being made about SMB than for larger accounts.
  • HUBSPOT  |  THURSDAY, JUNE 20, 2013
    [Business] Facebook Rolls Out New and Improved Business Page Insights
    With these new definitions and dashboards, you will have a little bit better insight into metrics that can actually drive your business forward. Say hello to the new (and very improved) Facebook Page Insights! As we mentioned briefly in this morning''s roundup , Facebook announced a pretty sweet update to Page Insights yesterday.
  • MARKETING INSIDER GROUP  |  TUESDAY, AUGUST 22, 2017
    [Business] Lessons We Can All Learn from Small Businesses Struggling With Marketing ROI
    Technology has leveled the playing field for startups and small businesses. Competing with big business marketing budgets has traditionally relegated fledgling and local businesses to eternally small market shares. The post Lessons We Can All Learn from Small Businesses Struggling With Marketing ROI appeared first on Marketing Insider Group.
  • TONY ZAMBITO  |  WEDNESDAY, MARCH 21, 2012
    [Business] How To Get To Know The New SMB Buyer
    4 Ways the Power of Buyer Choice Will Transform Business Marketing (buyerology.com). © All Rights Reserved Peter Schofield. This is part 2 of a series on the challenge of targeting SMB markets and how the use of buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . In the first article of this series, we visited two new realities.
  • SNAPAPP  |  TUESDAY, AUGUST 4, 2015
    [Business] Marketers Lead The Business
    Knowing your audience and engaging them with messaging that makes sense for them is how marketers are leading the business. Future business will be won by the most engaging companies, not the loudest. The 2015 Marketo Roadshow promised one thing: bring inspiration to the marketing nation. In Boston, they did just that. Today, consumers receive over 3,000 marketing messages a day, take in about 50, but only really listen to 4.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 27, 2015
    [Business] 6 Broader Business Questions to Inform Your SEO Strategy
    When those individuals are sharing nuggets of information a little outside of the topic there business is in directly, that can be even better. Late last year I touched on 3 ways SEO can work with social media initiatives. This time, I wanted to build on the concept of SEO working in conjunction with broader marketer efforts. In this post, I will cover how you can improve upon your SEO skills by asking certain questions to other members of your company.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 2, 2012
    [Business] 9 Key Points About Google+ Pages for Business for the B2B Marketer
    Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business. Our latest newsletter focused on Google+ Pages for Business. We believe Google+ Pages for Business will become significant , and require the B2B marketer’s attention. Google+ and Google+ Pages for Business are two different but directly-related entities.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 29, 2012
    [Business] 3 Networking Tips with LinkedIn Groups for Business
    Related posts: Social Networking for Business: What’s Right for Yours? Mastermind Groups: How to use them to grow your business. LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind.
  • HUBSPOT  |  FRIDAY, NOVEMBER 30, 2012
    [Business] 10 Businesses We Admire for Brilliant Global Marketing
    In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. Don't miss out on expanding your client base -- sometimes you don't have to look far to attract international business. Ten points at #10 for Results.com, a business execution firm with offices in New Zealand, Canada, and the United States.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Business] The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
    Both at HubSpot and at other businesses I've helped advise, I've seen marketing and sales teams experiment with all sorts of different tools they've hoped would drive growth. One of the most important lessons I've taken away from growing businesses is that most growth problems come not from ideas, but from execution. For those companies just getting started, here is my shortlist of the best free growth tools for modern businesses.
  • DIRECT RESPONSE COACH  |  TUESDAY, JUNE 23, 2015
    [Business] Why Remarketing is a MUST for every business
    The post Why Remarketing is a MUST for every business appeared first on McCarthy and King Marketing. We can always think of some reason not to do a particular marketing program. Not enough money” and “not enough time’ are the most common. With Remarketing, those excuses won’t fly. What is Remarketing? Remarketing (also called Retargeting) is an advertising campaign designed to reach people who have previously visited your website. Most people are [.].
  • HUBSPOT  |  WEDNESDAY, JULY 9, 2014
    [Business] The World's Worst Business Babble Translated Into Human Speak
    A couple years ago, my colleague Shannon and I were so tired of hearing those kinds of business babble words that we created an informal game of Business Babble Bingo. It was a subtle plea to end the ridiculous business babble that infects corporate-speak in meetings, presentations, and worst of all, on our websites. Even now, we still see business babble infecting corporate communications. Awful Corporate Business Babble -- And What to Say Instead.
  • BIZNOLOGY  |  THURSDAY, MAY 26, 2016
    [Business] Promotional products: making them effective branding tools for your business
    Research Shows the Positive Impact of Promotional Products for Businesses. 79% of promotional product recipients are likely to do business with that company. Choosing to use promotional products to advertise your business is a great way to promote your company. When promotional products meet these criteria, they can often be kept for a long time, can positively influence recipients’ impression on your company, and make them more likely to to do business with you.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 15, 2012
    [Business] Business Must Have: Social CRM apps
    Society has changed accordingly, and so has the business of sales. If a business has a social media presence, customers expect to be able to engage with it immediately. Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, APRIL 5, 2017
    [Business] 10 Ultimate All-Inclusive SEO Tools For Business Owners and Agencies
    Many business owners and agencies understand that SEO is very important for the success of their online business Websites with the strong SEO perform well in search generate more traffic and sales. Many business owners ask what the best SEO tools are. The post 10 Ultimate All-Inclusive SEO Tools For Business Owners and Agencies appeared first on Marketing Insider Group.
  • MARKETING INSIDER GROUP  |  MONDAY, AUGUST 28, 2017
    [Business] 14 Reasons Your Business Desperately Needs a Content Marketing Strategy
    Whether your business is in digital marketing starter kit mode or you have saturated the web with your brand’s presence already, you’re missing out if you aren’t using a content marketing strategy. The post 14 Reasons Your Business Desperately Needs a Content Marketing Strategy appeared first on Marketing Insider Group.
  • HUBSPOT  |  MONDAY, APRIL 11, 2016
    [Business] Are You Addicted to Being Busy?
    You like when people point out how busy you are. Are You Falling Into the 'Busy' Trap? We live in a culture that celebrates being crazy busy: "Western society puts a high value on being busy," wrote Dr. Christiane Northup , a women's health expert and New York Times best-selling author. "We We are conditioned to believe that being busy equates to being good, worthy, and successful.". By humblebragging about just how busy they are.
  • MARKETING INSIDER GROUP  |  SUNDAY, JULY 19, 2015
    [Business] The Four-Letter Words Of Business Storytelling
    The same can be said for business and storytelling. Business, like the sensual dance, is driven by four-letter words. Want and risk manifest themselves in business discussions every day. Performing an in-depth analysis of want and risk will reveal the throughlines that drive your business stories. The post The Four-Letter Words Of Business Storytelling appeared first on B2B Marketing Insider.
  • HUBSPOT  |  FRIDAY, JULY 24, 2015
    [Business] 13 Productivity Tips for the Busy Professional [Infographic]
    We’ve all been there. It’s 5 p.m. on a Friday. You desperately want to start your weekend … but you have that incredibly important project you still need to finish up. You think back on the week: What could you have done differently to get your work done and leave at a decent hour of the day? Finding the time to get all of your tasks done while also having a personal life can be tricky, but the key isn’t to work longer hours – you’ve got to be more productive in the hours you are working.
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