Ambal's Amusings

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Book Launch: FOUND: Transforming Your Unlimited Ideas into One Sustainable Business

Ambal's Amusings

Naveen Lakkur and Dr Liz Alexander recently launched a book titled FOUND: Transforming Your Unlimited Ideas into … Continue reading Book Launch: FOUND: Transforming Your Unlimited Ideas into One Sustainable Business. Related posts: Launch: Quickly Propel Your Business Beyond the Competition.

Business 100
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Content Marketing for Small Business

Ambal's Amusings

Why will small businesses get better and better at content marketing and do more and more of it in 2010 and beyond? " Small businesses can measure results precisely - so they will get better at content marketing and do more of it" Newt Barrett's Marketing Prediction for 2010. What actions should marketers take in 2010?"

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Launch: Quickly Propel Your Business Beyond the Competition

Ambal's Amusings

If there is anybody who should write a book on how to launch and grow a new business, it should be Mike Stelzner. In less than 5 months after launch, Social Media Examiner was declared the #1 small business blog in the world by Technorati and had added more than 13,000 email subscribers. What you will learn from Launch? Over to you.

Business 100
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Know Thy Audience: Business and Technical White Papers

Ambal's Amusings

We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? "Technical white papers are radically different from business-oriented white papers in size, format, and use of terminology."

Paper 100
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How to Craft White Papers that Generate Quality Business Leads?

Ambal's Amusings

Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. 3 Reasons why you should attend White Paper 201: Crafting White Papers that Generate Quality Business Leads. White paper industry veteran Jonathan Kantor is putting together a 3-part class.

Paper 100
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How should B2B content differ for Business and Technical Decision Maker?

Ambal's Amusings

Content addressed to a Business Decision Maker. We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Content addressed to a Technical Decision Maker 2. Ardath Albee.

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On Diversity Led Innovation – The Medici Effect

Ambal's Amusings

Harvard Business School professor Clayton M. Christensen states that The Medici Effect is “One of the most insightful books on innovation I have ever read.” ” Clayton himself is a brilliant author and renowned expert on innovation. I have read many of his books and gotten so much of out it.