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  • VERTICAL RESPONSE  |  THURSDAY, APRIL 3, 2014
    [Business] The Top 20 Places Your Business Needs to Be Listed Online
    Remember when you had to find a phone book and flip through hundreds of pages in order to find a local business? Since Internet search is the primary tool to finding businesses today, it’s vital to make sure your business is listed on all applicable online directories. To get you started, here’s a quick guide to the top 20 online directories and links to their sign-up pages: Google Places for Business. Business listings appear in Google Maps.
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Business] Why Business Blogging Works
    While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. That''s because we never want to assume everyone understands inbound marketing just because we live and breathe it every day, and this class is meant to equip everyone with the ability to explain a core tenet of inbound -- business blogging -- to anyone that asks. why does blogging work to grow your business?
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 21, 2014
    [Business] The ABC’s of Business Blogging:How to be Heard above the Noise
    How to be Heard above the Noise" width="232" height="232" title="The ABCs of Business Blogging: How to be Heard above the Noise" /> Let me ask you a couple of questions about your business blogging. Independent professionals who use the Web for marketing their services can learn a lot from big businesses with big budgets. Here are some tips for good business blogging, simplified, as simple as ABC.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 13, 2011
    [Business] Case Study: How Twitter Saved My Business
    I loathe business networking. Business Networking International. But when I started my own business, this seemed to be the only alternative. For years I had been leading teams in China, Russia, Brazil, Australia — almost every corner of the world — and really had no significant business connections — no business leads — in my own region of the country! The Chamber of Commerce meetings. Networking “speed dating.&# Trade shows.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Business] Matching Marketing Technology to Business Strategy: A Starting Framework
    When Scott asked for content suggestions during the early stages of the conference planning, my reaction was that one thing everyone needs is a framework for relating marketing technology investments to larger business strategy. Every consulting engagement I do starts with the relationship between business strategy and marketing technology.** I do this analysis for my clients so we can be sure to find marketing systems that are consistent with their business approach and resources.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Business] 6 Business Challenges Every Small Business Struggles With (And How to Fix Them)
    In the first few years of business, small companies come up against a lot of different challenges. Bureau of Labor Statistics , about 20% of small businesses fail by the end of their first year. With survival rates like that, it's easy to understand why folks face the first few years of business with trepidation. Here are six challenges every small business faces, along with some tactical advice about how to fix them. 6 Small Business Problems & How to Fix Them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 25, 2013
    [Business] 5 Great ideas to unleash business benefits from Twitter Lists
    If you are in the metals business, would your customers appreciate a Twitter List of international resources? Why not build a community that also aligns with your business needs? The post 5 Great ideas to unleash business benefits from Twitter Lists appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. If you are in the metals business, would your customers appreciate a Twitter List of international resources?
  • B2B MARKETING INSIDER  |  MONDAY, JULY 4, 2016
    [Business] Top 10 Essential Features Every Small Business Website Must Have
    If you have a business of any size or type, you already know that you must have a website if you are going to be successful. In this age of information and the Internet, people expect to find businesses online. Some business owners have a list of reasons why they don’t think they need a […]. The post Top 10 Essential Features Every Small Business Website Must Have appeared first on Marketing Insider Group.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 1, 2013
    [Business] 3 Businesses that Rock Pinterest
    Any company can create a business page on Pinterest , but it takes a savvy company to really get it right. In this post we’ll look at 3 very different businesses that have enviable Pinterest pages and what they’re doing to stand out amidst the piles of pins. Pinterest has created a number of case studies on businesses that are having success with Pinterest. The post 3 Businesses that Rock Pinterest appeared first on VR Marketing Blog.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 28, 2012
    [Business] Does Google Hate Small Businesses?
    So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners. Not because small business owners aren't good marketers, or don't have good marketers on staff -- but because they have fewer resources and less time than companies with large marketing departments. How Google Has Made Marketing Harder for Small Businesses. How Google Has Helped Small Businesses.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 23, 2013
    [Business] Trash talk: 5 business lessons from a 10-year-old entrepreneur
    A business is born … and lost. A couple of them even offered to go into business with me so I franchised my bottle collection routes into a couple promising neighborhoods that I didn’t have time to reach on my own. I had started my first business. My second business was born! I couldn’t beat out an adult in the car but my second business was creatred from that disruption. By Ryan Hanley, {grow} Community Member.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Business] 10 Steps to Achieving Work-Life Balance: Small Business Edition
    When you run your own business, having a personal life tends to placed on the back burner, and not just when you’re first starting out. Cultivating a balance between running your business and living your life is essential to the health of your company. Without time to relax and socialize, you may miss opportunities for the kind of creative growth that leads to truly successful business ideas.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 12, 2014
    [Business] 31 business building benefits of Buyer Personas
    They are a foundation for any business that relies on customer acquisition, conversion and retention which, of course, is every business. To convince you it’s worthwhile, here are 31 business building benefits of Buyer Personas. The post 31 business building benefits of Buyer Personas appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. To convince you it''s worthwhile, here are 31 business building benefits of Buyer Personas.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Business] Seth's Blog: How to read a business book
    How to read a business book. A lot of people read business books in just the same way. and business books , though. The stakes are a lot higher when it comes to business. m passionate about writing business books precisely for this reason. There are more business books sold than most other non-fiction categories for the same reason. The recipe that makes up just about any business book can be condensed to just two or three pages. Seths Blog.
  • SALESFUSION  |  MONDAY, JUNE 9, 2014
    [Business] Marketing Automation for Small Businesses
    The post Marketing Automation for Small Businesses appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Nurture Marketing Website Tracking
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 29, 2014
    [Business] 3 Twitter best practices that unlock business success
    Here is one of the most common business inquiries I receive: “I am about to launch a (business/book/seminar) and want to use Twitter to do it. Twitter probably won’t work to help your business unless you follow three best practices first, and this is enough to stop most people in their tracks. Although it is certainly possible to have a short-term business success on Twitter, it is not probable without months — or even years — of work first.
  • MODERN MARKETING  |  FRIDAY, AUGUST 16, 2013
    [Business] Transforming Marketing From Social Media to Social Business
    There’s no question that social has grown in relevance for most businesses in the past few years. The influx of content and self-service now available across these online channels has tasked businesses with a variety of new roles and requirements to respond to opportunities and risks. We believe that modern marketers should focus on transforming their social media strategies to social business strategies, as illustrated by Altimeter Group’s image below.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 27, 2013
    [Business] My most important lesson in business almost killed my blog
    I’d like to tell you about one of the most important lessons I learned in business and how it almost ruined my blog. I was much more interested in the personal relationships and what made people in business tick. Business is run by the numbers. I was certainly a better business leader by learning this lesson. The post My most important lesson in business almost killed my blog appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, APRIL 14, 2012
    [Business] Industrial Marketing Company Celebrates 25 Years in Business
    We are celebrating 25 years in business! That was the impetus for me to quit my management job with an oil country tubular goods (OCTG) manufacturer and take the plunge into starting my own business. I learned my business in the early years by doing production work for other ad agencies and printers around town. That was the humble beginning and my legacy in this business. By the mid-nineties, I was confident enough to pitch business directly to end-user clients.
  • WRITING ON THE WEB  |  THURSDAY, DECEMBER 11, 2014
    [Business] Tips to Get Your Business Newsletter Read
    Does anyone read your business e-newsletter? In a previous post, I asked if you were sending a holiday newsletter for your business. Here are a few more tips to help you put together a professional business newsletter that demonstrates your expertise – for the holidays, or any time of year: Include a banner (with consistent branding) – If you already have a blog or website, use the header (or a version of it) as the newsletter banner.
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 22, 2015
    [Business] Nine Arguments Against Business Storytelling
    I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. In Storytelling: For And Against , a Content Director made cases for and against business storytelling. Business, on the other hand, has always been self-serving. Every business solves problems for a fee. Therefore, the only way to build a sustainable business is to make good stuff and back it up.
  • PAUL GILLIN  |  MONDAY, NOVEMBER 28, 2011
    [Business] As Business Goes Social, CIOs Sit on Sidelines
    The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. A technology that was revolutionizing the way business people communicate was being completely unused by the executives who manage technology in America’s largest corporations. companies block social networks completely and 51% limit access to business purposes only. It’s the very center of where business is going.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Business] The disconnect between social media popularity and business effectiveness
    I enjoyed getting to know this fella in real life but could not help but note that there is certainly a vast disconnect between the “social proof” of his humongous online presence and the relatively little true business experience this young guy possessed. On the web, it’s not unusual for tremendous popularity, and influence to accrue apart from business effectiveness. It adds a level of complexity to the business world. By Mark W. Schaefer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 10, 2016
    [Business] Four online business rules that don’t exist any more
    I had a chance to talk to online entrepreneurs from all over the world and listened to their unique business stories. It reminded me how much the online world had changed the rules of business … which a lot of people still haven’t realized. This still creates a distance, which keeps the joint venture business-y. When I surf through the US social media webs, I stumble across a lot of “best practices” tips that seem to be taken from 90s business books.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 16, 2015
    [Business] Two reasons to invest in online business video production
    To get informed and educated quickly, the people who make decisions are watching more and more online business videos every single day for a reason. The reason is pretty simple – online business video marketing content gives them [decision makers at any stage, from lower level recommenders to ultimate budget holders] the most amount of information in the shortest amount of time. But if they ARE busy, they will prefer to watch.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 6, 2013
    [Business] Three pros and cons of using Bitcoin for your business
    No matter if you’re into social media or other web related work, you should think about accepting Bitcoin for your business. Many startups and businesses around the globe are working to make Bitcoin mainstream, but it has a long way to go. Since most of us are doing business on the web, it makes sense to use a currency that was created for the web. by Christine Webber Related Stories If I give away my content, don’t I give away my business?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 8, 2011
    [Business] The Anatomy of Truly “Social” Business
    There is increasing discussion these days about developing a “social business.&# The vital word to remember in this name is business — real work tied to a bottom line. The social business doesn’t start or end in the digital space but rather in the human universe. Creating an environment where it’s fun to work that has nothing to offer clients is a not a business. But without business, it’s a hobby shrouded in theory.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Business] Content Marketing ROI Starts With A Strong Business Case
    Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. But building the business case is often a tricky proposition. It is also important to remember that everyone inside the business creates content. So how do we build the business case for content marketing and answer the content marketing ROI question before we even really get started? I’ve never seen any business over 50%!!!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 3, 2015
    [Business] What is the ideal blogging frequency for your business?
    First, let’s start at a very high level and set the stage about blogging as a business imperative in general. I think that most businesses need to have a source of rich content to fuel their social media presence. You have to consider your resources, talents, and customer needs when deciding what kind of content is best for your business. Like almost every business question, the answer is, “It depends!” Why is that right for my business?
  • BIZNOLOGY  |  FRIDAY, JANUARY 6, 2017
    [Business] 5 tips to help you make business decisions that get results
    Small business owners tend to do it all and wear all of the business hats when running their business. When it comes to the myriad of decisions to make, it can be stressful to feel the pressure of making the best decision to ensure your business has a profitable existence. Push your anxiety aside and take a look at these 5 secrets to making the best business decisions. Know everything about your business.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2017
    [Business] 8 Timeless Business Lessons From Bill Belichick
    As a student of business strategy, I find Belichick to be a fascinating character. 8 Timeless Business Lessons From Bill Belichick. From the book and the interview, it struck me that Belichick uses a sophisticated information technology platform to help unearth counter-intuitive insights about his business to create competitive differentiation. What business lessons did we miss? Business Leadership Daily TacticalEditor's Note: This post was published in 2006.
  • THE EFFECTIVE MARKETER  |  SUNDAY, AUGUST 10, 2014
    [Business] What Marketing Org Charts Tell You About The Business
    A small startup will have a head marketing person with a few helpers below, but as it grows more people are added to handle the other facets of promoting the business.. A recent article in Harvard Business Review magazine argues that the marketing function hasn’t changed much in the past 40 years and makes the case for marketing reorganization. In the past decade, what marketers do to engage customers has changed almost beyond recognition .
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 20, 2016
    [Business] How long should your online business video production be?
    In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. But what is the optimal length of an online business video production ? What is the golden rule for how long an online video should be for business? Thus the golden rule for “how long should an online business video be?” The post How long should your online business video production be?
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 4, 2013
    [Business] Marketing Must Be Integrated Into The Whole Business
    One of the biggest questions in marketing is ‘what is the role of marketing in the future of business?’ It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is from the customer’s point of view. Marketing must be integrated into the business and those who traditionally didn’t do “marketing stuff” must start doing so. Promotion and Business Development.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Business] How a Small Business Owner Turns Instagram Followers into Customers
    Small businesses are flocking to Instagram to create an album of marketing eye candy. Kate Marie Grinold Sigfusson, the owner of luxury baby brand Babies4Babies , says her small business gets more customer conversions through Instagram than any other channel, social media or otherwise. So how did this relatively young Chicago-based business, which just opened in January, create such a profitable audience on Instagram?
  • WRITING ON THE WEB  |  THURSDAY, JULY 11, 2013
    [Business] Business Blogging: How to Optimize Older Posts
    Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. For business blogging, you’ll need to become keyword-savvy , and use a plugin or two will help make it easy and automatic. Business blogs can be tricky creatures. While it seems like blogging should be pretty straightforward, there are a lot of nuances to building a successful business blog that your potential clients can actually find.
  • BIZNOLOGY  |  MONDAY, JULY 16, 2012
    [Business] Inventing Social Business
    Is there anything that will be left unaffected as the technologies we create and the social media programs we implement help transform organizations to social businesses? Tomorrow’s social businesses will be a far cry from the “tops down” and “command and control” organizations that proliferated in the past century. We are at the beginning of the invention of and the evolution to social business. Photo credit: Wikipedia.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 20, 2013
    [Business] Brian Solis goes bold with the “Future of Business”
    Brian Solis is among the world’s most prolific business authors but when you see his new book, What’s the Future of Business: Changing the Way Businesses Create Experiences , you’ll immediately notice a difference. This is not your father’s business book. . Comments Finally, a piece of business literature that would look good in. Twitter exec discusses new business advertising options (video) Yes, You Were You Born to Blog.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 11, 2015
    [Business] Digital Marketing for Manufacturers: Making a Business Case
    Uh […] The post Digital Marketing for Manufacturers: Making a Business Case by Achinta Mitra appeared first on Industrial Marketing Today. Imagine this all too common scenario if you are a manufacturer, distributor or an engineering company. Sales are slow; you need to do something right now to make the phones ring. The directive comes from the top – add more sales people, start working the phones and drop those prices just to book orders.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 18, 2014
    [Business] Business Lessons from Bruce Lee and the World Cup
    I was in the middle of my business review, an exercise I do twice a year, and frowned when I looked at the numbers from the last couple months. 2014 started off with a bang, but the recently business hadn’t been great, to say the least. But as I soon realized, complaining is not a business strategy. My business was stagnant because I couldn’t adapt to changes. The ice-cube businesses will continue to complain.
  • BIZNOLOGY  |  MONDAY, APRIL 7, 2014
    [Business] Social business: enterprise knowledge goes retail
    The major transformation that Social Business platforms bring to the workplace is the ability to create highways of information between people, content and places, making information flow in a way that it can serve supply and demand patterns more efficiently, playing the role of an eBay-of-sorts for enterprise knowledge. If well implemented, Social Business platforms can make enterprise knowledge “go retail.” (Photo credit: Wikipedia).
  • WEBBIQUITY  |  TUESDAY, MARCH 31, 2015
    [Business] 22 Exceptional Business Blogging Guides, Tips & Tactics
    A well-written and consistently updates business blog is a vital core element of a successful content marketing program. What are the key elements of a successful business blog? Find the answers to those questions and more here in almost two dozen of the best guides to business blogging strategy and tactics of the past year. Two Guides to Business Blogging Benefits. 10 Unbelievable Statistics to Sell Your Boss on Business Blogging by WebQuacker.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Business] New Marketing Automation Options for Small Business in the VEST Report
    GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. The features within these functions are unusually sophisticated for a micro-business system: email includes dynamic content and a/b tests; Web pages also support a/b testing; Web forms allow progressive profiling; email and Web responses can automatically trigger a follow-up action.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 21, 2013
    [Business] Let’s Party! 16 Business Event Planning Tips
    Hosting a business event like a happy hour or networking event is a great way to get in front of people and learn more about them at the same time. Use these tips and ideas to make business event planning a breeze: Planning Your Event. Scout locations – Should your event be held at your business, or do you need to check out other locations that might work? Find a similar or complementary business to co-host an event with you.
  • WEBBIQUITY  |  FRIDAY, SEPTEMBER 23, 2016
    [Business] 7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)
    Having an online presence is all but a necessity for businesses today. So what’s a small business owner like you going to do about it? You can always set up a Facebook page or establish a company Twitter account, but these platforms may not be the best for every type of business. That’s why a regularly maintained blog is a must-have for every business. Anyone can start a blog for their business. We get it, you’re busy. Guest post by Eric Brantner.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 4, 2014
    [Business] Big Ideas to Make the Most of Small Business Saturday
    Small Business Saturday, a day set aside to celebrate and shop at small businesses was created four years ago by American Express to rally people to shop local during the busy holiday season. Small Business Saturday is always held on the Saturday after Thanksgiving – this year it’s on November 29th. Falling directly after Black Friday, this specific day helps bring attention and cash to local businesses. Do you, or does your business participate?
  • WEBBIQUITY  |  THURSDAY, JANUARY 12, 2017
    [Business] How to Protect Your Business from Cyberattacks
    Cybersecurity is becoming more of a concern for individuals, businesses and even governments. Basically, if you have an online business, it’s a target for hackers. Cyberattacks on businesses are on the rise. Security companies such as Symantec and Arbor Networks have warned there has been a significant increase in the number of cyberattacks on businesses in the last year. Small businesses are not immune to cyberattacks. How You Can Protect Your Business Site.
  • BIZNOLOGY  |  THURSDAY, APRIL 7, 2016
    [Business] 10 essentials missing from your business website
    You want a business website that sells. There are two things a solid brand identity and your business website absolutely need to succeed. Almost any business website will benefit from a contact form that allows customers to instantly “reach out” online. Depending on your type of business website, you can add a contact form that sends messages straight to your email inbox or allows customers to request and order specific information or products. Business Blog.
  • TOMORROW PEOPLE  |  THURSDAY, MARCH 7, 2013
    [Business] How is Mobile Changing Business? [INFOGRAPHIC]
    Check out the impact of mobile phone ownership on business in this KissMetrics infographic. Source: How Mobile is Changing Business – Infographic. Mobile marketing and social media are closely linked — find out how to harness social media to generate real business leads The mobile world is where we all live now. Globally, more people own a mobile phone than own a toothbrush.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Business] The Beginner's Guide to Small Business Marketing Online
    Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business' overall success. The Core Elements of Small Business Marketing.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 9, 2014
    [Business] 29 Signs Your Business Is Not Ready For Content Marketing
    How do you know your business is ready for content marketing? One question I get asked a lot is “how do we know our business is ready for content marketing?” And that’s what I’m doing here, with these 29 signs your business is not ready for content marketing. Which ones did I miss: 29 Signs Your Business Is Not Ready For Content Marketing. Your business doesn’t train your employees on effective storytelling.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 27, 2013
    [Business] Smart Business Blog Linking: Top 25 Content Marketing Blogs
    Top 25 Content Marketing Blogs" src="[link] width="300" height="300" title="Smart Business Blog Linking: Top 25 Content Marketing Blogs" /> If your business blog needs to get inbound links , here’s a prime example of how to do it. ” “No matter where you go, you see how content marketing affects business and customers alike. No matter what business or field you’re in, you can do this research.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 3, 2015
    [Business] Does That “Affordable SEO Package” Make Sense For Your Business?
    A couple weeks back, a small business owner, that had found my information through my columns on Search Engine Land , emailed looking for guidance on how to make a decision on SEO services. “I am a small business in the mist of redesigning our website… I have not had time to research SEO to be at comfortable place. First: as a fellow business owner, I never like to be rushed into a significant business decision without a reasonable level of preparation.
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 10, 2011
    [Business] When Business Blogging Works Too Well…
    Blogging for your business works like this: You blog about the problems you solve for your clients. But then your business grows, you get busy, and what happens to the blog? It’s all good, really, except for a few problems… I am quite simply more excited about creating content that markets for other professionals than I am for myself and my own business. I guess the problem is this: blogging for your business is the best darn way to market on the planet.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 21, 2013
    [Business] Is Your Business Blog “Just Okay?” Here’s How to Change It
    Heres How to Change It" src="[link] width="300" height="300" title="Is Your Business Blog Just Okay? Heres How to Change It" /> Let’s be honest – in the realm of successful business blogs yours is probably mediocre. Here’s what I mean by “ successful business blog.” ” To me, in my world of professionals who use the Internet to get found, get known and get clients , a successful business blog is one that works for what it was set up to do.
  • CRIMSON MARKETING  |  THURSDAY, JUNE 5, 2014
    [Business] Debunking Digital Business Myths [Infographic]
    It’s no secret that our world is becoming increasingly digital, and will naturally begin to determine and effect many key business decisions. The post Debunking Digital Business Myths [Infographic] appeared first on. When thinking about what this means for your. Digital Marketing Infographics
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 5, 2011
    [Business] The business case for Facebook, in one sentence
    Here is the business value proposition for Facebook in one sentence: “Come waste time with me.” So, do you have a business that people want to waste their time with? Now of course there are exceptions, but I think as a general rule , keeping this business case in mind will be a pretty good predictor of a company’s ability to connect with people on Facebook. What is the most-debated question in social media today?
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Business] What Is Business Blogging? [FAQs]
    For instance, business blogging. What''s the difference between regular blogging and business blogging? But I''ll keep it short. :-) And if you''re currently employed as a full-time business blogger, maybe bookmark this for future family gatherings. What Is Business Blogging? Business blogging is a marketing tactic that uses blogging to get your business more online visibility. How Is Business Blogging Different From Regular Blogging?
  • WEBBIQUITY  |  MONDAY, NOVEMBER 21, 2011
    [Business] Eight Factors to Consider When (Re)Launching a Business Blog
    Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 6, 2013
    [Business] How to Find Great Blogs for Better Business Blogging
    Writing quality content is key for your business blog. Never stop focusing on better business blogging. If you want to build a better business blog, this is key: you must read the other great blogs in your field, and some others as well. But you can’t reach that point if you’re not reading other great business blogs. All of these services and suggestions are good for both business and personal bloggers. But what about reading great blogs yourself?
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 30, 2013
    [Business] 3 Emails Your Business Should Be Sending
    Include improvements to your products or services, new management, or new business practices. (If Because newsletters are more comprehensive, once or twice a month is typically a good practice, however, depending on your business, and how much content you produce, weekly might work as well. The post 3 Emails Your Business Should Be Sending appeared first on VR Marketing Blog. Are your emails scheduled and sent like clockwork, or are they a little sporadic?
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2016
    [Business] 10 of the Best Podcasts About Business and Management
    We’re busy, we’re distracted, we’re ambitious, and we’re always on the hunt for new sources of inspiration. That’s why business management-oriented podcasts are so perfect for today’s professionals. Enthusiasts listen in order to strengthen and freshen skills, to learn about new business success models, and to explore new perspectives on leadership and management – all while going about our regular routines. 10 of the Best Podcasts About Business and Management.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 3, 2015
    [Business] 6 Time-Saving Business Tools to Help You Get Organized
    Getting ( and staying ) organized is a goal for many busy small business owners juggling multiple tasks with limited time. Here are six online tools you can use to organize all your business needs, and make this your most productive and time-savvy year yet. Additionally, everyone in your business can keep track each other’s projects using the ‘Share with Others’ function, allowing for greater collaboration and transparency across teams.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 20, 2014
    [Business] 5 Small Businesses Excelling on Social
    When it comes to social media, it often seems that large businesses get all the buzz, with high-profile marketing campaigns and monumental budgets. Eventually, they got so busy with the stand, they opened up a physical location as well, which has since expanded to four Bay Area restaurants. She dyes and spins her own yarn, which she sells to stores and individuals, and also teaches marketing skills for creative business owners.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Business] The A-Z Guide of Must-Read Business Books [SlideShare]
    Our business books reading list is tailored just for grownups looking to expand their knowledge or refine their professional tactics. Check out our A to Z list of classic and modern business books to get back to business basics while simultaneously staying up to date on the latest trends. Business Books from A to Z from Emma Snider. Business This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
  • VERTICAL RESPONSE  |  MONDAY, MAY 26, 2014
    [Business] Small Business Owners: Time to up Your Digital Game [Infographic]
    In a recent study conducted by our parent company, Deluxe , more than 500 small business owners were surveyed about their digital marketing practices. Small business owners have a digital footprint, but not a very active one! In order to create and maintain a strong and active online presence, we’ve created several resources to help small business owners like you put the pedal to the metal. The Top 20 Places Your Business Needs to Be Listed Online.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 16, 2014
    [Business] The Best Ways to Promote Your Small Business Event
    From ribbon-cuttings to charity auctions, every small business wants to draw a customer-friendly crowd to its event. Of course, social media offers a free and easy way to let your customers know about an upcoming event, but Mueller says small businesses can do more than just mention the date, time and place. Pick a charity that fits your business. The post The Best Ways to Promote Your Small Business Event appeared first on VR Marketing Blog.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Business] 9 Handy Business Calculators That’ll Make Your Life Easier
    Have you ever sat in a meeting and been asked, “Well, how much is that [insert necessary marketing tool or program to grow business] going to cost?”. Whether you’re tasked with managing advertising spend or budgeting for events, this handy list of free calculator tools will help you prove the return on investment (ROI) of the programs and budget you need to grow your business and scale over time. 9 Handy Business Calculators That’ll Make Your Life Easier.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 24, 2017
    [Business] Overcoming the Challenge of Marketing to Busy Engineers
    While engineers do use social media, they tend to be passive participants making it hard to engage with […] The post Overcoming the Challenge of Marketing to Busy Engineers by Achinta Mitra appeared first on Industrial Marketing Today. Engineers from different fields probably make up a large part of your target audience if you are a manufacturer, distributor or an engineering company. As an industrial marketer, you know it is a challenge marketing to engineers.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Business] 11 Helpful Resources for Improving Your Business Skills
    Whether or not business school is worth the investment is a hot topic these days. But regardless of where you stand, you don't have to go to business school to gain a better understanding of how businesses work. Business" is quite a versatile topic with many components. Aside from studying for a formal degree, where can you go to learn about and practice these important business skills? 11 Helpful Resources for Improving Your Business Skills.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 24, 2014
    [Business] 15 Business Books Every Aspiring Entrepreneur Should Read
    No textbook can replace real life experiences, especially when it comes to running a business -- the hard judgment calls, the late nights, rolling up your sleeves and getting dirty down in the trenches with your team. Proactive learning like this can change the way you think, improve the way you work, and transform the meaning of success for you and your business. Check out these fifteen books every entrepreneur should read: 15 Business Books Startup Founders Should Read.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 19, 2017
    [Business] Three ways to turn client email into new business value
    Today, I want to reveal my top three tips that will help you turn client email into new business value. So why wouldn’t I talk differently to a comic-geek than to a business lawyer even though they both request my artistic services? One of the best online business skills is to learn ‘reading’ your clients’ emails. The post Three ways to turn client email into new business value appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 14, 2011
    [Business] The Myth of Business vs. Personal Profiles in Social Media
    Is there any real separation in our business and our personal profiles no matter where we are and what we do? Like most people I started out using social tools for very distinct purposes. LinkedIn was for connecting with current and former colleagues. Facebook was for friends. Twitter took me a little longer to figure out but basically I decided it was where I would share professional content and opinions.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 16, 2015
    [Business] 4 Ways to Market Your Business
    Are you ready to get your business noticed with a few easy-to-implement marketing ideas? The days of flipping through the yellow pages might be gone, but there are still many online directories your business can benefit from. These sites allow business owners to create a profile that offers information that your customers are most likely to search for including address, business hours and pictures. Word of mouth is still one of the best ways to market your business.
  • NUSPARK  |  SATURDAY, MAY 19, 2012
    [Business] Generating Leads from a Facebook Fan/Business Page Engagement Strategy
    There’s plenty of content on the web about Facebook Business Pages. But a warning on that idea; audiences rarely return to a Facebook Business page once liking it, thus we recommend posting your content on your timeline, with a link to the landing page. All Facebook pages can like related business pages. Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 24, 2014
    [Business] Big data and small business: The future of marketing?
    I had a significant insight about the future of Big Data and small business this week that I wanted to share with you. Everybody in the business has the same tools, the same skilled technicians and it has just turned into a battle over price, price, price. My friend, what you don’t realize is that you are no longer in the jet repair business. You are in the data business! But the problem is — for many businesses — they’re not.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 2, 2015
    [Business] A Service-Based Business’s Guide to Email Marketing
    Service-based businesses like computer repair shops, staffing agencies, cleaning services, marketing companies, e-commerce businesses and a whole host of others use email marketing to promote their business. While many service-based businesses embrace the power of email marketing, it’s safe to say the way you utilize email is much different than the big box stores at the mall. We’ll also showcase four emails that your business should send.
  • HUBSPOT  |  FRIDAY, JANUARY 8, 2016
    [Business] Business Etiquette 101: The Ultimate Guide to Surviving Your Next Business Dinner
    Whether you're dining with a recruiter, prospective business partner, or your boss of several years, you should always follow the rules of dinner etiquette. There's a reason people conduct business over a meal: It's a strategic way to get to know someone. When it comes to business dining, there are a lot of little tidbits to remember. Follow this guide for 29 business etiquette tips so you can make a great impression at your next business dinner.
  • BIZNOLOGY  |  FRIDAY, AUGUST 8, 2014
    [Business] Social Business Reality Check: the elusive executive support
    Many change management and social business consultants will tell you this: to ensure success in your social business implementation, you must get broad executive support. You look across the landscape of social business implementations, and typically the ones that have achieved some degree of success have many key executives embracing the idea of the 3 Cs of social: collaboration, communications and connections.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 20, 2016
    [Business] How Does Social Listening Change the Way You Do Business (and Create ROI)?
    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? > Business Intelligence Content Marketing Conversational Marketing Innovation Listening Reputation Management Social Business Intelligence Social Media Business Impact ROI Social Intelligence Social Listening
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 30, 2014
    [Business] How Email Marketing Helps Your Small Business [GUIDE]
    If you’re wondering how email marketing can boost your business, you’re not alone. Plenty of savvy business minds have pondered that question. Like any smart business owner, you want to know the benefits of email marketing. With her help, we’ve outlined five ways that email marketing can help your business. By sharing information about your business through emails, you help customers see how valuable your product or service is, Bastian says.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 27, 2016
    [Business] 5 Ways Blog Analytics Improve Your Business Blog
    Here are the top five practices in business blog tracking, using analytic tools, and what to do to improve the performance of your blog so that you and your business blog get found, get known and get clients. How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 21, 2012
    [Business] Raab Report: OfficeAutoPilot, Infusionsoft and HubSpot Rate Highest in Marketing Automation for Very Small Business
    The chart above shows our ratings for the micro business sector, defined as companies with under $5 million in revenue. As of July 2012, marketing automation vendors reported more than 17,000 micro-business installations, just over 60% of the industry total. The first two are micro-business specialists; in particular, they have built-in CRM and order processing. SalesFUSION and MakesBridge stand out especially in this group for micro-business users.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 11, 2012
    [Business] Social Business And The Next Generation
    If you want to stay competitive, you have to become a true Social Business. According to a recent paper by the Tapscott Group (and sponsored by SAP) social businesses need to : Align employee social networking with business objectives. As the next generation of business leaders, buyers and customers evolve, a social business will be mostly defined by its ability to be responsive to customer demands.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 30, 2012
    [Business] How Much Time, Money Do Small Businesses Spend on Social Media? [Infographic]
    We just wrapped up a survey asking almost 500 of our small business customers how much time and money they spend on social media (if you participated, thank you!). We asked how many hours small business owners or employees dedicate to various social media activities, from finding and sharing content to blogging, we wanted to know what tasks take the most time, and what platforms small businesses are most active on.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 26, 2014
    [Business] Business Buyers Relying More On 3rd Party Content
    New content marketing research by the Chief Marketing Officer (CMO) Council reveals insight-hungry business buyers are increasingly reliant on trusted third-party information to make more educated decisions. The research, conducted in partnership with NetLine, surveyed the online content sourcing and sharing behaviors of 352 business buyers worldwide. The post Business Buyers Relying More On 3rd Party Content appeared first on B2B Marketing Insider.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 26, 2015
    [Business] 7 Tools to Get Free Publicity for Your Business
    As a business owner, you want to publicize your business without breaking the bank. In fact, few small business owners have much of an advertising budget, or a public relations manager. Certainly not a small business owner with 101 items on his or her to-do list. To help, we’ve put together a list of seven free online tools that you can use to publicize your business. Gone are the days of searching for a business in the phone book.
  • VIDYARD  |  FRIDAY, SEPTEMBER 9, 2016
    [Business] 10 Ways Small Businesses Should Be Using Video (with Examples!)
    In my last post, I dove into the 17 reasons why small businesses need video and promised that I would share the how , or the best ways small businesses could incorporate video into their marketing plan. It’s content that shows who you are as a business. Especially for small businesses, buyers want to like who they’re buying from, even if this is a subconscious desire. This is a particularly relevant one for small businesses, even more so than larger corporations.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 14, 2014
    [Business] Small Business Survey Reveals Social Media Trends [Infographic]
    At the end of 2012, we interviewed almost 500 small business customers asking how much time and money they spend on social media (and turned it into this popular infographic ). We polled more than 400 VerticalResponse small business customers to gain insight into how they’re using social media in their everyday activities. Small businesses: • Still gravitate to Facebook as their network of choice.
  • HUBSPOT  |  SATURDAY, MAY 9, 2015
    [Business] A Visual Guide to International Business Etiquette [Infographic]
    The year 2014 was resurgent for internatoinal business travel, with a 6% increase in number of trips taken and 8.9% borders or liaise with international partners, you might just find yourself in an overseas business meeting. Every country’s unique culture translates into different conventions for how business should be conducted. And in Argentina, don't be surprised if business meetings run late into the night. Business International Professional Development Daily
  • MODERN MARKETING  |  TUESDAY, JUNE 23, 2015
    [Business] The H.E.L.P. Method For Writing Business Content
    Corporate blogging poses a wide spectrum of challenges to address, from editorial priorities all the way to business objectives, and supporting the audiences in between. " Of course buyers care about this content as it helps them benchmark their companies, as well as the solutions they’re considering implementing, but what good is a chest-beating blog post when it comes down to real business?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 30, 2015
    [Business] How to use Product Hunt to boost your business
    ” What if you’ve already been in business for a while? The post How to use Product Hunt to boost your business appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. What if you've already been in business for a while? By Kiki Schirr, {grow} Contributing Columnist. By now you might have heard about Product Hunt – a website and mobile app that ranks new products every day.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 2, 2013
    [Business] The DNA of a Small Business Owner [Infographic]
    Most small business owners eat, breathe and live everything about their business on a day-to-day basis. But, does the motivation for being a small business owner come from a deeper place? Our parent company , Deluxe Corporation recently conducted an interesting study of 1,000 businesses to determine if what it takes to be a small business owner is truly “in your blood.” The post The DNA of a Small Business Owner [Infographic] appeared first on VR Marketing Blog.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 11, 2014
    [Business] What Facebook’s New Pages Layout Means for Your Business
    If you’re a brick-and-mortar store, the left column will also show a map of your location, your phone number and hours of business. “Having a spot to prominently display reviews could pay dividends for businesses,” Overbey says. ” Information on top of your cover picture Your business name and category will sit on top of your cover photo now. The post What Facebook’s New Pages Layout Means for Your Business appeared first on VR Marketing Blog.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 1, 2017
    [Business] 6 Video Tips for Small Businesses on a Budget
    As a small business, the way you do business probably follows the same line of thinking. That’s why small businesses use video. Well this is why small businesses use video , actually.). Animated explainer videos are a must-have for any small business. With so many projects on the go every day at a small business and 1 million things asking for your attention, it’s easy to get caught up in the mindset that you have to create more content all the time.
  • HUBSPOT  |  MONDAY, MARCH 7, 2011
    [Business] The Ultimate List: 50 Local Business Directories
    As a local business, attracting new customers can be a major challenge. Quickly disappearing are the days when people would go to the YellowPages to find local businesses. Today people are turning to the internet as a way to find trusted business recommendations. One way local businesses can get found is through inclusion in online directories. 50 Business Directories For Local Marketing. Don't wait, add your local business to these directories today!
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 12, 2016
    [Business] Cost areas that make up a business video marketing communication
    If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria. Business video production services are a professional service and just like any professional services purchase there is a wide range of options. The more complex your business video content marketing project is, the more time it is going to take to plan.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Business] 15 Inspiring Examples of Small Business Branding
    Taking on a branding project for a small business can be a valuable opportunity for agencies and freelancers to develop experimental creative work without the intense pressures and restrictions associated with larger accounts. While big businesses often have multiple decision makers with very specific ideas and guidelines to keep their existing brands consistent, smaller companies are usually more open to exploring new creative directions, and can move faster to implement them.
  • VIDYARD  |  TUESDAY, AUGUST 30, 2016
    [Business] 17 Reasons Why Small Business Need (More) Video
    Chances are, if you’re in marketing at a small business, you’ve got your hands in all sorts of jars. As a small business striving for that brand recognition and so dependent on loyal customers that keep coming back for more, this is crucial. A lot of small businesses (or businesses in general, actually) think that there are high costs associated with video and a long list of equipment that just makes getting into the video marketing space so tricky.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 6, 2014
    [Business] Pinterest Announces 2 New Businesses Tools: DIY Promoted Pins & Analytics
    Pinterest recently announced the addition of two new tools for businesses: Do-it-yourself Promoted Pins to help drive visits back to your website, and a refresh to analytics to provide deeper insights into how Pins are performing. Promoted Pins were announced back in the fall of 2013 , but were only available to larger businesses with the big budgets to match. Now, Pinterest is opening up the doors and allowing business of all sizes to promote pins.
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