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  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Business] What Is Business Blogging? [FAQs]
    For instance, business blogging. What''s the difference between regular blogging and business blogging? But I''ll keep it short. :-) And if you''re currently employed as a full-time business blogger, maybe bookmark this for future family gatherings. What Is Business Blogging? Business blogging is a marketing tactic that uses blogging to get your business more online visibility. How Is Business Blogging Different From Regular Blogging?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Business] The A-Z Guide of Must-Read Business Books [SlideShare]
    Our business books reading list is tailored just for grownups looking to expand their knowledge or refine their professional tactics. Check out our A to Z list of classic and modern business books to get back to business basics while simultaneously staying up to date on the latest trends. Business Books from A to Z from Emma Snider. Business This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
  • BIZNOLOGY  |  THURSDAY, APRIL 7, 2016
    [Business] 10 essentials missing from your business website
    You want a business website that sells. There are two things a solid brand identity and your business website absolutely need to succeed. Almost any business website will benefit from a contact form that allows customers to instantly “reach out” online. Depending on your type of business website, you can add a contact form that sends messages straight to your email inbox or allows customers to request and order specific information or products. Business Blog.
  • MODERN MARKETING  |  FRIDAY, MAY 25, 2012
    [Business] Book Review: Michael Brito Goes for Broke in “Smart Business, Social Business”
    Smart Business, Social Business (Que) might just be the most thoroughly researched book on the larger topic of social marketing. Hell, had Smart Business, Social Business not been bound with cardboard and filled with parchment, I wouldn’t even have known what to call it, because Brito’s first book felt more like transcribed consulting services than it did a business title. This isn’t to suggest Smart Business, Social Business isn’t without its shortcomings.
  • VIDYARD  |  THURSDAY, JUNE 8, 2017
    [Business] 6 Video Podcasts B2B Businesses Can Learn From
    Whether the topic is Business , Health , Science & Medicine , or the top-level TED Talks: Ideas Worth Spreading, the innovative video and live event series showcasing thought leaders has long been one of the most popular YouTube channels in history. Business was separated from Health, which was separated from Education. The post 6 Video Podcasts B2B Businesses Can Learn From appeared first on Vidyard. Podcasts are nothing new.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Business] 11 Helpful Resources for Improving Your Business Skills
    Whether or not business school is worth the investment is a hot topic these days. But regardless of where you stand, you don't have to go to business school to gain a better understanding of how businesses work. Business" is quite a versatile topic with many components. Aside from studying for a formal degree, where can you go to learn about and practice these important business skills? 11 Helpful Resources for Improving Your Business Skills.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 20, 2016
    [Business] How Does Social Listening Change the Way You Do Business (and Create ROI)?
    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? > Business Intelligence Content Marketing Conversational Marketing Innovation Listening Reputation Management Social Business Intelligence Social Media Business Impact ROI Social Intelligence Social Listening
  • HUBSPOT  |  WEDNESDAY, DECEMBER 24, 2014
    [Business] 15 Business Books Every Aspiring Entrepreneur Should Read
    No textbook can replace real life experiences, especially when it comes to running a business -- the hard judgment calls, the late nights, rolling up your sleeves and getting dirty down in the trenches with your team. Proactive learning like this can change the way you think, improve the way you work, and transform the meaning of success for you and your business. Check out these fifteen books every entrepreneur should read: 15 Business Books Startup Founders Should Read.
  • MARKETING INSIDER GROUP  |  TUESDAY, DECEMBER 11, 2012
    [Business] Social Business And The Next Generation
    If you want to stay competitive, you have to become a true Social Business. According to a recent paper by the Tapscott Group (and sponsored by SAP) social businesses need to : Align employee social networking with business objectives. As the next generation of business leaders, buyers and customers evolve, a social business will be mostly defined by its ability to be responsive to customer demands.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 21, 2012
    [Business] Raab Report: OfficeAutoPilot, Infusionsoft and HubSpot Rate Highest in Marketing Automation for Very Small Business
    The chart above shows our ratings for the micro business sector, defined as companies with under $5 million in revenue. As of July 2012, marketing automation vendors reported more than 17,000 micro-business installations, just over 60% of the industry total. The first two are micro-business specialists; in particular, they have built-in CRM and order processing. SalesFUSION and MakesBridge stand out especially in this group for micro-business users.
  • WEBBIQUITY  |  FRIDAY, SEPTEMBER 23, 2016
    [Business] 7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)
    Having an online presence is all but a necessity for businesses today. So what’s a small business owner like you going to do about it? You can always set up a Facebook page or establish a company Twitter account, but these platforms may not be the best for every type of business. That’s why a regularly maintained blog is a must-have for every business. Anyone can start a blog for their business. We get it, you’re busy. Guest post by Eric Brantner.
  • HUBSPOT  |  FRIDAY, JANUARY 8, 2016
    [Business] Business Etiquette 101: The Ultimate Guide to Surviving Your Next Business Dinner
    Whether you're dining with a recruiter, prospective business partner, or your boss of several years, you should always follow the rules of dinner etiquette. There's a reason people conduct business over a meal: It's a strategic way to get to know someone. When it comes to business dining, there are a lot of little tidbits to remember. Follow this guide for 29 business etiquette tips so you can make a great impression at your next business dinner.
  • MARKETING INSIDER GROUP  |  THURSDAY, JULY 14, 2011
    [Business] The Myth of Business vs. Personal Profiles in Social Media
    Is there any real separation in our business and our personal profiles no matter where we are and what we do? Like most people I started out using social tools for very distinct purposes. LinkedIn was for connecting with current and former colleagues. Facebook was for friends. Twitter took me a little longer to figure out but basically I decided it was where I would share professional content and opinions.
  • ACT-ON  |  THURSDAY, FEBRUARY 23, 2017
    [Business] How Marketing Automation Technology Makes Businesses Smarter
    Editors Note: This post originally appeared in The Business Debate. . Marketing automation platforms are evolving to handle these new realities, thanks to the help of embedded predictive and artificial intelligence technologies that can anticipate buyer behaviors, automate outreach and prescribe for the business whom to engage, when to engage and what to engage with.
  • HUBSPOT  |  SATURDAY, MAY 9, 2015
    [Business] A Visual Guide to International Business Etiquette [Infographic]
    The year 2014 was resurgent for internatoinal business travel, with a 6% increase in number of trips taken and 8.9% borders or liaise with international partners, you might just find yourself in an overseas business meeting. Every country’s unique culture translates into different conventions for how business should be conducted. And in Argentina, don't be surprised if business meetings run late into the night. Business International Professional Development Daily
  • BIZNOLOGY  |  FRIDAY, AUGUST 8, 2014
    [Business] Social Business Reality Check: the elusive executive support
    Many change management and social business consultants will tell you this: to ensure success in your social business implementation, you must get broad executive support. You look across the landscape of social business implementations, and typically the ones that have achieved some degree of success have many key executives embracing the idea of the 3 Cs of social: collaboration, communications and connections.
  • MODERN MARKETING  |  TUESDAY, JUNE 23, 2015
    [Business] The H.E.L.P. Method For Writing Business Content
    Corporate blogging poses a wide spectrum of challenges to address, from editorial priorities all the way to business objectives, and supporting the audiences in between. " Of course buyers care about this content as it helps them benchmark their companies, as well as the solutions they’re considering implementing, but what good is a chest-beating blog post when it comes down to real business?
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 27, 2016
    [Business] 5 Ways Blog Analytics Improve Your Business Blog
    Here are the top five practices in business blog tracking, using analytic tools, and what to do to improve the performance of your blog so that you and your business blog get found, get known and get clients. How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, MARCH 26, 2014
    [Business] Business Buyers Relying More On 3rd Party Content
    New content marketing research by the Chief Marketing Officer (CMO) Council reveals insight-hungry business buyers are increasingly reliant on trusted third-party information to make more educated decisions. The research, conducted in partnership with NetLine, surveyed the online content sourcing and sharing behaviors of 352 business buyers worldwide. The post Business Buyers Relying More On 3rd Party Content appeared first on B2B Marketing Insider.
  • WEBBIQUITY  |  THURSDAY, JANUARY 12, 2017
    [Business] How to Protect Your Business from Cyberattacks
    Cybersecurity is becoming more of a concern for individuals, businesses and even governments. Basically, if you have an online business, it’s a target for hackers. Cyberattacks on businesses are on the rise. Security companies such as Symantec and Arbor Networks have warned there has been a significant increase in the number of cyberattacks on businesses in the last year. Small businesses are not immune to cyberattacks. How You Can Protect Your Business Site.
  • WEBBIQUITY  |  MONDAY, JULY 15, 2013
    [Business] Funny Business: The Best Digital Marketing Humor, 2013 Edition
    Many have been overused (the business meeting including the white-haired guy with glasses, the attractive brunette with the telephone headset that just screams “customer service!,” Saya Weissman helpfully explains what many commonly used business and digital marketing phrases really mean.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 12, 2015
    [Business] 6 Great B2B Business, Marketing, and Strategy Books
    That being said, we can assume that reading more for business and educational reasons can correlate with earning a higher income and having a more successful business. Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. This is a classic business book that is based on a study of some of the greatest companies created by Collins’ team of researchers.
  • WRITING ON THE WEB  |  MONDAY, DECEMBER 12, 2011
    [Business] Business Blog: 4 Reasons to NOT Write Your Own
    And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. Here’s the message, loud and clear: 99% of busy business professionals and attorneys should not – repeat, not – waste their precious productive hours writing their own blog posts and website content. Guest post by Adam Kosloff.
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2016
    [Business] 10 of the Best Podcasts About Business and Management
    We’re busy, we’re distracted, we’re ambitious, and we’re always on the hunt for new sources of inspiration. That’s why business management-oriented podcasts are so perfect for today’s professionals. Enthusiasts listen in order to strengthen and freshen skills, to learn about new business success models, and to explore new perspectives on leadership and management – all while going about our regular routines. 10 of the Best Podcasts About Business and Management.
  • VIDYARD  |  TUESDAY, FEBRUARY 23, 2016
    [Business] Businesses See 500% Lift in Email Conversion with Personalized Video
    Personalized video has shown that it can get more viewers watching and keep them watching longer, but video holds the power to help businesses generate more value than increasing engagement alone. So now that you’ve heard about personalized video and see how others are using it, how could you see it fitting into your business? The post Businesses See 500% Lift in Email Conversion with Personalized Video appeared first on Vidyard. Marketers live in challenging times.
  • I-SCOOP  |  FRIDAY, MAY 20, 2016
    [Business] Digital business transformation – close the gaps, connect the dots
    The rather siloed and often hierarchical ways in which businesses operate and adapt/evolve/optimize are the result of a mix of human factors, organizational traditions, management views and reasons […]. Business optimization Business process management Change management Digital business Digital transformation business processes customer experience digital transformation economy digital transformation failure holistic holistic transformation hyper-connectivity third platform
  • MARKETING INSIDER GROUP  |  TUESDAY, JANUARY 15, 2013
    [Business] Is Empathy The Secret Ingredient To A Social Business
    What separates a social business from a “regular” business? The truth is, identifying a social businesses and separating those traits from less social peers is not easy. And I believe it is empathy that will separate the companies that are successful in becoming social businesses from those that struggle with the conversations happening in the marketplace without them. What is a Social Business? The Social Business Imperative.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Business] 15 Inspiring Examples of Small Business Branding
    Taking on a branding project for a small business can be a valuable opportunity for agencies and freelancers to develop experimental creative work without the intense pressures and restrictions associated with larger accounts. While big businesses often have multiple decision makers with very specific ideas and guidelines to keep their existing brands consistent, smaller companies are usually more open to exploring new creative directions, and can move faster to implement them.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Business] 4 Tips to Attract More Readers to Your Business Blog
    How can you attract more readers to your business blog? When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them. When your business website has a well-defined blog, and if you write or hire a writer to frequently update new content on it, you can be sure that your website traffic will go only one way – up.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Business] 9 Handy Business Calculators That’ll Make Your Life Easier
    Have you ever sat in a meeting and been asked, “Well, how much is that [insert necessary marketing tool or program to grow business] going to cost?”. Whether you’re tasked with managing advertising spend or budgeting for events, this handy list of free calculator tools will help you prove the return on investment (ROI) of the programs and budget you need to grow your business and scale over time. 9 Handy Business Calculators That’ll Make Your Life Easier.
  • MARKETING INSIDER GROUP  |  TUESDAY, MARCH 28, 2017
    [Business] Why Your Business Needs Outbound Lead Generation
    Consumers have changed the way they shop for the things they need and want, and savvy businesses have taken notice. The post Why Your Business Needs Outbound Lead Generation appeared first on PureB2B. The post Why Your Business Needs Outbound Lead Generation appeared first on Marketing Insider Group. Brands are becoming increasingly dependent on the internet.
  • HUBSPOT  |  MONDAY, MARCH 7, 2011
    [Business] The Ultimate List: 50 Local Business Directories
    As a local business, attracting new customers can be a major challenge. Quickly disappearing are the days when people would go to the YellowPages to find local businesses. Today people are turning to the internet as a way to find trusted business recommendations. One way local businesses can get found is through inclusion in online directories. 50 Business Directories For Local Marketing. Don't wait, add your local business to these directories today!
  • WEBBIQUITY  |  THURSDAY, MAY 11, 2017
    [Business] The 12 Best Special-Purpose Business Software Tools
    Most of the posts so far in this series on the best online business tools have addressed marketing functions. But there’s virtually no business process, no matter how narrow, that can’t be improved by technology—as demonstrated by the tools here. Pricing: free or various personal and business levels from $7 to $13 per user per month. Pricing: free for personal use; $5/$10 for businesses; enterprise pricing by quote. Business Operations.
  • CRIMSON MARKETING  |  MONDAY, NOVEMBER 24, 2014
    [Business] Mark Sarbiewski, Anaplan CMO: 4 Steps to Better Business Planning Using Marketing Technology [Podcast]
    With the advent of marketing technology, that state of affairs is rapidly fading into history, bestowing upon CMOs and other business executives an unprecedented level of marketing intelligence, and allowing them to conduct business planning on an entirely new level. He shares how they discovered where business was originating from and what hidden audiences were waiting to be courted.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 8, 2012
    [Business] Social Business Success Starts at the Top
    Smart business tweeters know that the social network is a great tool in promotion, brand recognition and customer interaction. 77% of respondents said they were more likely to do business with a company whose leadership team used social media to carve out company values. Use of social media is not the only way CEOs and other executives can help their business compete in the increasingly digital economy. Social media IS important in business promotion and brand image.
  • BIZNOLOGY  |  MONDAY, JUNE 5, 2017
    [Business] Good news for business — costs of B2B video production content is at an all time low!
    The majority of this video content is not business promotional video, but rather consumer-facing content like how-to videos, reality-style videos, gaming videos, and other episodic content that keeps people going back time and time again. But today, the consumer habits driving our business behavior and decision-makers are watching more and more B2B video production content to make purchase decisions. How is your business dealing with video these days?
  • SALESFUSION  |  WEDNESDAY, APRIL 16, 2014
    [Business] Creating New Business with Lead Generation
    The post Creating New Business with Lead Generation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • MARKETING INSIDER GROUP  |  WEDNESDAY, OCTOBER 9, 2013
    [Business] 99 Amazing Facts On The Future Of Business [Slides]
    The Future of Business is being defined right in front of our eyes. Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. This is causing new business models to spring up, taking advantage of the more closely connected business and social networks. More than 70% of customers surveyed believe small businesses are more concerned about their needs than larger companies.
  • TONY ZAMBITO  |  FRIDAY, JULY 1, 2016
    [Business] Why Brexit Will Affect The Future Of Global Business Marketing
    The stunning outcome of Britain’s decisive vote to exit the European Union has caught the political, economic, and business world by surprise. One area of concern for businesses is how to approach and conduct global business marketing. What we can be certain of is that businesses, people, and various types of organizations will undergo a transformation in how they make decisions, exhibit buying behaviors, and recast their goals. They have been busy on two fronts.
  • SALESFUSION  |  MONDAY, JULY 21, 2014
    [Business] How to Prep Your Small Business for Marketing Software
    The post How to Prep Your Small Business for Marketing Software appeared first on Salesfusion. Best Practices Customer Interaction Email Marketing Website Tracking
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Business] 11 Pro Tips for Better Business Blogging
    Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds Trending Stories OMG, the Oxford English Dictionary Added New Words! Know this before you consider blogging as a marketing option for your business: Even though you can write a blog, doesn’t mean you should. Not every business needs one, no matter what the “one-size-fits-all&# startup books and “experts&# say.
  • VIDYARD  |  TUESDAY, JULY 18, 2017
    [Business] Welcome to the Business-to-Human (B2H) Movement
    Businesses don’t care about your content. the rise of B2H (business-to-human). They have to, after all, because they’re selling to individuals, not “businesses.” In today’s business world, power comes in the form of thought leadership. The post Welcome to the Business-to-Human (B2H) Movement appeared first on Vidyard. This post was originally published on Upshot.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, JUNE 21, 2017
    [Business] Why Customer Experience Matters to Your Business
    The post Why Customer Experience Matters to Your Business appeared first on Marketing Insider Group. Recent developments in technology are empowering consumers like never before. This digital revolution is expanding consumer choice and giving users access to information around the world, anytime, anywhere. Customers can now make educated choices between competing brands, as information is literally at the tips of their fingers. As a result, customers have higher expectations of […].
  • CONTENTLY  |  MONDAY, JUNE 27, 2016
    [Business] Is Video the Future of Small Business Marketing?
    With almost 100 million views combined on Facebook and YouTube , “This Unicorn Changed the Way I Poop” helped put Squatty Potty—which makes a toilet stool to help you take care of business—on the map. It also boosted the company’s sales by over 600 percent , proving how much small businesses can profit from video marketing. Squatty Potty isn’t alone among small businesses in tapping the potential of online video. ROI Small business video
  • ACT-ON  |  WEDNESDAY, MAY 18, 2016
    [Business] 7 Things About Online Reviews Every B2B Business Needs to Know
    If it’s your business they’re talking about, this isn’t mere paranoia – your survival is at stake. There are also plenty of circumstances when it’s obvious that even pure B2B businesses are affected by online reviews. And if you add in businesses’ responsibility to respond to how they are reviewed, we tip into the territory of customer service. Of course, if you’re a local business, you’ll already be fully aware of how important online reviews are.
  • MARKETING INSIDER GROUP  |  TUESDAY, NOVEMBER 6, 2012
    [Business] In A Social Business The Marketing Nerds Will Win
    In the digital marketing age, that means 3 things: digital and social business leaders who use analytics to drive their decisions. The answer is simple: a culture and social business leaders who reward decisions based on data. So I believe that in the future of social business, it is the nerds who will win: the matheticians, the technologists and the digital data scientists.
  • BIZNOLOGY  |  FRIDAY, MARCH 17, 2017
    [Business] Tips for pulling off a successful business event
    Business events can be a really big deal for companies that rely on them to generate new customers and increase word-of-mouth endorsements. If this is your type of business, then you know all to well how important a successful business event is. Read on to learn how to prevent a disaster during your next event with tips and information about what to do and what not to do when selecting the venue for your next business event.
  • MARKETING INSIDER GROUP  |  TUESDAY, DECEMBER 4, 2012
    [Business] The 2013 Marketing Predictions Post: Content Marketing And Social Business
    I predicted that we would see increased buzz talking about how to become a social business , how to execute content strategy and how to create a more mobile-optimized digital experience for our customers. Marketers are beginning to understand that the road to success in the social business world is paved with valuable content that customers want. Personal Branding and Social Business Thought Leaders. 13 Marketing Trends for 2013 from Business 2 Community.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 24, 2013
    [Business] Better Business Blogging: 7 Lessons from Liberace
    What can we learn from Liberace about better business blogging ? How can you make your business blog a little more flamboyant or sexy? Here’s how you can take away some of Liberace’s style and wisdom and apply it to your business blog: Add color: Liberace began his career as a classical pianist. Does your business blog “wear black?” Do you and your business have a brand, one that stands out from the crowd?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 11, 2011
    [Business] Marketo Spark Targets Small Business Marketing Automation
    Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. Most of these aren’t of interest to small business, and several involve additional charges even for Marketo’s regular packages. Marketo has discontinued its $1,200 per month Small Business Edition, which lacked some features now included with Spark. Other small business specialists have designed sales and support models that are not as staff-intensive as traditional approaches.
  • WEBBIQUITY  |  MONDAY, JANUARY 3, 2011
    [Business] Best Business Blogging Guides and Tips of 2010
    Discover the answers to all of these questions and more here in the final selection of the best guides and tips for business blogging from the past year. The brilliant Joe Pulizzi shares his list of 35 “common and some uncommon&# methods for promoting a blog, from putting your blog URL on your business cards and leveraging Twitter hashtags to showcasing employees and using the blog as your customer FAQ. 9 Awesome Ways to Market a Business Blog by HubSpot Blog.
  • I-SCOOP  |  MONDAY, FEBRUARY 8, 2016
    [Business] Beyond digital transformation: the business competencies to enhance
    Business and management Business optimization Digital business Digital transformation Featured DX economyOrganizations are digitally transforming and will continue to do so for many years to come. With more digital technologies being embraced and becoming mainstream soon, the capacity to transform, innovate and unlock the value of these technologies takes center stage.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 13, 2013
    [Business] Small Business Content Marketing: When to Hire A Freelance Writer?
    Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. your web content should be well-written and SEO optimized — as well-thought out as anything else you do to market yourself and your small business. For small businesses, it’s often the owner or an employee who takes charge of producing and updating the website and blog content. She specializes on the topic of small business tips and resources.
  • TONY ZAMBITO  |  SUNDAY, JUNE 26, 2011
    [Business] The Influence of the Social Buyer on B2B Business
      Companies are looking to social media and other means such as content marketing to fit into their existing structure and business operations.    Business leaders, especially those in B2B, must take heed to what is happening in the under layers of their business industry and what influence the Social Buyer is having in their marketplace.    B2B business leaders will need to stop seeing themselves as just suppliers or distributors. 
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 7, 2011
    [Business] Business Blog: 4 Reasons to NOT Write Your Own
    And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. Here’s the message, loud and clear: 99% of busy business professionals and attorneys should not – repeat, not – waste their precious productive hours writing their own blog posts and website content. (Guest post by Adam Kosloff ).
  • SALESFUSION  |  TUESDAY, MARCH 17, 2015
    [Business] Stop Talking About How You’re So Busy
    The post Stop Talking About How You’re So Busy appeared first on Salesfusion. Lead Nurture B2B Marketing Marketing Automation
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 7, 2013
    [Business] You Business Blog: Should You Make Money with Sponsored Posts?
    Want to make money with your business blog ? Your business blog can use these sponsored posts to provide a valuable service to your readers. Here are some pros and cons when it comes to having sponsored blog posts on your business blog –. But if you choose the right sponsored posts, your business blog can generate some income while bringing new and interesting content to your readers, as well! She specializes on the topic of small business tips and resources.
  • THE B2B RESEARCH BLOG  |  TUESDAY, MAY 16, 2017
    [Business] Business to business market research just 4% of spend
    In their latest report on the state of the market research industry , ESOMAR estimate that just 4% of research spend is on business to business market research. I took a sample of 400 companies which represent the UK business landscape: The 100 companies on the FTSE 100 Index. This reveals that 45% of UK companies operate in business to business markets (and many more have some business to business component to what they do).
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 12, 2016
    [Business] Cost areas that make up a business video marketing communication
    If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria. Business video production services are a professional service and just like any professional services purchase there is a wide range of options. The more complex your business video content marketing project is, the more time it is going to take to plan.
  • ACT-ON  |  MONDAY, JUNE 27, 2016
    [Business] How to Harness the Power of a Referral Marketing Business
    This means marketers will be more involved in extending the length and value of a customer contract – and also in leveraging current customers to make new-business referrals. It’s just plain good business practice to make your customers feel known, valued, and well supported. In this digital age, marketing supports the attract, capture, and nurture stages of the customer lifecycle, ideally with a clean handoff to sales close to the purchase point.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 20, 2013
    [Business] Ghost Writers Needed: For Business Blogs Everywhere
    Many professional business blogs need ghost writers. How else can busy professionals maintain quality content and frequent publishing schedules? How can you consistently publish on your professional business blog and never have to worry about coming up with ideas, researching facts and stats, and writing compelling, quality content that solves problems for your readers? Not publishing frequent blog content means you lose leads for business, can you afford that?).
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, APRIL 14, 2012
    [Business] Industrial Marketing Company Celebrates 25 Years in Business
    We are celebrating 25 years in business! That was the impetus for me to quit my management job with an oil country tubular goods (OCTG) manufacturer and take the plunge into starting my own business. I learned my business in the early years by doing production work for other ad agencies and printers around town. That was the humble beginning and my legacy in this business. By the mid-nineties, I was confident enough to pitch business directly to end-user clients.
  • NUSPARK  |  SUNDAY, APRIL 21, 2013
    [Business] Facebook Business Pages; Measuring What Matters for Success
    How’s your Facebook business page doing? Despite the wealth of data and measurement tools available, there still needs to be some clarity on what makes a successful business page, and how you optimize your content for success. As stated, there are many fine Facebook analytics tools you can pay for, and they give many insights into your Facebook business page management. I am very open to comments, or other formulas people use to measure their Facebook business page results.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Business] The Best Business Books of 2014 [Infographic]
    There were hundreds of business books published this year. The top business-related results are in the infographic below. Note that these are just the business books. Which of these great business books have you read -- or would like to read? With so many books to choose from, it''s nearly impossible to figure out which ones you should actually read. We decided to simplify things for you.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 16, 2015
    [Business] How to Blog for Your Business Using Personality
    Do you know how to blog for your business using personality yet remaining professional? If you’re writing for business, you want to connect with your readers by using personal stories. Rohit Bhargava’s written a whole book about this, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included. How do you blog for your business?
  • THE POINT  |  THURSDAY, JANUARY 21, 2016
    [Business] [Infographic] 10 Ways to Generate More Leads from Your Business Blog
    The social media landscape is littered with business blogs that, on the surface, do everything right. The post [Infographic] 10 Ways to Generate More Leads from Your Business Blog appeared first on The Point. They may feature relevant content, of real value, published with good frequency. Most of those same blogs, however, do little to generate leads, subscribers, or any other kind of measurable engagement or ROI. Sourcing, developing, and publishing great content is the hard work.
  • HUBSPOT  |  SATURDAY, JANUARY 3, 2015
    [Business] 5 Productivity Tips for Your Next Business Trip
    Traveling for work is exhausting, but it’s also incredibly rewarding as an opportunity to spend valuable time with your prospects and customers -- individuals who will become your closest allies in business. And remember, e ven if you’re a little behind because of business travel, you’ll catch up. Business Daily This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
  • MARKETING INSIDER GROUP  |  THURSDAY, DECEMBER 1, 2011
    [Business] Marketing IS Business: The Wisdom of Peter Drucker
    But isn’t marketing and management and Drucker’s writings all about business? It’s also important to understand that Drucker considered marketing to be the responsibility of the managing leadership within a business, not a separate function. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is from the customer’s point of view. Have you used them in your own business?
  • I-SCOOP  |  TUESDAY, APRIL 15, 2014
    [Business] Digital transformation: hybrid models for flexible business
    Sure, phenomena such as consumerization, the cloud, social and the other elements of the third platform, have a huge impact on business and, yes, digital transformation is a given. Digital business Digital transformation collaborative economy digital disruption hybrid cloud innovation Sometimes I get a bit fed up with the concept of digital disruption.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 25, 2011
    [Business] The 4 Critical Elements of an Effective Business Website
    Four key elements of designing an effective business website are: • Technology (Platform). The primary audience for most business websites is sales prospects. Knowing the keywords and topics, writers should be able to develop content that answers the five key questions every business website needs to address : • Who are you? The first step in optimizing your online presence is making sure you have a website worth optimizing.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Business] Driving Business: When Business Development and Marketing Are in Sync
    Business development and marketing go hand-in-hand. There are quite a few opportunities for these two distinct groups to work together toward their common goal: growing the business. While both business development and marketing are responsible for growing the firm's client base, they each have separate roles in achieving the same goal. It's common for marketing and business development departments to not work together.
  • MODERN MARKETING  |  FRIDAY, JULY 8, 2011
    [Business] What Your Business Needs To Know About Google+
    With that in mind, you’re probably wondering what value it can bring to your business. Google didn’t immediately unveil brand pages for businesses and marketers. Google+ and the Enterprise – MyCustomer.com’s in-depth review of how Google+ might be used by businesses. by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web.
  • MARKETRI  |  THURSDAY, APRIL 4, 2013
    [Business] What Makes a Successful Accounting Firm Business Developer?
    " ), the business developer’s goal is to establish and nurture trusted, one-on-one relationships in order to expand the scope of current work. Think about it this way: Without marketing doing initial research and setting the right messaging, business developers would be going on quite a few “blind dates” with unqualified leads. On the other hand, without business development your firm likely won't get many “dates” at all.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 1, 2014
    [Business] Radius Provides High Quality Data on Small Businesses
    When I first spoke with Radius just over one year ago, the company had already pivoted from its initial concept as a mobile app to connect consumers with local business events, to building a comprehensive list of small businesses and their attributes. Fast-forward twelve months and the company has again adjusted its offering, now presenting itself as a “marketing intelligence platform” that helps business marketers find prospects who are similar to their current buyers.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 31, 2014
    [Business] 5 Best Business Blog Goals for 2015- And 5 Steps to Get You There
    But after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web. I’ve found that many professionals are vague when it comes to setting their business blog goals. They haven’t clearly identified their expectations, or what they want their blog to do for their business.
  • ACT-ON  |  MONDAY, JANUARY 11, 2016
    [Business] Four Trends Elevating Marketing as the Key Business Engine
    As Doug Davidoff of Imagine Business Development points out : “as recently as five years ago, it was not unusual for me to meet with companies that were several hundred million in revenue who had no marketing department or focus whatsoever.”. Now marketing is rapidly emerging as the engine of the company, touching all aspects of the B2B business. In this blog, we will discuss four major trends that are causing this dramatic shift: Emergence of SAAS business model.
  • THE ROI GUY  |  MONDAY, MARCH 6, 2017
    [Business] Business Value Summit Interview – Getting The Most from your Business Value Program
    A great group of product marketers, value consultants and ROI practitioners gathered in Santa Clara last week for the first ever Business Value Summit – West. I had the opportunity to lead a Thought Leaders panel from the best business value solution providers, including our own, Mark Schlueter, who shared his great experience from decades of enterprise selling and team leadership at HPE, and business value tool development Microsoft, Intel, Dell and many other B2B firms.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, AUGUST 3, 2016
    [Business] How Your Employer Brand is Influencing Your Business Brand
    Your employer brand and your business brand are strongly related. The post How Your Employer Brand is Influencing Your Business Brand appeared first on Marketing Insider Group. Marketing Strategy brand business brand businesses customer service employees employer brand experienced workforce HR job applications marketing strategy PR talentEven though there are two separate terms to describe each type of branding, you should not think about them separately.
  • BIZNOLOGY  |  MONDAY, JANUARY 12, 2015
    [Business] 10 Reasons why you should have an active business blog
    Although they were not widely used by businesses at their conception, they have been around since the 1980’s and 1990’s. Business blogs just started to go mainstream about 10 years ago. To put things in perspective in relation to the other digital marketing extras you might have for your business (in addition to your website), Facebook was opened to everyone in 2006, Twitter also launched in 2006, and LinkedIn launched in 2003. Blogs have been around for quite some time now.
  • HUBSPOT  |  MONDAY, MARCH 13, 2017
    [Business] How to Write a Business Plan: A Step-by-Step Guide (With Examples)
    Not all business ideas are good ones. A lot of people have business ideas -- it's whether these ideas are any good that really matters. That's precisely why, if you intend to actually build a business from your idea, it's helpful to create a business plan so you can build out your concept in detail and prove that it can really work, both logistically and financially. What is a Business Plan? Tips for Writing a Business Plan. How to Write a Business Plan.
  • MODERN MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Business] Move Beyond Sales With These Business KPIs
    By this point we all know that at the end of the day the top priority of marketing should be to create customers for the business – whatever the business may be. In a vastly evolving landscape of marketing, Marketing needs new KPIs that go beyond sales to reflect the following: Customer Retention: How successful are we in keeping customers and building repeat business?
  • PAUL GILLIN  |  MONDAY, JANUARY 16, 2012
    [Business] IBM Expands Social Business Services
    Seeking accelerate its pole position as a leader in the emerging concept of “social business,” IBM introduced new programs, services and partnerships to help organizations grasp the concept and make it work for their organizations. The announcements coincide with the annual Lotusphere conference being held in Orlando this week, which features a social business theme. “It’s about what engagement strategies to user and how to turn social business into money.”
  • ACT-ON  |  MONDAY, OCTOBER 26, 2015
    [Business] How to Select the Right Marketing Agency for Your Business
    Businesses are beginning to invest in marketing again. My business is growing and I don’t have the internal team to support the growth … How do I augment my existing team until / or instead of hiring new employees? If the agency wants your business, they’ll want the best match too. The post How to Select the Right Marketing Agency for Your Business appeared first on Act-On Marketing Blog. Finally. The economy is improving.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Business] The Top Business Podcasts You Need to Be Listening To
    Love learning about business and how some of today’s most successful entrepreneurs and companies are operating? Business podcasts serve as a great way to stay informed (and inspired). All you need is your smartphone and a pair of headphones to tune in to everything from one-on-one interviews with today’s top leaders to recaps of the day’s most pressing business news. 7 Business Podcasts Every Marketer Should Tune In To. 6) TEDTalks Business.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 2, 2015
    [Business] 10 Social Media Marketing Mistakes Businesses Must Avoid
    When businesses have low engagement rates, platforms limit the reach of certain accounts because the numbers indicate low relevance and interest among followers. to identify hashtags that are related to your business. The focus on social media marketing is so high that some marketers forget the other assets of the business. Setting up and growing a business blog is critical to your brand’s long-term success. Guest post by Gary Dek.
  • THE B2B RESEARCH BLOG  |  MONDAY, MAY 15, 2017
    [Business] How to conduct a business to business survey
    There are six steps if you’re looking to conduct your own business to business survey. That’s especially true in business to business markets where the target market is small and relationships are critical. So let me share a few tips for anyone looking to conduct a business to business survey themselves. My advice would be to aim for a survey length of around 10 – 20 questions max as business to business survey respondents are time poor.
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 14, 2011
    [Business] Business Blog Writing: Come on, light my fire!
    When it comes to writing content for a business blog , most professionals start from their point of view. While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers. In the sample quote I used about a “128-bit secure site,&# wouldn’t it be more interesting if the business blogged about a client who had a bad experience using an unsecured website?
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 12, 2014
    [Business] Small Business Saturday – November 29 – Shop Small and Local
    And for those of us who are small business owners (or who prefer to shop at small businesses), there’s Small Business Saturday. Just how important is small business? Small and new businesses create two out of every three net new jobs in the United States. of all working Americans work for, or own, a small business. billion at small independent businesses. Save the shopping for Small Business Saturday.
  • MARKETING INSIDER GROUP  |  THURSDAY, JUNE 14, 2012
    [Business] The 30 Best Content Curation Resources for Marketers and Business Pros
    When I first graduated from college almost 20 years ago, I quickly learned that I was not prepared to have conversations with experienced business professionals on the reality of the business challenges they were confronting. I use email alerts from RSS feeds, Twitter lists and a few key websites I visit every day to make sure I can stay on top of the latest trends and news in business and marketing. I also subscribe to their Small Business and Leadership emails.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Business] 8 Proven Ways to Stay Focused in A Busy Office
    It can be hard to stay focused in a busy office. Headphones tell the world, I am too busy for other people’s noise. BusinessThere’s always something going on–meetings, conversations, or donuts to eat in the kitchen. Not to mention your coworkers coming up to you to ask about your job. The nerve people have! Fortunately, you don’t actually have to be available to your coworkers all the time.
  • HUBSPOT  |  THURSDAY, OCTOBER 29, 2015
    [Business] 21 Essential Strategies for Growing Your Business With Inbound Marketing [Infographic]
    It sets businesses up to get found by their target buyers more easily, and then helps them through every single stage of the buying process -- from stranger to brand advocates. Check out the infographic below from ELIV8 to learn about 21 inbound marketing strategies that can help move future customers down the funnel and accelerate the growth of your business. How have these inbound marketing strategies helped you grow your business? Inbound Marketing Business Daily IGSS
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 19, 2014
    [Business] Your Business Blog Year 10: Is It Still Worth It?
    Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? It’s a good question, particularly for small businesses, coaches and consultants who don’t have staff and a lot of time.
  • AMBAL'S AMUSINGS  |  SUNDAY, FEBRUARY 28, 2016
    [Business] Book Launch: FOUND: Transforming Your Unlimited Ideas into One Sustainable Business
    Naveen Lakkur and Dr Liz Alexander recently launched a book titled FOUND: Transforming Your Unlimited Ideas into … Continue reading Book Launch: FOUND: Transforming Your Unlimited Ideas into One Sustainable Business. Related posts: Launch: Quickly Propel Your Business Beyond the Competition. Books/Writing Marketing/Business book launchI met Naveen Lakkur and Dr Liz Alexander under very interesting circumstances through our common friend Rajesh Setty.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 24, 2014
    [Business] InfusionSoft ICON: Contined Focus on Helping Small Business
    The point was well taken and crystallized my feeling about InfusionSoft itself: the company is expanding successfully at a breakneck pace – better 50 percent per year -- but has remained so consistently focused on its goal of helping small business that it looks like little is happening. There is an improved PayPal integration, several dashboard widgets for business insights, some subtle performance improvements, and full support for the Chrome browser.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 17, 2012
    [Business] The Business Marketers Guide to Instagram [Infographic]
    Embed The Business Marketers Guide to Instagram Infographic on your web site: The Business Marketers Guide to Instagram [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Instagram is on the bullet train for total photo-marketing domination, and with its user base expanding faster than the universe, it provides a cornucopia of opportunity for B2B marketing.
  • CRIMSON MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Business] Why Does Marketing Technology Matter To Business Evolution?
    Scott Brinker, cofounder and CTO of ion interactive , and Jason Heller , global leader of McKinsey Digital Marketing Operations, explain that the most important changes businesses must make to take advantage of technology often have little to do with the technology itself. The enterprise environment can be complex, with multiple business groups, stakeholders, and existing platforms, and that can make decision making challenging.
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Business] The Unorthodox Habits of Top Business Leaders [Infographic]
    But what about the business masterminds of the world? Check out the infographic below by NeoMam Studios to learn about the unorthodox rituals of these outstanding business leaders. Business Productivity Daily We all have our little routines that help us innovate or be more productive at work -- some weirder than others. What are they doing every day to come up with those big ideas? For Amazon.com CEO Jeff Bezos, it''s communal reading.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Business] 8 Ways to Build Successful Business Relationships
    Stay connected not for the business, but for the relationship. . Learn about your customers’ businesses, talk to your employees about their life outside of work, just show that you care. Behind the business mask is a person, is who you are, and that will make for a longer lasting connection. . Invite your contacts to a non-business related event (is there a concert happening you would both enjoy?).
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 18, 2012
    [Business] Social Media: 3 Keys to Business Success
    Are you thinking about creating a social media page for your business? Social media ( LinkedIn , Facebook , Twitter ) can be great marketing and networking tools for small businesses, but there are a few rules you should know before jumping on the social media bandwagon. The following three P’s of social media will help your business create a loyal customer following and find new clients through a fresh, well-organized social media page.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 23, 2015
    [Business] Want to Grow Your Business? 7 Smart Strategies for Acquiring More Customers [Infographic]
    Struggling to grow your business? As a result of this change in behavior, you need to reevaluate the way you're marketing your business. Inbound Marketing Business Daily IGSSYou're not alone. Customer acquisition is no easy undertaking. but it is important. The internet has completely changed how modern customers shop. No more billboards, direct-mail, radio spots, or carrier pigeons -- you need a new strategy.
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