85% of B2B Marketers Struggle to Link Performance to Business Outcomes
KoMarketing Associates
JUNE 14, 2023
B2B marketers have been focused on making customer experience (CX) improvements, but new research suggests that they are still having difficulty tying their performance to business outcomes. Furthermore, CX remains one of their top challenges. After a negative experience, most customers (62%) stated that they told others about the incident.
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