Hive9

AUGUST 23, 2016

When an act of marketing draws attention to your business, that feels like a win. But if a prospect stops there, then your marketing isn’t truly doing its job.

Marketing Prospects 100

Marketing Prospects Business Marketing 100

Hive9

AUGUST 8, 2016

It seems like every other day there’s a new social media platform people are saying businesses need to be on. Digital marketing is in constant flux. Or Google rolls out an algorithm update that shakes up your SEO strategy.

Marketing & Strategy 100

Marketing & Strategy Social Media SEO Google 100

Hive9

OCTOBER 10, 2016

Yet for all the promising martech tools that B2B businesses have been quick to invest in, difficulty implementing new products is a top obstacle to martech adoption. Investing in a marketing performance management solution isn’t worth much if your team doesn’t embrace the change.

Marketing Management 100

Marketing Management Marketing B2B Marketing B2B 100

Hive9

JULY 26, 2016

More money seems like the answer to so many problems, but at a lot of businesses, you know it just isn’t going to happen. The budget is what it is. With some savvy, technological acumen, and the right approach though, you can make the budget you have go further.

Marketing 100

Marketing Business 100

Hive9

AUGUST 12, 2016

Until recently, advertising has relied on its own technology that’s distinct and largely disconnected from many of the martech products businesses use. For a while now, both marketing and advertising have required the right technology to do well.

Advertisements 100

Advertisements Advertising Product Business 100

Hive9

JUNE 13, 2016

One of the benefits of marketing performance software is that businesses can break down their data silos to start seeing the marketing big picture. That high-level view is important, but it’s just as important to see all the smaller components that make up the larger story.

Software 100

Software Business Marketing 100

Hive9

JUNE 3, 2016

Too many businesses treat dashboards as a data dump – everything you have goes into one place, with little rhyme or reason. While everyone in your marketing department is ultimately working toward the same goal, different people and teams have unique priorities and sub-goals.

Marketing 100

Marketing Business 100

Hive9

JUNE 30, 2020

If you’re ready to leave the trials and tribulations of 2020 marketing in the dust, you might be excited to learn about a new concept that’s been floating around: 2020.5. With the end of the first half of 2020 now at our doorstep, why not commemorate the milestone by rethinking your strategy for the second half?

Marketing & Strategy 249

Marketing & Strategy Marketing Strategy Planning Course 249

Hive9

OCTOBER 14, 2016

Marketing data has come a long way. The insights we can now glean from marketing analytics give us the power to make huge strides in how well we do our jobs. Of course, the path from marketing data to clear, actionable dashboards and reports depends on some pretty powerful tools.

Analytics 100

Analytics Course Marketing Marketing Report 100

Hive9

JULY 23, 2020

Developed to manipulate numbers, they’re a powerful, effective tool for individuals and smaller businesses that don’t have a ton of moving parts to keep track of. Complexity Disclaimer: It would be remiss of us to say that spreadsheets are simply the enemy.

Work Management 150

Work Management Marketing Management Planning Budget Programs 150