Chris Koch

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Want to understand your customers’ business needs? Give them an award.

Chris Koch

Marketers from around the world tell us in great detail about the campaigns and programs that have netted them the most business results. The guiding principles we use to determine the winners are the same ones that guide the success of any marketing program: innovation, execution, and business results. It’s a beautiful thing.

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Should we stop marketing to the CIO?

Chris Koch

And for nearly that long, pundits have been predicting that the CIO role would become extinct, and that the strategic decisions about technology would be subsumed into the business. They are too important not to be made by the business. Those pundits have always been wrong. CIOs’ power is rooted in complexity.

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7 reasons why social media success has nothing to do with social media

Chris Koch

They hold back because they know that they need the full support, commitment, and participation of the business in social media. The business case doesn’t exist for social media; but it does for idea marketing. But I talk to them all the time and I know that’s not the case for most of them. 30% said yes.

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7 reasons why social media success has nothing to do with social media

Chris Koch

They hold back because they know that they need the full support, commitment, and participation of the business in social media. The business case doesn’t exist for social media; but it does for idea marketing. But I talk to them all the time and I know that’s not the case for most of them. 30% said yes.

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What the slow death of B2B publishing means for marketers

Chris Koch

The business model is broken. It’s not that the journalists have gotten lazy; it’s a problem with the business model for B2B publishing. The number one suggestion for improvement: Focus more specifically on buyers’ particular business segment and needs (which B2B print publications used to be measured on each year in reader surveys).

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The last of the anti-social marketing tactics

Chris Koch

Creating business impact. Passion for building stronger businesses. Building a world of difference. Building tomorrow’s enterprise. Confidence in a connected world. Cutting through complexity. Experience certainty. Experience the commitment. Freedom to care. Inspire the next. People matter, results count. The power to know.

article thumbnail

The last of the anti-social marketing tactics

Chris Koch

Creating business impact. Passion for building stronger businesses. Building a world of difference. Building tomorrow’s enterprise. Confidence in a connected world. Cutting through complexity. Experience certainty. Experience the commitment. Freedom to care. Inspire the next. People matter, results count. The power to know.