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    [Business] 8 (Free) Google Resources B2B Marketers Need To Know
    Obviously, some of the significance in this resource depends on your activity in Google+ and the search engines broader business decisions on the social network’s future. Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings.
    [Business] Questions to Ask Before Investing in Lead Generation
    How much did you spend on marketing in Q1, and if you had a gun to your head and had to come up with a reasonable estimate, how much business will close as a result of that? About this time of the year we start to receive calls from prospects wishing to start new lead generation projects ASAP. It happens every year. Our ramp up time for a new program is about four weeks. When prospects hear this their response is always, “That’s just too long. I need leads NOW!”
    [Business] Marketri Managing Director Facilitates Central Bucks Chamber of Commerce's Leadership Advancement Program
    DOYLESTOWN, Pennsylvania (January 11, 2013) – Marketri LLC, a full-service business-to-business (“B2B”) marketing consulting company, announced today that Managing Director Debra Andrews facilitated a panel discussion titled “Media Forces” at the Central Bucks Chamber of Commerce’s annual Leadership Advancement Program, held at The Bucks County Herald in Lahaska, Pennsylvania on Jan.
    [Business] Moving the Manufacturing Marketing Needle with Sales & Marketing Alignment
    B2B businesses with strong alignments can achieve 24% faster revenue and 27% faster profit three-year growth. Read The MFG Standard , Fathom’s first ever manufacturing marketing magazine dedicated to helping your grow your manufacturing business. Great, your manufacturing marketing and sales teams have met and begun the difficult but crucial process of alignment. They have worked to develop an agreed upon buyer personas and buyers’ journeys and lead scoring definitions and workflow.
    [Business] 4 Questions You Need to Answer Before You Create a Content Plan
    Instead, they hone in on metrics that measure how they’re building deeper relationships with consumers and influencing myriad business goals, such as “cost savings, risk and crisis management, or even productivity improvements,” according to Altimeter Group’s “A Culture of Content” report. Ultimately, it helps to work backwards from business goals to determine content objectives, before listing KPIs to measure whether those objectives are being met.
    [Business] 6 Lead Scoring Lessons for Better Lead Conversion
    Businesses of all sizes can now understand better than ever the effect messaging is having on market segments. We are a fully outsourced sales and marketing partner focusing on driving net new business for our clients. NuGrowth Solutions is a sales and marketing as a service organization specializing in business development, customer relationship management, and digital marketing.
    [Business] Is Mobile SEO Different from your Website’s SEO?
    More and more users are accessing websites and making business decisions on mobile devices every year. Google and Forbes Insights did a study as far back as 2010 and found that 82% of executives are using their smartphones and 27% using tablets for business purposes. If your business is not active in mile marketing, then you will miss a large opportunity to make B2B decision makers aware of your company, and the solutions you provide.
    [Business] Live Blogging the Eloqua Experience 2011 Keynote
    The result is a change in the way we structure business. ” Live Blogging the Eloqua Experience 2011 Keynote is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Eloqua Experience 2011 is a big event. Does of track sessions, graduations, best practices. But don’t forget the keynotes. A lot of people have been buzzing about the event all week. We’re live blogging here so follow along.
    [Business] Prediction: A Paradigm Shift in Social Media Sharing
    If you have followers on Twitter or fan of your Facebook page, you’ll be able to group them into segments, such as Product Managers or Marketers, Small Business CEOs, Bloggers or Consultants, and so on. By Neicole Crepeau, Contributing {grow} Columnist. Google + Circles has finally provided sharing in the way that most people want. Even Google may not realize the avalanche of changes it has started, though.
    [Business] Top 25 Content + Digital Marketers in Enterprise Software: The East Coast Edition
    Moreover, CEOs ranked the top three most important technology-enabled capabilities to improve business, and digital marketing took top prize at 38 percent. With budgets increasing, enterprise software businesses have huge opportunities to secure stronger revenue streams over the next 10 years. Almost every marketing leader working at an enterprise organization recognizes the need to make additional investments in marketing technology.
    [Business] How To Make Your B2B Marketing Content Work Harder (And Smarter)
    A sales funnel, according to HubSpot is “ a predictive analytics model used by businesses as a marketing or sales pipeline predictor and tracking mechanism.”. An example for this business owner with declining sales might be to hire a marketing person, re-assign roles of existing staff, or outsource to a marketing agency or consultant.
    [Business] Social Media Is Driving Customer Service Expectations
    And that 50% of consumers give a business just one week to respond to a problem before dropping the company? Did you know that 59% of consumers say they would switch brands for better service? And that 48% of consumers use both social and search to research a potential purchase? One million people view customer service-related tweets every week…and 80% of those tweets are negative or critical.
    [Business] Why Reddit Is Relevant To Marketers [CHART]
    Not surprisingly, we found that the volume of submissions in the popular general interest categories related to humor, photos, and video far outstripped those in categories related to business, politics and our brand index. Why Reddit Is Relevant To Marketers [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
    [Business] Pinterest Adds App Pins and Possibly a ‘Buy’ Button
    ” Matt Crystal, Pinterest’s head of international business, told International Business Times that its partnership with Apple is a great fit for the social site. Does your business have an app that you plan to promote on Pinterest? Will your business take advantage of a ‘buy’ button? Want some tips to using Pinterest for your business? Need help with a remodeling project? Tapped out of dinner ideas? Looking for an awesome wedding gift?
    [Business] A New Generation of Marketing Metrics & the ROI of Better Data
    Business intelligence is often associated with awareness activities like email marketing; or on the sales side, with initial prospect targeting. Revenue growth is only possible with a solid understanding of our prospects – and no one knows that better than B2B marketers. When it comes measuring the health of our prospect data, we’re used to showing raw growth in the number of contacts and accounts, or a coverage percentage for target accounts or personas.
  • HUBSPOT  |  MONDAY, JANUARY 16, 2012
    [Business] 10 Taboo Topics to Take Off Your Social Media Account
    Marketers and business owners rely on social media to communicate many things about their brand. 10 Things A Business Should Never Publish on Social Media. This lets you speak with your prospects when they are in the research and comparison phase of the sales cycle, see if your customers are shopping around, and identify opportunities to close business with leads that weren't even in your pipeline.
    [Business] Your company’s single biggest mistake on Twitter
    I think this is best answered through a comment from Bert DuMars , Vice President E-Business & Interactive Marketing at Newell Rubbermaid. Let’s start this post with a little quiz. I’ve assembled a few Twitter avatars from my Twitter stream. Take a look at the line-up and think about which company you would most likely follow and relate to … I’ve used this example in many of my classes and the answer is usually unanimous — Megan Parker at GE.
    [Business] 10 Tips to Get More Referrals That Turn into Clients
    When it comes to generating new business, most professional services firms rely on referrals. So, if you can’t ask, how can you generate a steady stream of business-building referrals? Quality educational content— articles, webinars, books, or white papers—can actually help bring in business three ways: it helps you generate new referrals, it prevents prospects from ruling you out, and it can help tip the scale in your favor.
  • VIDYARD  |  WEDNESDAY, MAY 11, 2016
    [Business] Vidyard Wins 2016 Marketo Revvie Award
    KITCHENER, Ontario – May 11, 2016 – Vidyard , the video intelligence platform for business, today announced it was named the winner in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. Vidyard customers range from small businesses to large enterprises, including Dynatrace, Elsevier, Sharp, Honeywell, Mitel, Altium, Tradeshift and Verizon.
    [Business] Watson, meet Einstein: IBM, Salesforce to team up on artificial intelligence
    International Business Machines Corp. and Inc. agreed to mingle their artificial-intelligence technologies in a bid to boost sales of the powerful data-analytics offerings. The companies Monday announced plans to offer integrated AI services that weave the broad humanlike conversation and learning capabilities of IBM’s Watson with Salesforce’s more sales-oriented Einstein technology. The new offerings, available in the second half.
    [Business] Would You Spend $1,000 to Complain About Poor Service? This Guy Did
    Syed then mocked the airline for being a huge corporation running a 24/7 business but only watching Twitter for eight hours a day. But this should serve as a cautionary tale for everyone who works in marketing or runs a business. We’ve all heard that social media has empowered customers. But earlier this week one person took that empowerment to a whole new level. Hasan Syed was a passenger on British Airways. The airline lost his baggage and was slow in resolving the issue.
    [Business] What Does Big Ben and the Cliffs of Moher Have to do with Sales Intelligence?
    Working with eight of the leading integrators and resellers in the region we are already making an impact for over fifty businesses since we announced our move into Ireland and the UK. InsideView gathers tens of thousands of information sources, filters what matters, and delivers the intelligence on UK and Ireland businesses directly into all of the market-leading CRM solutions.
    [Business] Content That Rules the Roost: 5 Practical Strategies for Making Your Content More Brand-Centric
    Your brand values are a BIG part of your business’ mission statement. Groove’s goal is clearly stated: they want to help small businesses make their customers happier and their employees more productive. Author: Jonathan John According to Content Marketing Institute , 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage with readers.
    [Business] Simplest marketing question may be the most difficult
    Related Stories Are businesses failing to find an ROI in social media? By Jeffery Slater, {grow} Community Member. There is a simple question I ask almost every day about any new marketing project I work on with my team. It seems so simple but in reality it can be an organization’s most critical struggle: How will we measure success? Not only will I ask my marketing team this question but I also check in with other departments such as sales, finance, and IT.
    [Business] Customer Experience Rules: 15 Stats
    Colin writes: 15 Statistics That Should Change The Business World – But Haven’t. Colin Shaw, CEO of Beyond Philosophy , is an international author of four best-selling books and recognized as a Business Influencer by LinkedIn. Editor’s note: Increasingly, marketing experts are emphasizing the value of paying attention to the complete customer experience, as opposed to a more narrow focus on lead generation and qualification.
  • HUBSPOT  |  TUESDAY, APRIL 18, 2017
    [Business] 4 Strategies to Spark On-Demand Creativity
    Whether it’s the account services team bringing fresh ideas to clients, the business development team finding new ways to engage with prospects, or creative services producing content, everyone has to be creative for the agency to succeed. Anyone can be creative,” he says, adding that creativity is a process that we fail to teach in schools or in business environments. Back in the "Mad Men" days, only writers and artists were held accountable for driving an agency’s creativity.
    [Business] Five Key Areas to Consider When Creating an Effective Mobile Marketing Campaign
    A properly planned and implemented mobile marketing campaign can make a big difference to a business's bottom line. They've fundamentally changed the way people do everything from communicate to read the news. Now mobile devices are reshaping the way consumers buy products and services - and it's happening at breakneck speed. The numbers involved are staggering.
  • HUBSPOT  |  SUNDAY, MARCH 1, 2015
    [Business] The Essential Guide to Using Mobile Messaging Apps in Your Marketing
    Ernesto Piedras, director of a Mexico City-based telecommunications consulting firm, told Bloomberg Business that 90% of instant messaging is sent through WhatsApp in Mexico. The company recently launched The Line@ app , which integrates with the main app and allows businesses to communicate with Line users. These apps are already challenging cellular carriers and the way they do business. This post originally appeared on Agency Post.
    [Business] Fathom SEO Pulse #49: Phantom 3, More Google Local Changes & More
    This means, when you search for a specific business, the business’ local information no longer shows up under their search result. Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “Phantom 3” Algorithm Update. There have been reports of major ranking shifts beginning November 19 th.
    [Business] Four ways augmented reality will be coming to your workplace soon
    The post Four ways augmented reality will be coming to your workplace soon appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Pulling the plug on Google Glass had to be a disappointment to many people, especially those who put their heart into the Glass Explorer advocacy program.
    [Business] How to Acquire and Leverage Speaking Engagements in AEC
    Even with the growing popularity of digital marketing among architecture, engineering, and construction firms, speaking engagements have endured as a highly effective method for increasing the visibility of AEC firms and attracting new business. Members of your audience will want to meet you and speak with you after your presentation, which can open the door to potential networking and business development opportunities. 4) They can be a source of new business.
    [Business] 9 Ways to Make Your Marketing Analytics Actionable
    Take a look at your closed-loop analytics to determine which keywords have driven the most traffic, leads, and customers for your business. There are a number of ways you can segment your email communications : by geography (especially if you're a business for which location is a major factor), by industry/role, by content interests, by point in the sales cycle, etc. First things first: you need to decide what a marketing qualified lead (MQL) looks like for your business.
    [Business] The 5 Use Cases of Predictive ABM
    A true ABM strategy will touch every part of your lead-to-revenue process, remaking the way your marketing and sales teams drive growth for your business. The forces driving ABM adoption include (i) advances in technology, (ii) access to an ever-growing B2B network of customer data, and (iii) a more competitive, customer-driven business landscape. On the business side, the confluence of 2 forces is driving ABM adoption.
    [Business] The 6 Most Common B2B Questions about Twitter
    I have seen fantastic results for B2B businesses who establish a presence on Twitter and engage their community. Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. What is the difference between a # (hashtag) and the @ (at) signs?
    [Business] e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake
    Using your analytics and your sales data, determine which product pages are most important to your business. Each of these lists will not only help you attract attention to your site — both from Google and from others — they’ll help you turn that attention into revenues and repeat business, which, ultimately, is the point. Taught by three Biznology search marketing experts, you’ll learn how to make your search marketing work for your business.
    [Business] Reform Your Content Marketing
    Those of us in the real world know that far too many brands and businesses simply do not know who their customers are and therefore cannot target them in the first place with their content marketing strategies. Halloween may be over but the season of the witch, if you will, lives on. And it is in this season where many marketers, be they B2C or B2B fall prey to the deadly sins of content marketing.
  • SNAPAPP  |  FRIDAY, OCTOBER 16, 2015
    [Business] How Qvidian Accelerated Sales Using Interactive Content
    The SnapApp allowed prospects to participate, better understand where they fit, and allowed us to share the most relevant best practices as it related to their business.”. Anecdotally, Qvidian’s Business Development team has been able to have more targeted, valuable conversations with prospects that move deals more quickly through the sales process. Bringing your solution to life is one of the most important hurdles for a successful sales conversation. What does this mean for me ?”
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Business] Phones Aren't Just for Texting: How Calls Fit Into the Customer Journey [Infographic]
    The trouble is that many marketers don’t know where to start when it comes to driving more inbound phone calls to their business. I've got a pretty big thing for phone calls. (I I bet your sales reps do too.). Often times, it takes a lot of interest to get someone on the phone. In fact, i nbound phone calls are 10-15X more likely to convert than website leads, according to Conversion Scientist.
    [Business] From Vikings to Billboards Made of Cake: 5 New Ads You've Gotta See
    Been too busy to watch TV or flip through a magazine this week? This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Not to worry: We''ve got you covered with the five best new advertisements of the week from Sainsbury''s, Dollar Shave Club, Airbnb, Mr. Kipling, and FCB Chicago. If you like vikings, breaking down walls, or edible billboards (hint: there''s cake), then you''ll be sure to like these ads.
    [Business] How to Systematically Grow Your Technology Firm to the Next Level
    You offered valuable expertise that attracted a core group of clients and you built your business within these accounts. As clients referred your company within their professional network, business rolled in. Or, perhaps you just landed one or two lucrative contracts that grew your business at a healthy pace. If your technology firm is like many others, it grew by happenstance.
    [Business] The Art of the Customer Testimonial
    For example, Jennifer Pockell-Wilson of Polycom blends business and colloquial language beautifully in her video, coming across as both a hard-nosed marketer … and also your favorite college roommate. What role do customer testimonials play in your business? by Joe Chernov | Tweet this. If you are reading this blog then you already know how important customer testimonials are. They help you overcome objections; they validate your claims; they instill confidence in future buyers.
    [Business] Social Media and the Contact Center for Dummies (Wiley)
    Avaya is the industry leader in worldwide business communication systems and market share leader in contact centers. One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums.
    [Business] Power Opinions - BANT is BUNK … Revisited
    They then need to determine the sequence of events that need to happen in order for the buyer to do business with us. My final note: Demanding BANT qualified leads ensures that you are going to be competing against an entrenched vendor that has probably already won the business. BANT is an acronym for Budget, Authority, Need and Time Frame. I have written articles and blogs against BANT (as a lead qualifying criterion) for years.
  • FATHOM  |  THURSDAY, MAY 18, 2017
    [Business] SEO Strategy: Your Approach to SEO is Broken
    Few, if any, of the myriad of daily tasks necessary for successful digital marketing and the ability to reach your business goals, are possible without SEO. However, a truly effective SEO strategy—one that is built to support all your digital marketing efforts and business objectives—must account for so much more. Without it, you are not setting yourself up for long-term digital success you need to elevate your business. Or, Why Heart Surgeons Don’t Use Band-Aids.
  • BIZNOLOGY  |  MONDAY, JUNE 27, 2016
    [Business] Make the most of your social media fans
    In a process known as “reverse append,” the social media handles are matched to a vast database of consumers and business people (Stirista’s contains over 120 million names), many of whose records include social media handles. Most brands and companies today have some sort of social media presence. Even in industrial and technical sectors, Twitter and Facebook have proved themselves to be lively venues for engagement, sharing and conversation. But here’s a new development.
  • HUBSPOT  |  FRIDAY, APRIL 20, 2012
    [Business] Klout to Launch Brand Pages: Should Marketers Care?
    If you have a list of loving leads and brand loyalists, you have a list of people who are willing to provide you with feedback about your business -- people who genuinely care about your growth because it has an impact on their life. It's a way of watching how a piece of content travels from a business account to a user, and from that user to another user. Earlier this week, Klout announced its own version of brand pages -- Brand "Squads."
    [Business] What’s Ahead for Social Media: Live Video, Influencers, and Content
    According to his research, businesses that include influencers in their marketing campaigns have seen a 10x increase in conversion rates. According to Lee, the best way to approach influencer marketing is to “develop relationships with internal and industry experts with active networks to co-create content that helps drive mutual value and measurable business goals.”
  • HUBSPOT  |  TUESDAY, APRIL 19, 2016
    [Business] The Top 3 Ways to Use User-Generated Content in Ecommerce
    Here are three of the top ways that you can leverage UGC to grow your business: 1) Build Relationships With Your Customers. Social proof is essential to any marketing strategy. User-generated content (UGC) in the form of customer reviews and pictures addresses the ecommerce pain point of uncertainty that affects shoppers and store owners alike, while providing social proof.
    [Business] 4 Ways Your Audience Can Provide Content Ideas
    Does your business get stellar online reviews ? Wendy Erlien is a entrepreneur, writer, and communications consultant with a passion for helping small businesses and nonprofit organizations maximize their marketing reach. © You’re ready to write an email, social update or blog post and the blank screen taunts you. Where to get started? Ideas are often best started at the source – your audience. It can be tricky coming up with content ideas.
    [Business] Ready, Set, Tweet! Twitter Basics for B2B Marketers
    Consider these facts from the Small Business Customer Insights Study from Twitter and research firm DB5 : 60% of Twitter users say they’ve made a purchase based on something they saw on Twitter. 85% of Twitter users say they feel more connected to small and medium-sized businesses after following them on Twitter. Want more tips for building your brand – and your business results – on Twitter? Are you spending time on Twitter? I don’t mean reading everyone else’s posts.
    [Business] 11 Simple (But Critical) Tips for Creating Better Landing Pages
    The takeaway is simple: The more content, offers, and landing pages you create, the more opportunities you have to generate leads for your business. Essentially, the best way to determine what form length works best for your business is to test it for yourself. There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation.
    [Business] Deconstructing the Four Stages of the Industrial Buy Cycle
    an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This guide will walk you through each step involved in creating a roadmap for a successful business Website. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?
    [Business] How to Turn Your Liberal Arts Degree Into a Top Tech Startup Job
    There are lots of exciting technology startups looking for smart, motivated, recent graduates to fill business-side jobs. Go to the websites for firms like Google Ventures , Matrix Partners , and NextView Ventures , take a look at the businesses they''ve invested in and see what interests you. Business Development Rep. It''s a great opportunity to learn one of the fundamentals of business: selling. You’ll learn how to attract people to businesses.
  • ACT-ON  |  TUESDAY, JULY 5, 2016
    [Business] 3 Things Jerry Seinfeld Can Teach Us About Creating Quality Content
    Seinfeld Content Takeaway : Get in touch with influencers from your business niche and try to convince them to be a part of your content. Jerry Seinfeld’s show “ Comedians in Cars Getting Coffee ” is not just good fun – it’s also built on a simple foundation of quality content gold, which you can replicate without breaking the bank on antique automobiles.
    [Business] How to Tie Current Events into Your Email Marketing
    Alan Guinn, who helps small businesses with email marketing at The Guinn Consultancy Group, says emails that focus on current and/or unique events are a great way to boost interest. “If you can identify unique events and tie them to your business, you’ll find that your emails command more interest and are opened more frequently,” he says. Daily news might sound like an odd place to turn to for email marketing ideas, but it can be a gold mine of topics.
    [Business] Fathom SEO Pulse #43: A Zombie Algorithm Update, Battling Mobile Ad Blockers & More
    It looks as though keyword stuffing your business listings may cause your business to rank more in in the local 3-pack. Keyword stuffing your business listings is NOT white hat and you should refrain from testing it out yourself, as Google will likely catch on soon. Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy.
  • HUBSPOT  |  THURSDAY, APRIL 13, 2017
    [Business] 6 Questions to Ask Before Hiring a Freelance Graphic Designer
    A designer that can’t complete projects on time, lacks the ability to adapt to your brand aesthetic, or has never taken on the type of work you’re doing could cause you to lose business. Ask questions that gauge their knowledge of your business and goals, and observe how well their skills and interests align. Hiring the wrong freelance graphic designer can make or break your brand or marketing objectives.
    [Business] 5 tips to amplify your YouTube video and get more views
    But time and experience has proved it’s not that easy to get a million views if your video content is less “ Cat In A Shark Costume Chases A Duck While Riding A Robot Hoover ” and more “Get the most out of your business software package”. By “good” I mean relevant to your audience, providing insight and expertise in answering a key problem they have to solve in their day-to-day business life, delivered in an interesting, creative and engaging way.
    [Business] Ask a Content Guy: How Do You Create Good Content in a Boring Industry?
    The key to effective content measurement is tying your metrics back to business goals that they do care about. In other words, your content objectives and content metrics should derive from your company’s larger business goals. Last week, we gathered 200 of the top minds in content marketing at the Bowery Hotel for the fith annual Contently Summit. In truth, I can’t believe that it’s been five years.
    [Business] Why Everyone Should Celebrate A Thriving Exhibitions Industry
    Investing in experiences grows businesses and communities
    [Business] The B2B Inbound State of Mind: Build the Brand
    Live-tweet a business conference. Create a LinkedIn group related to your business. Search for, join and participate in LinkedIn groups related to your business. Write guest posts for other blogs related to our business or industry. By promoting your promise and market differentiation with consistent and persistent content creation, inbound marketing can help you build your most valuable business asset: your brand. Click to see VIDEO "Inbound State of Mind".
    [Business] Are we one big web family? Think again.
    Find me on Twitter (@rogiernoort), LinkedIn ( or on my blog , where I write about social business in Western Europe. Find me on Twitter (@rogiernoort), LinkedIn ( or on my blog, where I write about social business in Western Europe. By Rogier Noort, {grow} Community Member. Some time ago, my wife and I decided we wanted to grow our own food. I know, food? A different kind of {grow}!
    [Business] 5 Ways Joe Pulizzi Blew Our Mind at #CMWorld2013
    If your business isn’t spending 2 hours promoting your work for every hour creating a blog, whitepaper, or video, it may pay to ramp up your social sharing. 60% of businesses plan to increase their spend on content, while decreasing funds going towards other areas of marketing, such as direct mail, telemarketing and other types of traditional advertising. The concept of creating custom content for business has nowhere to go but up.
    [Business] IBM Global Survey: CMOs Need to Boost Influence in the Enterprise
    The IBM Institute for Business Values held face-to-face interviews for one hour or longer with more than 1,700 global CMOs, including 48 of the top 100 brands (as ranked by Interbrand’s latest annual list ). Needless to say, this is some serious business research. I’d be very interested to hear your views on what new skills and expertise (if any) marketing leaders need to succeed in today’s rapidly changing business, technology, and media environments.
  • SNAPAPP  |  MONDAY, AUGUST 10, 2015
    [Business] Is Interactive Content Part Of Your Marketing Stack?
    Choosing marketing technologies that work together makes life easier for busy marketers, and ensures the stack doesn’t get jumbled and siloed. You’re a tech-savvy marketer. So you’re always on the lookout for funnel-boosting new technologies at each layer in your marketing stack. Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like, Marketo, Eloqua, Omniture, Google Analytics and more.
    [Business] How to Develop a Winning Go-to-Market Strategy for Your Firm
    Some people confuse a go-to-market (GTM) strategy with a business plan. A business plan is broader in scope and considers every aspect of a business, while a go-to-market strategy is focused specifically on delivering a product or service to an end customer. In our recent posts we’ve been sharing our perspective on the best strategies to drive organic growth and merger-and-acquisition-based growth.
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Business] ‘Don’t Make a Commercial’: The Onion’s CCO Explains Why So Much Content Marketing Sucks
    As the entire media industry salivated over sponsored content as the new savior of publishing business models everywhere, The Onion released its Michelangelo: “ Sponsored Content Pretty F*cking Awesome.” We approach it in a way that always best serves the client and their business model. That’s why we gather everyone who touches the branded content work together, every morning at 9:15, and we lay out the business problem for each brand coming to us.
    [Business] Use Pinterest Analytics to Increase Visits to Your Retail Website
    Understanding your Pinterest followers and using that information to grow your business is a huge opportunity with an estimated reach this year of over 47 million users. By understanding the analytics on your Pinterest business account you can maximize your website visits and sales. Pinterest is a social networking site in which users post and share – or pin – pictures. The site’s visual format and user base have unique value for retailers.
    [Business] How to Sex Up Your Google Search Results With Authorship Info
    Many of you are probably aware of Google's various little nuances, and those of you out there who have ever undergone a name change (myself included) -- or whose business uses Gmail for its employees' corporate email accounts (again, myself included) -- are probably all too familiar with the headaches involved in linking and merging multiple Google accounts.
  • HUBSPOT  |  TUESDAY, MAY 21, 2013
    [Business] The Future of Inbound: Shel Israel Looks Ahead to the 'Age of Context'
    Shel Israel writes The Social Beat blog column at and has authored four books about digital media''s impact on business. We explore avenues such as business, health, education, and a great deal more that shows how the life and work of almost everyone is about to change -- hopefully for the better. They allow businesses to do all sorts of good stuff by knowing about each user.
    [Business] If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity
    Instead, I resolved that the next project I took on would make a sustained change that would benefit the business for years to come. New opportunities to create relationships with internal business partners and stakeholders from throughout the organization are created. It’s a scene that’s played out so many times in my marketing career. It was dawn and I reach my destination, a block of office buildings surrounded by construction of modern, glass high-rises.
    [Business] Local Female Tech Leaders to Discuss Strategies for Success In Male-Dominated Industries
    During this presentation, local female business leaders will discuss the challenges they have faced and accomplishments they have made in male-centric workplaces. The panelists include: Jenny Poon, the co-founder of the co-working space CO+HOOTS and Phoenix Business Journal’s 2016 Businessperson of the Year. KEO Marketing, an award-winning business to business (B2B) marketing agency, creates and implements innovative strategies to help clients dramatically increase leads and sales.
    [Business] Hinge’s Fab Five: March 2014
    Growing your business organically can prove to be a challenging, ominous task. For those who are dedicated to organically growing their business, here are five approaches that managing partners should commit to in order to move forward with your growth strategy. Top Professional Services Marketing Content from March 2014. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy!
    [Business] The Best Marketing Podcasts for Marketers Who Want To Be CEO
    Most business schools are struggling to keep their curricula abreast of all the changes occuring in marketing. Do you want to keep up with the smartest thinking in the quickly-changing field of marketing? Listening to these marketing podcasts will help. In a recent Forbes article " Are Today''s Marketers Tomorrow''s CEOs? ," Kimberly A. Whitler explains, "As the role of the CMO is becoming more important to the organization, you will start seeing more CMOs make the leap to CEO.".
    [Business] MarTec, Meet AdTech: the Future of Marketing Automation
    TechnologyAdvice is an educator, advisor, and connector of business technology that helps companies find the right technology for their business goals. Small businesses are about six percent penetrated, and it’s 10 percent in the mid-size. Recently Josh Bland, host of TechnologyAdvice’s “ Expert Interview Series ” (dedicated to the nexus of marketing, sales, and technology) interviewed our own Paige Musto, Act-On’s Director of Communications.
    [Business] Graymail: Navigating Email Purgatory
    Here’s an even more common scenario: Let’s say you opt in to receive email from a business that you’re mildly interested in. With the vast amount of email marketing taking place these days, it can be more challenging than ever to get yourself noticed. Even with all your best efforts – great copywriting, smart images, thrilling subject lines – customers can lose interest and stop engaging with you. Maybe they bought another solution and it’s working fine.
    [Business] Sales Management: Finish Off October, Set Up November!
    Add an extra phone call where you can coach and question sales actions. · Encourage your salespeople to work together on challenging each other’s sales strategies-team them up. . · Create an end of year sales contest, with individual and team goals. · Add two mornings of telephone blitz day’s for prospecting, invite people to a November seminar/ business breakfast meeting. Sales Management: Finish Off October, Set Up November.
    [Business] PowerViews with Linda Richardson: Responding To vs Shaping vs Creating Demand
    I am pleased to have as my guest today Linda Richardson, the founder and chairwoman of Richardson, a global sales performance company that delivers sales process strategies, curricula and tools to help salespeople drive more positive business outcomes. Linda is the author of ten books on sales and sales management, and she has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and the Conference Board magazine.
  • HUBSPOT  |  MONDAY, APRIL 10, 2017
    [Business] How to Build a Productive Company Culture
    Goals let employees know what the business expects of them, and when it’s due. businesses $37 billion a year. It’s really good for business. Every company has a culture, much like every individual has a personality. And like a personality , a company’s culture can develop organically over time. Or, it can be purposefully molded, shaped using specific values and practices to achieve a particular goal , like productivity. This article is about the latter.
    [Business] 2014: A Year of Self-Doubt for Marketers
    And trust me: You don''t need a brain like Einstein''s to find the solutions to your business''s biggest marketing problems. To regain their sanity, marketers will question their past tactics, examine which of them were actually driving business results, then focus their efforts accordingly." That''s a third of marketers effectively flying blind, not knowing what impact their marketing efforts are having on their business.
    [Business] B2B Companies Expand Technological Expertise with Agency Partners
    As web meetings are now standard, agency teams working across the country or across the globe are accessible and integrated seamlessly into our business planning and other relevant discussions with ease. As more agencies understand Platform business models, I could see a rise in the use of temporary expertise.
    [Business] The Funnelholic’s Perspective on Account-Based Marketing
    The truth is I originally wanted to be in Hollywood in the movie business. And I want everyone to look at the overall effect of their business.”. Craig Rosenberg has the gift of perspective. That’s a good lookin’ dude right there. And he’s smart too!
    [Business] B2B Sales Leads from Data Services - Smashmouth Review
    is the fuel that keeps our business going. Jigsaw - is a leading provider of business information and data services that uniquely leverages user-generated content contributed by its global business-to-business community of 900,000 members. Jigsaw gives individuals and companies access to contact information for 15 million business people and profiles of 2.6 Input - INPUT is the authority on government business.
    [Business] The Biggest Missed Opportunity in Influencer Marketing
    And not only does that feel icky, it also misses an enormous business opportunity. As brands, our business models are fine—we just need a different mental model: Relationships over transactions. Unless you’ve been living under a rock buried underneath a larger, Wi-Fi-proof rock, you’ve probably heard the phrase “influencer marketing.” ” The idea is: A relationship has been established over time between two sides (also known as “a relationship”).
    [Business] 5 Essential Insights You Can Uncover Using Twitter Analytics
    It got me thinking that I really ought to be scheduling my content for all hours of the day, not just during business hours in my local time zone. local time, but those who do are just as likely to engage with the content as those who see it during business hours. When it launched last year , Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for users.
    [Business] Consumers Weigh in on the Efficacy of Inbound Marketing
    More than 55% of our respondents agreed that online articles positively influence their purchase decisions, so tailor your outreach efforts to earn coverage on high authority sites like The Huffington Post, Business Insider, BuzzFeed, and The Washington Post. You’ll earn your audience’s trust, business, and–most importantly–references to additional customers. Author: Andrea Lehr Ads are everywhere, and this can feel especially true when you’re trying to avoid them.
  • FATHOM  |  TUESDAY, MAY 13, 2014
    [Business] Infographic: Online Advertising Trends for Education
    Think about your business model and sales funnel. This year Fathom Education released its first EDU Standard Marketing Report , summarizing all the latest important stats for higher ed in Q1 2014. Today, we are introducing a complimentary infographic highlighting the big picture of education advertising and everything you might have missed from the Standard! If a picture is worth a thousand words, this infographic is certainly worth (at least) a $1,000 in ROI potential.
  • HUBSPOT  |  SUNDAY, OCTOBER 20, 2013
    [Business] Free Holiday Stock Photos, Expert Photoshop Shortcuts, and More in HubSpot Content This Week
    The term was used often by our co-founder, Dharmesh Shah, at INBOUND 2013 back in August, and in his latest post for Inbound Hub , Dharmesh highlights customer delight tips from fellow panelists he''s seen present at the Business of Software conferences in years past. Check out the wise words from these esteemed business minds. If you''re an ecommerce marketer or business owner, you can get the answer. We all love free. I mean, who doesn''t want free stuff?
    [Business] Datorama Applies Machine Intelligence to Speed Marketing Analytics
    The results can be displayed in Datorama’s own interface, read by business intelligence products like Tableau , or exported to other systems like marketing automation. As I mentioned a couple of posts back , I’ve been surveying the borders of Customer Data Platform-land recently, trying to figure out which vendors fit within the category and which do not. Naturally, there are cases where the answer isn’t clear. Datorama is one of them.
    [Business] 5 Smart Reasons to Create Content Outside Your Niche
    Entrepreneurs probably aren't actively looking for articles about AdWords, but small business owners are definitely interested in marketing topics. Check out this post to learn more about the content submission process for 11 popular sites -- from The New York Times to Business Insider. ). Blogging can be a powerful way for you to build your personal brand and increase the visibility of your company within your industry. Ideally, both at the same time.
    [Business] What Does “Going Pro” Mean for Your Email Marketing?
    billion of those are business emails. Some businesses invest in specialized email software that walks them through the creation process. If you lack time or resources to create content yourself, source it from social media, business partners, trusted websites, or companies that produce it for you. Email marketing has become so widespread it’s probably starting to lose some of its punch, right? Think again.
    [Business] 3 Steps to Blow Your Visitor’s Mind with Content Marketing
    You really need to understand these things before you can even begin to map out how your business uses content marketing and communication to meet audience needs and intent: What is the problem? How does your business provide the best solution? An analysis of those Unicorn ads is incredibly enlightening , as they all have things in common, which makes those results replicable and achievable for any business willing to do the work.
    [Business] Interesting Infographics: The Difference Between Lead Generation and Pipeline Marketing
    By combining the data of your sales and marketing teams, you can track these efforts, identify which leads are impacting the business’s bottom line, and target your efforts more effectively. Which would you say is better, quantity or quality? Whether we’re talking about food, clothing, or leads, I’m going to come down on the side of quality.
  • HUBSPOT  |  MONDAY, JANUARY 27, 2014
    [Business] Answers to 11 Questions You've Been Dying to Ask About Twitter
    As you''re trying to build your business on the social network, little questions and concerns start cropping up. Verification is great for a business, because it can bolster a brand''s reputation and make it easier for the public to trust its Twitter content. T ry keeping them current with something going on with your business. As a concept, using Twitter seems simple. You need to say what you want to say in fewer than 140 characters. and that''s about it.
    [Business] Content Marketing in 2014: Are You Prepared?
    A lot of SEO agencies have wisely pivoted their business model in 2013 away from link building and towards content, as well. How is it helping your business achieve their goals? The growth in content marketing this year has continued to gather pace. There is no doubt this has been influenced by the changes Google has made to their algorithm; Panda , Penguin , and Hummingbird have all helped to shine the spotlight firmly on the importance of content.
    [Business] Why is Sales Intelligence Becoming So Critical for Professional Experience?
    Identify key client prospect contacts : Sales intelligence platforms, such as InsideView, has the ability to build Watchlists - Watchlists help you track and monitor a list of companies for relevant business opportunities and challenges. As more people across the globe become connected through the Internet, our methods of business are rapidly changing. Sales is at the tip of the spear with this new transformation of business.
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Business] 7 Reasons You're Not Getting ROI From Your Content
    To get started with keyword research , use what you know about your business and industry to identify relevant topics. When a potential customer learns of your business by searching for an answer to their question, they want the answer they came for before they entertain the solution you offer. Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads.
    [Business] Five Tips For Better B2B Marketing Content
    You sell to a tough audience: business decision makers. Recognize and reward your best customers Many retail businesses find creative ways to reward loyal customers. Elevate and exceed their expectations Make the next business book you read Delivering Happiness by Tony Hseih, CEO of Zappos. If Zappos can make ordering and receiving a new pair of shoes a memorable customer experience, surely you can do more for someone buying business products or services from you.
  • HUBSPOT  |  FRIDAY, MAY 17, 2013
    [Business] Practical Tips for Modern SEO From the Best Minds in Europe
    Kelvin gave the following example to illustrate his point: "Maybe your target audience for linking back to you is a small business owner who knows they should be doing more to market their business but doesn’t know where to start. The only certainty in the SEO world -- or, really, the digital marketing world -- is change. And over the past two years, we have seen a whole lot of it.
    [Business] Do You Need to Recombobulate Your B2B Marketing?
    If your business is dependent on a personal selling model while your potential customers are educating themselves and buying online, you are going to experience declining results unless you change your strategies and tactics. Bear with me a bit and I will explain the odd title of this post. I read an interesting tweet from Moira Geary , who gave herself the moniker of “Recombobulator.” While I had actually heard of this term previously, I was not sure of its exact meaning.
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