Page 132 of 246 Previous | Next 
  • INFER  |  WEDNESDAY, MAY 18, 2016
    [Business] Rapid7 Discusses Shift to Predictive-Driven Sales and Marketing
    We have also sparked a bigger engagement with account-based marketing this year across certain segments of our sales organization in North America, and that’s something that we have a bigger focus on, so for these larger accounts, we really help the sales rep get in there, map these accounts, understand what they need, how we can work hand-in-hand with the sales team to help both influence and direct the pipeline to continue to grow the business.”.
  • ACT-ON  |  TUESDAY, DECEMBER 13, 2016
    [Business] Want to Do Marketing Automation? Do These 6 Things First
    Depending on your business, you may have more than one type of customer and more than one method of acquiring them. Got plans for 2017? Do they include launching a marketing automation program? If the answer is “yes” – congratulations. But be aware you’ve got a lot of work to do before you buy marketing automation software, much less schedule your first campaign. You see, if you want marketing automation to work, you’ll need to set up a few things first.
  • THE ROI GUY  |  WEDNESDAY, MARCH 20, 2013
    [Business] Where is ROI Best Applied in the Sales Process?
    ROI and financial justification has traditionally been used in later phases, to create the business case for economic-buyer / CFO approval. At the final stages of the purchase decision, you have to help Prospects understand how your solution will: Deliver incremental value - with more potential savings, greater business benefits and lower investment risks.
  • CONTENT STANDARD  |  MONDAY, JANUARY 23, 2017
    [Business] Conducting Global Marketing Teams Around the World: An Interview with AJ Huisman
    ” It’s an apt suggestion—one that is amplified in an international business context. Business leaders don’t want to hand over their budgets and lose control of their global marketing strategies, but at the same time, they want access to worldwide campaigns.
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Business] "Out of My Inbox!" 7 Reasons People Unsubscribe From Your Email Marketing
    Bombarding subscribers is a surefire way to get them to opt out and could even potentially deter many of them from doing business with you in the future (meaning your brand''s reputation and your bottom line is at stake). You may have a great presence on Twitter, Facebook, LinkedIn, and the like. You may have a blog on which you post regular evergreen, how-to, and news content. And you may even have a fully optimized homepage.
  • BIZIBLE  |  FRIDAY, NOVEMBER 4, 2016
    [Business] Account-Based Marketing Budget Approval [And How To Get It]
    If these options still seem too far out, your first order of business could be to assemble the martech solutions necessary to build a target account list and eventually run an ABM program. Are you sold on the merits of an account-based marketing strategy , but you don’t know how to secure the budget needed to implement a plan? There are several ways to approach the question of budget for a new ABM plan within your marketing organization.
  • HUBSPOT  |  TUESDAY, JULY 19, 2011
    [Business] 8 Key Mobile Marketing Trends
    will expand to a billion-dollar business in 2011, nearly a third of the predicted global mobile advertising market. This trend creates a new and important mobile marketing frontier for businesses to capitalize on. Now used to mobile browsers, Consumers now concern themselves with the information businesses provide on their mobile site, and the ease and speed in which they can access it.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MAY 28, 2014
    [Business] Inbound Marketing vs. Outbound Marketing: Magnet vs. Megaphone
    Their advertising targeting small business owners is not about signing up for corporate credit cards, but rather urging them to visit their Open Forum website for valuable resources and advice on running a business. Artillery B2B Marketing Blog > The Forward Observer Inbound marketing is gaining strength because of the changing ways people buy. But it will not eliminate the need for outbound marketing.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 27, 2014
    [Business] 5 Creative Topics to Get Your Email Marketing Mojo Going
    Your business is always working on something interesting, so use your company news as a topic of an email once in a while, Timen says. This email not only shows that your business is on top of trends, but it also keeps your brand top of mind. Emails that help your customer get more from your business are a great way to build trust in your brand. Grammarly sent this 50-percent-off deal to its customers to drum up more business.
  • CAPTORA  |  THURSDAY, FEBRUARY 4, 2016
    [Business] Growth Marketers’ Top Priorities: Survey Recap
    We were eager to learn how the digital marketing community intended to grow its businesses through marketing — and how it planned to achieve those growth goals. In mid-December, we surveyed our readers about their top marketing priorities in 2016. All told, more than 70 people across the marketing spectrum, from CMOs tasked with setting the high-level vision to in-the-trenches practitioners who execute the plan every day, completed the survey.
  • HUBSPOT  |  FRIDAY, AUGUST 22, 2014
    [Business] How to Make Your Marketing Message Pop With Neuro-Linguistic Programming (NLP)
    To the business leader''s delight, the demo’s stickiness increased by approximately 30% , which was especially significant because the call-to-action came later in the video. But in my opinion, content today is often written or created in a style at the complete other side of the spectrum -- very formal business-speak. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
  • HINGE MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Business] Six Essential Online Marketing Tools for AEC Firms
    Using these tools will help your firm gauge your online footprint, connect with potential content or business partners, and monitor inbound links. LinkedIn While LinkedIn is well known for being a platform for job seekers to get their name and credentials out in front of businesses, it’s also the most popular and relevant social network for professional service firms.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 22, 2015
    [Business] Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 1]
    If the technology plays out the way many people hope it will, ABM will improve close rates and conversion rates for the businesses that put it into action. According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Business] Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter
    In her AMA, Joanna goes into the details of copywriting price points, building a business, and, of course, how to write copy that converts and delights. From her own witty introduction in her AMA on Inbound.org , Joanna Wiebe makes it clear that she has a lock on copywriting. And she''s not just any copywriter.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 4, 2014
    [Business] Introducing Marketo’s Email Lookbook for Spring/Summer 2014
    If your audience can relate to you as a business, they are much more likely to engage with your email marketing. Author: Dayna Rothman A really good email is often the difference between a click-through and a direct route into the spam folder. And with new advancements in email inbox organization, such as Gmail’s new tabs , it is becoming even more difficult to stay in the coveted inbox.
  • HUBSPOT  |  FRIDAY, NOVEMBER 20, 2015
    [Business] 10 Time Wasters That Limit Your Blogging Productivity (And How to Avoid Them)
    While many of these excuses (not enough time, too busy with client work, no writers on staff to create content or edit it, etc.) Here are a few common ones to start off with that may help at your place of business: 1) Ineffective Multi-tasking. Overusing or stopping sporadically to check your accounts (even if for business purposes) can make it much more challenging to get back into a strong workflow.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 5, 2011
    [Business] Marketing Metrics That Matter for High Performance Revenue
    To begin, identify your company’s business objectives. A successful marketing executive is a business leader first and a marketer second — and every business leader needs to demonstrate to her CEO, CFO and Board that she’s concerned with what they value most: typically, shareholder value. This is a key asset in the business. by Jon Miller In this post-recessionary economy , industry market share is ripe for the taking.
  • PAUL GILLIN  |  TUESDAY, MARCH 4, 2014
    [Business] Bulldog Reporter’s Faux Pas Shows Why Not to Take Research at Face Value
    This lead from a recent Bulldog Reporter case study on business blogging certainly caught my attention: “Recent research reveals that 64% of American companies will launch their own corporate blogs in 2014, and the average budget for corporate blogging will increase by nearly one-sixth. In a press release , the company summarized its methodology this way: “DeskAlerts asked businesses around the US a single question: what would inspire you to create a corporate blog?”
  • DELICIOUS B2BMARKETING  |  THURSDAY, NOVEMBER 18, 2010
    [Business] Blog Marketing: To Do Or Not to Do?
    Business Unusual Visit our Website Authentic, Passionate Digital Marketing. Skip to content Home What We Do About Us Partners Contact Us: Fill in this Form « Powerhouse Strategy Business Branding Listbuilding 101: How to Create a Money Magnet » Blog Marketing: To Do Or Not to Do? Some common excuses I hear are “But Im too busy already”, “But Im already doing Social Media marketing", "But what would I talk about, and why should my prospects read my blog?”.
  • GREAT B2B MARKETING  |  TUESDAY, JUNE 18, 2013
    [Business] In B2B Marketing, it’s Usually Better to Act than Wait
    The late (and great) Peter Drucker made the observation “Any business enterprise has two—and only two—basic functions: marketing and innovation. It is essential that you not ignore Mr. Drucker’s advice by neglecting one of the two essential functions of business. I wrote an article last year titled How to Recognize and Avoid the Seven Deadly Sins of B2B Marketing. Sin number six is “stagnancy.” Stagnancy occurs for a number of reasons but it usually has negative consequences.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 4, 2013
    [Business] My Take: Salesforce Acquires ExactTarget, Continues Marketing Automation Industry Consolidation
    Frankly, of the two, entry into B2C marketing seems more important because it''s such a large business and Salesforce.com needs to know where its next several billion dollars in revenue will come from. - I''ve been in meetings all day and just emerged to hear that Salesforce.com purchased ExactTarget. Having a had a few moments to digest the news (and some lunch), here are a few thoughts: - Good move for Salesforce.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 9, 2011
    [Business] Connecting Social Media Marketing with Buyer Behavior
    One of the improvements of this year’s Buyersphere Report was to include and compare the responses of 500 business buyers in France, Germany, Benelux and Italy. In 2010 The Base One Agency of London sponsored some of the most important research I’ve seen in our field. And they have followed it up with another great report for 2011! Their Buyersphere Report provided statistically-valid data connecting inbound marketing activities with buyer behavior.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 29, 2016
    [Business] Help. I’m enslaved by my smartphone.
    I owe my business and livelihood to technology, including mobile phones. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Brooke B. Sellas, {grow} Contributing Columnist. I’m a terrible sleeper. It started when I was around 22; my anxiety would peak juuust as it was time to get in bed and I’d go over my list.
  • ANNUITAS  |  TUESDAY, AUGUST 28, 2012
    [Business] Why BANT No Longer Applies for B2B Lead Qualification
    The EVP of Sales broke the tie when he stated “if we can get the right demographic criteria and understand how they are behaving and interacting with us, I will leave it to my rep’s to help them build the business case, show the need and help their prospect get the needed budget.” Case closed. Fifteen years ago I worked for a B2B marketing agency that had an outbound call center focused on lead generation.
  • HINGE MARKETING  |  FRIDAY, MARCH 25, 2016
    [Business] A B2B SEO Strategy to Attract the Right Prospects
    Your prospects are looking for solutions to problems they are having with their own business. These are usually the same folks that are in some way involved in the business development process. It could be “How to attract new business ” or “ business development.” Related Stories 2016 High Growth Research Report Released Why You Shouldn’t Miss Out on Video Content Marketing The Symbiosis of Business Development and Marketing.
  • FATHOM  |  FRIDAY, FEBRUARY 20, 2015
    [Business] 9 Signs It’s Time for a New Manufacturing Website
    Then you print some business cards and some handouts/brochures. Search engines crawl content and they want good content; content that is relative to your business and tells a story to your visitor needs or problems. Navigation can get tricky through time, especially as the business grows or changes and links are added to the website. ALERT ALERT–Is your website up to par?
  • HUBSPOT  |  MONDAY, SEPTEMBER 5, 2016
    [Business] 7 Types of Push Notifications Users Actually Enjoy
    Source: Business 2 Community. When you design your push notifications, keep two things in mind: How busy are your users? That’s why it’s smart for what Business Insider calls “ aggregators ” -- platforms like GrubHub and Eat24 that allow users to order online from dozens of different outlets -- to incorporate a live delivery update feature, to let us know when our food is on its way. If recent marketing news has made one thing clear, it’s this: Mobile is non-negotiable.
  • GREAT B2B MARKETING  |  MONDAY, APRIL 18, 2011
    [Business] Steps in the B2B Marketing and Sales Process – by Christopher Ryan
    In a typical business-to-business scenario, responses you generate and people you have contact with will flow through the marketing system and at different times during the end-to-end process will fall into the following categories: . Repeat Customer – The lifeblood of any business.
  • CONTENT STANDARD  |  FRIDAY, JULY 15, 2016
    [Business] How Snapchat Marketing Is Changing the Way Brands Interact with Consumers
    Unlike platforms like Twitter, where brands can try and address customer service issues, Snapchat doesn’t currently have the business tools to allow companies to easily chat with customers and queue their customer service issues. Snapchat may still be in its infancy when it comes to creating opportunities for brands to tap into its audience, but its growing size indicates that more tools for businesses likely aren’t far off.
  • ACT-ON  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Business] Plan Your Q4 Email Sending Strategy to Beat the Coming Logjam
    Tailor these to your own business for the best results. Second, because ISPs are in the business of getting wanted email to recipients and diverting unwanted email, they pay a lot of attention to engagement rates. Now is the time to start planning for the holidays – a head start on the competition can be crucial for getting your messages out there and into the hands of those recipients that are most important to your business. Can you believe it?
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Business] B2B social media case studies - 3 you can learn from and why they work
    In fact, one of the key goals early on in the campaign was to give sales folks a door opener with businesses they were selling. Show them the value of blog content online (it’s searchable and archivable) and how it leads to leads and business and they will buy in. –and they understand that it can help them be more “human&# as a company, and that can lead to business down the road. In other words: People do business with people like them/people they like.
  • REACHFORCE  |  WEDNESDAY, APRIL 24, 2013
    [Business] Post show emails: You’ve Were Tested, Here Are the Results
    You go out and work to create a better, more successful approach, one that still resonates with your buyer personas, your business needs, but one that’s outside the lines a bit, to try and lift response and more importantly, engagement, and it works great. ——————– Email A: Serious, business-y, 20% of list. It was loud on the show floor, and you may have been busy in class, so it might have been hard to hear some of those demos.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 7, 2011
    [Business] Is Free Costing You Your Social Media Reputation?
    Judging by the $1 to $10 per month price tags for a number of tools, outside of business accounts, it isn’t very much. Advertised Price: Free. Real Price: Your Reputation and Influence. How much will you pay for a service that saves you time in social media? However, increasingly companies are asking us to pay by promoting their products and services to our connections. A number of tools and services are available for the cost of social promotion.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 22, 2015
    [Business] 3 Email Marketing Must-Haves to Tackle the Evolving Inbox
    But emails that repeatedly soft bounce could turn into a hard bounce or a spam trap, so it’s better to lower your business risk and set a lower threshold. Every business is different, but be cautious when you send to old email addresses that haven’t shown activity in a very long time. Author: Mike Madden Gmail and other internet service providers are making it tougher to get your emails delivered.
  • CINTELL  |  WEDNESDAY, NOVEMBER 11, 2015
    [Business] 15 Questions to Ask in Your Next Persona Interview
    The light at the end of the tunnel is critical voice-of-customer insights that help organizations to remove bias, identify the problems faced by their buying audiences, and make more relevant decisions in marketing, sales, and throughout the business. People, it’s time to get real about buyer persona research. Buyer persona interviews are the most important – and often the most daunting – part of creating actionable, in-depth personas.
  • HUBSPOT  |  FRIDAY, JANUARY 21, 2011
    [Business] 20 Percent of UK Social Networking is Mobile [New Data]
    Advertisers, especially small and medium sized businesses, need to start thinking about alternative advertising channels in order to stay competitive without burning through their marketing budget. Another area that small and medium sized businesses can utilize in order to stay ahead of their competition is social media. What this says to me is that social media marketing is a huge opportunity for businesses looking to increase their online presence in the near future.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 30, 2014
    [Business] Five reasons to be freaked out by the Facebook experiment
    The post Five reasons to be freaked out by the Facebook experiment appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Like most of the online world, I’m stunned by the Facebook experiment designed to surreptitiously toy with the emotions of its customers. But it goes beyond the simple shock value of a company manipulating people. The news emerged that in 2012, Facebook conducted a study to determine whether it could alter the emotional state of its users.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 4, 2014
    [Business] Lead Generation: It’s all about building relationships
    And so our personal life, or business life, have become enmeshed. So that is taken to the extreme, but it is that type of behavior why I think many businesses are struggling. They are not in the collections business, they are actually in the business of helping transform people’s financial lives. So getting influence in the language of your business and the language of your customer [are] two essential skills I think marketers need to have.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 12, 2012
    [Business] What Makes You Fascinating?
    It is relevant for anyone who uses content or persuasion in their business or personal life. Do you think you are fascinating? What if I told you that you most certainly are fascinating and that there is research to prove it? Less than 2 weeks ago I attended @ MarketingProfs Social Tech conference where I learned from an amazing keynote speaker, Sally Hogshead (@ SallyHogshead ) that yes, I am fascinating! “And research proves it?”
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Business] Why the First Rule of Culture Is Misguided [SlideShare]
    We didn’t talk a lot about culture in the early years of building our business. We were focused on growing the business, acquiring customers, and building a software platform that was useful and powerful. Over the past year since we released HubSpot’s Culture Code , I’ve learned some hard lessons about company culture, the hardest of which was that culture is like Fight Club. The first rule of culture is that you don’t talk about culture.
  • KAPOST  |  TUESDAY, AUGUST 23, 2016
    [Business] Why Product Marketing is Essential to Your B2B Organization
    Build the programs to generate demand, based on how the customer buys, the CPCA, AOV and other key business factors. Think like a business person. Magazine asked Mozilla’s CMO, Jascha Kaykas-Wolff, what’s the most critical hire in marketing? Kaykas-Wolff answered “Without question, product marketing…If I were a marketer restarting my career, I would start in product marketing.”. This is encouraging.
  • MODERN MARKETING  |  WEDNESDAY, JULY 4, 2012
    [Business] 4 Ways to Free Your Sales Team
    You could ask them to rate their most pressing business concerns. 4 Ways to Free Your Sales Team is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this It’s July 4 th , a day to celebrate freedom. It’s also a day of family and friends, fireworks and flipping burgers. But if you work in marketing, there’s a good chance sales enablement will cross your mind.
  • CHIEFMARTECH  |  TUESDAY, MAY 3, 2016
    [Business] What can marketers learn from the sciences? Quite a lot
    ” As the the world of business becomes increasingly non-linear — in a whirlwind of constant change, our strategies and operations so rarely follow straight line patterns — what can we learn from the models that science has developed to understand the dynamics of the natural world? Gord Hotchkiss has been one of my sources of professional inspiration for over a decade.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Business] How to Get Over Your Fear of Guest Posting
    At the end of the interview, Arianna handed me her business card and asked me to write on her new site (at the time) called The HuffPost. By this time, I had my own business, and I actually had thoughts and ideas to share with the world. Until next time… Jessica Ann is the CEO + Creative Director of Jessica Ann Media, where she humanizes businesses with creative content. By this time, I had my own business, and I actually had thoughts and ideas to share with the world.
  • HUBSPOT  |  MONDAY, OCTOBER 12, 2015
    [Business] Want to Take Your Content From Good to Great? 10 Signs You've Hit the Mark
    Businesses and individuals are creating more content -- more often -- in a bid to attract new customers to their website. Will my readers walk away with something they can actually apply to their businesses? The amount of content created and shared on the internet these days is huge. And by huge, I mean mind-bogglingly huge.
  • VIEWPOINT  |  FRIDAY, DECEMBER 16, 2016
    [Business] B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #3 Should Marketing Be All In On Inbound?
    If you’re relying on inbound marketing and leads only today, you will soon reach a point at which you can no longer effectively scale your business. Should your company be all in on inbound marketing. Short answer: no. Here are three reasons why: Senior executives are 2.5 times more likely to respond to a quality outbound effort than are more junior executives. Don’t wait for them to contact you. Pick up the phone, leave a message , send an email – be persistent AND professional.
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Business] 17 Pieces of Terrible, Awful, No Good, Very Bad Marketing Advice
    Don''t waste your time chasing after shiny social media objects if it''s not going to be helpful for your business'' bottom line. Remember, you don''t have to be on every social network, but you should be on ones that can help grow your business. So do them a favor and let them give you their business by having a site that''s ready to be viewed on mobile. All of us are trying to get better at our jobs.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 16, 2013
    [Business] The Stratification of Social Media Listening
    I’ve been in this business for the last five years and I’ve seen a lot of changes. Salesforce’s purchase of Radian6 is still the biggest deal ever in this business. Every time DataSift adds another data source, it is another step toward the stratification of the social media listening business. Image via CrunchBase.
  • SNAPAPP  |  MONDAY, OCTOBER 26, 2015
    [Business] Why Interactive Content is Transforming the Sales Funnel
    According to the Harvard Business Review , “Such data points, when collected and analyzed, can enable marketers and sales teams to pinpoint where prospective customers are in their exploration — and when and how they can step in to engage them.”. Weave relevant questions into your content, and your sales team can learn as much about each lead as each prospect learns about your business. The sales funnel continues to transform with emerging technologies.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 6, 2015
    [Business] Tips for Email Newsletter Campaign First-Timers – Part I: Content
    ” Depending on your business, industry, and time of the year, this answer could vary widely. Starting a newsletter from scratch may seem a bit daunting. If you’ve never made one before, or you feel like your current newsletter campaign is in dire need of an overhaul, this post is for you. With a few tips and best practices from this two-part post, even as a first-timer you can create a successful email newsletter campaign that keeps readers engaged and eager for fresh content.
  • BIZNOLOGY  |  FRIDAY, MAY 20, 2016
    [Business] Full time, internship, or freelance?
    Whenever I’ve needed to bring more hands on deck to support my business in the past, I’ve often found myself stuck in analysis paralysis. If you spend the time to do your research and find someone who comes qualified and well recommended, you may also find that freelancers do better work in general, as the success of their business is also at stake, rather than just yours.
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Business] Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update
    Google is about to update their algorithm again, and this time it could have a big impact on your business. I mean, really really big. For context, when Google initially rolled out the Penguin algorithm update, it affected approximately 4% of global searches on desktop and mobile. When they rolled out Panda, it affected nearly 12% of English searches. This time around, Google''s Webmaster Trends Analyst Zineb Ait Bahajji says that this algorithm update will be bigger than Penguin or Panda.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 30, 2011
    [Business] Testing for B-to-B Marketers: How hard is it?
    Plus, there are abundant resources out there now to guide and inspire business marketers. Image via Wikipedia. B-to-B marketers are often guilty of laziness when it comes to testing their communications, whether it’s testing the copy approach, the layout, the offer or the target audience. Well, to call it laziness may not be entirely fair. It’s a fact that the typical B-to-B campaign targets universes that are too small to support a split test.
  • ANNUITAS  |  TUESDAY, JULY 28, 2015
    [Business] Looking Outside In: Know Your Buyers First
    Dig into business pain points, including the day-to-day. *This post was first published in January 2015 via ANNUITAS.com. There is nothing so terrible as activity without insight” Johann Wolfgang von Goethe. It sounds pretty basic…getting to know your buyer before you build a Demand Generation program seems like common sense. Then why are so many Enterprise B2B marketers missing the mark?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 14, 2012
    [Business] 10 Social Media Risks MOST Companies Are Too Afraid to Take
    They'll just do it themselves and we'll go out of business! Don't you feel like you know the business owner a little better now? And if you think this whole "having a personality" approach only works for a small business, think again. 10) Showing Up on Pinterest When You Have No Business Being There. There was a time when just being in social media was a risk for companies. I'm glad we're (mostly) done with those days, but now we're into a new era.
  • FATHOM  |  TUESDAY, FEBRUARY 16, 2016
    [Business] Mirror, Mirror on the Wall: Identifying Flaws in Your Messaging
    Self-reflection is never easy whether it’s in business, in life or in marketing. can sharpen your business focus, though, and lead to the compelling messaging strategy you need to kick your marketing efforts up a notch. Instead, asking this question should shed light on what it is about your business that appeals to your audience while setting you apart from your competition.
  • NUSPARK  |  SATURDAY, MAY 25, 2013
    [Business] An Overview of Google Analytics Goals & Conversion Metrics
    By analyzing your business goals, your website goals, and your marketing goals, you can make strategic decisions from the channel/campaign level all the way down to the keyword level, optimize your marketing strategy, update your website strategy, and monitor true campaign ROI. As always, it begins with a conversion plan; and determining what metrics mean most to your business so that outcomes can be analyzed and acted upon. . Conversions and Website Goals; A Primer. .
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2011
    [Business] Google+ Launches New Features, Adds Support for Google Apps
    Hopefully, Google is working on business profiles for its social networking platform. Not as exciting as business profiles, but close. Marketers still need business profiles more than any of the new features Google announced today. News related to Google+ has been slow in recent months. However, today we got some exciting news. According to Google, to date, 1 billion posts have been shared on Google+. Google+ has also launched three new features.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JANUARY 14, 2014
    [Business] HowTo Deliver a TED Talk
    Ken provides Keynotes, consulting services and products designed to improve business performance. How to Deliver a TED Talk. Secrets of the World’s Most Inspiring Presentations. How to Deliver a TED Talk by Jeremey Donovan, published by McGraw Hill, is a great read. As a member of the National Speakers Association and a frequent speaker at many kinds of events I found this book fascinating-anyone that has to give any kind of presentation should get this book now.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MAY 4, 2012
    [Business] The Age of the Buyer – How do you prepare?
    This is absolutely a case of Business-to-Consumer business, however B2B is in no sense any different. Buyers are out there just like Cho talking about businesses, asking questions and of course, making complaints. Use social media as a gigantic cocktail party or business mixer. Platforms such as Twitter, LinkedIn, and Facebook are groups of business professionals asking questions about YOUR business.
  • MODERN MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Business] How Marketers Can Decipher the Data Deluge
    While marketers say that making data-driven decisions is a priority, many companies fail to center their overall strategy around data as a way to drive business growth. Marketers are inundated with a flood of data about customer engagement based on device, time, channel — the list goes on. Since everything from your car to your thermostat is now connected, data is being created faster than ever. In fact, according to a report by the U.S.
  • THE POINT  |  THURSDAY, JANUARY 24, 2013
    [Business] Taking Stock of Your Lead Management Process: 5 Key Questions
    Some companies market very homogenous product lines; others market products that cover a wide swath of functionality, business needs, and markets. The diversity of your product line, and the extent to which sales leads are responding based on very different sets of business needs, will play a large role in determining the number of tracks in your program, as well as messaging and offer strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 4, 2016
    [Business] Content marketing FOMO and the future of marketing budgets
    The post Content marketing FOMO and the future of marketing budgets appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. In our latest edition of The Marketing Companion podcast, Tom Webster and I explore a couple of fascinating topics. The first is that marketers seems undeterred by the fact that most corporate content is not working, at least in a measurable way.
  • HUBSPOT  |  FRIDAY, MAY 31, 2013
    [Business] Why You Should Consider Inbound BEFORE Your Next Site Redesign
    First, a lot of the assets built through inbound -- a business blog, calls-to-action, landing pages -- are actually components that should be developed to align with the redesign. Content creation is obviously a cornerstone of any company''s inbound marketing shift, and most companies start (smartly) with a business blog. And anyone who has started business blogging knows there''s no time like the present to begin.
  • PUREB2B  |  SUNDAY, AUGUST 28, 2016
    [Business] Customer Acquisition: In-House or Outsourced?
    Lead generation capabilities have become a key factor that determines a business’ success or failure. You are out of business if you don’t have a prospect!” – Zig Ziglar. Furthermore, 72 percent of the companies surveyed believe their lead generation strategy was successful “to some extent” in achieving business objectives. In light of this, many businesses are looking for more ways to keep the influx of leads consistent.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 22, 2011
    [Business] The Seven Elements of Smart Content
    Despite the huge growth of eCommerce, most business is done by people, with people and for people … and is therefore built on relationships. . By Robert Dempsey, Contributing {grow} Columnist. You have relatively few options when it comes to building a relationship with new customers: . Meet them in person. Meet them over the phone. Meet them online using proactive contact on social media. Provide helpful, informative and entertaining content that will bring them to YOU.
  • KAPOST  |  WEDNESDAY, MARCH 15, 2017
    [Business] How to Generate Fresh, Customer-Centric Content
    It’s like taking the highlight reel of all your customer’s desires and showing how your business can meet needs easily; it’s akin to a magical partner that doesn’t mind doing all the housework, so you can relax. For B2B marketers, customer-centric content marketing shows your organization is listening, relating to specific customer needs and that the business cares about innovating on their behalf, rewarding loyalty.
  • MODERN MARKETING  |  SUNDAY, OCTOBER 6, 2013
    [Business] Do Modern Marketers Market Better After Eloqua Experience? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Tom Hardy | Tweet this With Eloqua Experience (#EE13) just a few weeks away, the Eloqua community is building to a crescendo of activity much like Santa’s workshop before the big day! With all the preparations, exciting speaker announcements and general buzz, I started thinking about how the conference directly impacts the effectiveness of our Modern Marketers.
  • MODERN MARKETING  |  MONDAY, DECEMBER 17, 2012
    [Business] The Impact of Online Video on Customer Support [CHART]
    The Impact of Online Video on Customer Support [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Andrew Stivelman | Tweet this In November, I asked what now appears to have been a rhetorical question: Is YouTube replacing the Printed Manual?
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 16, 2016
    [Business] Why Licensed and Curated Content Are Killing Your Content Strategy
    It’s a situation that plagues businesses of all sizes, from small businesses that feel their teams are too small to generate content of their own, to enterprise brands who can’t stomach the budgetary somersaults necessary to retool their current methods. I feel bad for marketers who want to revitalize their team’s content marketing strategy but find themselves caught in traditional ad-centric environments.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 16, 2015
    [Business] Know the Legal Risks of Blab for Brand Marketing
    The post Know the Legal Risks of Blab for Brand Marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kerry Gorgone, {grow} Contributing Columnist. Live streaming video has been all the rage since Meerkat debuted at SXSW 2015. Periscope rose to popularity soon after, and Blab has recently taken center stage. But should brands use these channels? To be sure, streaming video offers opportunities for to show your brand in a new light.
  • HUBSPOT  |  THURSDAY, JUNE 13, 2013
    [Business] Apple's Product Videos: Corporate Fluff or Brilliant Mission Statements?
    I think these videos are incredibly important, because before you shoot a minute of video or audition actors or build sets or write the first page of the script, you have to ask yourself a really huge and important question: Why are you in business? Partly that’s because we’re all so busy chasing the day-to-day stuff that we lose sight of the bigger picture.
  • KEO MARKETING  |  TUESDAY, JUNE 28, 2016
    [Business] Three Stats to Track for Sales Funnel Analysis
    Every business must attract enough visitors to start the flow into the top of the funnel. Businesses produce all sorts of content, from blog posts to articles to PPC ads, to attract leads. Explore both traffic (visits and views) and engagement from various sources of content to see where potential business is coming from and whether they are taking the next step to becoming a customer.
  • HUBSPOT  |  WEDNESDAY, AUGUST 17, 2011
    [Business] The Simple Secret to Increasing Your Social Media Following
    In social media marketing, generating a large following can be extremely helpful for businesses. While follower count isn't a metric businesses should obsess over , increasing followers can help you extend your online reach. And the larger the reach, the more visitors you can drive to your website and the more leads you can generate for your business (and these are the metrics you should really care about).
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, SEPTEMBER 23, 2012
    [Business] Sales Leadership: The Impact of Creating a Sales Process
    Ken provides Keynotes, consulting services and products designed to improve business performance. Ken@AcumenMgmt.com www.AcumenManagement.com. Sales Leadership: The Impact of a Creating a Sales Process . It occurs almost every time I speak or every initial client visit. Whether your organization is using CRM or not I find that most organizations have not taken the time to define, write out and train their sales team on how to use prescriptive a sales process.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JANUARY 3, 2012
    [Business] Your 2012 Sales Plan
    Ken Thoreson provides Keynotes, consulting services and products designed to improve business performance. Ken@AcumenMgmt.com www.AcumenManagement.com (website). Your 2012 Sales Plan. It’s a little late to begin planning your 2012 Sales Plan, but in a conversation last week with a reader of this blog, I realized there maybe others who have not formalized their 2012 plan. I have included below the various “categories” you should consider in building a plan.
  • INFER  |  SUNDAY, OCTOBER 16, 2016
    [Business] Tips for Using Retargeting to Drive ABM Success (Part 1)
    Given this environment, I’m passionate about customer marketing campaigns—they’re a vital part of the marketing mix for Software as a Service (SaaS) businesses like Infer. This article was originally published on the AdRoll Blog by Sean Zinsmeister , Senior Director of Product Marketing at Infer. Part 1 – Amplifying Your Customer Platform with B2B Retargeting. Part 2 – Infusing Predictive Insights into ABM Prospecting.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 29, 2014
    [Business] 6 Tips to Whip Your Subject Lines into Shape for 2015
    Ryan Hughes, co-owner of Port Crossfit , spotted an article that fit his business, so he shared it with his clients. It’s almost a New Year and that means the inevitable New Year’s resolutions. One of the most common resolutions is getting into shape. We’re here to act as your email personal trainer and help you chisel your subject lines into lean, mean open inducing machines. Here are some tips to whip your subject lines into shape this year: 1. Trim the excess.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 29, 2015
    [Business] 5 Writing Hacks to Resuscitate Your Content Marketing Efforts
    It’s no secret that people are busy and they don’t have the time – or the inclination – to sift through boring blog headlines that might contain killer content. As the weather gets colder and I settle back into my familiar pattern of staying inside and watching lots of TV, I find I’m drawn to hospital dramas. Not because they’re particularly good or anything – but because they’re on.
  • HUBSPOT  |  FRIDAY, AUGUST 9, 2013
    [Business] 10 Cool INBOUND 2013 Perks You Might Not Be Aware Of
    If she can make global warming, PowerPoint, and Al Gore cool, can you imagine what she can do for your business? Over three decades, he became a thought leader within the Domino’s organization, leveraging social media and pioneering online ordering to grow his franchise into a $7 million per year business.
  • MARKETRI  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Business] Why Marketing and Technology Go Hand In Hand
    And over the past several years, the concept of blogging for business and publishing online content has absolutely exploded. Some things are simply better together: peanut butter and chocolate, popcorn and movies, Carrie and Mr. Big, marketing and technology. You’re probably thinking, “Hold up, did she say just say marketing and technology!?” ” That’s right, everyone.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Business] 5 Online Marketing Tips Every Financial Advisor Should Know
    To learn more about this approach, check out these five tips and tricks for using online communication to prove that you're a financial advisor people actually want to do business with. Takeaway: Investing in your personal presence online is a great investment in your business. According to a study by Hearts and Wallets , there is a significant gap in trust between consumers and financial institutions.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 16, 2014
    [Business] Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report
    thinking “digital-first” And what really comes to mind for me is that all of the above could appear on the list of to-do’s for many CMOs and marketing leaders from businesses of every size. By now, you’ve likely heard about the New York Times Digital Innovation Report.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 17, 2015
    [Business] Your Website is the Hub of Your Firm’s Online Presence
    We know from research that a professional services firm’s website is firmly wedged into its business development process. “If we use the right structure, our website traffic and business will increase” While there's some truth to this (depending on what kind of website your firm is starting with) - the effect is less important than how the website is supported and promoted through other channels.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 8, 2014
    [Business] The 5 "Must Haves" To Ignite A Lead Generation Blog
    To generate leads, a business blog needs to have remarkable content that prospective customers will love and share on social media. Artillery B2B Marketing Blog > The Forward Observer Do you want to turn your blog into a red-hot lead generation sales machine? These five things will help you set the blogging world on fire.
  • MODERN MARKETING  |  THURSDAY, MAY 7, 2015
    [Business] Tivoli Gardens Creates Digital Magic With An Omni-Channel Approach
    As part of this omni-channel strategy, onsite kiosks provide customers with park information and allow them to exchange day tickets for season passes - a great upsell opportunity for the park in busy seasons. With so many potential customers using digital devices, brands can no longer just rely on their offline presence. However, many companies find it challenging to bring their physical brand to life digitally.
  • MODERN MARKETING  |  FRIDAY, SEPTEMBER 9, 2011
    [Business] Virtual Philanthropy: How Eloqua Gained 1,400 Facebook Fans in 10 Days
    Virtual Philanthropy: How Eloqua Gained 1,400 Facebook Fans in 10 Days is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this When you succeed, it’s important to give back, right? And should that be limited purely to the physical world? Or does this rule apply to virtual currency as well? Recently, we experimented with a new gaming/social media experiment.
  • BIZNOLOGY  |  TUESDAY, JUNE 24, 2014
    [Business] Social networking services should be facilitated not controlled
    The only choice you have as a business and as a host is who you invite to be your first 10-100 members. Way back in 2000, Amy Jo Kim wrote the book on best practices and strategies on how to start, build, grow, and maintain online communities in Community Building on the Web : Secret Strategies for Successful Online Communities. If you can find a copy, buy one. Everything Amy Jo Kim recommends can be mapped perfectly to web2.0
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Business] Pin Like a Pro: 8 Simple Ways to Take Your Pinterest Pins Up a Notch
    I can''t use rich pins for my business. Optimizing your Pinterest pins will help potential customers find you, but it will also establish you as a business worth following. Tumblr. Instagram. The rise of the visual web and the growing popularity of visual communication are among inbound marketing''s most prominent trends. Humans are hardwired to respond to pictures, and have been since before the days of hieroglyphics and Paleolithic paintings in caves.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 22, 2016
    [Business] 5 Reasons GE’s Content Goes Viral on Reddit (and Everywhere Else)
    ” Kellner was in an airplane over Lake Michigan because he was flying 500 miles with Brad Mottier, who runs GE Aviation’s business and general aviation edition. The angle focused on the business and history. Flying 2,500 feet over Lake Michigan in a two-seater airplane, GE Reports Editor-in-Chief Tomas Kellner had some tough choices to make. Should he keep his Periscope live stream going for his captivated audience, or use his phone to switch over to GE’s Snapchat?
  • FATHOM  |  TUESDAY, JUNE 28, 2016
    [Business] Conquer Big Data with a CMO-CIO Partnership
    In other words, even though they’re ultimately concerned with business growth, they must be focused on appealing to customers to make that business growth happen. Alternatively, CIOs are finding themselves needing to look outward to business growth and strategy as well as the way that these elements fold into technology usage. 48% of CIOs feel marketing makes promises to the business without agreement from IT ( Deloitte ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 29, 2016
    [Business] Do you need copyright permission every time you quote someone’s work?
    appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kerry Gorgone, {grow} Contributing Columnist. Copyright and fair use reside in the grayest of gray legal areas. Which copyrighted works you can legally use (and how much you can legally use) present confusing questions, which I’ve covered previously for this blog. Yet confusion abounds.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, DECEMBER 10, 2012
    [Business] Guest Post: Managing Salespeople: Compensation Survey!
    Author Bio: Erica Bell is a small business writer who focuses on topics such as effective sales software and human resource solutions. As always, you’ll also get in-depth Service leadership analysis, providing you critical insight and guidance for optimizing compensation structures based on your Predominant Business Model© to drive towards higher operational maturity and Best-in-Class profit performance. Guest Posts for Your Sales Management Guru.
  • BIZNOLOGY  |  TUESDAY, AUGUST 6, 2013
    [Business] Why you must armor your online reputation
    When high-end online reputation management experts like me get together and kibitz about prospecting new business we always talk about how much all our clients would have benefited from taking our calls well before their sundry crises struck. Attacking you, your business, your profession, and even your partners and family, is free.
  • VIEWPOINT  |  TUESDAY, MARCH 12, 2013
    [Business] B2B Marketing & Sales Insights from Lori Wizdo of Forrester Research
    If a customer’s not ready to start a buying process, a sales rep—rightfully—doesn’t give that customer a lot of attention, because they’re supposed to bring in this quarter’s business. That means someone like an inside sales rep or a business development rep calls and is more like a concierge. I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 21, 2010
    [Business] Get ready. Social scoring will change your life.
    While it may be a sad and disturbing reality that we’re about to create a new social media caste system, the business benefits are obvious and powerful. The Harvard Business Review said that creating a robust online presence is the first step toward building a C-suite personal brand. Here’s the business opportunity of the year. There is an interesting, and perhaps alarming, trend brewing on the social media scene.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 28, 2012
    [Business] 2013: The Year of Internet Marketing Basics
    Social media – Make sure you do everything you can to fully understand Facebook, Twitter and LinkedIn, then use it appropriately to move your business forward. Photo credit: Wikipedia. This will be the only 2013 prediction or whatever you want to call it kind of post. I have never been comfortable with trying to predict the future especially in an industry where the landscape can change very quickly and without much warning.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 16, 2011
    [Business] Small Manufacturers Use Social Media Effectively
    Granted, many of these videos focus on equipment and capabilities but they do make a strong business case for the OEM buyer. Building end-to-end relationships leads to a more predictable stream of repeat business. Social media still remains a mystery to many manufacturers and industrial companies even though there is an abundance of evidence of its success in general B2B marketing.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 11, 2015
    [Business] Marketing’s Bright New Tool: Act-On Anywhere
    Here’s your number-one benefit: With Act-On Anywhere, you can stay within your favorite applications while still using marketing automation to create and optimize content, use email more effectively, and access more marketing engagement data to make better business decisions. Moving to a customer engagement-centered business culture can be comprehensive, profound change. Editor’s Note —.
  • BIZNOLOGY  |  THURSDAY, AUGUST 11, 2011
    [Business] Why article marketing is still important
    It's really anything that's shared anywhere online that represents your business. Image by Irina Souiki via Flickr. by Nick Stamoulis. If you're going to market online, it's all about the content. Web content is much more than simply what exists on your Web site. Article marketing used to be a necessary part of an online content marketing strategy, but its effectiveness has been put into question now that black hatters have given it a bad reputation.
<< 1 2 ... 130 131 132 133 134 ... 245 246 >>