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The Simple Content Marketing Strategy for Startups

Marketing Insider Group

You’re a startup. Unless you’re independently wealthy, you’re going to need some way to market your business. Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. That’s not only true for business-to-consumer (B2C) companies but even more so for business-to-business companies.

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Business to Business for Small Business

Webbiquity

In fact, there are nearly seven million small businesses in America. This includes everything from high-tech startups to mom-and-pop shops in your local town to freelance work done in your neighbor’s basement. As the drivers of employment growth, all of these businesses are vital. Big businesses market their strengths easily.

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Is Content Marketing the Right Choice for My Business?

Marketing Insider Group

Whether yours is a startup or an enterprise, B2B or B2C, thoughtful content informs your prospects and motivates them to become customers. Content marketing works whether yours is a startup, a small-to-medium-sized business, or a multi-national enterprise. When they’re ready to buy, they’ll likely choose your business.

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Content Firm Buys B2B Marketing Data Startup

KEO Marketing

A service that specializes in providing content to a wide range of business clients now has a new resource to offer content-related data and insights to those clients, particularly those in the business-to-business sector.

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Choosing a Data Provider for your Business-to-Business Product, Part I: Market Landscape

Orb Intelligence

In a relatively short period of time, lead scoring, predictive analytics, and other innovative technologies have permanently transformed the way business-to-business (B2B) marketers and salespeople manage the sales funnel and close more business. Technology-Enabled Upstarts.

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How to Do an Efficiency Audit on Your B2B Company

Webbiquity

Every business-to-business (B2B) organization needs to make the most of limited time and resources. Efficiency is vital to conserving cash , the lifeblood of all businesses (startups particularly) that enables them to profitably grow revenue. Guest post by Eleanor Hecks. How large is the B2B market? trillion.

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Build Trust and Loyalty: The Importance of Brand Authenticity for Your Business

Vision Edge Marketing

In fact, 70% of B2B buyers cite company reputation as the most influential factor when choosing with which company to do business. The company’s brand values, which include being easy to use, fun, and empowering, are reflected in its marketing campaigns, product design, and customer support.

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