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Grow SMB Revenues With Buyer-Based Marketing

Tony Zambito

This is part 3 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . The sheer size of the SMB makes for a daunting task for any organization intent on marketing to the SMB segment.

SMB 100
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Your Top Priority Is Growing The SMB Revenue Base – Now What?

Tony Zambito

This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . Challenging Dell and its’ low cost entry strategy for small to mid-size businesses. A New Challenge And A New Frontier.

SMB 100
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The Ultimate B2B Marketing Glossary

Envy

B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. B2C means Business to Consumer, because surprise surprise, they sell directly to consumers. SaaS products are cloud-based tools and apps, and SaaS marketing knows the right tricks for this specific vertical.

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PowerViews with Tony Jaros: The New Demand Waterfall, Alignment & SLAs

ViewPoint

It’s almost like we put our heads in the sand when you think about the way we behave as business people vs. mobile in our personal lives. And we think that’s not going to carry over and be the case in business-to-business?

Demand 120
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How To Get To Know The New SMB Buyer

Tony Zambito

This is part 2 of a series on the challenge of targeting SMB markets and how the use of buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . One, that many Fortune 1000 and Global 2000 organizations are turning a focused eye towards growing their SMB customer and revenue base.

SMB 100
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How Do I Create a Content Plan? Three Sample Scenarios for Success

ClearVoice

A great starting point for SMB is budgeting $5k per month for an outsourced agency, such as ClearVoice. Although content marketing needs vary business to business, this is a sample of a content plan you could expect to receive over the course of a year with a $5K monthly budget: Technical and keyword audit (once annually).

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4 Steps to B2B SEO Accountability

Online Marketing Institute

Following entrepreneurial stints at PPC marketing firm Clix Marketing, and again with digital boutique NOEINK, Ryan joined HSR Business to Business (now GyroHSR) in 2007 to lead the agencys Search Marketing practice.

SEO 40