Choosing a Data Provider for your Business-to-Business Product, Part I: Market Landscape
Orb Intelligence
FEBRUARY 4, 2015
In a relatively short period of time, lead scoring, predictive analytics, and other innovative technologies have permanently transformed the way business-to-business (B2B) marketers and salespeople manage the sales funnel and close more business. A good example are ReachForce and InsideView.
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