Tony Zambito

MAY 23, 2017

Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets. In the past ten plus years, we have seen a tumultuous upheaval in both the world of buyers and how marketing is adapting. How should business leaders and CMOs look towards the future, then?

B2B Marketing 227

B2B Marketing Planning Buyer Personas B2B 227

SalesIntel

JULY 21, 2023

Business-to-business search engine optimization, or B2B SEO, is an online marketing strategy with two closely connected goals. The basic objective is to improve your rankings in the search engine results and boost your SEO to make it easier for businesses that are interested in your products or services to find your website.

B2B Sales 52

B2B Sales SEO Buyer Personas Marketing & Strategy 52

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. This leads in to the need to approach content planning strategically for B2B SEO.

SEO 122

SEO Top of Funnel Buyer Personas B2B 122

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

Personalization 118

Personalization Practices Allocation Enterprise Management 118

SalesIntel

JULY 13, 2021

Effective marketing is no easy feat. Throw in the complexities of marketing to other organizations, and it’s tricky to know where to start. Your overarching growth marketing strategy needs to speak to your sales goals and objectives as a business. Read More: B2B Content Marketing: The Quick & Easy Guide ].

Sales Management 98

Sales Management B2B Marketing Personalization Planning 98

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. B2B marketers and entrepreneurs need to be more strategic than ever with content marketing to build credibility and rise above the mediocre. What is Content Marketing?

Marketing AI 52

Marketing AI B2B Marketing Webinar Metrics Marketing & Strategy 52

The Marketing Blender

FEBRUARY 26, 2024

The complexity of business-to-business sales and marketing can make it hard to find a marketing agency or Chief Marketing Officer with the right experience to help you hit your revenue targets. It matters more that they know how to use B2B marketing to drive results across a variety of industries.

CMO 52

CMO Paid Search Agency Advertising Agencies Ad Agencies 52

B2B Marketing Traction

APRIL 27, 2012

Any business-to-business blog must reflect your business’s marketing persona. The marketing persona is important whether or not you outsource your marketing. The persona is even more important when you outsource marketing tasks to writers or consultants.

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

SalesIntel

JANUARY 27, 2022

A business-to-business (B2B) Search Engine Optimization (SEO) plan is a valuable marketing method that any B2B company should employ to attract targeted, high-value customers. With that said, below is a how-to guide on developing the best SEO strategy for your B2B business. . Start With a Buyer Persona.

SEO 52

SEO Webinar Metrics Buyer Personas Ideal Customer Profiles 52

Tony Zambito

SEPTEMBER 6, 2016

In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial. I believe, in part, the issue is fertilized by efforts to capitalize on the emerging popularity of the term buyer persona.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

Tony Zambito

NOVEMBER 1, 2015

A recent survey by B2B Marketing, in conjunction with the UK-based agency Tomorrow People, indicated only 38% of marketers considered their content to be “very customer-centric.” One of the key premises of user personas and buyer personas, since their origins, are they can foster a common view of customers within organizations.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B Marketing Paid Search Agency 100

Conversica

JANUARY 8, 2020

Business-to-business (B2B) conversations also rely on context and familiarity. For B2Bs to ensure that conversations with prospects are productive, Marketing and Sales teams need to properly assess to whom their products/services are relevant. But it’s not just personal conversations that benefit from these components.

Marketing AI 81

Marketing AI Demand Sales Qualified Leads Ideal Customer Profiles 81

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Marketing Insider Group

AUGUST 7, 2015

Business-to-Business thrives on the simple basic principle of buying and selling. So powerful, in fact, B2B decision makers often select strategies, short-term plans, and long-term plans based upon the personalized goals they may be striving for. Buyer Personas Represent Goal-Directed Motivations.

Buy 100

Buy Buyer Personas B2B Fulfillment 100

Tony Zambito

JANUARY 24, 2016

At the start of every year, CMOs and their teams can be besieged by proclamations of the three, four, five, or six things that they must do to succeed in marketing. One thing that is clear is the dynamics of markets, customers, and sellers continue to unfold in new ways. What Should Guide Marketing? by Anton Scherbik.

Planning 100

Planning Buyer Personas Paid Search Agency Marketing & Strategy 100

Tony Zambito

JUNE 5, 2016

However, what should be noted by B2B CMO’s and leaders today is this interesting notion: much of today’s planning, strategizing, activity, and etc. In other words, approximately 80% of marketing and sales investments are going towards 20% of the buying decision. Buyer persona research can play a role.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Vision6

APRIL 4, 2023

Did you know that B2B email marketing can be a highly effective way to connect with other businesses? Whether you’re new to B2B email marketing or a seasoned pro, this guide will provide actionable tips and insights to help you take your email marketing to the next level. What is B2B email marketing?

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Marketing terms. Account Based Marketing ! B2B (Business to Business) companies sell their products or services to other businesses, not to consumers.

Marketing Analytics Tools 117

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 117

The Marketing Blender

MAY 17, 2022

Build a Successful B2B Content Marketing Strategy in 5 Steps. A B2B content marketing strategy is absolutely necessary in order to connect with potential customers, prove your expertise, demonstrate value, and grow your brand. However, B2B companies often have a tendency to skip this component of marketing. . Contact Us. .

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Content Marketing 52

SocialPilot

FEBRUARY 29, 2024

Social media is indeed a powerful tool to achieve various marketing objectives like reaching a wider audience, increasing brand awareness, fostering customer engagement, and cost-effectively generating leads. GET STARTED FOR FREE What do Social Media Marketing Services Include? What Does Social Media Management Cost Look Like?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Social Media 52

Tony Zambito

SEPTEMBER 19, 2016

Meaning marketers today must account for how to adapt to behavioral shifts caused by the omnipresence of digital and online information. The digital transformation is causing many CMOs today to reevaluate exactly what content marketing may mean to their overall marketing strategy. Marketing Campaigns: A Thing Of The Past.

Buyer Personas 0

Buyer Personas Planning Paid Search Agency Content 0

ClearVoice

OCTOBER 14, 2022

However, there’s much more to content marketing than publishing loads of content pieces for your business. From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. The State of Content Marketing.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Tony Zambito

NOVEMBER 22, 2015

2 – Persona-Based Common Views. One of the central purposes of personas, archetypal representations of customers and their goal-directed behaviors, is to help enterprises develop a common view of customers. Organizations should strive to develop buyer personas , user personas, and customer personas.

Buyer Personas 100

Buyer Personas Lead Ranking Buy Research 100

Tony Zambito

JULY 1, 2016

The stunning outcome of Britain’s decisive vote to exit the European Union has caught the political, economic, and business world by surprise. One area of concern for businesses is how to approach and conduct global business marketing. Making it harder to market in certain regions or countries. GE CEO, Jeffrey R.

Buyer Personas 101

Buyer Personas Planning Business Paid Search Agency 101

Circle Studio

OCTOBER 25, 2018

Account-based marketing (ABM) is a powerful B2B strategy for reaching and engaging specific, named targets in order to grow your sales pipeline. For B2B firms with high-value, low-volume deals, ABM can help align the efforts of marketing and business development, while providing more intentional support during a long and complex sales cycle.

Account Based Marketing 60

Account Based Marketing ABM Planning Paid Search Agency 60

Tony Zambito

SEPTEMBER 27, 2015

At the same time, the ability of marketing to influence and support the entire customer lifecycle continues to expand. Such pressing concerns have CMOs seeking better ways to understand the entire buying cycle, as opposed to marketing’s traditional concern with building awareness. Fundamental Flaw. Related articles.

Allocation 100

Allocation Buyer Personas CMO Press 100

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Marketing is an important aspect for any business looking to achieve consistent and continuing success. Keeping up with all these new strategies, like e-commerce marketing, can be daunting sometimes. Business to Consumer (B2C). We’ve got your back.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

KEO Marketing

OCTOBER 30, 2017

Successful marketing depends on personalization. Persona based marketing helps you provide structure and insight to your company’s inbound marketing campaigns. Using market research and existing customer data, you can define your ideal customer in a very detailed manner. Making a Case for Persona Based Marketing.

Paid Search Agency 48

Paid Search Agency Planning Buyer Personas Advertising Agencies 48

Walker Sands

MARCH 5, 2021

The AVA Digital Awards recognize and celebrate the professionals responsible for the planning, direction, design and production of digital communication, and we’re incredibly proud of our creative and web teams for continuing to produce award-winning work.

Creativity 52

Creativity Lead Ranking Lead Scoring Advertising Agencies 52

Tony Zambito

JANUARY 25, 2012

In the business-to-business world, the quest to connect with decision-makers has been and most likely will continue to be the main challenge confronting B2B leaders. For decades, B2B sales and marketing has relied on business information of the likes of Hoovers , Dun & Bradstreet , and others. What has been missing?

Buyer Personas 100

Buyer Personas B2B Allocation Peer-to-peer 100

Sana Commerce

MAY 17, 2023

For the average business to business (B2B) organization, a significant portion of marketing spend goes towards paid advertising. Cost-effective lead generation : Unlike paid ads, which leave you having to spread out your budget per click or conversion, well-planned SEO can bring in highly relevant traffic for virtually no cost.

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

6sense

DECEMBER 8, 2021

A global health crisis, economic uncertainty, social distancing — as marketing leaders, it’s hard to lead our teams right now. But when I plan for my team’s success, I like formulas. Do we dump it into advertising, paid social or another “digital” marketing function? First I: In-Market. Photo: Getty. Use good judgment?

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Work Management Marketing Management 48

B2B Marketing Traction

JUNE 17, 2014

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. You don’t have a plan or strategy for your online and social media presence. Web Site Projects b2b marketing SEO website'

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Digital Marketer

FEBRUARY 1, 2024

Unveiling Strategies to Amplify Sales Through Effective Customer Testimonials Explore the untapped potential of leveraging customer success Welcome to this insightful podcast episode where we explore the untapped potential of leveraging customer success for new business growth and opportunities.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Valasys

OCTOBER 31, 2019

Over the years B2B marketing strategies have changing, in part because of the superfluous volumes of data being generated & employed by the business in their decision-making process & in part because of the evolution in the researching habits of the prospects. Steps to Building B2B Marketing Campaigns.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

B2B Marketing Traction

JULY 1, 2015

If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track. First, know that it’s OK to start or restart marketing. Marketing can be challenging. Your audience can change.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

KEO Marketing

AUGUST 30, 2017

In today’s post, we have packaged together three of our most popular blog posts that can help you learn ways to refresh your technology company’s digital marketing strategy. Here are some highlights from each post: Five Content Marketing Strategies for Technology Companies. Ask Your B2B Technology Marketing Agency These Questions.

Paid Search Agency 48

Paid Search Agency Budget Programs Advertising Agencies Companies 48