Oracle Eloqua Named a Leader in the Gartner Magic Quadrant for CRM Lead Management

Modern Marketing

by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year. Click here to download the Gartner Magic Quadrant for CRM Lead Management.

Is Your Organization Likeable? Are You Attracting the Right Buyers?

Tony Zambito

Since, this phrase has been used to help explain attraction-based theories and concepts in many areas of the social sciences throughout the 20th century and now into the 21st century. Does your organization have so called “laws of attraction” attributes that buyers are attracted to?

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Marketing Automation Simplified [Slide Deck]

Modern Marketing

by Eloqua | Tweet this Looking for more information about marketing automation, but afraid to ask? Calm your marketing chaos! Marketing Automation Simplified from Eloqua.

Does Automation Impact Lead Conversion Rates? [CHART]

Modern Marketing

by Paul Teshima | Tweet this We have been tracking lead conversion rates from campaigns for the past 3 years, and when we did an analysis to compare campaigns with automation , to those without, we were not surprised to see that automated campaigns on average have a >200% higher conversion rate.

How To Improve Conversion From Suspect To Advocacy: Tips Along The Journey

Modern Marketing

While it can seem like a challenge to “keep up” with your target audience as a result, you can glean a lot of critical benefits by leveraging process-oriented approaches to data management. Respond to observed trends in a timely manner.

6 Steps to Defining Your Value Proposition from MarketingSherpa

Modern Marketing

That’s how Dr. Flint McGlaughlin, Managing Director and CEO of MECLabs , kicked off the MarketingSherpa B2B Summit 2011 today – and appropriately so. B2B marketing lives or dies based on your value proposition. Both of these need to be backed up with evidence.

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The Marketing Skills Gap is Very Real

Modern Marketing

by Christina Pappas | Tweet this Marketing might be in my blood. My father was a marketer before me, back in the 80’s and 90’s on the cusp of the personal computer and the birth of the Internet. But fast-forward 10, 15 years and those same marketers we’re now trying to figure out SEO strategy, adopting marketing automation to track buyer behavior and deliver timely content, and parsing social media for lead generation opportunities.

4 Lead Nurturing Campaigns to Run After the Sales Cycle

Modern Marketing

by Dan Pecoraro | Tweet this We often talk about lead nurturing campaigns as if they are monolithic. Some you might not have occurred to you. Here are a few different types you might find after the sales cycle has come to a conclusion. With lead nurturing you can focus the customer’s attention on the competitor’s weaknesses and set high standards for their satisfaction. For this group, time your campaign to start just before the new fiscal year begins.

Book Review: “Successful Selling” by Matt Heinz

Modern Marketing

by Chad Horenfeldt | Tweet this As someone who engages daily with b2b marketers looking to drive alignment between sales and marketing , there are plenty of books, podcasts and blogs out there full of platitudes but short on practical advice.

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7 Resolutions B2B Marketers Shouldn’t Make

Modern Marketing

by Jesse Noyes | Tweet this Every New Years many of us choose to draw up a number of resolutions: areas of our life and work where will improve or kick old habits. B2B marketers are no different. But while improving your marketing efforts is a laudable and necessary goal, some resolutions can lead you down a bad road when not completely thought out. Today, we spotlight 7 wholesale New Years resolutions your marketing team should avoid. Welcome to the club.

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3 Cool Lead Nurturing Programs You’re Not Running

Modern Marketing

by Jennifer Talcott | Tweet this I’ve been in the marketing automation community for about 7 years. In that time, I’ve seen lead nurturing go from “nice to have” to a hard-set business requirement for major, fast-growing businesses. While there’s something to be said for the standard use case meant to educate prospects, lead nurturing can do so much more. The “Introduction to Sales” Nurturing.

The What, Who and Why of Lead Scoring [Video]

Modern Marketing

by Jesse Noyes | Tweet this If you work in B2B marketing, there’s a good chance you’ve heard about lead scoring. But maybe you’re wondering what exactly lead scoring means, who are the types of companies using it and why you should do the same. Luckily, we caught up Brian Carroll , Executive Director of MECLABS , to get the answers. Click here to view the embedded video. What is lead scoring? What got their interest, and that will apply to the score.

Why Lead Scoring is the New Opportunity Stage

Modern Marketing

By the time a potential buyer is talking to you, she has probably done plenty of research and might even be leaning towards a particular vendor. Whether you’re “the one” or just column fodder depends on whether you’re able to get real answers to questions like, “What’s your budget?” If you can’t get honest answers, how do you know where to put a lead in the pipeline? That’s where lead scoring comes in.

Tips to Re-Engage and Get Those Cold Contacts Warm Again [New Guide]

Modern Marketing

by Jonathan Riemer | Tweet this While it’s always a good practice to clean out your database from time to time, you can bet there are always some valuable contacts hidden amongst the stale. Consider these thoughts as you strive to rekindle relationships: 1.

How to Marry Digital and Human-Touch B2B Marketing

Modern Marketing

by contributor | Tweet this Editor’s Note: Jeff Kalter is CEO of 3D2B , a global business-to-business telemarketing company that bridges the divide between marketing and sales. Online Marketing: Bait for Leads.

Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation

Customer Experience Matrix

Summary: Alsa Marketing is a late entry to small business marketing automation. They support multiple languages, which should gain them some business. Otherwise, though, it will be tough for them to compete with better-established players. It’s harder every day for a new company to enter the business-to-business marketing automation industry. These can all be hard to find, although they’re certainly not unique. (As

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5 Surprising Uses for Marketing Automation

Modern Marketing

by Christina Pappas | Tweet this What’s the first thing that springs to mind when you hear the words ‘ marketing automation ’? For me, it’s email campaigns, lead nurturing, lead scoring, lead generation and lead management. But there are so many other ways to get more out of your marketing automation investment, from smoothing out the recruiting process to pushing real-time info to sales. Event Management.

New Benchmark Conversion Rates for Lead Stages [Infographic]

Modern Marketing

by Eloqua | Tweet this Maribeth Ross, Chief Content Officer and Marketing Effectiveness and Strategy analyst at the Aberdeen Group, recently released new research on how Best-in-Class companies are measuring and reporting conversion through lead stages. Marketing Measurement

The Annuitas Group and Harte-Hanks Announce Strategic Alliance

ANNUITAS

Relationship expands end-to-end demand generation and lead management service offerings for clients. Grand Rapids, MI – August 30, 2011 – The Annuitas Group, an expert provider of lead management process services, today announced that it has formalized an alliance with Harte-Hanks, Inc. HHS), a direct marketing services company that offers the widest variety of integrated, multichannel, data-driven solutions for top brands around the globe.

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days.

Important Marketing Terms that Every B2B Executive Should Know

Circle Studio

Every industry and trade has their own terminology—words and phrases that may be unfamiliar to those on the outside. Marketing is no exception, with an ever-expanding vocabulary of terms and jargon that may at times sound like a foreign language to business executives in non-marketing roles. We’ve set out to help demystify some of the most common B2B marketing jargon: A/B testing – Testing two versions of an element with two separate audiences.