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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. The Basics B2B : Business to business. SME : Subject Matter Expert. SMB : Small and Medium Businesses. LPO : Landing Page Optimization.

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B2B marketers are stumbling in the dark

Online Marketing Institute

Never stops testing – in Digital Land, we can test everything that moves. But there is no such thing. B2B marketers tend to stumble from one year to the next condemned to repeat their mistakes and forego the opportunities that learning creates. Why wouldnt we? 237 posts from The Drama 2.0