Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. Don’t ignore low-volume and long-tail keywords.

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

Hubspot

MARCH 11, 2018

That's because we once lived in an era when, not even that long ago, that was the purpose of pages like these. Take, for example, something that was said by WP Engine CEO Heather Brunner at an earlier SXSW panel: Businesses need to ask themselves, "What’s right for your employees? You’re not liking yourself because of this, or that.

Social Media 78

Social Media Media Peer-to-peer Privacy 78

Single Grain

MAY 26, 2023

The world of search engine optimization in the business-to-business world is forever changing, but knowing the latest B2B SEO statistics can help you stay current. Being on top of the latest data will help you understand what’s really going on right now and what your business needs to do about it. HubSpot ) 3.2-3.5

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

The Lead Agency

MARCH 27, 2018

There are a number of business-to-business marketing opportunities out there that could act as excellent communication and promotional channels for your business. Why is business-to-business marketing so important for growing your business? Digital marketing for Business to business marketers.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. 4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Albacross

MAY 22, 2019

Positive example: Start My Free Trial. Nope, not by a long shot. Positive example: Book a 30-minute non-obligatory consultation. Positive example: Get a free website SEO audit worth $50. Next on our list of business-to-business lead generation tactics is… stealing your competitor’s leads! Size of the button.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91