What is Business to Business Digital Marketing?

KEO Marketing

Business to business digital marketing is a type of marketing needed by companies who sell to other companies. Why is business to business digital marketing so widely utilized? . Investing in a business to business digital marketing strategy .

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Tools I use to amplify social campaigns


I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight.

Trending Sources

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. Better yet, the price was just right, ranging between 15 to 25 cents per click.

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4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Here are some lessons CMOs can use to get strategic in their approach while driving real, impact-filled growth to the bottom line. It’s important to strike the right balance between optimal performance (page-load time) and customization, as the two are interrelated.

What the slow death of B2B publishing means for marketers

Chris Koch

This cartoon making the rounds online captures the frustration journalists have with their online plight--and reveals the opportunity B2B marketers have to fill the content gap. Marketers always struggle with what to do next. The business model is broken.

359 Million Reasons to Join Google+

Crimson Marketing

Google+ is absolutely one of the best social media networks available to you. A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix.

Why salespeople should sell ideas: an FAQ

Chris Koch

For the program to be successful, those ideas must find their way into the hands of salespeople. I think they need to be convinced. Buyers are spending much more time online than they used to. A (fairly old) study by Forbes and Google found that 80% of C-level executives perform at least three web searches per day. No doubt that number has continued to go up—especially with the rise of mobile and social media. What does online search have to do with selling?

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6 lessons on how NOT to market to customers

Chris Koch

Here’s the kind of pressure that social media puts on us: After not posting anything to my blog in nearly six weeks, I feel compelled to offer an explanation. Social media are like a school of sharks; keep moving forward or sink lifelessly to the bottom. I broke my hip about four weeks ago (my bike slid from underneath me on a rainy morning on my way to work). I thought drugs were supposed to prevent that sort of thing.). You’re going to be going to surgery.

5 Marketing Problems Google+ Says It Can Solve

Modern Marketing

by Jesse Noyes | Tweet this Modern marketers face a slew of problems: a fractured media environment, a need to target and segment messaging across platforms, a noisy marketplace. Social media was supposed to help address many of these issues. ” Want more about Google+?

32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility.

Google+ Opens Up Brand Pages…Sort Of

Modern Marketing

by Jesse Noyes | Tweet this From the moment Google unveiled its social networking platform, Google+, marketers and brand managers have been asking, “ When will brand pages be available? ” Google’s answer is today …kind of. Direct Tie in Google Search.

[Chart] Google+ Posts Drop Even as Accounts Rise

Modern Marketing

by Jesse Noyes | Tweet this Google+ is growing fast, and most marketers should be considering what, if any, plans they should make for conducting programs through this new social network when they eventually launch their inevitable business offering. What does this mean to Marketers?

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Facebook and Google Going Big on Online Display Ads

Modern Marketing

But Google broke through for the first time this year, delivering nearly 40.5 The reason for this sudden rise, comScore explains, is the battery of products Google is marketing, which include Google Chrome, Google Offers and Google+.

Why You’re Going to Buy More Google AdWords [Chart]

Modern Marketing

So – search engine optimizers were dealt a blow because you could no longer see what keywords were working for this segment of people visiting your site, apparently originally estimated by a Google engineer to be under 10% of Google Searches.

Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads

Vertical Response

So you have a small advertising budget and are trying to figure out how to get the most bang for your buck. Should you bet your marketing dollars on Google Adwords – the search engine behemoth’s online advertising service? and track them in Google Analytics.

Manic Depressive or Social Media Maniac? – by John Leavy

Great B2B Marketing

They don’t post to their blog or text to their friends or colleagues for weeks at a time. They don’t reply to messages sent to them nor do they participate in the community groups they joined with such enthusiasm. The company site looks like they have gone out of business. There’s no method to the company’s madness in being a social media participant. Their Blackberries set to vibrate they bounce across the conference table as the meeting drones on.

Use Google Trends to Guide Your Content and Campaigns

KEO Marketing

Many businesses have been stepping up their efforts to create high-quality content, due in part to the value that this content can offer for both search engine optimization and brand awareness. We’re talking about Google Trends.

Feeling for the Elephant: 4 Lessons from the Content Marketing Summit

Modern Marketing

A number of blind men each have the opportunity to inspect an elephant. To get the full idea of an elephant you’d have to combine all of the blind descriptions into one, big, woolly whole. To some, content feels like a PR campaign. Google Bookmarks.

The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. This could be a real game-changer in the small business marketing automation landscape. intended to make money on its own) rather than strategic (i.e.,

How To Shorten The B2B Buyer Cycle With Landing Pages

B2B Marketing Insider

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Click here to cancel reply.

Why Your Competitor’s High Google Ranking May be a Good Thing

Modern Marketing

Your competitor rises in Google’s search results, you take the hit. The results are found in the paper “ Sponsored Search: How Organic Results Impact Sponsored Search Advertising Performance ,” written by business professors at the University of Texas, the University of Pennsylvania and Carnegie Mellon University. In other words, the data suggests that as customers research products, they narrow in on a smaller group of search results as they get closer to making a purchase.

Google’s Mobile-Friendly Algorithm Update is a Wake-Up Call for Professional Services Firms

Hinge Marketing

Google has never been reluctant to shake up the status quo when it comes to their search algorithms. Mobile search isn’t a new concern for Google—they’ve telegraphed their interest through experimentation with icons and labels for mobile-friendly sites.

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Taking Care of Business… -to-Business

MLT Creative

This morning, I Googled the acronym "TCB2B" to make sure I'm not stepping on the toes of anyone who might have coined it before me, but surprisingly, no one has - score! Do It : You've thought it through, now it's time to take action. It's not wrong to say no.

21 Spectacular SEO and Search Marketing Stats and Facts


As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). Search doesn’t only mean Google, but the elephant in the room can’t be ignored either.

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11 Infographics Marketers Should Keep Near Their Desks

Modern Marketing

With that in mind, we wanted to present 11 infographics marketers will probably want to download, print out and keep near their desks. In an age where social media is all the rage, it can be easy to forget just how effective email marketing is. How to Get More Likes on Facebook.

Back to Basics: 6 Quick Social Media Marketing Tips

Modern Marketing

With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing. So you’ve set up your Facebook page, Google+ page, and your Twitter profile…now what?

20 Experts, 1 Awesome Resource: The Social Media ProBook

Modern Marketing

by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves. The ProBook is a “re-imagining” to last year’s award-winning Social Media Playbook.

13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank

Modern Marketing

While the need for engagement is at an all time high, budgets, unfortunately never seem to be. Use it to convert files from URLs, as well as videos, which are then sent to you via email. It also enables you to customize links to optimize SEO, as well as track clicks and activity.

6 Trends Highlighted at Social Media Marketing World

Modern Marketing

Not only were some of the biggest names in social marketing there to present (Jay Baer, Chris Brogan, Mari Smith, Mark Schaefer, to name a few), but there was content to cover pretty much any social related topic one could ask for. Marketers are turning their focus to Google+.

4 Ways to Improve Your Online Marketing Funnel

Modern Marketing

He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey from online to offline channels. Inbound marketing, especially for B2B companies, is difficult to get right. It is important to get the basics right.

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Has the Launch of Gmail Tabs Affected Email Reads?

Modern Marketing

It’s been about three months since Gmail announced the launch of the inbox tabs, so we decided to look at the total number of email opens per email sent to the gmail.com domain to see if there has been any change in the weeks leading up to and after the launch.

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Remember LinkedIn for social media marketing


Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. Set Up Your LinkedIn Business Page.

Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.

Modern Marketing

Twitter brand pages hinge mainly on two elements: A branded header marketers can use to more prominently promote their logos and taglines; The ability to promote a particular tweet at the top of a brand’s timeline, which can contain an embedded video or photo. The open question is whether the long awaited brand pages will provide the firepower Twitter needs to compete with Facebook, LinkedIn and even Google+ for businesses’ attention.

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Multimedia Content on the Web: No Longer "New" Media

The Content Factor

A popular video about social media quotes the statistic that YouTube is the #2 search engine after Google. Tags: Business to Business (B2B read more.

3 Answers to Important Questions About Creating Collaborative Content

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Chris Moody , VP Marketing at Compendium , a content marketing platform to support process management. . You need to have content coming from many places – customers, employees, emails, etc.

The Future is Solomoco: 5 Predictions for Digital Marketing

Modern Marketing

The speaker, Tim Reis, Head of Social and Mobile Solutions for Google – Americas sums up the next few years for marketers and businesses in general as “solomoco”: social, local, mobile, commerce. Reis gave his perspective on what we should expect to see in the next five years. Seems pretty obvious since mobile devices are everywhere and smartphone sales continue to increase year after year. Marketers need to think about the “local” angle.

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Why Marketing Automation Vendors are Talking “Inbound Marketing” and “Content Marketing” [Chartapalooza]

Modern Marketing

For one, there is a “modern marketing” element to the terms. Using search volume as a proxy for demand, it’s easy to discern which concepts have captured the public’s attention. Google Insights would suggest content marketing is preferable for two reasons.

13 Events You Should Attend In 2013

Modern Marketing

As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. . GAUGE (Google Analytics Users Great Event).

Is Your Organization Prepared For Mobile Marketing? [CHART]

Modern Marketing

In the same way the Internet transformed how we do business; mobile technology has transformed how we listen, when we search, and where (physically) we look, in a much shorter timeframe. To reach today’s always-on consumers, a mobile marketing strategy is an imperative.

What Were the Biggest B2B Marketing Disruptions of 2011?

Modern Marketing

What better time to take a moment to ask, “What were the biggest B2B marketing disruptions of last year?” But we wanted to narrow down the field. So we asked 6 experts to sound off on what they thought the biggest B2B marketing disruptions of 2011. Google+ – Stephanie Tilton, Savvy B2B Marketing. Google+ was a major disruption in 2011, but not only because of the platform itself. “Google+.” Google.