Lead Forensics

NOVEMBER 21, 2023

As world leaders, activists, and policymakers converge to discuss the pressing issue of climate change, the ripple effects are expected to touch every corner of the global economy, including the business-to-business (B2B) sector.

Paid Search Agency 52

Paid Search Agency Companies B2B Work Management 52

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

6sense

DECEMBER 8, 2021

Even without events happening, we still have our pipeline goals, which leave us with tons of questions: Does that mean our event marketing money should go somewhere else, or do we just cut it altogether? Do we dump it into advertising, paid social or another “digital” marketing function?

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Work Management Marketing Management 48

ViewPoint

DECEMBER 17, 2013

She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. the HIMMS Media Group, and the Business Information Industry Association.

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

markempa

OCTOBER 2, 2006

« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

Webbiquity

DECEMBER 27, 2022

Subjects covered ranged from SEO and marketing performance to event marketing, remote work, branding, and the Metaverse. 7: Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports. Marketers, event producers, and prospective attendees are all expressing optimism about the road forward.

Top of Funnel 154

Top of Funnel Case Studies Case Study Paid Search Agency 154

Lead Liaison

NOVEMBER 2, 2018

Multi-day conferences, trade shows, conventions, seminars, thought-leadership workshops…these are all great examples of event marketing. They give businesses the chance to interact with consumers who are already 10 steps closer to purchasing, just by the simple fact that they are at the event in the first place.

Event Marketing 48

Event Marketing Statistics Enterprise Management Marketing Management 48

Content Standard

OCTOBER 22, 2014

Brands are itching to capitalize on event buzz, Skyword previously reported , with nearly 90 percent of marketing professionals considering real-time marketing crucial to their success in 2014. Business-to-business marketers are also leaning on social media to reach their goals.

Distribution 40

Distribution Tips Marketing & Strategy Content 40

SpotMe Blog

JUNE 2, 2021

In our comprehensive guide, we’ll talk more about B2B lead generation and why it’s important, as well as offer our winning strategies to get the most out of your next B2B event. Strategy #7) Use a B2B Event Marketing Platform That Will Track Your Event and Provide Valuable Insights. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

markempa

JULY 21, 2005

The secret to successful lead generation and marketing in the business-to-business space today is the process called lead nurturing, which converts more inquiries into qualified leads and qualified leads into sales. This action-oriented session will provide tips and best practices that you can put into practice immediately.

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

MLT Creative

APRIL 8, 2011

For several years in a row, we have received the award for “Best B2B Integrated Marketing Campaign,” and this year we also took home top honors for “Best Event Marketing Campaign – Under $100K.” Download content from our B2B Marketing Idea Series: View Billy's Other Blog Posts.

Advertising Agencies 40

Advertising Agencies B2B Marketing B to B Planning 40

markempa

AUGUST 17, 2007

The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

FEBRUARY 23, 2006

Normally, this article would only be open to American Marketing Association Members but InTouch was given special permission to share it with readers of the B2B Lead Generation Blog. a marketing and sales information services company in Southport, Conn.: a marketing and sales information services company in Southport, Conn.:

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation B to B Paid Search Agency 120

markempa

AUGUST 10, 2005

« Getting into big companies | Main | Lead Generation via white papers and webinars » Two new reports on marketing and lead generation If you sell complex services or technology solutions I encourage you investigate these reports, I think youll find a ton of value. Ive read both of them and they are terrific. Do you sell services?

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

markempa

JUNE 26, 2006

The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

markempa

MARCH 30, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! When buying a 79 cent can of fruit cocktail subconscious brand recognition is going to mean a lot.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

SpotMe Blog

SEPTEMBER 1, 2022

An example of augmented reality at events is creating an interactive venue map that attendees can use to explore a venue. Event planning terms: B. You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. Event marketing.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Zoominfo

JULY 14, 2023

A carefully crafted strategy not only helps businesses navigate the complex B2B landscape but also empowers them to connect with prospects, drive revenue growth, and foster long-term customer relationships. Here’s how to make sure your B2B marketing strategy gets results. What is B2B Marketing?

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Rev

APRIL 8, 2020

Five new realities redefine marketing starting now: The most obvious first: Events disappear in 2020 and then return slowly; forcing marketers to find new ways to generate leads. We are seeing a mass movement away from events towards content marketing as businesses scramble to fill pipelines.

Planning 124

Planning Work Management Marketing Plans Ideal Customer Profiles 124

ViewPoint

FEBRUARY 27, 2014

She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. the HIMMS Media Group, and the Business Information Industry Association.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Sage Marketing

NOVEMBER 24, 2019

Business-to-business personalized marketing is all about people. Business buyers don’t go to work and suddenly stop being consumers. Personalization for event marketing or trade show marketing – At an event, you can make the experience as personal as possible with name-tags, business cards, a guestbook, and more.

B2B Marketing 52

B2B Marketing Enterprise Management Personalization Tips 52

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

markempa

MAY 18, 2005

According to studies, the single biggest issue for contemporary business-to-business marketers is effective lead generation. Conversely, it has been pointed out that 80% of marketing expenditures on lead generation and collateral are wasted because the leads are ignored by sales people. Why did I write the book?

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Huptech Web

NOVEMBER 25, 2022

A growing number of businesses can increase their business by using the platform, though only some take advantage of it. LinkedIn trends in internet-based business-to-business marketing are a valuable source for B2B companies wishing to reach decision-makers.

Marketing AI 97

Marketing AI Trends Advertising Agencies Paid Search Agency 97