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Define and Conquer: Tips to Improve Sales and Marketing Alignment

Modern Marketing

The following is the first of a two-part series on strategies to bridge the gap between sales and marketing. So, to help your organization move towards blissful compatibility, we recommend a process-driven, metrics-oriented approach.

How To Predict Conversion Rates From Lead to Close With an ‘Exit Criteria’

Modern Marketing

The truth is that the measurement linking lead to closed deal is precarious at best. Far too many steps occur between those two moments to offer clarity and insight into our company’s “a typical deal.”

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3 Reports Every Marketer Should Run to Measure Lead Scoring Effectiveness

Modern Marketing

Lead scoring isn’t an “old fashioned trick” we used two or three years ago when automation system adoption began to grow rapidly. To focus on ramping up your automation efforts, you focus on lead nurturing to advance your engagement with prospects and customers.

4 Must Haves To Enhance Your Marketing Analysis Strategy [New Guide]

Modern Marketing

by Eloqua | Tweet this Are you reporting on the right information to support your organization’s efforts, and more importantly, maximized experiences with your brand? First, you should be sure to check off the following of your strategic planning list: 1.

4 Back to Basics Tips to Improve Lead Quality

Modern Marketing

Are most of your leads going in the garbage pile instead of the MQL (marketing qualified lead) or SAL (sales accepted lead) bucket? If you’re fishing for leads and getting a lot of junk, it’s time to do something about it. Understand the Buying Process.

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