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Is “social media campaign” an oxymoron?

Chris Koch

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.

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Is “social media campaign” an oxymoron?

Chris Koch

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.

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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013. Eloqua and CMO.com helped coordinate survey information.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. New York, NY. San Francisco, CA · [link].

Twitter 100
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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Specifically, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter.” Share this on Facebook. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on FriendFeed. Post on Google Buzz.

PR 100
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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.

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RedPoint Offers Broad, Deep B2C Marketing Automation

Customer Experience Matrix

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. These are currently used within the data management functions and matching algorithms.