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Who Goes to Eloqua Experience?

Modern Marketing

by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. But some of you out there might be asking, “Who goes to Eloqua Experience?”. It’s going to be huge! Who Goes to Eloqua Experience?

6 Marketing Lessons I Learned from Lean Software Geeks

Modern Marketing

That’s why I made my way to Lean Startup panel on the Product Lifecycle today. Hosted by Lean Startup guru, Eric Ries , it was an opportunity to dig out some agile marketing tips from the unexpected source of three software geeks: author Mary Poppendieck , Etsy CEO Chad Dickerson , and Spark59 Founder Ash Maurya. While the theme was geared towards lean startup fans, there was plenty of wisdom for B2B marketing. Sell Your Business, Not Your Product.

Study Shows SMB Marketers Want to Communicate Value with Metrics

Modern Marketing

BtoB’s study, sponsored by Oracle Eloqua , was based on an online survey fielded in May and June 2013 that generated 204 responses from companies with annual revenues of $25 million to $200 million. Join us for an October 29th webinar with Eloqua customers and BtoB leaders.

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What Marketers Should Know About Big Data – and How to Put it to Use

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Amanda Maksymiw , Content Marketing Manager at Lattice Engines , a company that delivers business applications to help marketing and sales predict and close their next customer. Throughout her career, she has advised and worked with several technology startups on their content strategies. So why are marketers still hesitant to tap into this incredible resource? Determine How To Get Started.