B2B Prospecting Data Just Keeps Getting Better
ViewPoint
DECEMBER 17, 2013
Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Company SWOT analysis (OneSource). Ruth consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology. List of company competitors (OneSource).
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