Can Sales Grow Your Marketing Database? [Chart]

Modern Marketing

by Jesse Noyes | Tweet this Marketers never stop worrying about growing the size of their contact database. A marketer can produce fantastic pieces of content and run amazing events to grow their database, and yet completely miss an obvious avenue to grow their reach.

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Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

Modern Marketing

We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. As such, you need to face the tough question: Is your email marketing messaging truly resonating with your audiences? (In

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How to Make Your Data Squeaky Clean

Modern Marketing

No question it’s a valuable part of your marketing, but sometimes it can feel like a big mess. But you don’t need to throw your hands in air. In fact, it could be just what the doctor ordered to get your campaign results backs on track.

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What Percentage of Your Data is Fake? [CHART]

Modern Marketing

by Anna Glushkovsky | Tweet this We’ve all done it before…fill in our names as “Anna Banana” with a title of “Miss Universe” to get to a free white paper, webinar or just to see what the next screen is! Eloqua provides a set of tools to deal with clean data.

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Which Metrics Do Most Marketers Rely On? [CHART]

Modern Marketing

by Jennifer Horton | Tweet this Measurement is often a main reason that many clients cite for investing in marketing automation. These folks are in hot demand and are transforming marketing’s reputation from “making things look pretty” to “results-driven decision making”.

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10 Marketing Nightmares

Modern Marketing

Those working in B2B marketing have their own special blend of anxieties and fears. Things like typos in big campaigns, mis-fired tweets and screwed up presentations are enough to scare even the most competent marketer. Showing Up to a Webinar with the Wrong Deck.

How to Optimize Your Marketing Database Strategy

Modern Marketing

by Anna Glushkovsky | Tweet this The most important question of any marketing database strategy is “What information is out there that I can access?”. The drive behind many demand generation campaigns is to collect valuable data on prospects, stuff like name, email, phone number, company and maybe title. But what is that worth to your business? So how do you optimize your marketing database in a way that will improve future campaigns?

11 Infographics Marketers Should Keep Near Their Desks

Modern Marketing

For marketers this kind of visual organization is invaluable for one simple reason: we’ve got a lot on our minds. With that in mind, we wanted to present 11 infographics marketers will probably want to download, print out and keep near their desks.