KoMarketing Associates

SEPTEMBER 4, 2018

The American Marketing Association, Deloitte and Duke University’s Fuqua School of Business recently conducted “The CMO Survey,” and discovered that spending on social media has increased more in the last year (between August 2017-2018) than in any prior survey year. Back in August 2017, about 9.8

Marketing Budget 122

Marketing Budget Social Media CMO Customer Surveys 122

KoMarketing Associates

JANUARY 31, 2018

Radius recently teamed up with the Harvard Business Review to discover how B2B marketers are making the most of their data and analytics. Winterberry Group conducted its “The State of Data 2017” report and found that by the end of 2017, U.S. It’s clear that companies want to do better,” wrote the authors of the report.

Marketing Report 187

Marketing Report B2B Marketing Data Hygiene Marketing & Strategy 187

Sword and the Script | B2B

MAY 17, 2022

“Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. That analysis is how the research firm sets up a paper that compares the results of several surveys over time. That’s up from 17 interactions in 2019.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

KoMarketing Associates

JANUARY 18, 2018

That’s why we looked back on some of our most insightful industry news pieces from 2017 to see where recent research suggests emphasis and focus. The “ B2B Enterprise Content Marketing 2017 : Benchmarks, Budgets, and Trends—North America” report offered great insights into the current state of B2B content marketing. Social Media.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

KoMarketing Associates

JANUARY 30, 2018

Wyzowl recently conducted “The State of Video Marketing 2018” survey to gauge how both customers and marketers are utilizing video content. This is an increase from the 63 percent that said they were doing so in 2017. In 2018, interactive video adoption is expected to increase from 1-in-5 marketers to almost 1-in-3.

Video Marketing 177

Video Marketing Content Paid Search Agency ROI 177

KoMarketing Associates

AUGUST 29, 2019

London Research recently published the “Customer Data Excellence” report in partnership with BlueVenn to gain a better understanding of how businesses are using CDPs to provide enhanced customer experiences. Approximately 44 percent of respondents reported “frequently” or “always” having the right data to inform business decisions in 2017.

Marketing Report 121

Marketing Report Planning Statistics Custom Publishing 121

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. FINDING : 77% of respondents said they conduct a detailed ROI analysis before making a final decision – an 11% increase from 2016.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

KoMarketing Associates

MAY 2, 2018

Korn Ferry recently conducted the “2018 CMO Pulse Survey” to determine how many marketing initiatives can be tied back to company success. Both analytics and personalization are in need of improvement, according to the survey, and previous research suggests that they go hand-in-hand.

Customer Surveys 170

Customer Surveys Paid Search Agency Companies Correlation 170

Circle Studio

DECEMBER 28, 2017

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Conduct One-on-One Interviews to Build Effective B2B Buyer Personas. Here’s a look at 5 examples.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

KoMarketing Associates

OCTOBER 23, 2018

SUMO Heavy recently conducted the “2018 Social Commerce Revisited” report to determine how customers are currently using social media and how it is influencing the buyer journey. Back in August 2017, nearly 9.8 Most marketers are already aware of the importance of utilizing social media. As of August 2018, about 13.8

Social Media 120

Social Media Purchase Customer Surveys Media 120

KoMarketing Associates

JUNE 4, 2019

London Research recently published the “Customer Data Excellence” report in partnership with BlueVenn to gain a better understanding of how businesses are using CDPs to provide enhanced customer experiences. Approximately 44 percent of respondents reported “frequently” or “always” having the right data to inform business decisions in 2017.

Planning 121

Planning Statistics Custom Publishing Paid Search Agency 121

KoMarketing Associates

MARCH 28, 2019

More people are becoming better at spotting paid search ads, but marketers are still benefiting, as customers are still clicking on them to learn more about business offerings. Clutch recently conducted a survey to gauge the benefits of paid search for marketers.

Customer Surveys 132

Customer Surveys Business Statistics Search Marketing 132

KoMarketing Associates

AUGUST 20, 2019

Ascend2 recently published the “Visualizing Marketing Data with Dashboards” survey to gauge how this tool is helping marketers better visualize their efficiency according to their KPIs. Back in 2017, approximately 44 percent of respondents reported “frequently” or “always” having the right data to inform business decisions.

Customer Surveys 121

Customer Surveys Marketing & Strategy Marketing Strategy Statistics 121

KoMarketing Associates

OCTOBER 15, 2018

Zenith recently published its Advertising Expenditure Forecasts for marketers, and statistics showed that between 2017 and 2020, total spending on paid search in the U.S. will increase from $86 billion to $109 billion. In addition, total spending on social media between this time period is expected to increase from $48 billion to $76 billion.

Paid Search Agency 123

Paid Search Agency Forecasting Social Media Search Marketing 123

DiscoverOrg

FEBRUARY 21, 2019

Conduct a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis with your marketing and sales teams to identify these areas, and then don’t be afraid to shift your direction. A 2018 HubSpot survey reports that 73% of marketers feel generally or tightly aligned (up from 22% of companies reporting close alignment in 2017!).

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176

KoMarketing Associates

DECEMBER 27, 2018

More people are becoming better at spotting paid search ads, but marketers are still benefiting, as customers are still clicking on them to learn more about business offerings. Clutch recently conducted a survey to gauge the benefits of paid search for marketers.

Customer Surveys 135

Customer Surveys Business Statistics Search Marketing 135

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. And every business wants more revenue to grow and expand. Image Source: The 2017 State of Inbound Report. Guest post by Brandon Brown.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

KoMarketing Associates

JANUARY 22, 2018

Clutch and Ignite Visibility recently conducted the “How Organic and Paid Search Inform SEO Strategy” survey to gauge how marketers are targeting their SEO efforts. Marketers are continuing to invest in SEO, and as they do so, research shows that they are shifting their focus toward social media marketing in the new year.

Social Media 178

Social Media Paid Search Agency Customer Surveys Social Marketing 178

KoMarketing Associates

APRIL 11, 2018

Netbase recently conducted the “2018 Social Media Marketing Survey: United States and Canada” to understand how top brands are ensuring success in the competitive digital space. Businesses are using social analytic data primarily to manage their community and engagement efforts (72.36 However, 37.64

Analytics 158

Analytics Social Marketing Campaigns Advertising Agencies 158

KoMarketing Associates

AUGUST 30, 2017

Automating some marketing processes can streamline day-to-day business, but how is technology benefiting marketers who have invested in the automation process? Recently, Econsultancy conducted the “2017 State of B2B Marketing Automation” report with Act-On Software to dive deeper into the concept.

Marketing Automation Services 149

Marketing Automation Services Marketing Automation Automation Peer-to-peer 149

DAGMAR Marketing

NOVEMBER 30, 2023

In that case, it will impact your progress and it could also have a negative impact on how users feel about your business overall. 2017 – Safari completely blocks third-party cookies. A great example of first-party data would be a geographic location, subscription information, or feedback from surveys.

Planning 98

Planning Privacy Paid Search Agency Transparency 98

KoMarketing Associates

JULY 10, 2018

Wipro Digital recently conducted a survey to determine how confident executive marketers are in MarTech. About 84 percent of survey respondents said that their company now has reskilling programs in place. The results showed that 75 percent of marketing executives are confident in their own MarTech proficiency.

Paid Search Agency 137

Paid Search Agency Advertising Agencies Digital Transformation Ad Agencies 137

B2B Marketing Directions

FEBRUARY 11, 2023

So, it seems appropriate that this month's Research Round-Up features two recent surveys that explore the state of AI in marketing.) So, it seems appropriate that this month's Research Round-Up features two recent surveys that explore the state of AI in marketing.) And another 33% said it is somewhat important.

Marketing AI 59

Marketing AI Research Planning Paid Search Agency 59

KoMarketing Associates

APRIL 19, 2017

According to the 2017 Marketing Leadership Survey from TrackMaven, just 27.6 This is followed by aligning KPIs to business goals (48.8 Most survey respondents (90.6 CEOs and CFOs want to know how marketing is moving the business forward, and how it contributes to revenue,” wrote the authors of the report.

Customer Surveys 138

Customer Surveys ROI Peer-to-peer Telemarketing 138

KoMarketing Associates

NOVEMBER 10, 2016

According to Content Marketing Institute and Marketing Profs, “B2B Content Marketing 2017: Benchmarks, Budgets and Trends” report , social media is tied for second (40 percent), in terms of tactics that B2B marketers believe to be critical to content marketing success in the new year. Social media spend will account for 20.9% source ).

Social Media 262

Social Media Marketing Budget Marketing Budget Creation Enterprise Management 262

Contently

JANUARY 4, 2017

According to a Salesforce survey of 4,000 marketers, native advertising is currently the third-most popular tactic, tied with video. That was a key question we wanted to answer this fall when we conducted an in-depth study on native advertising with the Tow-Knight Center for Entrepreneurial Journalism at CUNY.

Advertising Agencies 97

Advertising Agencies Advertisements Advertising Effectiveness 97

KoMarketing Associates

OCTOBER 8, 2018

Engagio recently conducted the “ABM Outlook Survey 2018: An Overview of the State of Account Based Marketing” report and found that about half of respondents (44.95 In 2017, only 20 percent of the total marketing budget was dedicated to ABM. percent) have “just started” to use an ABM program.

Account Based Marketing 123

Account Based Marketing Customer Surveys ABM Budget Programs 123

Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ). In the SOPM report, 14.4%

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

SnapApp

MARCH 8, 2017

Read on to make 2017 the year your business blooms. Once the campaign is officially over, it’s time for you to conduct a post-mortem. This post will inspire you to create fresh, spring-themed content that generates real marketing results. Select a Single Call to Action Based on Your Goal.

Campaigns 79

Campaigns Planning Tips Interactive Marketing 79

chiefmartech

SEPTEMBER 20, 2022

I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. P.S. Canalys, Partnership Leaders, and HubSpot are currently conducting a study of partner ops for a report we’ll publish later this year. Transportation services.

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Biznology

MAY 7, 2018

Business development reps can share it. According to a 2017 study Lead Generation to Increase Conversions by Ascend 2, research reports and video rank highest among types of content that generate the most conversions. The survey queried data center managers on their experience with storage technology alternatives to Brocade’s.

Differentiation 155

Differentiation Video Marketing Clickthrough Gartner 155

KoMarketing Associates

OCTOBER 2, 2018

From the Hanover Research report: The Trends in B2B Marketing report analyzes 700 research studies conducted in 2017 to detail the issues confronting B2B companies and how organizations use market intelligence and analytics to get ahead of a rapidly changing market, foster innovation, and drive growth. 2018 B2B Marketing Trends.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

Engagio

JANUARY 9, 2017

But before we move into 2017, it’s important to lodavok back at 2016 and the state of ABM to see how far we’ve come. That’s quite a jump considering their 2015 survey revealed only 20% had programs in place. My advice: 2017 is the year of Team Revenue. 2017 is the year that people get into their heads and become account based.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

ClickZ

SEPTEMBER 21, 2020

Google achieved a 95% accuracy rate for the English language as of March 2017. Voice recognition technology, which enables the immediacy of customer service responses, is addressing this need for many businesses. From a business perspective, one of the most promising areas if voice technology is in customer service.

Marketing AI 144

Marketing AI Cable Analysis Distribution 144

KoMarketing Associates

MARCH 9, 2017

In “The CMO Survey Highlights and Insights Report” published in February 2017, CMOs from B2B product companies said they spend 9.4 percent of B2B product CMOs say they have been able to quantitatively prove the impact of social media on their business. percent of their marketing budget on social media. This is compared to 12.3

Social Media 122

Social Media Social Marketing Allocation B2B Marketing 122

KoMarketing Associates

NOVEMBER 21, 2017

Especially since the next few weeks are likely reserved for 2018 planning, setting up client programs, considering business goals, and even scoping out your personal goals for the new year. Each strategy is backed with data conducted by a variety of industry leading resources. Focus on the Buyer’s Journey. Focus on the Buyer’s Journey.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. According to B2B research and advisory firm, SiriusDecisions, ABM adoption doubled in 2016 over 2015, and is slated to grow even more in 2017.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190