Business to Business Data Hygiene Database Marketing De-duplication 
Biznology
JANUARY 30, 2015
Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Our legacy databases are not as robust as we need. How do I match and de-duplicate customer records effectively? New tools and technologies emerge and must be evaluated.
Biznology
MARCH 6, 2015
Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. It’s more likely that you will not know.
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