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Is Blogging Right for my Business? The Benefits of a Business Blog

NuSpark Consulting

There are plenty of reasons why a business should have a blog. To name a few: In today’s social media landscape, business blogging has become a powerful marketing medium. In fact, a Hubspot study shows that companies that blog attract 55% more visitors, 97% more inbound links and greater SEO with 434% more indexed pages.

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4 Business Blogging Best Practices

Hubspot

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

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Why the Inverted Pyramid Doesn't Work for Business Blogs

Hubspot

According to an eye-tracking study by Nielsen, most people read in an “F” pattern online , which basically translates to horizontal movement, followed by vertical, scanning movement down the web page. You have lots of other story formats to use on your business blog. What can you use instead of an inverted pyramid? Have no fear!

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Before and After: The Transformation of One Business Blog

Hubspot

4) Vertical tiled article previews replacing the horizontal listing blocks from before. On our old blog, it was sometimes difficult to tell where one blog preview ended and another began. Want to learn about SEO? There’s an easy to find tab for that. Want to get the latest skinny on social media? Oh yeah, it’s right there!

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Content Marketing is the New Conference and Trade Show During Quarantine [UML]

Sword and the Script | B2B

Both groups are: “…about equally like to allocate more budget to search advertising, SEO, and vertical website campaigns.” In its third year, a business blog I championed was responsible for 50% of the third-party coverage (itself a 26% y/y increase – not to mention backlinks) the organization received. million.

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How to Make B2B Content Curation a Win-Win [Podcast]

Webbiquity

I discuss how content curation has helped B2B companies I’ve worked with generate business results, as well as some of the personal value I’ve received from content aggregation and blogging, such as connecting with expert WordPress designers like Alice Elliott (a.k.a.

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4 Ways The B2B Buying Process Has Changed in 2015

Crimson Marketing

More than half of B2B decision makers “start their buying journey with informal research, using search engines and business blogs to research products, problems, and solutions. Vendor blogs. B2B verticals. It’s this stage of research where your content can have a real impact on sales.” Search engines.