Writing on the Web

NOVEMBER 13, 2014

How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? So how do you find that sweet spot, just between the two?

Business Blogging 100

Business Blogging Ning Wikipedia Business 100

Writing on the Web

MAY 22, 2014

As my playing improved through the week, I thought of how it applies to content marketing – specifically, blogging. My weak spot can be impatience: if I get impatient in a rally, my energy turns to aggression, and I’ll end the point with a whopping drive… clear out of the court. I know people who blog like that.

Content Marketing 100

Content Marketing Thought Leadership Work Management Content 100

Webbiquity

FEBRUARY 8, 2011

Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. So what’s next for B2B blogging?

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

ClearVoice

MAY 26, 2022

Your business blog can: Position you as a thought leader in your industry. Increase your brand’s visibility on search engines and elsewhere online, such as on social media and guest blogs. They’re not one-and-done campaigns like a short-term radio spot or Facebook ad. Examples of effective blogs from marketers.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Hubspot

NOVEMBER 17, 2020

Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blogs require a strong copy team. DemandMetric ). WordPress ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Writing on the Web

SEPTEMBER 15, 2010

If you get stuck, flag the trouble spot for later attention and go on. Blog Writing: What Can We Learn From Reality TV? This process gives you the best chances of catching oversights. Those involving faulty word order, ambiguous pronouns and lack of parallel structure can be tricky to straighten out.

Digg 100

Digg Buzz Blogger Amazon 100

Anything Goes Marketing

SEPTEMBER 7, 2006

Why not consider doing a video that could be used as a TV ad, website video, posted on YouTube , added to your business blog, linked to from emails and advertised in magazines and print material. Tags: business blog integrated marketing anything goes marketing youtube. Sounds difficult eh? Keep all options open.

Youtube 100

Youtube Campaigns Planning Tagging 100

Hubspot

NOVEMBER 11, 2020

Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Once you're done creating the quality content, you still have the challenge of presenting it in a way that clearly dictates what your blog is about.

Design 101

Design Examples Best Practices Microsite 101

ClearVoice

DECEMBER 8, 2020

Some of them are spot-on accurate, while others may put your brand at risk for violating platform policies. But as a business owner, how do you know for sure which recommendations or tips to follow versus the ones not worth investing time and energy into. The Verdict : This is true, and here are our findings.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Brandpoint

DECEMBER 27, 2018

If your blog posts establish your company’s expertise in the industry, then a user may sign up for a newsletter, continue to browse other blog posts or download a gated piece of content. Related content: Is Business Blogging Still Worth It? ]. And they’ve earned a head spot at the marketing table.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Content Marketing Institute

FEBRUARY 1, 2019

The difference between mainstream media publications and most business blogs is that the former openly strive for objectivity in their articles (and their points of view are reserved for their opinion pages). Can you spot which company blog gets it right? Freshdesk Blog. Be objective.

Marketing Analytics Tools 101

Marketing Analytics Tools Course Paid Search Agency Brand Identity 101

LeadSquared

JANUARY 28, 2016

All that I have to offer are three critical but often-hushed truths that helped me get my company’s blog on track, and could help you too. You need to hit a sweet spot, and it’s going to take a long while. “Be 1) What goals do you want to achieve through your business blog? In time, you’ll have your answers!

Traffic 52

Traffic Thought Leadership Lead Scoring Lead Ranking 52

Convince & Convert

MAY 15, 2012

Whether you want to help your own business succeed or contribute to your work at a larger corporation, there is a gathering here that you will find well worth your dime and time. Who knew Columbus would be such a hot spot this year for great business and marketing advice? Ohio Growth Summit. May 24, 2012, Columbus, Ohio.

Conference 131

Conference Social Media Network Marketing Trade Show 131

KoMarketing Associates

DECEMBER 27, 2012

21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. Danny Sullivan’s rant at SMX Advanced was one of my favorite things this year as it was so spot on to what we are all feeling…the confusion that is Google. This offers such a good breakdown of why follower counts don’t matter.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging?

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Industrial Marketing Today

JANUARY 10, 2012

Read my earlier post, B2B Lead Generation Using a Business Blog ). Use Google’s free Webmaster Tool to check your internal linking and identify trouble spots that you may need to fix. The number of site pages indexed by Google has a direct impact on your online lead generation. What are internal links?

SEO 60

SEO Long Tail Marketing Link Building Domain 60

Webbiquity

FEBRUARY 9, 2021

For a B2B business blog, the “niche” is based on the key interests and concerns of the target customer. ? How can a writer monetize their blog, and what are the key things to keep in mind? For personal blogs – it’s tough. Otherwise, someone with newer, more relevant content for 2020 will take your spot.

Paid Content 294

Paid Content Traffic Lead Ranking Blogger 294

Biznology

OCTOBER 14, 2011

Other places that I ended up doing some writing for over time like HubSpot and Search Marketing Standard came about through relationships I have been developing over time either with or without the intention of trying to earn a writing spot with these folks. I had my own blog that a small number of people used to check in at.

Blogger 80

Blogger Internet Marketing Opinions Intent 80

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Share Regularly.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

DECEMBER 20, 2011

How to Spot Bad SEO Services. 13 Business Blogging Mistakes & Their Easy Fixes. 13 Business Blogging Mistakes & Their Easy Fixes. How to Achieve Business Growth Through Blogging. Who's Blogging What: Better Business Blogging in 2011. See Also: HubSpot SEO Tools.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Hubspot

MARCH 19, 2012

The problem is, too many marketers don't have the balance of paid vs. organic right, and they rely heavily or entirely on paid search to drive traffic and leads to their website -- instead of using tactics like business blogging , building their inbound link profile, and increasing social media activity.

PPC 28

PPC Paid Content Paid Search Agency Lead Ranking 28

Hubspot

APRIL 5, 2018

Do a quick comparison in Google Trends to see which one is getting searched more often: Google Trends can also help you identify trending topics, news, and content, which may be helpful for spotting opportunities to newsjack. HubSpot customers can get RSS feeds (as well as email subscription features) for their blogs right out of the box.

Google 78

Google Adsense Tools Doubleclick 78

Hubspot

MARCH 10, 2014

And hey, if you ever need help, that''s exactly why we created the free Blog Topic Idea Generator ! 4) There''s More to a Successful Blog Than the Content. There''s no question that quality content is critical to the success of a business blog, but at the same time, it can''t thrive on quality content alone.

Paid Search Agency 28

Paid Search Agency Blogger Hubspot Lead Scoring 28

Webbiquity

MAY 30, 2010

Review of webmarketcentral.blogspot.com by Global Business Blog Reviews. This showed up in my Google Alerts one day; a two-paragraph review of my old blog. Who knew a marketing blog could be “visually restorative&# and “enchanting&# ? An amazing collection of Origami art using $1 bills.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

PureB2B

AUGUST 3, 2016

The “leaderboard” at the top of the blog, the sidebars on either side of a post, and the space at the end of an article are prime real estate on your website. Don’t let these spots go to waste by not putting CTAs, banners, or buttons on full display. Business Blogging Tips.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Convince & Convert

MARCH 23, 2010

Spot-on recommendations from @jaybaer, at no charge [link] [link] Matt Ellsworth Want to improve your blog? Spot-on recommendations from @jaybaer, at no charge [link] [link] Matt Ellsworth Want to improve your blog? Spot-on recommendations from @jaybaer, at no charge [link] [link] Matt Ellsworth Want to improve your blog?

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Marketing Insider Group

AUGUST 24, 2020

Google Trends is a tool that can help you to identify trending topics or spot seasonal trends. This list of over 60 writing prompts by Salesforce has some great examples for business blogs, including “What is your most inspiring customer success story?” and “Reflect on the biggest problem or struggle your business has faced.”.

Enterprise Management 296

Enterprise Management Work Management Marketing Management Content 296

Hubspot

JANUARY 3, 2013

Now, people can read your blog posts from 2006 and watch your music videos from 2007. Well, it means that you might not want to use an animated lizard in a campaign for six months, and then use a spotted dog in some ads for the next three months. So what exactly does this mean?

Campaigns 28

Campaigns Planning Peer-to-peer Paid Search Agency 28

Hubspot

MARCH 31, 2011

This drags out blog posts, puts off that video being produced 8 months into the horizon, and nothing gets shipped. These imperfections and rough spots when first getting into producing a piece of content helps share your companies authenticity with the world and shows a more human side to your business. Connect with CC Online.

Curation 28

Curation Business Content Inbound Marketing 28

Hubspot

NOVEMBER 22, 2011

As we mentioned a few times already, your marketing analytics are key tools to help you diagnose and give a boost to a poorly converting business blog. Regularly monitor the performance of your blog to spot deficiencies in its conversion rate, and once you make adjustments, track the results.

Conversion 28

Conversion Tips Banners Opt-out 28

Hubspot

MARCH 18, 2015

(And if you''d like to see how your blog stacks up, you can find your Inboundrank here. ). Many business blogs just post an article or two, then nothing for three months -- and then probably don''t see the results they''d hope. Graham Charlton, Econsultancy. 1) Remain consistent. Click to Tweet]. Stephen Kenwright, Branded3.

Paid Search Agency 28

Paid Search Agency Tips Companies Lead Scoring 28

Hubspot

JUNE 23, 2011

Use the weak spots in their writing to bolster your own. Tweet or post your desired blog topic on Facebook for feedback/ideas. Then construct a blog post around it. Free Ebook: 13 Business Blogging Mistakes & Their Easy Fixes. Learn How to Correct Common Business Blogging Mistakes.

Tips 28

Tips Opinions Statistics Ideal Customer Profiles 28

Hubspot

MARCH 6, 2014

No matter what industry they''re in, companies are stepping up their game by focusing on their blog design in addition to content. And it''s not just B2C companies -- B2B companies are investing serious time into the design of their business blogs, too. Check out their blog! Check out their blog on the HubSpot COS!

Sample 28

Sample Business Blogging Business Hubspot 28

Hubspot

JUNE 27, 2012

To Do: Set aside a block of time each week to write for your business blog. Stare at it until you start seeing spots. “You’re a failure because nobody ever comments on your blog.” When was the last time you went to the bank and made a deposit of all of your recent blog comments?

Blogger 28

Blogger Ad Exchange Paid Search Agency Landing Pages 28

PureB2B

AUGUST 3, 2016

The “leaderboard” at the top of the blog, the sidebars on either side of a post, and the space at the end of an article are prime real estate on your website. Don’t let these spots go to waste by not putting CTAs, banners, or buttons on full display.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Hubspot

JUNE 21, 2010

Does your business blog have a unique, recognizable voice? If it doesn't, you could be in trouble, since voice is one of the most important elements of a successful blog , according to our top inbound marketing of the past week. So what is voice, and how can you express it through your blog?

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Blogger Lead Scoring 28