Writing on the Web

FEBRUARY 12, 2014

Here’s why it’s so easy to make these common ebook and blog writing mistakes: Many small business professionals with a business blog are keenly interested in getting their message out there, and don’t care so much in writing “properly.”. Younger people, in particular, like to write like they talk.

Rules 100

Rules Small Business Marketing Business Blogging Press 100

Writing on the Web

AUGUST 26, 2014

Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing and great blogging, insight and originality rules. According to the authors of Content Rules : “Produce great stuff, and your customers will come to you.

Rules 100

Rules Custom Publishing Curation Small Business Marketing 100

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. But let's be honest -- there's a lot more work involved. 12 Reasons Your Blog is Failing. In business blogging, actionable content performs better.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Writing on the Web

SEPTEMBER 24, 2014

As writer Ginny Soskey at Hubspot blog points out: “There are lots of concrete principles of writing that can help determine the “quality” of a piece of content. Verb usage, spelling, sentence structure — these all have defined rules that, for the most part, have stayed pretty constant. Are you finding what works with your readers?

Content Marketing 100

Content Marketing Content Storytelling Hubspot 100

Writing on the Web

NOVEMBER 13, 2013

As writer Ginny Soskey at Hubspot blog points out: “There are lots of concrete principles of writing that can help determine the “quality” of a piece of content. Verb usage, spelling, sentence structure — these all have defined rules that, for the most part, have stayed pretty constant. Stylistic preferences.

Content 100

Content Storytelling Hubspot Business Blogging 100

Webbiquity

MAY 6, 2020

Use a (tasteful, not obnoxious) pop-up or slide-in subscription box to encourage visitors to subscribe to your blog updates. The golden rule is consistency. These insights help you determine what topics, types of posts, and promotion channels are working best for you. Commit to a regular blogging schedule.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Webbiquity

MAY 16, 2019

Some blog post types work better than others in these respects. Therefore, you should follow specific formatting rules. Before you write compelling content, you should understand your audience’s needs and preferences. They will be happy to read a detailed explanation by an expert. 3. Use proper formatting.

Practices 206

Practices Effectiveness Case Studies Case Study 206

Webbiquity

JANUARY 8, 2019

If you’re a marketer who wants to use influencer marketing strategically to reach new buyers and improve digital marketing results, use influencer marketing best practices — not the sketchy, deadly sins of guest blogging outreach below. That’s not how it works. This is the most common sin in bad blogger outreach.

Outreach 235

Outreach Autoresponders Blogger Marketing Proposals 235

Writing on the Web

AUGUST 29, 2012

Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work? What are your online reading habits, blogs, websites, articles, videos, podcasts? Which e-newsletter and blogs do you subscribe to? What about you?

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Webbiquity

OCTOBER 18, 2016

” Top athletes work out on a regular schedule. Similarly, writing high-quality blog content on a consistent basis requires writing on a regular schedule. That said, there’s no magic formula—do whatever works best for you. Or, if your blog is more of a part-time endeavor, a couple of hours every Saturday morning.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Writing on the Web

MAY 22, 2013

When guest blogging, there are some etiquette rules that should be followed. First, if you invite someone to guest blog for you, it’s a good idea to offer a post swap. Related posts: Guest Blogging: How to Write a Compelling Email Offer. Blog Writing: 5 Tips to Break a Blogging Rut. Photo Source).

Blogger 100

Blogger Marketing Proposals Small Business Marketing Opinions 100

Biznology

OCTOBER 24, 2013

If you’re constantly struggling with your business blog and exasperated with the lack of qualified leads, you may be missing key points in your content strategy. Of course, nothing is ever set in stone, but general rules will always apply. Content marketing takes time and effort.

Top of Funnel 80

Top of Funnel Sales Cycle Content Marketing Planning 80

Buffer

MAY 4, 2022

Building a blog from scratch takes some work, but this article will help you get set up with the basics, while also providing insight into the various ways other businesses blog. Why start a blog for your small business?

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

LeadSquared

JANUARY 28, 2016

Sure, a long-form ‘How-to’ post is what all your competitors do – but could a comic strip on the same subject work better? Does posting snippets from the blog on social media drive more engagement than merely linking to the actual post? 1) What goals do you want to achieve through your business blog? 2) Analyze.

Traffic 52

Traffic Thought Leadership Lead Scoring Lead Ranking 52

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? In the World Wide Web, there often seems to be no rules. You have to find what works for you in your business, with your target audience.

Content Marketing 100

Content Marketing Work Management Digg Content 100

ConvertKit

OCTOBER 30, 2018

How the Amazon affiliate program works. Note: Make sure to have a disclosure page on your blog and also a disclosure statement before you use the affiliate link in your blog post. If it fits your blog well, write a “best gifts” post for your audience. Amazon’s Associates program is free to join and open for anyone.

Amazon 71

Amazon Blogger Marketing Analytics Tools Intent 71

Writing on the Web

JULY 15, 2010

if that’s working to get you found, get people to know, like and trust you, and you’re converting readers to clients. Customers rule. We’ve been told that world-wide, there are a billion people online, and we can reach a global audience for free. It’s not the messenger, it’s your message.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Webbiquity

MAY 4, 2010

A few influential followers (with significant followings of their own) who will retweet your blog post links are far more valuable than a boatload of spammy followers who probably never visit your blog in the first place. SEO the blog. Write compelling, relevant (i.e., don’t try to be too clever) headlines. Tweet This!

RSS 100

RSS Digg Tagging Blogger 100

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging? Post frequency.

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Sprout Social

OCTOBER 10, 2019

The takeaway here is that what might have worked brilliantly for brands in the past might not fly today. Strive to stick to the golden rule of rule of content curation that says only 20% of what you post should be self-promotional. 6 Brilliant Facebook Campaigns (& Why They Worked). Related Articles.

Facebook 111

Facebook Paid Search Agency Curation Stats 111

Webbiquity

FEBRUARY 9, 2021

If we’re talking about an individual writer—blogging success requires persistence. And it’s really hard to keep working at something and giving it your best effort, week after week, if you are not passionate about the topic. How can a writer monetize their blog, and what are the key things to keep in mind?

Paid Content 294

Paid Content Traffic Lead Ranking Blogger 294

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 15, 2010

In all three instances, we brought additional value to the table by working together with the client and their in-house resources instead of fighting it. I am referring to updating, maintaining and sometimes marketing their industrial websites. Is that a good thing? Take a quick poll.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Industrial Marketing Today

JUNE 3, 2010

It doesn’t matter whether you work for a corporate marketing department or the owner of a small business website. You spend countless hours, weeks and months working with the site designers developing site maps, wireframes and mock ups – but content? If so, you know the frustration. Please share your ideas by leaving a comment.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Hubspot

MARCH 28, 2019

The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. They’re largely used by B2B businesses, and it’s especially a popular marketing tactic for SaaS companies. This is a good rule of thumb for all of marketing (nay, all of business): reduce friction.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Biznology

OCTOBER 14, 2011

It was when I actually tried to write something with several plot lines and ideas working at once (and realizing that any content I consumed which involved time travel left me hopelessly lost as to where I was supposed to be in a story) that I gave up on this grand idea. I had my own blog that a small number of people used to check in at.

Blogger 80

Blogger Internet Marketing Opinions Intent 80

Industrial Marketing Today

NOVEMBER 16, 2009

Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list. You’ll receive your first issue immediately even if it is 2:00AM on a weekend. Achinta offers his industrial clients marketing for engineers by an engineer.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

AUGUST 20, 2010

Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. Here are my top five industrial marketing lessons: Lesson #1: Save them time Most engineers, especially design engineers are already overloaded with work.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JUNE 12, 2010

So the pricing page is working to some degree in eliminating prospects who decide strictly on price. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JULY 6, 2010

I found this one from Michael Fortin’s blog. According to Professor Marks, it is quite simple to use his Product Analysis Worksheet and this is how it works: There are four basic layers – features, advantages, motives and benefits. If I fail in doing this, I risk losing trust, interest and, worse yet, any future business.”

Features 60

Features Web 2.0 Planning Work Management 60

Marketing Insider Group

AUGUST 24, 2020

Most keyword tools work in the same way: You enter a “seed” keyword or topic and the tool will then search databases of actual search terms, as well as other databases from social media, e-commerce sites, and other sources to find similar and related terms. What’s more, they work for all kinds of content, not just blog posts.

Enterprise Management 296

Enterprise Management Work Management Marketing Management Content 296

Hubspot

JUNE 20, 2014

Over time, your blog will drive traffic to your website, help you convert traffic into leads (if you''ve placed calls-to-action on your blog posts -- which you should do), help you establish authority, and drive long-term business results. You can learn more about the benefits of business blogging here.).

Paid Content 28

Paid Content Hubspot PPC Planning 28

Industrial Marketing Today

JUNE 8, 2010

If you feel stuck for ideas, you can type in the URL of your closest competitor’s website into the research tool, select website content and let Google do the work for you. My Take: This is the make or break step – “build it and they’ll come” doesn’t work anymore. What has worked for you?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60