Webbiquity

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Make your content easy to share by including social sharing buttons on your blog posts. All of the old measurements are moot.&#.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Hubspot

MARCH 11, 2015

Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. These 7 statistics will give you reason enough to get blogging.

Business Blogging 28

Business Blogging Stats Business PPC 28

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. The Content Marketing Deluge.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Industrial Marketing Today

MARCH 12, 2012

Need proof of success for industrial blogging? Take a look at my earlier post, “3 Business Blogs with Proven ROI from Industrial Companies.”. Do you use a blog as part of social media for industrial marketing? What has been your experience with launching, maintaining and producing leads from it?

Social Media 60

Social Media Tactics ROI Paid Search Agency 60

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

ClearVoice

JUNE 24, 2021

(Emails and newsletters are second at 46%, with blog articles way down the list at 18%.). Motivated by a positive ROI , CMOs and marketing teams are spending increasing amounts of time and money on video — even taking into consideration the budget-slashing that’s taken place during the COVID-19 pandemic. That’s an increase of 67% YoY.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Webbiquity

APRIL 10, 2018

Meanwhile, the top three challenges for marketers are generating website traffic and leads (63%), proving the ROI of marketing activities (40%), and securing enough budget (28%). 12: Business Blogging Turns 20 This Year (Plus 12 More Stellar Stats and Facts). #13: LinkedIn Pulse ). HubSpot ). Lead quality > lead quantity?

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Hubspot

OCTOBER 23, 2012

Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. Furthermore, how does that vary between B2B and B2C companies, and smaller and larger businesses? Wouldn't it be great to have some blogging benchmarks to go by?

Advertising Benchmark 28

Advertising Benchmark Business Blogging Business Landing Pages 28

Hubspot

DECEMBER 29, 2011

To get the time, you'll have to lobby your boss for more resources, and that means convincing your boss that blogging is actually worth your time, your effort, and his money. This blog post (how meta is that?) Is blogging really effective? 57% of businesses have acquired a customer through their company blog.

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

B2B Digital Marketer

AUGUST 3, 2023

Episode Links and Resources Primal Storytelling website: [link] Special gift to all our listeners: [link] Anthony’s LinkedIn: [link] Digital activity ROI assessment: [link] More episodes related to storytelling: [link] The post Primal Storytelling Unleashed: Convert More by Tapping into Emotions and Urges appeared first on B2B Digital Marketer.

Storytelling 52

Storytelling Small Business Marketing Marketing Prospects B2B Marketing 52

Optinmonster

OCTOBER 29, 2023

32% of marketers say visual images are the most important form of content for their businesses. Blogging Statistics for Marketers Marketers who prioritize blogging are 13x more likely to have a positive ROI on their efforts. 64% of B2B marketers outsource blog copywriting.

Statistics 98

Statistics Paid Content Stats Blogger 98

Webbiquity

FEBRUARY 25, 2016

His blog’s search engine ranking improves by 15%. His ROI increased by 34%…. Think about it: if the above paragraph did not mention anything about Ned’s search engine ranking and ROI, would you still feel “compelled” to read it? His work is recognized.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Hubspot

NOVEMBER 17, 2020

Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. DemandMetric ). WordPress ). Podcast Benefits and Drawbacks.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

ViewPoint

JULY 25, 2013

Running A Successful Business Blog: Why It Pays to Post. Anthony Iannarino, founder of the popular blog The Sales Blog , shares his knowledge on how to create and maintain a successful blog that will drive traffic to your site and generate more leads. Learn why Anothony says his blog is "an outstanding ROI."

PointClear 120

PointClear B2B Marketing Trends B2B 120

ClearVoice

MAY 26, 2022

Your business blog can: Position you as a thought leader in your industry. Increase your brand’s visibility on search engines and elsewhere online, such as on social media and guest blogs. Plus, business blogging is measurable and gives you plenty of data to work with. Examples of effective blogs from marketers.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Single Grain

DECEMBER 29, 2020

Staying up-to-date with the latest news and ideas that you is why all businesses should be consistently following high-quality SaaS publications and business blogs. Looking to get better results for your SaaS business? Trying to scale, improve client retention rates, or maximize your ROI? We can help.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Webbiquity

MARCH 15, 2016

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? 9 Business Blogging Stats and Facts. 19% of startups use blogs for marketing. (

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Webbiquity

MARCH 13, 2019

The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. However, if each of these online marketing activities are done in a silo, they’re a lot less likely to produce an exponential ROI. Ultimately, they can be exponential.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

PureB2B

JUNE 13, 2017

More popular CRM software includes Salesforce and Zoho, but the size and nature of your business requirements will determine what type of CRM tool will best fit your needs. Despite being one of the oldest forms of digital marketing, email marketing still provides the best ROI in the business. Email Marketing Software.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

PureB2B

NOVEMBER 13, 2017

Virtually every professional your B2B business is targeting has a work email that they check daily, if not several times a day. On a per-lead basis, email beats other digital platforms in terms of return on investment (ROI). This makes email an effective channel for pretty much any business operating in a B2B context. #2

Lead Generation 86

Lead Generation Sales Qualified Leads Advertising Channels Word of Mouth 86

PureB2B

NOVEMBER 13, 2017

Virtually every professional your B2B business is targeting has a work email that they check daily, if not several times a day. On a per-lead basis, email beats other digital platforms in terms of return on investment (ROI). This makes email an effective channel for pretty much any business operating in a B2B context. #2

Lead Generation 62

Lead Generation Sales Qualified Leads Webinar Metrics Word of Mouth 62

Webbiquity

OCTOBER 18, 2016

And it takes time for a new blog to build an audience; blogging is not for those who crave instant gratification. But blogging success is impossible without regular posting. Marketers who blog consistently are far more likely to see positive ROI and generate significantly more leads.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Webbiquity

FEBRUARY 2, 2015

While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Setting up and growing a business blog is critical to your brand’s long-term success.

Social Media 100

Social Media Social Marketing Media Business 100

Marketing Insider Group

JUNE 1, 2015

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog. This is one of her best yet.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

PureB2B

JUNE 13, 2017

More popular CRM software includes Salesforce and Zoho, but the size and nature of your business requirements will determine what type of CRM tool will best fit your needs. Despite being one of the oldest forms of digital marketing, email marketing still provides the best ROI in the business. Email Marketing Software.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Hubspot

JANUARY 24, 2012

Business Blogging. Possible Goals: Business blog posts include any content you publish to your business blog and usually serve as shorter-form content. Keyword/Search Rankings: One of main benefits of business blogging is an increase in your website's search engine rankings.

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Scoring 28

Webbiquity

JULY 6, 2010

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009. How to Write an Effective Business Blog. A Blogging 101 type article for anyone who wants to get started blogging on the right foot, and avoid the missteps and false starts common in the blogosphere. What is Webbiquity? Tweet This!

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

DECEMBER 10, 2013

B2B firms spend, on average, more than 25% of their marketing budgets on the development, delivery and promotion of content to drive business leads. What’s the ROI of Content Marketing? 76% of B2B vendors in North America maintain company blogs; 70% of large B2B enterprises, and 77% of small-to-midsize (SMB) firms. (

Statistics 100

Statistics SMB Content Marketing Planning 100

NuSpark Consulting

NOVEMBER 4, 2011

Demonstrate ROI potential. Related Posts: Sales Best Practices include Marketing-Sales Alignment How B2B Buyers Have Changed- and the Role of Content & Social Media Is Blogging Right for my Business? The Benefits of a Business Blog. More importantly, white papers provide enormous opportunity.

Paper 100

Paper Relevance B2B Thought Leadership Thought Leadership 100

Industrial Marketing Today

DECEMBER 22, 2010

Three Business Blogs with Proven ROI from Industrial Companies. Manufacturing marketers do understand the value of a business blog for thought leadership, search engine optimization (SEO), lead generation and community building but proving its ROI has been a challenge. Read full article….

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

KoMarketing Associates

MAY 24, 2012

places that your errant C-level exec might actually be searching in the middle of the night: business blogs, periodicals, and specialized forums). 4) Focus on the ROI. What it means for B2B: You get more ad views across a more qualified list of sites (i.e., 2) Retarget Your Fans.

B2B Marketing 120

B2B Marketing Marketing Management Sales Qualified Leads Allocation 120

Hubspot

JUNE 16, 2020

Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. Many marketers agree — blogging is an important part of their content strategy. Blogging does way more than populate your website with content. You're almost done.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Industrial Marketing Today

NOVEMBER 1, 2010

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Click here to view the embedded video.

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

NuSpark Consulting

JANUARY 16, 2012

Related Posts: Banner ads are growing, and can contribute to ROI Is Blogging Right for my Business? The Benefits of a Business Blog The Four Keys of Social Marketing for Business. Perhaps in some fundamentally dramatic way. Frank’s two questions are a good place to start.

Banner Ads 100

Banner Ads Marketing Management Press Banners 100

Hubspot

JULY 10, 2019

Customers are focused on ROI, efficiency, and expertise. Unlike B2C customers who respond best to emotions and entertainment, B2B customers look for logic and positive ROI. Essentially, they’re asking themselves, How can your business help my business grow? Take a look at this chart comparing B2B and B2C customers.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Industrial Marketing Today

AUGUST 1, 2011

Trying to prove ROI with data about traffic, page views and number of subscribers to your free content won’t cut it. Even though it applies across the board in B2B content marketing, I’ll stick to my domain of expertise – industrial and manufacturing marketing. It is as simple as that.

Sales Qualified Leads 60

Sales Qualified Leads Content Marketing Planning Paid Search Agency 60

Brandpoint

DECEMBER 27, 2018

If your blog posts establish your company’s expertise in the industry, then a user may sign up for a newsletter, continue to browse other blog posts or download a gated piece of content. Related content: Is Business Blogging Still Worth It? ]. You can automate (and simplify) your lead-scoring process.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131