Sharpspring

NOVEMBER 10, 2022

But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Clearly understand your primary reason for starting a business blog in the first place.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Webbiquity

APRIL 30, 2019

Although business blogging is now widespread— 66% of all marketers and 75% of B2B marketers use blogs in their social media content—not all business bloggers are getting the results they’d like to see. If you’d like to increase the impact of your company blog, these insights from recent research can help.

Business Blogging 244

Business Blogging Enterprise Management Work Management Marketing Management 244

Hubspot

JUNE 20, 2013

One of the blogs I really admire is the KISSmetrics blog -- it consistently features very well written and researched posts that make me think. It’s the go-to story format for reporters today. And I had a realization … I have never written a blog post in the style of the inverted pyramid. Like, a lot a lot.

Business Blogging 28

Business Blogging Business Lead Ranking Eye-Tracking 28

Webbiquity

APRIL 10, 2018

The research and observations presented here may not answer all of those questions, but provide a good start and a solid foundation. Understand the majority of the engineer’s buying journey has moved online, and nearly all engineers prefer to do online research and evaluate vendors before talking to sales (not exactly a shock).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Marketing Insider Group

FEBRUARY 23, 2021

But it means you can start creating something most businesses aren’t. Let’s say you’re considering signing up for a subscription to a keyword research tool. Use smart content to present personalized case reports to visitors based on their needs. Add to Your Blog. It will help you stand out from your competitors.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Hubspot

FEBRUARY 6, 2019

When Orbit Media Studios decided to research how business bloggers go about doing their thing in 2014, it wasn’t intended to be a one-and-done project. The mission was -- and still is -- to track how business blogging evolves. Take a look at how above average bloggers get above average results.

Blogger 68

Blogger Correlation Business Comparison 68

Hubspot

MARCH 7, 2011

HubSpot's latest State of Inbound Marketing study revealed a remarkable trend about business blogging: From 2009 to 2011, the percentage of respondents with a company blog grew from 48% to 65%. The 2011 research was based on responses from over 600 professionals knowledgeable about their business' marketing practices.

Business Blogging 28

Business Blogging Inbound Marketing Business Hubspot 28

Digital B2B Marketing

OCTOBER 29, 2013

One of the challenges with relying on research, particularly research companies use in their own marketing, is that the statistics used have been tortured. Companies that field research for their own marketing activity never share all of the results. If you were doing the research, what else would you want to know?

Statistics 100

Statistics Banner Ads Stats Sample 100

Hubspot

JUNE 1, 2010

Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? The reality is that the web is full of too many great ideas and different types of content, that you should never run out of things to blog about, regardless of your industry. Break News -- Think like a reporter.

Business Blogging 28

Business Blogging Webinar Metrics Business Marketing & Strategy 28

Writing on the Web

JUNE 4, 2015

Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to get found, get known and get clients. An expert ebook is a longer version of that report and can easily be sold on Amazon. So let’s get busy. Trust me on this one. Ask ‘ what if?’

Barriers 100

Barriers Amazon Lead Scoring Lead Ranking 100

ClearVoice

JUNE 24, 2021

According to the Cisco Annual Internet Report (updated last in March 2020), video accounts for 82% of trackable web traffic. A HubSpot survey on content trends supports this general trend, reporting that 54% of consumers in the U.S., Emails and newsletters are second at 46%, with blog articles way down the list at 18%.).

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Webbiquity

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. As Dharmesh reported , 1,000s of people used the site in its first week.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Hubspot

DECEMBER 20, 2012

In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Furthermore, according to our 2012 Marketing Benchmarks report , companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads.

Template 28

Template Business Blogging Planning Buyer Personas 28

Writing on the Web

JANUARY 3, 2014

Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to get found, get known and get clients. An expert ebook is a longer version of that report and can easily be sold on Amazon. So let’s get busy. Trust me on this one. Ask ‘ what if?’

Barriers 100

Barriers Amazon Sample Marketing Report 100

Webbiquity

JUNE 16, 2015

Based on the research detailed below, here are five key takeaways: • Tell, don’t sell. – Blogs (62%). – White papers and research reports (59%). 5 Business Blogging Statistics and Facts. – Case studies (65%). – Videos (63%). – Webinars (63%). – eNewsletters (60%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Hubspot

MARCH 25, 2021

HubSpot and many other blogs have grown their contact and qualified lead lists simply by creating a free downloadable resource, such as an ebook, template, or research report, and offering it through CTAs at the end of blog posts.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Webbiquity

MARCH 15, 2016

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? ” Blogging is the ideal vehicle for communicating brand purpose, beyond just “selling stuff.”

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Webbiquity

FEBRUARY 9, 2010

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Though the full report runs $400, much interesting data can be gleaned from the free executive summary. The report’s authors begin by noting that: “An important transition in the use of social media for marketing purposes is taking place.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Writing on the Web

JANUARY 19, 2012

Checkout this previous blog post for Subject Line Tips ). Which white paper or special report got good download rates? Content marketing is easier when you can outsource some of the writing and researching to qualified writers. Business Blog Writing and Content Marketing: Come on, light my fire! Happy writing!

Planning 100

Planning Marketing Plans Content Marketing Content 100

Industrial Marketing Today

FEBRUARY 12, 2011

For a while now, marketing consultants have been preaching the benefits of making B2B blogging the cornerstone of inbound marketing. It is difficult nowadays to find a marketing company or an independent expert not using a business blog to attract and engage with its target audience. Chris Abraham. Story-telling is important.”

Co-Registration 60

Co-Registration Paid Search Agency Companies B to B 60

Hubspot

JANUARY 20, 2021

Just as you would for a blog or social media account, you want to break down your content ideas. If you’re having trouble, HubSpot’s Business Blogging course can serve as a great foundation for structuring your content. Back in 2019, the site had a reported 170 million active monthly users. How to Start a Vlog Channel.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

ClearVoice

DECEMBER 8, 2020

But as a business owner, how do you know for sure which recommendations or tips to follow versus the ones not worth investing time and energy into. Recent market research finds that social media influencers will continue to be an invaluable trust-building mechanism that can be tapped to establish brand identity.”. You read that right.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Hubspot

JUNE 16, 2020

For instance, if the reason for starting your blog is to increase the number of enterprise leads you earn, all of your content should support this goal. Having a clear purpose will also help you fill in some of the blanks for the rest of your blogging strategy, like distribution and topic research. Conduct keyword research.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Industrial Marketing Today

APRIL 21, 2011

You will need to become good at: Researching – Do your homework before talking to or interviewing engineers. I’m a Mechanical Engineer and yet, I have to do my research before interviewing a Chemical, Civil or Electrical engineer because I have limited knowledge about those engineering disciplines.

Peer-to-peer 60

Peer-to-peer Copywriting Content Work Management 60

Industrial Marketing Today

APRIL 20, 2010

Just this week, I received two invaluable reports with charts and graphs to answer many of the questions that B2B marketers have about using social media. The first report is titled “2010 Social Media Marketing Industry Report” and it is from Michael Stelzner , the founder of WhitePaperSource and the author of Writing White Papers.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Webbiquity

DECEMBER 10, 2013

76% of B2B vendors in North America maintain company blogs; 70% of large B2B enterprises, and 77% of small-to-midsize (SMB) firms. ( Cox Business ). 80% of Australian companies and 86% of UK businesses blog. ( Cox Business ). How important are headlines? Only 1 out of 5 readers gets beyond your headline.

Statistics 100

Statistics SMB Content Marketing Planning 100

Hubspot

MARCH 4, 2019

As such, it can really be the ground control for your whole business. As of August 2018, VentureBeat reported that WordPress powers about 30% of the internet in general. WordPress contains plugin architecture and a template system so you can customize any website to fit your business, blog, portfolio, or online store.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

Webbiquity

JANUARY 2, 2013

These business owners would be best advised to either spend their time on other tactics or hire someone who knows and enjoys social media to interact on their businesses’ behalf. B2B Lead Blog ). Founder’s Blog ). 7 Business Blogging Stats and Facts. AddThis Blog ). No deposit, no return.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Brandpoint

DECEMBER 27, 2018

While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. It has the power to grow a business. Related content: Is Business Blogging Still Worth It? ].

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Webbiquity

OCTOBER 18, 2016

It’s true there have been guest posts published here, but those have been balanced out by posts I’ve written for other blogs.). Here are a dozen things I’ve learned and observations I’ve drawn from writing 1,000 blog posts. To be sure, a thoughtfully written business blog can generate leads (and sales).

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Industrial Marketing Today

MARCH 12, 2012

The study done by GlobalSpec reported “Only 22 percent of industrial companies use Twitter, which reflects its low value among engineers as a social media resource.”. According to the GlobalSpec study, only 25% of the respondents said they used a company blog to participate in social media and rated it a mere 2.6

Social Media 60

Social Media Tactics ROI Paid Search Agency 60

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

Webbiquity

MAY 4, 2010

Link to your posts as either discussion items (for posts that ask questions, solicit reader feedback, or address controversial industry issues) or news items (for posts that are more straight reporting of research or how-to type content.). Create “linkable&# content. Links can generate direct visits and they are critical for SEO.

RSS 100

RSS Digg Tagging Blogger 100

Industrial Marketing Today

JULY 29, 2010

Chairman and CEO of GPJ said, “This report suggests that engagement is now a key dynamic that should be considered when designing big-idea campaigns; without engagement, the message is quickly lost, its power diminished.” The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JUNE 24, 2010

I came across two research studies that answer the last question with a big YES! Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. Are those predictions a little premature?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60