Writing on the Web

JUNE 29, 2012

alt=" Using a Business Blog: Are You Hard to Find on the Web?" />. No, I don’t mean by searching for your name or the name of your business – that would be too easy. Try searching for a solution to the kind of problems your business solves, using keyword phrases your typical client might use.

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Writing on the Web

JULY 31, 2013

If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? One of the main reasons to have a blog and publish frequently is because it helps you get found, get known, and get clients. Visitors to your blog want to know more about you, your expertise, your talents and focus.

Business Blogging 100

Business Blogging Business Blogger Custom Publishing 100

Writing on the Web

MARCH 14, 2012

They write 600-900 words every few weeks, then wonder why they aren’t getting search traffic. Blogging for your business doesn’t work that way. Business blogging is like tennis: you want to keep the ball in play. You can’t do that when your blogging is inconsistent.

Business Blogging 100

Business Blogging Business Newsletter Consulting 100

PureB2B

MAY 18, 2016

Why You Should Blog for Your Business. Blogging can help you generate leads. The content that you publish on your site can bring in new visitors (and potential customers) as they search for information relevant to the products and services that your company has to offer. Business Blogging Tips.

Business Blogging 67

Business Blogging B2B Sales Top of Funnel Lead Scoring 67

PureB2B

MAY 18, 2016

Why You Should Blog for Your Business. Blogging can help you generate leads. The content that you publish on your site can bring in new visitors (and potential customers) as they search for information relevant to the products and services that your company has to offer. Business Blogging Tips.

Business Blogging 48

Business Blogging B2B Sales Top of Funnel Lead Scoring 48

Webbiquity

APRIL 4, 2019

Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. There needs to be a reason why you are publishing. Publish regularly and prolifically.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Webbiquity

MAY 6, 2020

And as Michael Brenner has reported , only 20% of bloggers publish at least two posts per week. 36% publish one post per month or less. Big brands like IBM, Google, Microsoft, Starbucks are seen blogging regularly as a means to interact with their customers. A great example is Google’s blog “Keyword.”

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Writing on the Web

JUNE 19, 2013

The Search Engine Optimization landscape has changed dramatically over the last couple of years. Consequently, a lot of small businesses and professionals today are struggling to achieve their SEO goals on a restricted budget. Publish Quality Content on Blogs by Content Curating and Accumulating Content.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Webbiquity

OCTOBER 25, 2023

Affiliate sales support independent publishing. With Reddit climbing in organic search so quickly, being on Reddit is also important for organic visibility. At any rate, the most important tip I can give to business blogs is to just run a search on Reddit. Essentially, Subreddits are categories.

Business Blogging 307

Business Blogging Creativity Business Marketing & Strategy 307

Webbiquity

MARCH 13, 2019

Nonetheless, as I was identifying their needs; talking about where they are now; and what they’re goals and challenges are, one of the partners was skeptical about search engine optimization (SEO). He actually said to me, “No one searches at Google for a recruiting firm.” But, so are many of our prospects.).

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

NuSpark Consulting

OCTOBER 28, 2011

Give me some reasons how a blog on my site can contribute to lead generation and business growth”. Because Google and other search engines place so much emphasis on frequency and quality content, committing to the creation and regular delivery of a blog is one of the best ways to raise your position in organic search.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Hubspot

MAY 28, 2014

That''s because we never want to assume everyone understands inbound marketing just because we live and breathe it every day, and this class is meant to equip everyone with the ability to explain a core tenet of inbound -- business blogging -- to anyone that asks. why does blogging work to grow your business?

Business Blogging 28

Business Blogging Business Inbound Marketing Class 28

Hubspot

AUGUST 13, 2013

We recently published a blog post answering a common but nuanced question -- " What Is a Landing Page? ". For instance, business blogging. What''s the difference between regular blogging and business blogging? What''s the difference between regular blogging and business blogging?

Business Blogging 28

Business Blogging FAQ Business Lead Scoring 28

Go Beyond SEO

APRIL 14, 2022

You’ve written a blog or published an article and the information you’ve included would actually help them , but alas, they don’t think it’s worth their time. There’s one way you can increase the chances that people would actually read your content: your blog titles and article headlines should be both obvious and promise a pay off.

SEO 145

SEO Tips Act-On Small Business Marketing 145

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. Improve your search engine optimization (SEO) results. But how exactly do you write a great (or even good) B2C blog post? Share news and deals.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Marketing Insider Group

FEBRUARY 23, 2021

Here are some options for your homepage: Publish customer testimonials that link to more extensive case studies. Add to Your Blog. Another place you can repurpose case study content is on your business blog. You can publish case studies in various publications and share them in relevant groups. Source: Wyzowl.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Writing on the Web

FEBRUARY 10, 2014

After I got home from our Publishing at Sea cruise, I checked out the good blogs of our amazing group of authors , including those of our experts, like Judith Briles ! Of course, as writers, they all had important things to say on their blogs. A good blog post title that makes me want to read the full post.

Wikipedia 100

Wikipedia RSS Blogger Keywords 100

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. The Content Marketing Deluge.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Valasys

MAY 24, 2021

The business blog must have attractive content to generate the target leads. By having quality blogs on the website, the visitors will share them on social platforms. In order to have more traffic on your blog and generate more leads you must focus on the following points: 1. Focusing on a Buyer Persona.

Lead Generation 52

Lead Generation Lead Ranking Generation Buyer Personas 52

Valasys

DECEMBER 21, 2022

So naturally, the search engine optimization process is becoming more complex and requires more and more new solutions. You decided to find out how much does a website cost and entered the following search query in Google. So, the higher a website is in the list, the more authoritative it is considered by the search engine.

Link Building 40

Link Building Tactics Ad Building Brand Identity 40

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Sword and the Script | B2B

APRIL 18, 2020

The survey found: “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).” Both groups are: “…about equally like to allocate more budget to search advertising, SEO, and vertical website campaigns.” Non-Tech via Tom Pick and B2B Marketing Zone.

Trade Show 80

Trade Show Conference Paid Search Agency Content Marketing 80

Writing on the Web

SEPTEMBER 24, 2014

Quality content scores high with readers, your target clients, and with search engines. If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers. There’s a lot of emphasis on publishing frequently.

Content Marketing 100

Content Marketing Content Storytelling Hubspot 100

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

ClearVoice

MAY 20, 2022

Whether it’s to attract prospective clients or establish your firm as experts in your niche–there are many reasons why your law firm needs a blog. Reason #1: Improved Ranking in Search Engine Results. In fact, high-quality content is the top-ranking factor in Google search results.

Peer-to-peer 52

Peer-to-peer High Quality Lead Case Studies Work Management 52

Writing on the Web

NOVEMBER 13, 2013

Quality content scores high with readers, your target clients, and with search engines. If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers. There’s a lot of emphasis on publishing frequently.

Content 100

Content Storytelling Hubspot Business Blogging 100

SmartBug Media

JANUARY 23, 2019

This action keeps search engines like Google busy. In fact, Google processes more than 336 million search queries in just one hour. So how do you attract people looking for help relevant to your business? Last year, we published an educational website page that teaches you how to build a DIY truck camper.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Writing on the Web

FEBRUARY 11, 2016

While your blog needs good Search Engine Optimization, it has to start with quality content. It is based on six principles that anyone can and should apply to their writing, whether it be for their business blog, e-newsletters, or e-books and websites. during our recent client interviews. Avoid “sales speak.”

Content 100

Content Consulting Newsletter Opinions 100

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. You put in the time to get it going, published a few posts, and waited for the leads to start rolling in. 12 Reasons Your Blog is Failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Hubspot

JANUARY 6, 2011

Great business blogging combines compelling industry content with clear calls-to-action to support lead generation. For many marketers businesses blogging can be a huge competitive advantage, but also a challenge internally. Download your free copy of "13 Business Blogging Mistakes and Their Easy Fixes today"!

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Furthermore, some of these are virtually worthless for search (e.g. Syndication and blog directories.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

PureB2B

NOVEMBER 13, 2017

As a B2B company, one of your ultimate goals is to be found on the first page of search engines for targeted keywords. Once you start building a reputation on search engines, more prospects will be able to find you when they’re looking for products and services related to your offering. 3 Social Media.

Lead Generation 86

Lead Generation Sales Qualified Leads Advertising Channels Word of Mouth 86

Writing on the Web

APRIL 7, 2011

Once I published a post without a title. Fortunately, before I publish I run an analysis for how a post will score with the search engines using Scribe , a great tool. But if you don’t use Scribe you could be publishing stuff that search engines don’t grasp. Stumble upon something good?

Digg 100

Digg Content Buzz Blogger 100

Webbiquity

OCTOBER 18, 2016

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Hence, 1,000. Traffic sources.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Hubspot

NOVEMBER 23, 2011

The excitement to get it on your site is so overwhelming, you scurry over to the 'publish' button and hover over it, about ready to push. No matter how remarkable the content of that blog article is, there are still countless things that could be wrong with your post. 11 Things to Do Before Publishing a Blog Post.

Business Blogging 28

Business Blogging PageRank Business Tagging 28