10 Ways to Generate More Leads from Your Business Blog

The Point

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog. The best way to convert organic blog visitors to subscribers is to write great content.

Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

Writing on the Web

One of the side-effects of these changes has been the fact that many low-cost SEO tactics have lost their effectiveness and power. Consequently, a lot of small businesses and professionals today are struggling to achieve their SEO goals on a restricted budget. Having said that, there are still a lot of smart yet pocket-friendly SEO tips that businesses can implement on a shoestring budget. Aim your energies at quality blogs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Best Business Blogging Tips and Guides of 2010 (So Far), Part 1

Webbiquity

Stumped for new blog post topic ideas? Struggling to increase blog traffic? Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends. How to Never Run Out of Blog Topics to Write About by Internet Marketing for Business Owners.

Advanced Blogging Panel: How to Create Content That Drives Traffic and Engagement

Webbiquity

How can businesses use blogging effectively to increase online visibility and build relationships with their target audiences? To answer that, the team at Designhill put 15 questions to four blogging pros. If blogging will be part of your strategy, get started now!

5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand

The Point

One of the areas we recommend consistently to our clients is to do more with the corporate blog. Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue. from your Blog ”.

The Business Blog Editorial Calendar Every Marketer Needs [Free Template]

Hubspot

At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Furthermore, according to our 2012 Marketing Benchmarks report , companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads.

Business Blogs: PR Tool or Marketing Tool?

WebMarketCentral

While working on a PR and marketing plan recently, the question came up: are blogs more of a PR tool or a marketing medium? Blog marketing" outscores "blog PR" on a Google search by a margin of about five to two, and you'll find four times as many books about blog marketing at Amazon as you will about blog PR. My own conclusion is that blogs are primarily a PR tool.

Three Overlooked Ways to Improve SEO Results

Webbiquity SMM

To keep up with changes on the SEO landscape and make sure I’m consistently utilizing the most effective techniques on behalf of clients, I read a lot of articles and blog posts about SEO. While there are several benefits of business blogging beyond SEO, the ability of a blog to enhance an organization’s presence in search is substantial. Blogs are a source of fresh content, which search engines love.

SEO 62

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity SMM

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. How can a company launch (or relaunch) a new blog properly? Blog SEO.

Why B2B Marketers Need to Develop A Publisher’s Mindset

Webbiquity

Today, B2B marketers have the means to become publishers, cultivating their own audiences using an array of technologies, like AI and voice response, that enable businesses to connect even more personally with their customers. Publishers are in touch with their audience; that is how they stay in business. Once you are in the right mindset, you realize that many conversations that occur during the business week are article-worthy. Guest post by Brian Bennett.

Content Marketing is the New Conference and Trade Show During Quarantine [UML]

Sword and the Script

Obviously, we cannot congregate today, and marketing and PR are scrambling to defend or reallocate their budgets. >>> Looking for a B2B tech PR with expertise and execution? The spending on paid search and SEO jives with similar surveys published on this roundup last week.

Content SEO

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact Online Marketing Blog BIGLIST Blogs SEO Social Media Content Marketing PR Liveblogging Interviews More » B2B SEO: Content Sourcing & Optimization Lee Odden on May 3rd, 2010 B2B , Content Marketing , Online Marketing , SEO , SEO Tips Share B2B marketers have always been in the business of “ content marketing “ with white papers, case studies, webinars, demos, free consultations, ebooks and the like.

SEO 58

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” Despite growing interest in the concept of social business , less than 20% of U.S. B2B Lead Blog ).

Stats 85

Small Business Content Marketing: When to Hire A Freelance Writer?

Writing on the Web

When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. Yet the content on your website or blog is the key component of your content marketing strategy. your web content should be well-written and SEO optimized — as well-thought out as anything else you do to market yourself and your small business.

How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity

Webbiquity

One of the primary reasons most blogs are abandoned is that it takes time to build an audience. It’s demotivating to spend hour upon hour crafting sparkling prose that reveals your most profound industry insights and most valuable guidance, only to see that after weeks of effort, your blog is attracting only a handful of readers per day. As the graph shows, it took just 12 weeks for traffic to Webbiquity to surpass the traffic level of a far more established blog.

RSS 162

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

Nonetheless, as I was identifying their needs; talking about where they are now; and what they’re goals and challenges are, one of the partners was skeptical about search engine optimization (SEO). ” Leave a comment (or subscribe) to a blog about IT recruiting. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. In short, social media helps with link building, which is critical for SEO.

100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity SMM

Over time, the top source of traffic for most blogs is search. But two great sources are blog directories and RSS syndication sites. To give credit where it’s due, both the TopRank Online Marketing Blog and Robin Good have provided nice lists in the past, but as changes in the blog directory world can be challenging to keep pace with, both now include dead links and directories that have significantly changed their policies (e.g. Webbiquity B2B Marketing Blog).

RSS 64

Corporate Websites vs. Blogs – Similar Goals, but Very Different Tools

Webbiquity

While most businesses today have websites, the majority still don’t have blogs. While blogging isn’t right for every business, it does offer compelling benefits. Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics. Here are six key differences between business blogs and websites. Blog: frequently updated content.

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Should You Use Foursquare for Your Business? CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). B2B Blogging Excellence , May 25, 2010.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

What do marketers rate as the single most valuable SEO tactic? What are the top barriers to adopting social business practices? 72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. 7 Blogging Stats. 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. Each month, 329 million people read blogs. 5 SEO Stats. SEO is #2.

Looking Back at 100: Top 10 Posts on the Webbiquity Blog (So Far)

Webbiquity

Hard to believe that this blog, officially launched just a few months ago, has already surpassed 100 posts. Thank you for reading, and without further ado, below are the 10 most-viewed posts on this blog to date. At its core, social media is not about doing new things, but about doing things you’ve always done as a business person differently.&#. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009. How to Write an Effective Business Blog.

RFP 130

30 Awesome Blogging Guides, Tips and Resources

Webbiquity SMM

Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers. more here in 30 of the best business blogging guides and resources of the past year.

Why B2B Influencer Marketing is Your Next Big Thing

KoMarketing Associates

These new forms of online media, combined with massively popular business blogs and social media, can serve up valuable opportunities for B2B marketers. While influencer campaigns have become much more competitive in recent years, there is still tons of opportunity in B2B influencer campaigns, which most businesses aren’t doing yet. I’ve also seen businesses reach out on social media through direct messages if the influencer is already following them.

SEO for Mommy Bloggers

WebMarketCentral

At last week's Blogging for Business conference , Shannon Johnson of the What About Mom blog mentioned that someone should write a post about search engine optimization (SEO) for mommy bloggers. I figured for sure such a post much already exist, but when a Google search on "SEO for mommy bloggers" came up empty, I decided to fill the void. Let's get relevant—approach SEO like meal planning. Not every blog has one, though I would highly recommend it.

B2B Lead Generation Blog: Blogging & RSS Events

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0

RSS 120

13 Great Guides to Growing Your Blog Audience

Webbiquity SMM

You’ve put extensive effort into your business blog design, content strategy, research, and execution. Why isn’t your blog attracting a higher level of traffic? Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so. Business Blogging: Five Reasons You Have No Readers by Spin Sucks. Got a well-written business blog, but a shortage of readers?

Megaposts vs. Themed Blog Series – Which Draw More Traffic?

Webbiquity SMM

Or do busy professionals really prefer “content snacking” to a big sit-down meal of information? 3: 21 Spectacular SEO and Search Marketing Stats and Facts. #4: 5: 31 Sensational Social Media Marketing and PR Stats and Facts. #6: 9: 20 Brilliant B2B Marketing and Digital Business Stats and Facts. ” Business Blogging Social Media Marketing Twitter blogging Buffer Deion Sanders research social media statistics

Stats 63

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself.

ROI 64

How to Promote Blog Posts: 200+ Ideas from Eight Experts

Webbiquity SMM

Company blogs have become virtually essential, and very powerful, component of digital marketing. In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. According to recent research , more than half (52%) of consumers say blogs have impacted their purchase decisions; and 57% of marketers say they’ve acquired new customers with their blogs. Which blog post promotion tactics are most effective?

17 Google Marketing Tools You Should Be Using

Hubspot

Use Google My Business (GMB) and claim free ad space for your business. Improve your website's SEO using Google Search Console. In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you're a marketer. So, we decided to round up a list of the most essential Google marketing tools at your disposal so you can be sure your business is taking full advantage of all Google has to offer. Google My Business.

Simple Link Building Tactics to Grow Brand Authority

Marketo

Over the years, SEOs from all over the world have been able to manipulate Google’s algorithm through black-hat link building tactics like link farms and link buying. The influence of digital PR. Influence of digital PR. For marketing blogs, it’s Marketo , G2 , and SEMrush.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? ” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011?

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

I know I have been guilty on more than one occasion of using popular clichés in my business marketing communications. Here are the top ten business clichés from Seth’s list: Win-win situation Thinking outside of the box Giving 110% Best Practices Synergy Paradigm Shift At the end of the day,… Low-hanging fruit Going forward Push the envelope I couldn’t tell how old this lens was but the original ten has grown to 384 as of the date of this post.

Founders: Market Yourself, Not Just Your Business

Webbiquity

Marketing yourself can be just as important as marketing your business. As the owner of your business, you are the face of your company. Here are 11 effective ways to use personal branding to boost your business. Start a blog. Join local business groups.

A sustainable process for optimized content marketing and brand publishing

Biznology

Everyone is busy. For brands generating a lot of content it’s ideal to establish an editorial calendar and take advantage of the many content optimization, PR, social marketing systems, and software choices available. Utilize analytics, SEO, PPC, buyer persona, and email data. Not only does the site benefit through increased business, but also all non-paid programs can benefit from this intentional internal linking.

199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Content is one of the most efficient ways to promote a business. 63% of businesses do not have a recorded policy on content. Blogging Stats.

Stats 211

50 Content Marketing Influencers You Need To Follow

Atomic Reach

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Mark Schaefer - Speaker, Business Consultant, Author. Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. While much of content marketing include conversations about verbiage, SEO, and overall content strategy, the user experience is a crucial piece that can often be left by the wayside.