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Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

What are your online reading habits, blogs, websites, articles, videos, podcasts? Which e-newsletter and blogs do you subscribe to? My client’s blogs and sites where I manage their content marketing. Alltop blog aggregation site: My Alltop page. Harvard Business Review blogs.

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Your Business Blog Sweet Spot: How to Find It and Keep It

Writing on the Web

How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? What are your online reading habits, blogs, websites, articles, videos, podcasts? Which e-newsletter and blogs do you subscribe to?

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Social Media Strategy? Think Like a Reporter

Webbiquity

In the b2b world, thought leadership content is key, but this can take different forms depending on your resources and style: blogs are the most common media , but video, podcasting, online presentations and articles are other ways to share information and education with prospects. Why: possibly the most important question of all.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Is a Blog Still Important in 2011? by Edelman Digital Noting that “a blog is a focal point and acts as a base of operations for communications,” Jonny Bentwood details the benefits of business blogging as well as the growth stats: 39% of U.S. Large Enterprise Social Media Research, Facts and Statistics Inc.