Writing on the Web

MARCH 14, 2012

Steady as you go, writing at least twice a week, at least 350 words, focusing on the key words that drive results for your business, mixing information with stories, always keeping the reader in mind. Business blogging is like tennis: you want to keep the ball in play. Related posts: French Open Tennis: More Business Lessons.

Business Blogging 100

Business Blogging Business Newsletter Consulting 100

Lead Liaison

DECEMBER 28, 2017

Business blogs have become one of the most powerful and cost-effective marketing tools available. It is as effective for growing fortune 500 businesses as it is for small start-ups. Here are some great tips to keep in mind when planning your blog. Include Call to Actions in Your Business Blog.

Business Blogging 56

Business Blogging Sales Qualified Leads Lead Liaison Generation 56

Biznology

JANUARY 12, 2015

Blogs have been around for quite some time now. Although they were not widely used by businesses at their conception, they have been around since the 1980’s and 1990’s. Business blogs just started to go mainstream about 10 years ago. Here are 10 reasons why you should maintain a blog for your business: Blogging is easy.

Business Blogging 80

Business Blogging Activities Business Landing Pages 80

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Achinta offers his industrial clients marketing for engineers by an engineer.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Anything Goes Marketing

MAY 26, 2007

Do you have an email newsletter? Many B2B and B2C companies produce a newsletter or newsletters that are geared to a specific audience or audiences. Here's the issue: How can you distinguish your newsletter from your competitors and take it to the next level? Email Newsletter 2.0 In the "new world" of web 2.0,

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Anything Goes Marketing

JULY 23, 2006

While blogs and newsletters seem different, Mark White over at Better Buisness Blogging points out ways that you can leverage both newsletters and blogs in your marketing efforts. You could even re-purpose blog content for other purposes. Tune into September's upcoming newsletter - subscribe now!"

Newsletter 100

Newsletter Tagging Business Blogging Advertisements 100

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Marketing Insider Group

FEBRUARY 23, 2021

Automated emails average over 70% higher open rates and 152% higher click-through rates than “business as usual” marketing messages ( Campaign Monitor ). Add case studies to email campaigns, workflows, newsletters, and even your email signature to build brand awareness and nurture leads. Add to Your Blog. Source: Wyzowl.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Anything Goes Marketing

JULY 27, 2006

It's all about building yourself up as the trusted advisor as described by Brian Carrol in his B2B Lead Generation blog This whole concept dawned on me as I was reading through a B2B Online article by Karen J. Bannan regarding " Keeping Newsletter Readers Engaged ". Blogs are not that much different from newsletters in many ways.

Newsletter 100

Newsletter Lead Nurturing Leads Lead 100

Writing on the Web

JULY 23, 2014

If you’re a leadership coach or a consultant to leaders you know how time-consuming it is to write quality leadership articles and blogs. Here’s a professional writing service just for you providing leadership articles for your newsletters and blogs.

Marketing Management 100

Marketing Management Service Newsletter Content 100

Webbiquity

AUGUST 22, 2017

Within six months, they had thousands of designers using Campaign Monitor to send newsletters to their clients. Yet, Jessica Mah created inDinero by basically stripping out all the bloated features of Quickbooks, and focusing on ease-of-use and low cost, for small businesses.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Writing on the Web

AUGUST 13, 2014

Why can’t we have a report for our blogs? Or for e-newsletters? On Monday mornings, for example, you log into your “Content Marketing Impact” account and get a free print out of how well your content has impacted readers: Blog…82%. E-newsletter 75%. Or for overall Web content marketing?

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

OCTOBER 30, 2014

If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. He mentioned not having time to stay in touch with former clients or do any type of consistent marketing for his business. So I put together my first newsletter. What do you think?

Personalization 100

Personalization Storytelling Thought Leadership Newsletter 100

Writing on the Web

FEBRUARY 11, 2016

It is based on six principles that anyone can and should apply to their writing, whether it be for their business blog, e-newsletters, or e-books and websites. It’s great advice for any consultant and small business owner responsible for getting found.). 6 Principles of Quality Content. Be consistent.

Content 100

Content Consulting Newsletter Opinions 100

Writing on the Web

DECEMBER 16, 2015

Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. I see it everywhere – blogs, email, newsletters. I can’t stop myself from reading her blog and newsletters.

Personalization 100

Personalization Business Lock-In Newsletter 100

ClearVoice

APRIL 21, 2022

Business blogs are a vital tool for any company looking to improve its online presence. Not only does a blog improve your search engine optimization, but it can also showcase your expertise, hone your brand identity, build customer relationships, and offer a space to create shareable content. Get your blog rolling.

Business Blogging 98

Business Blogging Business Paid Search Agency Lead Scoring 98

Hubspot

JULY 23, 2010

Call-to-Actions – Your blog should be a lead generating machine. Offers for call-to-actions can include: newsletter sign-up, eBook download or webinar registration. Great blog call-to-actions are action oriented, positive, clear, and direct. Blog Checklist. She also blogs at www.rchurt.com.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Webbiquity

MAY 6, 2020

Include blog posts in your email newsletters. Enable subscriptions: Keep your readers updated with your blog posts by allowing them to subscribe via email or RSS. Use a (tasteful, not obnoxious) pop-up or slide-in subscription box to encourage visitors to subscribe to your blog updates.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Brandpoint

DECEMBER 27, 2018

Although it doesn’t take much to sign up for an email newsletter, it’s at least a small indicator someone is interested in your brand and your content. Related content: Is Business Blogging Still Worth It? ]. AND blog posts can be used in other pieces of content.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Writing on the Web

OCTOBER 23, 2013

Written for both small businesses and global corporations, there are key content marketing principles to aim for. Here are six principles that anyone can and should apply to their writing, whether it be for for their business blog, e-newsletters, or e-books and websites. Write quality content that does just that.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Hubspot

MARCH 31, 2020

You may be on the fence about whether or not your blog needs social media channels. When you identify your goal, you can begin inferring whether or not a social media account will be useful towards the success of your blog. It’s also two accounts for the business to manage," notes Hendrickson. If it's company-specific.

Social Media 89

Social Media Advertising Channels Media Work Management 89

ClickZ

JUNE 15, 2023

Additionally, no one ever pays attention to whether that blog is driving any clicks, or whether that traffic is doing the site any good. As a result, blogs are neglected, and employees are in no way motivated to make their ecommerce business blog a success. She can be found on Twitter @seosmarty.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

KoMarketing Associates

MAY 24, 2012

places that your errant C-level exec might actually be searching in the middle of the night: business blogs, periodicals, and specialized forums). 3) Leverage Your Newsletter. By placing your retargeting pixel on your newsletter, you can ensure that anyone opening your email becomes part of your retargeting list.

B2B Marketing 120

B2B Marketing Marketing Management Sales Qualified Leads Allocation 120

Writing on the Web

AUGUST 26, 2011

If you’re writing for your business, how much of yourself should you include? Everyone agrees that blogs are a place to have a conversation. How do you keep the YOU in Business Blogging and still make it work for business? There’s an ongoing trend to be personal with business communications.

Personalization 100

Personalization Tips Lock-In Business Blogging 100

Writing on the Web

MARCH 31, 2014

What’s your most useful tips for being productive with your business tasks, especially the one’s you hate? Content Marketing How to.Tips Managing Your Ezine & Blog Tasks blog writing business blogging content marketing tips productivity writing tips' I’d love to hear your ideas.

Tips 100

Tips Product Work Management Marketing Management 100

Convince & Convert

JUNE 4, 2014

How to Engage Employees & Turn Them Into Blog Contributors In this Blog Rescue, we want to look at a challenge that’s behind many, many business blogs: the challenge of limited resources and the need to get employees beyond the marketing team to contribute. They have to execute. They also develop strategy.

Allocation 158

Allocation Storytelling Barriers Hubspot 158

Writing on the Web

MAY 22, 2014

Steady as you go, writing at least twice a week, at least 350 words, focusing on the keywords that drive results for your business, mixing information with stories, always keeping the reader in mind. Business blogging is like tennis: you want to keep the ball in play. What problems can you solve for them?

Content Marketing 100

Content Marketing Thought Leadership Work Management Content 100

Anything Goes Marketing

AUGUST 26, 2006

If you're sending out a email newsletter, break out a list between those who have subscribed to your newsletter vs. those that are part of a list that you may have purchased. You can even dig down deeper to break out the list between those that have signed up say in the last 2 months vs. the rest of the newsletter subscription group.

Email Marketing 100

Email Marketing Tips Newsletter Blogger 100

Writing on the Web

MARCH 27, 2013

I get calls from small business professionals who want to start a blog or an e-newsletter. Here’s how online content marketing works for small businesses: Relationships : Whenever you write content (blog posts, e-newsletter articles, emails), keep the focus on what problems you can solve for your customers.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Anything Goes Marketing

AUGUST 26, 2006

You can apply this to your blog as well as Problogger recently demonstrated the successfulness of lists. In addition, one of the other reasons that Career Builder's newsletter became much more successful is becuase they moved away from using it as a sales tool and more of an informational piece.

Newsletter 100

Newsletter Click Rate Case Study Case Studies 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. Blog this on Blogger. Share this on del.icio.us.

Rules 100

Rules Content Digg Press 100

Writing on the Web

DECEMBER 26, 2012

Even if you’re a great writer, or have people on staff who are, it takes time and skill to craft an article, blog or newsletter appropriate for both your audience of potential customers and the search engines. Related posts: Using a Business Blog: Are You Hard to Find on the Web?

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Hubspot

JULY 10, 2019

Because of this, your email marketing must consistently resonate with your business customers and focus on things that matter to them — like time, money, and resources. Before you start creating content, though, I recommend creating a business blog. Don’t worry, growing your blog readership is easier than you think.)

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Webbiquity

AUGUST 17, 2011

Topics on B2B Marketing Zone include social media , inbound marketing and business blogging. Social Media Informer covers topics such as social networking , small business and brand monitoring. Visiting these sites is a great way to find fresh content, but you can also subscribe to newsletter digests on both sites.

Social Media 100

Social Media Paid Search Agency Features Social Marketing 100

Writing on the Web

SEPTEMBER 26, 2012

Because if you license them so that people who repost them must credit your blog, you can build another channel of traffic flow to your blog. It can be as simple as creating an email newsletter or making your blog accessible to RSS feeds. Related posts: Content Marketing Results: 18 Ways to NOT Get Blog Traffic.

Traffic 100

Traffic Blogger RSS Opinions 100

Writing on the Web

JULY 2, 2010

Related posts: Putting the YOU in Business Blogging: 5 tips for getting personal. Personal Stories on Your Business Blogs: the fine line. Your Business and the Web: Getting Better? Better Business Blogging: Get a personal trainer and buff up your blog.

Personalization 100

Personalization Ning Business Content 100