Is Your Social Media Marketing Plan SMART?
B2B Marketing Traction
OCTOBER 16, 2012
To succeed in social media marketing, your goals must be SMART. Today most businesses have gotten beyond the question of whether or not to have a presence in social media. ” Just as with marketing as a whole, it helps to have a strategy and a plan for execution. The plan is essential to successful, consistent execution, because there are a lot of moving parts in social media. What does SMART mean when it comes to social media?