Writing on the Web

JANUARY 19, 2012

2012 Content Marketing – how did we get here so fast? I’ve been reviewing my 2011 blog posts, email broadcasts, videos , and taking stock. I hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. Checkout this previous blog post for Subject Line Tips ).

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Planning Marketing Plans Content Marketing Content 100

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Achinta offers his industrial clients marketing for engineers by an engineer.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

B2B Marketing Traction

JANUARY 19, 2012

If the blog author is on social networks, provide links to their profile. Are there any other must-have blog features, in your opinion? For help on blogging, social media, online (and offline) marketing, please contact us via our website form or call author Jennifer Beever, New Incite, at 1-818-347-4248.

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Writing on the Web

JUNE 19, 2013

For small businesses, these cost-effective SEO tips make a lot of sense, however, if you adopt them you have to be prepared for some time investment, especially if you plan to implement all of them in-house. Emma-Julie Fox writes for Pitstop Media Inc , a Vancouver company that provides SEO services to businesses across North America.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

NuSpark Consulting

OCTOBER 28, 2011

So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. I’m not convinced a blog is right for my business, plus I’m concerned over time and resources. A blog is a wonderful tool. Blogs Help You Get Found.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How do you turn your business blog into a powerful sales tool?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

LeadSquared

APRIL 5, 2013

Self-hosted WordPress.org is the best blogging platform in our book. It is easily the most popular platform for business blogging and not without a reason. Built for hosting blogs. It has free and paid plans, depending on how you wish to use it. You have access to some basic blog traffic Analytics (like, the No.

Business Blogging 52

Business Blogging Best Practices Blogger Business 52

Sharpspring

NOVEMBER 10, 2022

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Directive Agency

MAY 24, 2017

Especially in the digital marketing space, the content we create is constantly in need of innovation and optimization. Come up with at least 5-10 topics you want to create, and plan out which you will write each week. To make sure you blog topics are relevant, always do your research. See what other sites and blogs are saying.

Planning 40

Planning Marketing Plans B2B Marketing Ad Building 40

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Anything Goes Marketing

JULY 15, 2006

Working for a marketing software company that focuses on B2B, I find myself more and more talking about blogs. It's not surprising though that adoption for blogs is slow for businesses as indicated in a recent eMarketer article. If someone in marketing says "I want to blog" make sure you set similar guidelines.

Business Blogging 100

Business Blogging Emarketing Business Blogger 100

Hubspot

MARCH 11, 2015

Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. These 7 statistics will give you reason enough to get blogging. Blogging'

Business Blogging 28

Business Blogging Stats Business PPC 28

Webbiquity

FEBRUARY 12, 2018

And as this series of recent research findings covering everything from SEO, blogging, and event marketing to email, social media, and content marketing will show, the approach of spring isn’t the only reason for digital marketers to be optimistic. Which “old school” marketing channel is growing rapidly?

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Stats Planning Marketing Budget Creation Marketing Budget 238

Anything Goes Marketing

AUGUST 1, 2006

The team over at HitTail believes that your blog should be part of your main domain (eg: www.mysite.com/blog) as your blog will drive traffic and increase the weight you pull in the search engines. However, do you want your blog to be directly associated with your corporate website? What are your thoughts?

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Domain Business Blogging Eloqua Business 100

Hubspot

DECEMBER 13, 2011

Many business bloggers have learned that their blog is one of their most crucial inbound marketing assets. Not only do companies that blog generate 55% more web traffic, but 57% of businesses have also won a customer through their blog. 11 Editorial Guidelines to Enforce for Your Business Blog.

Guidelines 28

Guidelines Business Blogging Business Blogger 28

Hubspot

DECEMBER 1, 2011

This is an excerpt from HubSpot's ebook, " An Introduction to Business Blogging." Download the complete ebook for more marketing tips about business blogging. Business blogging without measuring results is a complete waste of time. Visits are the count of people who actually read your blog content.

Business Blogging 28

Business Blogging Business RSS Eye-Tracking 28

Webbiquity

MARCH 24, 2015

It’s blogging for business week on Webbiquity. Along the lines of the content marketing week series presented here previously, starting tomorrow and running through next Tuesday, a series of posts will cover business blogging strategies, tactics, tools and resources. Forbes ). • NewsCred ). • Social Fresh ).

Business 100

Business Business Blogging Vendors Social Media 100

Webbiquity

MARCH 15, 2018

Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What is the right social media scheduling tool for your business? What are your goals from social media marketing? Different goals mean different requirements.

Social Media 323

Social Media Tools Media Work Management 323

Hubspot

MARCH 31, 2020

How to Know if Your Company Blog Needs Social Media. You may be on the fence about whether or not your blog needs social media channels. Clicks are getting harder and harder for marketers, so delighting an audience member in their feed builds real affinity for your business or blog," Hendrickson says.

Social Media 89

Social Media Advertising Channels Media Work Management 89

Hubspot

DECEMBER 20, 2012

At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Authors and Due Dates.

Template 28

Template Business Blogging Planning Buyer Personas 28

Writing on the Web

AUGUST 13, 2014

Why can’t we have a report for our blogs? Or for overall Web content marketing? On Monday mornings, for example, you log into your “Content Marketing Impact” account and get a free print out of how well your content has impacted readers: Blog…82%. Or for e-newsletters? E-newsletter 75%.

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Webbiquity

MAY 6, 2020

Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. However, compared to other channels, the potential of blogging is still under-realized. There are numerous benefits of blogging for business.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Webbiquity

APRIL 5, 2022

The use of content marketing continues to grow because high-quality content has value, to both vendors and their prospective customers. The popularity of content marketing and unfortunate proliferation of awful writing was addressed here previously in the post 17 Tragically Common Copywriting Mistakes to Avoid.

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Hubspot

JULY 23, 2010

– Plan or schedule how frequently your content will be published. View this document on Slideshare and click download at the top of the document to get a copy of this checklist for your business. Blog Checklist. View more documents from HubSpot Internet Marketing. She also blogs at www.rchurt.com.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Optinmonster

OCTOBER 29, 2023

The average blog post length is 1,416 words in 2023. Only 14% of bloggers write blog content that’s 2,000+ words in length. 65% of content marketers say they have a documented content strategy. 71% of B2B buyers consume blog content during their buyer journey. 33% of US travelers use travel blogs for travel advice.

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Statistics Paid Content Stats Blogger 94

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? First, like any successful marketing initiative, research is critical.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Writing on the Web

JANUARY 25, 2014

Plan your content before you start. Even if it’s just jotting down a few ideas before you get started, you’ll be happy you planned ahead when it comes time to start writing. Don’t plan to write all 17 blogs you need for the month in one day. Don’t plan to write all 17 blogs you need for the month in one day.

Tips 100

Tips Blogger Small Business Marketing Planning 100

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? And communicate the business benefits? How can marketers efficiently meet both buyer expectations and their own corporate objectives?

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

APRIL 4, 2019

A major, tectonic shift has occurred in marketing over the last decade. Content-based digital marketing is now mainstream, as more than 91% of B2B marketers have embraced content marketing. B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Guest post by Brian Bennett. ImageCreator.

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Paid Content Advertising Agencies B2B Marketing Marketing AI 262

ClearVoice

MAY 26, 2022

Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog. Now, you may be wondering if you really need a blog or content marketing in general. Maybe most of your business comes from referrals. Why content marketing is important for business?

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Writing on the Web

NOVEMBER 7, 2012

Business blog writing is tough. No matter how long you’ve been writing on your business blog, sooner or later, you’ll find yourself in a blogging rut. There are many reasons that people blog – the most important being to convey their personal message in a clear, concise way. Read other blogs.

Tips 100

Tips Blogger Aggregators Business Blogging 100

Single Grain

DECEMBER 29, 2020

Only the most strategic and versatile SaaS companies are able to survive the unpredictable ups and downs of the software as a service market. Here are the top 16 SaaS bloggers that all businesses should follow for the most up-to-date, advanced and useful business techniques that will help you grow your business.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

B2B Marketing Traction

APRIL 27, 2012

Any business-to-business blog must reflect your business’s marketing persona. The marketing persona is important whether or not you outsource your marketing. The persona is even more important when you outsource marketing tasks to writers or consultants. You need a strategy for your blog.

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

Writing on the Web

MAY 29, 2013

Your goal should be to engage blog readers with the highest quality content you can muster, with absolutely no fluff. There is far too much garbage floating around online that doesn’t help to solve your target market’s problem or add anything new to a discussion. Content Marketing Results: 18 Ways to NOT Get Blog Traffic.

Content 100

Content RSS Opinions Business Blogging 100

Writing on the Web

JANUARY 27, 2014

That’s why it’s easier for me if I think of it like blog writing… Blog writing (and ebook writing and cooking and concerts) starts with passion, connects with an audience need, involves planning and revision, collaboration with technicians, and finally the project is delivered.

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Broadcasting Blogger Internet Marketing Business Blogging 100