Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Read this blog post to learn more about the benefits of business blogging.). The Results.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

JANUARY 18, 2012

Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. Set and enforce reasonable deadlines for blog submissions so both you and your employees stay accountable. I don't know how to prove my blog's ROI.".

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Hubspot

FEBRUARY 1, 2011

Consider how writing a blog article, optimizing the content and sharing it effectively in social media can have the same obliterating effects for your article as sailing a red bird into a wooden board, bombing a black bird into a joint of stone pieces and spraying some blue birds into a barricade of frozen planks can have on the Pig Army.

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Hubspot

DECEMBER 17, 2013

Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. So, this post is going to explain how you can use business blogging to improve your SEO, and perhaps show you connections you didn''t realize existed between the two disciplines.

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Hubspot

DECEMBER 29, 2011

A successfully optimized search campaign can help your business generate more leads and get found by potential customers. The key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic and users that are most likely further down their path of intent. Tweet this resolution!

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Industrial Marketing Today

NOVEMBER 1, 2010

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. times increase in blog traffic; 6.0

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Moz

MAY 6, 2019

What are industry bloggers, social media, and even our competitors talking about? Form a long-tail keyword. A good rule of thumb is to focus on one long-tail keyword per blog post. A long-tail keyword is a very targeted search phrase that contains three or more words.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

The Lead Agency

MARCH 27, 2018

What is important to remember is that some of the existing business-to-business marketing channels might not be as effective today as before. New communication avenues like Internet, smart devices, and social media have changed the traditional approach to marketing. Every year brings a shift in digital marketing.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Leadspace

SEPTEMBER 14, 2019

Instead of outreach to actively generate awareness of your business, you go about it more passively. You put content out into the world via your blog, social media, website, and email newsletter in order to passively generate awareness of your business. How long will it take to accomplish? – Timely.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Marketing Insider Group

OCTOBER 3, 2023

Though effective SEO is a long-term play, we’ve got the best SEO tips to immediately improve your page position. For example, what if you run a cleaning business? Blogs about hiring a cleaner will get stale and too self-promotional. Finally, write “evergreen” content that delivers long-term value.

Lead Scoring 291

Lead Scoring Lead Ranking SEO Tips 291

Industrial Marketing Today

JUNE 4, 2011

With a static Web page, it would be difficult if not impossible to rank high using those long tail keywords as a keyword phrase. An industrial blog will help to establish you/your company’s expertise with free content. Marketing does not end with filling the top of the funnel. It is not an either/or proposition.

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

Hubspot

AUGUST 28, 2012

Inbound marketing concepts can be complicated for people to grasp if they're new to things like SEO, social media, blogging, marketing automation -- any kind of digital marketing, frankly. Business blogging requires consistent, long-term effort, not short sprints of intense activity.

Inbound Marketing 28

Inbound Marketing Long Tail Marketing Lead Scoring Lead Ranking 28

Industrial Marketing Today

OCTOBER 26, 2009

Any page on your website can become a landing page as long as you follow these three principles: Have a very clear understanding of your prospect’s intent (what are they looking for? A good analogy is to think of a landing page as the putting green on a golf course. Once you get there, your only objective is to put the ball in the hole.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

ClearVoice

JUNE 13, 2022

Determine your specific blogging goals and long-term strategy, and write it all down. If you need help identifying goals, start by studying the blogs you admire. Keyword strategy is a critical element of a successful business blog. A successful blog will have a cohesive keyword strategy.

Business Blogging 52

Business Blogging Paid Content Business SERP 52

Online Marketing Institute

MARCH 30, 2011

Recent Posts Content Curation Grows Up, Original Content Still Key 3 Things Content Marketers Can Learn from Howard Stern [New Research] Custom Content Marketing Surges with CMO’s; Consumers Always Be Launching: Content Marketing Why Long-Tail Search Rules (and what to do about it) Most Popular Posts 42+ Social Media Marketing Tools (62) 7 Reasons (..)

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hubspot

MARCH 2, 2016

By knowing the ins and outs of all public areas of a competition’s marketing from social media to blogging to offer creation and more, you can better understand who they are targeting with their marketing, what content they are focusing on and where they have found the most success. 10) Social Media Strategy.

Campaigns 28

Campaigns Work Management Ad Building Marketing Management 28

Webbiquity

FEBRUARY 11, 2014

If someone’s offering 100 backlinks for $5, then they’re more than likely going to get you spammy links that you will pay dearly for in the long run”), Neil Patel (see the next entry), Ann Smarty (“If you love each article you are publishing online, you’ll see genuine interest to your content”), Tadeusz Szewczyk (a.k.a.

Tactics 100

Tactics SEO Tips Keywords 100

Hubspot

OCTOBER 10, 2013

Scaling social media marketing. Business blogging efficiency. But that''s not enough to create a blog post from. Remember, your topic is pretty vague still -- but we''re getting close to having something blog post-worthy. What''s the difference between a "topic" and a "working title"?

Long Tail Marketing 28

Long Tail Marketing Lead Gen Traffic Lead Scoring 28

Hubspot

OCTOBER 7, 2011

Contrary to popular practice, testing in marketing expands beyond email marketing and can be applied to practically every other inbound marketing tactic -- social media, business blogging, landing pages, lead generation, and lead nurturing -- there's virtually nothing you can't test in your marketing.

Paid Search Agency 28

Paid Search Agency Ad Frequency Landing Pages Lead Nurturing 28

Hubspot

DECEMBER 29, 2014

It isn''t enough to simply have a blog -- businesses need to spend time creating a blogging strategy that allows for high quality content creation so you can, slowly, build a reputation for thought leadership that will pay off big time in the long term. It''s the strategy part that trips up a lot of businesses.

Marketing & Strategy 28

Marketing & Strategy Keywords Buyer Personas Template 28

Hubspot

JANUARY 13, 2014

Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. They are generally a more long-form content type than, say, blog posts, and go into in-depth detail on a subject. Social Inbox will also help you with that!

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

APRIL 27, 2015

When it comes to selecting a keyword, you have two options: short tail and long tail. To clarify, here are a few examples of both: Shoes (short tail) vs. Size 6 Black Pumps (long tail). Hotel (short tail) vs. Five Star Hotel in Boston (long tail). Guest blogging. SlideShare.

Long Tail Marketing 28

Long Tail Marketing Marketing Automation Services Buyer Personas Custom Publishing 28

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 6) Blogging. 7) Business Blogging.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Scoop.it

MAY 25, 2021

But what are the methods that successfully improve blog SEO? Over the years, we’ve seen a steady increase in the use of graphics in blogs. This is a trend that will continue, especially for business blogs. In this guide, we will clarify the importance of blog SEO. Use long-tail keywords instead.

SEO 128

SEO Long Tail Marketing Keywords SERP 128

Webbiquity

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)? ” Or that49% of B2B journalists write blogs, and 84% are on Twiter?

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100