Writing on the Web
DECEMBER 16, 2015
Rohit Bhargava’s written a whole book about this, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included. This is an important skill to master when it comes to writing a business blog that attracts readers yet keeps a professional brand.
Writing on the Web
AUGUST 26, 2011
If you’re writing for your business, how much of yourself should you include? Everyone agrees that blogs are a place to have a conversation. How do you keep the YOU in Business Blogging and still make it work for business? There’s an ongoing trend to be personal with business communications.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Writing on the Web
JUNE 15, 2010
Here’s why Twitter is so powerful for finding and connecting with like-minded people: • You don’t have to wait for permission to follow anyone (except for the few people who keep their Twitter accounts locked). The Smart Way to Get Started on Twitter: Twitter for Business Coaches. I checked it out because I valued Patsi’s advice.
Hubspot
JUNE 8, 2011
This workshop wasn't at a conference - in fact, it was at the quarterly meeting of a company that believes so strongly in the business results of blogging that they've enlisted their entire company to participate - thereby increasing content, search results, traffic and leads in a dramatic way. Educate Bloggers on the Why & How.
Industrial Marketing Today
JUNE 3, 2010
In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. It doesn’t matter whether you work for a corporate marketing department or the owner of a small business website. If so, you know the frustration.
Industrial Marketing Today
JUNE 4, 2011
There are three key ideas in the headline of my post – 1) Industrial blogs, 2) Lead generation and 3) Inbound marketing. Site visitors from your blog are more receptive to giving up their contact information in exchange for more valuable content that is locked behind registration forms on your Website.
Hubspot
SEPTEMBER 17, 2018
In short, 2018 has transformed video from a singular marketing tactic to an entire business strategy. But video hasn’t only transformed how businesses market and consumers shop; it’s also revolutionized how salespeople connect with and convert prospects and how service teams support and delight customers. Why is this important?
Expert insights. Personalized for you.
100 
Let's personalize your content