10 Ways to Generate More Leads from Your Business Blog

The Point

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog. The best way to convert organic blog visitors to subscribers is to write great content.

Why Your Sales Funnel May Run Dry Without a Business Blog

Industrial Marketing Today

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. A business blog will help you do all that but what about finding new leads and more sales opportunities? A business blog feeds your sales funnel. Happy New Year!

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. A good business blog can drive a steady stream of pre-qualified leads that are as good as referrals.

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content : C ontent (compelling). This could be from a keyword search , a link from an external site or a link in an email. Readers who are most likely to share your content are your RSS or email subscribers.

How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company? I’m assuming you want your business blog to be more than just a personal journal. Do you have a blog for your business?

Is Blogging Right for my Business? The Benefits of a Business Blog

NuSpark

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. “I’m I’m not convinced a blog is right for my business, plus I’m concerned over time and resources. Give me some reasons how a blog on my site can contribute to lead generation and business growth”.

11 Essential Business Blogging Software Features

Hubspot

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options. 11 Key Blog Software Features for Businesses. Blog Functionality. Movable Type , for example, offers support for businesses.

10 Common Business Blogging Questions Answered

Hubspot

Yesterday Dan Zarrella expanded his scientific webinar series with a presentation analyzing the science behind blogging for business. The Science of Blogging ( #BlogSci ) quickly became a trending topic on Twitter, highlighting people’s strong interest in the subject. How do you drive traffic to your blog? Figure out which keywords you would like to rank high for and concentrate on creating content around them. What are some blogs that do it right?

Checklist: How to Start a Business Blog

Hubspot

People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog. The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. Businesses in particular can capitalize on this because businesses that blog experience 126% higher lead growth than non-blogging businesses. Blog Checklist.

Complete Guide: Why Blogging Increases Customer Engagement

Webbiquity

Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. However, compared to other channels, the potential of blogging is still under-realized. Guest post by Kiran Bajpai.

How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity

Webbiquity

One of the primary reasons most blogs are abandoned is that it takes time to build an audience. It’s demotivating to spend hour upon hour crafting sparkling prose that reveals your most profound industry insights and most valuable guidance, only to see that after weeks of effort, your blog is attracting only a handful of readers per day. As the graph shows, it took just 12 weeks for traffic to Webbiquity to surpass the traffic level of a far more established blog.

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24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity SMM

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. How can a company launch (or relaunch) a new blog properly? Blog SEO.

A Checklist for a Good Blog

Writing on the Web

After I got home from our Publishing at Sea cruise, I checked out the good blogs of our amazing group of authors , including those of our experts, like Judith Briles ! Of course, as writers, they all had important things to say on their blogs. Here’s what I look for in an optimized, good blog (one that gets Google search and reader results): A good blog title with a tag line that says what people will find on this blog (benefits to reader).

Six Ways to Search-Optimize a Blog

Webbiquity

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Blogs are one of the best mechanisms for publishing a steady stream of new content.

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. After all, that’s how your prospects and customers will find your blog and/or Web site. Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

How to Turn Your Blog into a Lead Generating Machine

PureB2B

In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Suffice it to say, blogging is best done the old fashioned way.

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. ” Leave a comment (or subscribe) to a blog about IT recruiting. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. Why is Blogging second?

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Using Content to Move Prospects Forward in the Sales Cycle by Achinta Mitra on May 5, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Sales Strategies We often think of online content as the text on a web or blog page. The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms.

Does Your Business do Podcasts? It Should

Anything Goes Marketing

I'll admit that I don't regularly download podcasts via an RSS feed but I do listen to them the odd time. Like blogs, podcasts can help you in the search rankings if the content provided contains relevant keywords. I Need Podcasts Like I Need a Hole in my Head" I hear the Mr. Busy Marketer saying "OK, we already have those goals and we are achieving them through our existing initiatives. If you go to a typical business website, you have a client testimonial section.

12 of the Best WordPress Guides, Hacks and Plugins of 2010

Webbiquity SMM

WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. 10 Free WordPress Themes for Small Businesses by American Express OPEN Forum. 10 SEO Tips To Get Your WordPress Blog Ranking Highly In The Search Engines by SEOheap. Helpful guidelines on plugins, post titles, pages, permalinks and pinging improve the search engine rank of and increase search traffic to your WordPress blog.

Top 10 List on the Positives of Corporate Blogging:

Anything Goes Marketing

In a recent article, I read that executives still aren't getting the concept of corporate blogging which I think is BS. Blogs of course silly rabbit! Why blogs? Here is my top 10 list on the fly of some of the positives of corporate blogging: It gives a CEO something to do when they're stuck in an airport It gives your customers' and prospects' CEOs something to read when they're stuck in an airport. Blogs let the rest of us "take back the night".

How To Turn Your B2B Blog Into a Golden Egg-Laying Goose

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With the right marketing alchemy and gestation, a blog can produce valuable awareness, preference and leads for your company. So now that we know not to kill the goose, we thought it would be helpful to show how to re-engineer a similar situation, but with a business-to-business blog instead of a goose. Blogging Benefits. More leads: Companies that blog get 70% more leads than those that don''t blog.

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Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog by Achinta Mitra on May 31, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Industrial Websites , Search Engine Optimization (SEO) Instead of an industrial marketing strategies post that I typically write, this is more of an implementation post. I prefer just the postname since I optimize it with keywords and phrases.

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Use a B2B Blog to Win Customers and Influence Prospects by Achinta Mitra on May 21, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Blog , Industrial Marketing Strategies I admit my headline is a play on Dale Carnegie’s bestseller, “ How to Win Friends and Influence People.” A B2B blog is the perfect online tool to accomplish that.

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs. As such, you are solving the problem of inefficient cost management because at the end of the day, your software helps business owners save money.

17 Google Marketing Tools You Should Be Using

Hubspot

Use Google My Business (GMB) and claim free ad space for your business. In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you're a marketer. So, we decided to round up a list of the most essential Google marketing tools at your disposal so you can be sure your business is taking full advantage of all Google has to offer. 17 Helpful Google Marketing Tools for Business. Google My Business.

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. You can read his entire blog post here. Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site. In Google Analytics look at Traffic Sources > Keywords. To gauge intimacy, you want to see how many site visitors found you by your brand name and not any keywords.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. That depends, see my earlier post, Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. According to Jill Whalen, CEO of High Rankings , “The solution is for all business owners to insist on SEO right from the start.

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Content Creation Made Easy

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. That led me to other popular search terms like blog content creation, content creation help, online content creation etc.

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

Website copy optimized for keywords and phrases is how your technical audience will find you. Is Your Industrial Website Still Just a Business Card? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Industrial Marketing Today Previous post: The Twofold Benefit of Optimizing Marketing Content Next post: Is Your Industrial Website Still Just a Business Card?

7 Things Your Blog’s Sidebar Can't Live Without

Hubspot

Your blog sidebar can be filled with anything you’d like, from fun and fancy widgets to ads for generating some extra income. But there are several important elements that your blog sidebar shouldn’t be without. Here are seven essential elements you should include in your blog's sidebar: 1. Add a subscribe button linking to your RSS feed URL. The sidebar is a great place to display your most popular (usually meaning the most highly trafficked) blog posts.

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What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity SMM

Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What is the right social media scheduling tool for your business? For example, one of my biggest goals with social media marketing is to drive more traffic to my business blog and website, especially with Twitter. appeared first on B2B Marketing Blog | Webbiquity. Guest post by Lilach Bullock.

15 Blog KPIs You Should Already Be Tracking

Hubspot

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. As someone who pulls together the monthly report for this very blog, I thought I''d share the metrics I track on a monthly basis (and for certain metrics, much more frequently) to report on the progress and success of our blogging efforts. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. Are you neglecting your blog''s SEO ?

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13 Widgets, Plugins, and Add-Ons to Enhance Your Blog's Performance

Hubspot

With real estate above, below, and to the side of your blog posts themselves, y our blog is a lot more than just the content you publish to it. This can leave blog managers in a tizzy, and the result is usually a blog littered with a ton of unnecessary bells and whistles. So how can you use add-ons to enhance, not inhibit, your blog''s performance? Here''s a rundown of the common blog widgets, plugins, and add-ons you should consider adding to your blog.

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The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. So if you're not taking advantage of all the lead generation opportunities your blog offers -- and then optimizing those opportunities -- you're likely missing out on a huge piece of your company's lead gen pie. 8 Lead Gen Opportunities for Your Business Blog.

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. It doesn’t matter whether you work for a corporate marketing department or the owner of a small business website. This is not an isolated case based on my 12 years of experience designing business websites. We know our business better than any outsider ever will (True to a large extent).

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Use a free tool like Google’s Keyword Tool to find search terms and long-tail keywords that people are using to search for information related to your products and services. Place the keywords and/or key phrases at the top of the page, which will reinforce the visitor s/he is at the right place. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.