Business Blogging: How to Optimize Older Posts

Writing on the Web

Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. But what about those older blog posts that are hanging out on your blog somewhere? Make it easy for your blog reader s to learn more about your solutions to their problems. Yes, writing with passion is great, but as long as you’ve got readers on your blog, lead them to older posts. Business blogs can be tricky creatures.

Better Business Blogs: Correct Those Broken Links

Writing on the Web

Are you keeping your business blog fresh? If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. In a perfect world, we would always know exactly what the Big Search Engines want from us and our business blogs, always and without a doubt.

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Why Your Sales Funnel May Run Dry Without a Business Blog

Industrial Marketing Today

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. A business blog will help you do all that but what about finding new leads and more sales opportunities? A business blog feeds your sales funnel.

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content : C ontent (compelling). This could be from a keyword search , a link from an external site or a link in an email. And if you haven’t subscribed to my blog, now would be a perfect time!

Using a Business Blog: Are You Hard to Find on the Web?

Writing on the Web

alt=" Using a Business Blog: Are You Hard to Find on the Web?" />. No, I don’t mean by searching for your name or the name of your business – that would be too easy. Try searching for a solution to the kind of problems your business solves, using keyword phrases your typical client might use. Search for your business the way new prospects would search for you, without knowing your name. Related posts: Blog Marketing: How Readers Find Your Business.

Top 16 SaaS Bloggers: Best Business Blogs You Can Learn From

Single Grain

Only the most strategic and versatile SaaS companies are able to survive the unpredictable ups and downs of the software as a service market. Book My Free SaaS Marketing Consultation. SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. *

Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

Writing on the Web

Consequently, a lot of small businesses and professionals today are struggling to achieve their SEO goals on a restricted budget. Having said that, there are still a lot of smart yet pocket-friendly SEO tips that businesses can implement on a shoestring budget. Here are 4 top SEO tips for small businesses on a shoestring budget: Contribute to High Authority Blogs in Your Niche. Aim your energies at quality blogs.

6 Common Reasons Why Business Blogs Fail

Circle Studio

Blogging is a cornerstone of B2B content marketing and can be highly effective at driving website traffic, while nurturing relationships with both prospects and clients. Many B2B companies have a blog but are not seeing the results they had hoped for or expected. And while there are many reasons why business blogs fail, there are a handful that seem to be the most prominent. Remedy this issue by: Tying your blog to a documented content marketing strategy.

Top 15 Online Marketing Tips and Tricks for Small Businesses

Biznology

The Internet and social media provide small businesses with a great and accessible set of new tools, technologies and opportunities for success. Small business owners can now be more successful with a little knowledge on how online marketing works and very little budget. All successful businesses market to a certain demographic. Tip #2 Align your business and online marketing your goals. Tip #3 Set your online marketing budget.

Best Business Blogging Tips and Guides of 2010 (So Far), Part 1

Webbiquity

Stumped for new blog post topic ideas? Struggling to increase blog traffic? Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends. How to Never Run Out of Blog Topics to Write About by Internet Marketing for Business Owners.

How Do New Leads Find Your Business Blog?

Predictive Response

Inbound marketing is one of the most transformative trends in online marketing since pay-per-click ads. Instead of interrupting your target market’s other searches, videos, and games with marketer-centric ads, inbound marketing is about pulling shoppers in when they actually need you. One of the best tools for inbound marketing is a business blog. It’s even more than a platform for providing keyword-rich content.

Checklist: How to Start a Business Blog

Hubspot

People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog. The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. Businesses in particular can capitalize on this because businesses that blog experience 126% higher lead growth than non-blogging businesses. Blog Checklist.

How to Create a Successful Business Blog in Minutes

Hubspot

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site. If you're not already doing this, though, you can and you should be blogging for your business. Start Blogging at 60mph.

Say NO to Auto-Feeds: Your Blog & Facebook, Social Sites

Writing on the Web

Your Blog & Facebook, Social Sites" alt=" Say NO to Auto Feeds: Your Blog & Facebook, Social Sites" />. Your Blog & Facebook, Social Sites" width="300" height="104" /> Today’s guest post is written by Christine Buffaloe, of Serenity Virtual Assistant Services , a great resource for social media know-how, for Facebook , LinkedIn and Twitter. Remember, keywords are essential when posting to your status update to your Facebook business page.

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My Business Website: Content for Customers… or SEO?

Writing on the Web

Should my business website focus on keywords and getting search engine results ? Perhaps a more important question is “How do I make the most of each of my web pages so that my business and I get found, get known, and get clients ?” ” The challenge: You want to make sure that your business website is fresh, attractive and informative. The “SEO Friendly” site: For good SEO results , each page needs to be both keyword-rich and current.

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6 Writing Tips for SEO Friendly Content Marketing

Writing on the Web

This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Do you litter your blog writing and web pages with keywords so the search engine spiders can find you? And here’s how: Choose your keywords wisely. Make sure you’re aware of your essential keywords before you start writing on your blog, as trying to slot them neatly into finished copy could prove to be a tricky task.

Law Firm Marketing 101: An Essential Guide for Family Lawyers

Go Beyond SEO

You have to have a strong online presence. Check out this guide on law firm marketing. Why are your competitors getting more business than you are? One of the most effective ways to build your practice is to have the right digital marketing strategy. After all, 85% of people hit the internet when they’re looking for local businesses, so a strong online presence goes a long way. Law Firm Marketing Tips for Your Digital Strategy.

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity SMM

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. How can a company launch (or relaunch) a new blog properly? Blog SEO.

4 Free Ways Law Firms Can Increase Their Online Presence

Go Beyond SEO

In our last blog post we discussed the importance of Bing for your law firm marketing strategy based mainly on the cost and amount of searches. In order for those people to find your law firm there are several things you can do right now to increase your online presence. Directories, like Google My Business, Bing Places for Business, Yelp, AVVO, and literally thousands of others, are an SEO tactic your law firm needs to start implementing. Lawyer Blogs.

Law Firm Marketing 101: An Essential Guide for Family Lawyers

Go Beyond SEO

You have to have a strong online presence. Check out this guide on law firm marketing. Why are your competitors getting more business than you are? One of the most effective ways to build your practice is to have the right digital marketing strategy. After all, 85% of people hit the internet when they’re looking for local businesses, so a strong online presence goes a long way. Law Firm Marketing Tips for Your Digital Strategy.

Executive Summary: A CEO's Guide to Online Marketing

Hubspot

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. But as a CEO, you don’t need to get caught up in the details of your company’s online marketing efforts. Instead, it is your job to understand how the costs, results and data surrounding online marketing impact the overall health and performance of your business. As a busy CEO, you likely don’t have much time.

Blog Marketing: How Readers Find Your Business

Writing on the Web

What’s your favorite excuse for not blogging for your business? Here are some that I hear: “I don’t have time to blog.&#. “My clients aren’t surfing the Web reading blogs.&#. “Oh, that means I’ve got to write about my business every week?&#. Here’s a drawing I made that shows how readers find your blog and become clients. It’s not likely they go online looking for you, your business or your blog.

Search Engine Results: 3 Tips for Savvy Bloggers

Writing on the Web

I don’t know why it took me so long to learn this SEO stuff, but I DO know that I wouldn’t post one more blog post without using Scribe SEO Tool. Besides, blogs are naturally search engine friendly…Then I thought, oh heck, I trust Brian Clark, let’s give it a whirl and I can always unsubscribe after a month. I just love it when it tells me I’ve got a 100% score on a blog post. Blog this on Blogger.

Content Marketing Results: 18 Ways to NOT Get Blog Traffic

Writing on the Web

What do you need to know about about the way people read online to make your content marketing efforts pay off? What are you doing or not doing on your blog that screws up your traffic? At least a few times a week I get an email from a smart professional who struggles with making their web marketing work to get found, get known and get clients. I can almost predict where the low traffic problems come from based on looking at a lot of blogs over the last five years.

3 Easy Tips to Target Readers with Your Content

Writing on the Web

This is a guest post from Sam Briones, a freelance writer, who explains how to get targeted traffic to read your online content. You check your blog, and the only comments are from your mother. While there are many writers out there who can really deliver, content-wise, the truth is, most of these writers aren’t marketers, or lack the marketing skills to get their work noticed by the people who may actually find the information they provide useful.

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What’s So Funny About Social Media and Online Marketing?

Webbiquity SMM

This blog post! From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Amusing, Creative and/or Just Plain Odd Blog Posts. How social media is like the seventh grade by Training Marketer. How automated social media responses make online introductions as awkward as junior high.

Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain

Writing on the Web

Fast Food for the Brain" alt=" Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain" />. Are you staying informed with the latest marketing tips and trends? If you’re in any kind of business trying to use the Internet to get found, get known and get clients , you know you can easily get overwhelmed with information. Marketers are particularly vociferous and the Web is a perfect platform to gather and write, speak, and film.

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SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do

Writing on the Web

2 Steps Anyone Can Do" alt=" SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do" />. 2 Steps Anyone Can Do" width="228" height="166" /> If you’re a small business professional, you may end up doing a lot of your website updating yourself. Without being a geek, you can take care of a few key elements of SEO basics to help prospects and clients find you online. This is a pity, as your blog post won’t do a good job for search engine indexing.

Build Industrial Websites as Dynamic Blog Sites

Industrial Marketing Today

For most industrial companies and manufacturers, a Website is the centerpiece of their online presence. By now, most industrial marketers are aware of the power of inbound marketing for lead generation. A blog is considered the cornerstone of an effective inbound marketing strategy. What if you could combine the best of both these marketing tactics? I’m talking about creating a blog site with dynamic content instead of a static digital marketing asset.

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Here are a few “what you should not do&# tips based on the 3-5 pitches per day we get at Online Marketing Blog: It should go without saying not to pitch irrelevant stories, but all those PR interns out there hacking away make it so. How NOT to pitch a blog. [.]

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

Writing on the Web

Can you still make money blogging ? As I shared in my last post , the blogging has rapidly changed, but it’s not too late to start a blog, or turn your existing blog in to a source of income. The first step is to identify your blog goals – you’ll want to keep these in mind as you consider the ways you can earn money directly with a blog. How to Make Money Directly from a Business Blog. Or is it too late to get in to the game?

Virtual Marketing and Business Development for the Professional Services

Hinge Marketing

Virtual marketing and business development has jumped to center stage as COVID-19 became a household word and shelter in place orders rocked the business world. In reality, virtual marketing is a trend with an extensive history and many well-developed practices and procedures.

Start an Expert Ebook with an Outline: 11 Steps

Writing on the Web

Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to get found, get known and get clients. If you’re an expert and want to get found online, there’s no better way than to give visitors to your website or blog a free report that shows your expertise, builds credibility and starts conversations. So let’s get busy.

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Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. width="210" height="139" /> Content marketing is all about quality content that grabs the attention of your ideal prospects and clients. If you want to create content that engages readers, you need to know their online habits and interests. Content marketing requires that you publish frequently on your site, your blog, and in social media. Harvard Business Review blogs.

Social Media for Busy Business Bloggers

Writing on the Web

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? If you want customers, you need to go where they are online. Let’s be clear: Social networking now accounts for 22% of all time spent online in the US.

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. So, this recruiting firm is good at networking: online and in the real world. These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. ” Leave a comment (or subscribe) to a blog about IT recruiting.

The Top 10 Posts from 10 Years of Webbiquity

Webbiquity

The start of 2020 marks 10 years since the launch of the Webbiquity blog in January, 2010. Simply looking at Google Analytics data, a couple of the most-read posts of all time covered social media marketing statistics and social media marketing best practices.